Propelio

What Propelio does

Propelio (Propelio Realty, LLC), founded in 2017 and privately held with its headquarters in Weatherford, Texas, operates an integrated, self-serve SaaS platform aimed primarily at individual and small-team real estate investors focused on fix-and-flip, wholesaling, and buy-and-hold strategies. Its technology foundation is a national MLS data aggregation layer that connects to 104 MLS markets and covers 17M+ active and sold listings, 3.4M+ rental records, and 454M+ MLS photos, refreshed every 15 minutes through the company's own licensed brokerage. Core products include MLS Comps, CMA reports, property data, skip tracing, direct mail postcards, driving-for-dollars mobile tools, marketing lead lists (equity, preforeclosure, absentee owner, cash buyer), and property finder team management, delivered through web and iOS/Android apps with Google Maps integration.

The company monetizes through a freemium subscription model (Free, $29, $49, and $98 monthly tiers) layered with usage-based fees for skip tracing at 10 cents per trace and direct mail at 40–80 cents per postcard. It supplements software revenue with brokerage services (listings, short sales) and an educational ecosystem comprising Propelio Academy courses, Propelio TV videos, and a blog, plus an affiliate program offering up to 50% recurring commissions via FirstPromoter that has attracted promoter logos including HomeVestors, Keller Williams, Titanium Investments, and keyGlee. Go-to-market is product-led growth with 24/7 live chat support and PLG-driven funnel conversion.

Propelio also operates a residential brokerage (Propelio Realty) with licensed brokers in 42 states and over 1,100 closed short sales, which both underpins direct MLS data access and provides a complementary commission-based revenue stream. Reported platform usage since founding includes 44,000+ signups, more than 1.1M comp reports produced, and 4.7M+ property reports generated. The company has been bootstrapped with only a single $50K seed round in 2019 and has not been acquired, merged, or taken outside capital beyond founder financing.

Name

Propelio

Legal name

Propelio Realty, LLC

Website

https://propelio.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Propelio is a self-serve SaaS platform and licensed brokerage that gives individual and small-team real estate investors direct national MLS comps, skip tracing, direct mail, driving-for-dollars mobile tools, and lead lists via freemium subscriptions and usage-based fees.

Ownership category

akta.pro rank

Product category

Real Estate Investment Software

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Direct Mail Advertising (54186)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Multifamily Brokerage (BPAJABAD)

Keywords

• Real estate software
• MLS comparables
• Property data platform
• Skip tracing services
• Real estate investor tools

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Plans: Monthly or annual subscription tiers (Free, $29, $49, $98/month) that provide access to the platform including marketing leads, MLS comps, team members, property finders, and base allocations of skip tracing and direct mail credits.
2. Usage-based Add-ons: Additional consumables purchased on top of subscription tiers - skip tracing at 10¢ per trace, bulk skip tracing, and direct mail postcards at varying rates depending on plan tier (40¢-80¢ per postcard). Postage is included in direct mail pricing.
3. Affiliate/Referral Program: Recurring commission payments to affiliates who refer new paid subscribers - up to 50% of customer's monthly payment for lifetime of subscriber. Paid monthly via PayPal.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Propelio is an all-in-one SaaS platform for real estate investors that aggregates nationwide MLS comparable sales and rental data, property records, owner information, and marketing lead lists. Its flagship MLS Comps tool delivers on-demand comparative market analysis directly from its in-house brokerage, complemented by skip tracing, direct mail, driving-for-dollars mobile tools, and integrated brokerage services for listings and short sales.

Product overview

Propelio is an all-in-one real estate investment software platform combining MLS comps, property data, marketing leads, and brokerage services. The core offering is the MLS Comps tool providing real-time comparable sales and rental data, supplemented by property research, skip tracing, direct mail, marketing lead generation, and CMA reports. The platform includes a mobile app for driving for dollars and on-the-go property research, plus brokerage services for listings and short sales. Educational resources include Propelio TV (video content), Propelio Academy (courses), and a blog. The platform is designed for real estate investors and replaces multiple separate tools like Deal Machine, Propstream, and Podio.

Differentiator

Problem solved

Functional benefit

Brands

• Propelio Realty: The brokerage division of Propelio providing listings, short sales, and MLS access services.
• Propelio Academy
• Propelio TV

Products and services

• MLS Comps Real-time MLS comparable sales and rental reports with detailed property comparisons and estimated valuations, giving real estate investors nationwide comparable data without needing agent-assisted MLS access.
• Property Data Property and owner research tool that lets users compile lists of properties, look up ownership and tax details (sq ft, year built), and surface undervalued or off-market opportunities.
• Propelio Mobile App Native iOS and Android application delivering driving-for-dollars route tracking, motivated-seller property displays, on-the-go property research, skip tracing, and direct mail sending.
• Skip Tracing Pay-per-trace contact lookup service returning land lines, cell phones, date of birth, and possible relatives for individual parcels, with bulk skip tracing available on paid tiers.
• Direct Mail Usage-priced postcard mailing service with delivery tracking that supports custom property images or Google Streetview; postage is included in the per-piece rate.
• Marketing Leads Targeted owner and buyer data lists including preforeclosure, absentee owner, cash buyers, private lenders, and equity filters for investor marketing campaigns.
• Listings (Propelio Realty Brokerage) Brokerage listing service through Propelio Realty allowing property owners and investors to list properties with savings on real estate transactions.
• Short Sales (Propelio Realty Brokerage) Brokerage assistance with underwater property short sales, connecting homeowners with investors and managing the short-sale transaction through Propelio Realty's licensed brokers.

Quantifiable outcome

• Saves users 3x the cost annually
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PropStream: PropStream is the leading all-in-one real estate investor platform offering comps, skip tracing, lead lists, and direct mail. It is the most direct competitor to Propelio's bundled software-and-data value proposition for fix-and-flip and wholesale investors.
• Deal Machine: Deal Machine pioneered the driving-for-dollars mobile workflow with built-in skip tracing and direct mail. It directly overlaps Propelio's 'Propelio Mobile' and skip-tracing capabilities, targeting the same SMB investor segment.
• BatchLeads: BatchLeads provides real estate investor CRM, skip tracing, and marketing automation (including direct mail and ringless voicemail). It competes for the same investor workflow budget as Propelio, particularly on the marketing-leads side.
• Realeflow: Realeflow is a long-standing investor marketing platform with comps, driving-for-dollars, and lead generation. It targets a comparable SMB-investor base and historically positioned itself similarly to Propelio.
• PropWire: PropWire focuses on MLS-based deal-finding, comparable sales, and foreclosure/preforeclosure lists for investors. It overlaps Propelio's MLS-comps and marketing-leads products in a comparable price-tier offering.
• RESimpli: RESimpli is an all-in-one investor platform offering CRM, comps, driving-for-dollars, skip tracing, and direct mail. It is a direct SMB-segment competitor pursuing the same bundled-software positioning as Propelio.

Emerging players

• Mashvisor: Mashvisor provides analytics for residential and Airbnb investment properties, including comps and neighborhood data. It overlaps Propelio on the property-data/analysis side but skews more analytical than workflow-oriented.

Others

• ATTOM: ATTOM is a major property data and analytics vendor supplying the underlying datasets that Propelio and its peers consume. It is an infrastructure provider rather than a direct competitor, but its data terms shape the economics of the category.

Broad incumbents

• Zillow: Zillow is the broadest incumbent in residential real estate data with deep MLS relationships and investor-facing tools. While not focused exclusively on investors, it represents an indirect competitive threat through its comp data and Premier Agent ecosystem.
• Redfin: Redfin combines brokerage services with rich MLS-driven data and tools, including features useful to investors. It is a broader incumbent that overlaps with Propelio on the brokerage-plus-data axis, though at a different price and audience tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/propelio
• YouTubeyoutube.com/@Propelio
• Facebookfacebook.com/propelioapp
• Instagraminstagram.com/propelio/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propelio