Parlor Skis
- Company typePrivate
- Founded2014
- HeadquartersEast Boston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Parlor Skis firmographics
Firmographics- Name
- Parlor Skis
- Legal name
- Parlor Skis
- Website
- https://parlorskis.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Parlor Skis industry classification
Industry- Product category
- Custom Skis & Snowboards
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)
- akta.pro secondary industries
- Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF)
Keywords
Where Parlor Skis is headquartered
LocationHeadquarters
- HQ city
- East Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Parlor Skis business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Ski Sales: Sale of custom-built skis including Signature Custom models (Warbird 78, Phoenix 85, Osprey 88, Cardinal 93, Kingfisher 105, Female Ski Bum, McFellon, Buck Naked series) and Full Custom skis built to customer specifications.
- Custom Snowboard Sales: Sale of custom-built snowboards including Signature Custom models (Fishstick, FishSplit, Flying Squirrel, Daily Driver, Dropwallet, Resident) and Full Custom snowboards built to customer specifications.
- Build Class Revenue: Revenue from ski building classes - Full Custom Build Class 2026 at $2,499 with $500 deposit and $1,999 second payment. Includes 2-day hands-on ski building experience.
- Apparel and Accessories: Sale of Parlor-branded apparel including tees, hoodies, trucker hats, and accessories. Additional revenue stream from gear and lifestyle products.
- Service Revenue: Revenue from ski and snowboard services including tune-ups, base tunes, and full service maintenance. Spa Season tune-up service mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Custom Skis |
| Unit Pricing | Multi-year contract | Full Custom Skis |
| Unit Pricing | Multi-year contract | Full Custom Snowboard |
| Unit Pricing | Pay-as-you-go | Build Class 2026 |
| Unit Pricing | Pay-as-you-go | Signature Custom Snowboards |
| Unit Pricing | Pay-as-you-go | Service and Tune-ups |
| Unit Pricing | Pay-as-you-go | Demo Skis |
| Unit Pricing | Pay-as-you-go | Apparel and Accessories |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Parlor Skis product offering
Product offeringCore offering
Parlor Skis handcrafts custom skis and snowboards in its East Boston shop, offering two tiers of customization: Signature Custom (ten proven ski shapes and six snowboard shapes tailored to each customer) and Full Custom (fully bespoke builds where customers collaborate with a ski pro and design consultant on outline, edge profile, core material, flex, camber/rocker, and laminates). Additional offerings include a two-day hands-on Build Class, tune-up and maintenance service, and branded apparel and accessories.
Product overview
Parlor Skis is a custom ski and snowboard manufacturer offering handmade products built in their East Boston shop. Their portfolio consists of two main product lines: Signature Custom skis (10 models including Warbird 78, Phoenix 85, Osprey 88, Cardinal 93, Kingfisher 105, Female Ski Bum Pro, McFellon Pro, Buck Naked Pro, Buck Naked Traveler Pro, and Buck Naked Nor'Beaster Pro) and Signature Custom snowboards (6 models including Fishstick, FishSplit, Flying Squirrel, Daily Driver, Dropwallet, and Resident Pro). They also offer Full Custom build programs for both skis and snowboards, allowing customers to collaborate on custom designs with control over outline, camber/rocker, and laminates. Additional offerings include a 2-day Build Class experience, ski/snowboard service (tune-ups), gear accessories, apparel, and skateboards. The company positions itself as an alternative to mass-market ski brands, emphasizing soul-built, personalized equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Custom Skis A line of ten proven in-house ski shapes (carving, all-mountain, off-piste, powder, freeride, touring, telemark, and adaptive) customized to each customer's preferences; priced approximately $1,099 to $1,199 USD per pair.
- Signature Custom Snowboards A line of six proven in-house snowboard shapes (all-mountain, splitboard, freeride, powder) customized to each rider; priced from approximately $899 to $1,099 USD per board.
- Full Custom Skis A collaborative bespoke ski design program in which customers work with a ski pro and design consultant to specify every attribute of their ski (platform, edge profile, core material, flex profile, laminate layup, custom graphics); $500 deposit plus $1,499 production payment, ships in 3-5 weeks.
- Full Custom Snowboard A collaborative bespoke snowboard design program led by lead designer Tyler in which customers set outline, control camber/rocker, and choose laminates for standard snowboards or splitboards; $1,599 per board with $500 deposit and $1,099 due within four weeks.
- Build Class A two-day hands-on ski building experience in which participants are fitted by Parlor ski pros and build their own custom skis; Full Custom Build Class 2026 priced at $2,499 ($500 deposit plus $1,999 second payment).
- Ski and Snowboard Service Ski and snowboard tuning and maintenance service for Parlor equipment, including Base Tune ($40) and Full Service ($80) packages; supports the Spa Season tune-up campaign.
- Parlor Apparel Parlor-branded clothing including t-shirts, hoodies, and trucker hats (e.g., Fast Grass Tee $35, Heavyweight Hoodie $65, Green Patch Trucker $30).
- Ski and Snowboard Gear Ski and snowboard accessories and gear, including bindings, base tunes, and supporting equipment.
- Skateboards Skateboards sold alongside Parlor's ski and snowboard product lineup on the Parlor storefront.
Quantifiable outcome
- Custom skis ship in 3-5 weeks
Companies that use Parlor Skis
Customer profileSegments8 records
Ideal customer profiles1 record
Parlor Skis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Parlor Skis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ski ButlerscoreSki Butlers is a premium delivery partner that delivers Parlor skis and snowboards to customers at select mountains throughout the US. This partnership enables customers to receive their custom Parlors at their ski destination rather than shipping to home address, enhancing the customer experience for traveling skiers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Parlor Skis competitors and assessment
Company assessmentDirect peers
- Weston Snowboards: Independent US snowboard builder producing handcrafted boards including splitboards with a directly comparable custom and DTC model.
- Donek Snowboards: Custom snowboard manufacturer offering made-to-order boards with collaborative design — the snowboard-side analogue to Parlor's Full Custom build program.
- Coalition Snow: Independent, women-focused ski and snowboard brand with direct-to-consumer sales and a similar premium-craft positioning, comparable in DTC customer mix.
- Wagner Skis: Boulder, CO-based independent custom ski builder offering made-to-order skis with similar collaborative design and pricing tier. Direct comparable in custom ski manufacturing model and DTC go-to-market.
- Icelantic Skis: Boutique, independent US ski manufacturer producing small-batch all-mountain, freeride, and touring skis. Comparable in independent US-based craftsmanship and direct-to-consumer retail positioning.
- Liberty Skis: Independent alpine ski brand producing handmade skis in a similar price band with DTC emphasis and a similar boutique-to-mid-scale positioning.
- Moment Skis: Independent, handcrafted ski maker focused on all-mountain, freeride, and touring models. Directly comparable in independent US craft manufacturing and pro-driven brand building.
- 4FRNT Skis: Independent, athlete-developed ski brand with a similar product range spanning all-mountain to powder and a comparable boutique premium positioning.
Broad incumbents
- Black Crows: Independent but larger ski brand with a strong freeride/all-mountain identity — overlaps with Parlor's mid-to-upper price tier and design-led brand positioning, but at broader geographic and channel scale.
- Faction Skis: Independent alpine and freeride ski brand with a similarly craft and pro-athlete-driven identity, but materially larger product range and global distribution than Parlor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Parlor Skis social profiles
Digital presenceParlor Skis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parlor Skis leadership team
Management profileNumber of profiles
Profiles3 records
Parlor Skis funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parlor Skis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parlor Skis
What does Parlor Skis do?
Parlor Skis handcrafts custom skis and snowboards in its East Boston shop, offering two tiers of customization: Signature Custom (ten proven ski shapes and six snowboard shapes tailored to each customer) and Full Custom (fully bespoke builds where customers collaborate with a ski pro and design consultant on outline, edge profile, core material, flex, camber/rocker, and laminates). Additional offerings include a two-day hands-on Build Class, tune-up and maintenance service, and branded apparel and accessories.
Is Parlor Skis a public or private company?
Parlor Skis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parlor Skis founded?
Parlor Skis was founded in 2014. It employs 1 to 10 people.
Where is Parlor Skis based?
Parlor Skis is headquartered in East Boston, United States, in the North America region.
How does Parlor Skis make money?
Five revenue lines are on record. Custom Ski Sales are the primary driver. The others are custom Snowboard Sales, build Class Revenue, apparel and Accessories and service Revenue.
Who are Parlor Skis's main competitors?
Direct peers on record are Weston Snowboards, Donek Snowboards, Coalition Snow, Wagner Skis, Icelantic Skis, Liberty Skis, Moment Skis and 4FRNT Skis. Broad incumbents are Black Crows and Faction Skis.
Does Parlor Skis have an API?
No public API is recorded for Parlor Skis.
What industry is Parlor Skis in?
Parlor Skis's product category is Custom Skis & Snowboards. Its primary akta.pro industry code is CRAMAJAA, Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles), with a secondary code of CRAMABAJ, Winter Sports (Ski/Snowboard) Retail. Its NAICS code is 45911 and its SIC code is 5940.