First Priority Group

Emergency and Specialty Vehicle Manufacturing1fpg.com

Company typePrivate
Founded1998
HeadquartersManchester Township, United States
Headcount51–100
GTM typeB2B
OfferingHardware or Manufacturing

First Priority Group firmographics

Firmographics

Name: First Priority Group
Legal name: First Priority Group, LLC
Website: https://1fpg.com
Company type: Private
Founded year: 1998
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

First Priority Group industry classification

Industry

Product category: Emergency and Specialty Vehicle Manufacturing
SIC: Miscellaneous Transportation Equipment (3790), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
akta.pro primary industry: Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI)
akta.pro secondary industry: Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)

Keywords

Emergency vehicle manufacturing
Ambulance sales and service
Specialty vehicle conversions
Ambulance remounting
Fleet electrification services

Where First Priority Group is headquartered

Location

Headquarters

HQ city: Manchester Township
HQ country: United States
HQ region: North America

Offices4 records

Markets served

First Priority Group business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

Emergency Vehicle Sales: Sale of new ambulances through authorized dealer agreements with Demers, Braun, and Crestline manufacturers for municipal and healthcare customers.
Specialty Vehicle Conversions: Custom upfitting of emergency vehicles including ESU, mobile command centers, fire rescue, law enforcement, utility trucks, and specialty trailers.
Ambulance Remounting: Cost-effective remounting of ambulance modules on new chassis, offering savings over purchasing new vehicles with minimal downtime.
Body Shop and Collision Repair: Repair services for emergency vehicles including accident repair, corrosion repair, painting, and detailing using OEM parts.
Vehicle Graphics: Custom vehicle graphics including lettering, wraps, decals, magnets, and signage services for emergency vehicle fleets.
Vehicle Cabinets: Sale of proprietary specialty vehicle cabinet systems including command units, EMS cabinets, law enforcement cabinets, and fire cabinet units.
Parts and Service: Parts supply and service/repair for ambulances and emergency vehicles including Ford QVM certification.
Fleet Electrification Solutions: Electric vehicle sales and electrification services including charging infrastructure, fleet configuration, and vehicle-to-grid integration through FPG Electrified division.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom Quote-Based Pricing

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

First Priority Group product offering

Product offering

Core offering

First Priority Group is a diversified manufacturer, dealer, upfitter, and service provider of emergency and specialty vehicles. Its core business spans custom specialty vehicle conversions (BlueTac for law enforcement, RedTac for fire/EMS), authorized ambulance dealership (Demers, Braun, Crestline), ambulance remounting, body shop collision repair, vehicle graphics, proprietary specialty cabinet systems, and fleet electrification through the FPG Electrified division.

Product overview

First Priority Group is a diversified manufacturer, dealer, upfitter, and service provider of emergency and specialty vehicles. The company operates a multi-faceted business model combining custom specialty vehicle conversions (BlueTac for law enforcement and RedTac for fire/EMS), authorized dealership of major ambulance brands (Demers, Braun, Crestline), ambulance remount services, body shop collision repairs, vehicle graphics, specialty cabinet manufacturing, and fleet electrification (FPG Electrified). The company also acquired P.L. Custom Body and Equipment Co., Inc. to expand its manufacturing capabilities. Services include grant funding assistance and HGACBuy government purchasing programs. The portfolio spans from custom SUV, pickup, and step van conversions to mobile command centers, fire rescue vehicles, emergency trailers, and the new Demers eFX 100% all-electric ambulance.

Differentiator

Problem solved

Functional benefit

Brands

BlueTac: Pre-configured, turnkey emergency specialty vehicle brand crafted for law enforcement uniformed professionals.
RedTac
First Priority Graphics
First Priority Body Shop
FPG Electrified

Products and services

Custom Specialty Vehicle Conversions Custom upfitting of emergency and specialty vehicles including pickups, SUVs, Sprinters/Transits, police ESUs, fire rescue vehicles, step vans, utility trucks, box trucks, and trailers for law enforcement, fire/EMS, and municipal applications.
BlueTac Law Enforcement Vehicle Line Pre-configured, turnkey specialty vehicles crafted for law enforcement professionals, including emergency service units (ESU), K9, forensics, and workstation configurations with standardized specifications to reduce lead times.
RedTac Fire/EMS Vehicle Line Pre-configured, turnkey specialty vehicles crafted for fire department operations, including fire rescue vehicles, command vehicles, and emergency response units with standardized specifications to reduce lead times.
Demers Ambulances (Authorized Dealer) Authorized dealer for Demers Ambulances including MXP 150, MXP 153, MXP 170, MXP 170DFE, FXP 174, Transit TSE, MX 164, and MX 170 models across New Jersey, Maryland, Delaware, and Washington D.C.
Braun Ambulances (Authorized Dealer) Authorized dealer for Braun Ambulances including Express, Express Plus, Liberty, Chief XL, and Super Chief models across New Jersey, Maryland, Washington D.C., and Delaware.
Crestline Ambulances (Authorized Dealer) Authorized dealer for Crestline Ambulances including CCL 150 and CCL 166 models across New Jersey, Maryland, Washington D.C., and Delaware.
First Priority Remounts (Ambulance Remounting Service) Ambulance remount services that transfer ambulance modules to new chassis, extending vehicle life and providing a cost-effective alternative to purchasing new ambulances. Service has been offered for over 20 years with minimal vehicle downtime.
Body Shop Services Collision repair, detailing, painting, and corrosion repair services for ambulances and emergency vehicles using OEM factory parts and matching paint, with over 20 years of experience.
Vehicle Graphics Custom vehicle graphics services including lettering, full vehicle wraps, signage, banners, decals, and magnets for emergency vehicle fleets of any size.
Specialty Vehicle Cabinets Custom-built specialty vehicle cabinet systems including Express Cabinets (EX-C2L, EX-C3L), Fire Cabinet Units (C40-RP1L, C40-R1L), Command Units (Case Commander, MC-40, CC-40-3L), EMS Cabinets (EMS40-T1R, ALS-40, EMS40-BB1), and Law Enforcement Cabinets (CC4-40WLC, DR-WL-40, EXPL-3DR-11).
FPG Electrified (Fleet Electrification Services) Fleet electrification services for emergency and specialty vehicles, offering the 100% all-electric Demers eFX 100 ambulance, electrified command and rescue vehicles on Class 6 medium-duty electric chassis, fleet assessment, charging infrastructure deployment, and vehicle-to-grid integration.

Quantifiable outcome

40% maintenance cost reduction potential with electric vehicle fleet conversion
+5 more outcomes

Companies that use First Priority Group

Customer profile

Named customers16 records

Segments5 records

Ideal customer profiles5 records

First Priority Group technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature7 records

First Priority Group partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and major.

Braun AmbulancescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Braun Ambulances in New Jersey, Maryland, Washington D.C., and Delaware. Offers Braun product line including Express, Express Plus, Liberty, Chief XL, and Super Chief ambulance models.
Demers AmbulancescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Demers Ambulances in New Jersey, Maryland, Delaware, and Washington D.C. Product line includes MXP 150, MXP 153, MXP 170, MXP 170DFE, FXP 174, Transit TSE, MX 164, and MX 170 models.
Crestline CoachcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Crestline Ambulances in New Jersey, Maryland, Washington D.C., and Delaware. Products include CCL 150 and CCL 166 ambulance models.
Whelen EngineeringmajorTechnology or IntegrationIntegration partner for emergency lighting products. Whelen siren and light bar products are proudly made in the USA and featured on FPG specialty vehicle conversions.
Ranger DesignmajorTechnology or IntegrationIntegration partner providing van shelving, storage bins, ladder racks, bulkhead partitions, and storage systems for commercial vehicles. Ranger Design product line exceeds 1000 items.
HGACBuycoreChannel Partner/ Reseller/ DistributorCooperative purchasing program enabling streamlined procurement for municipal and government customers through pre-negotiated contracts.
ROUSH CleanTechmajorTechnology or IntegrationPartnership for electrifying emergency vehicles on Class 6 medium-duty electric chassis, enabling mobile command and rescue vehicle electrification.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

First Priority Group competitors and assessment

Company assessment

Direct peers

Braun Ambulances: Braun Industries manufactures custom ambulances (Express, Liberty, Chief XL, Super Chief lines) that FPG sells as an authorized dealer. Braun competes in the same ambulance manufacturing space and represents both a partner and a peer.
Demers Ambulances: Demers is a major Canadian ambulance manufacturer whose products FPG sells as an authorized dealer in NJ, MD, DE, and DC. Demers is simultaneously a partner and direct OEM competitor; FPG's dependence on Demers (including the eFX 100 electric ambulance) makes it a peer as well as a supplier.
Horton Emergency Vehicles: Horton Emergency Vehicles is a US ambulance manufacturer (REV Group subsidiary) producing Type I, II, and III ambulances and remount services. Directly comparable to FPG's ambulance dealership, remounting, and upfitting offerings.
Osage Ambulances: Osage Ambulances is a US manufacturer of Type I, II, and III ambulances and remount services, serving EMS providers and fire departments. Directly comparable to FPG's ambulance sales, remounting, and upfitting services with similar mid-market positioning.
LDV (Light & Day Visibility) / Halcore Group: LDV is a US specialty vehicle manufacturer producing custom ambulances, command vehicles, and law enforcement/SWAT vehicles. Comparable to FPG's BlueTac and RedTac specialty vehicle upfitting for police, fire, and EMS markets.
Excellance Inc. Excellance manufactures ambulances and emergency vehicles and provides remounting services for municipal and private EMS customers. Comparable to FPG across ambulance manufacturing, remounting, and emergency vehicle customization.
Crestline Coach: Crestline Coach manufactures ambulances, specialty vehicles, and small buses in Canada, with CCL 150 and CCL 166 ambulance models that FPG sells under authorized dealership. Comparable as both supplier partner and OEM competitor in the US ambulance market.
AEV (American Emergency Vehicles): AEV, a REV Group brand, manufactures Type I, II, and III ambulances and specialty emergency vehicles including the Traumahawk and Toughline series. Direct competitor to FPG across ambulance manufacturing and emergency vehicle upfitting markets.
Wheeled Coach: Wheeled Coach is a leading ambulance manufacturer (REV Group subsidiary) producing Type I, II, and III ambulances. Competes directly with FPG's authorized Demers, Braun, and Crestline ambulance lines for municipal and EMS contracts in the US.

Broad incumbents

REV Group: REV Group is the largest US manufacturer of specialty vehicles, including ambulance brands Wheeled Coach, Horton Emergency Vehicles, and AEV. Directly competes with FPG in ambulance manufacturing and dealer/upfit services across multiple US regions with far greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

First Priority Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First Priority Group leadership team

Management profile

Number of profiles

Profiles1 record

First Priority Group subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

First Priority Group funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First Priority Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Priority Group

What does First Priority Group do?

Is First Priority Group a public or private company?

First Priority Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was First Priority Group founded?

First Priority Group was founded in 1998. It employs 51 to 100 people.

Where is First Priority Group based?

First Priority Group is headquartered in Manchester Township, United States, in the North America region.

How does First Priority Group make money?

Eight revenue lines are on record. Emergency Vehicle Sales are the primary driver. The others are specialty Vehicle Conversions, ambulance Remounting, body Shop and Collision Repair, vehicle Graphics, vehicle Cabinets, parts and Service and fleet Electrification Solutions.

Who are First Priority Group's main competitors?

Direct peers on record are Braun Ambulances, Demers Ambulances, Horton Emergency Vehicles, Osage Ambulances, LDV (Light & Day Visibility) / Halcore Group, Excellance Inc., Crestline Coach, AEV (American Emergency Vehicles) and Wheeled Coach. REV Group is listed as a broad incumbent.

Does First Priority Group have an API?

No public API is recorded for First Priority Group.

What industry is First Priority Group in?

First Priority Group's product category is Emergency and Specialty Vehicle Manufacturing. Its primary akta.pro industry code is IMACAFAI, Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks), with a secondary code of TLABAHAE, Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies). Its SIC code is 3790.