Truett-McConnell College

What Truett-McConnell College does

Truett-McConnell College, operating as Truett McConnell University (TMU), is a private Christian university founded in 1946 in Cleveland, Georgia. It was originally established as a Bible college and has since expanded to offer 80+ programs of study across undergraduate, graduate, and doctoral levels, maintaining a 15:1 student-to-faculty ratio and requiring all graduates to complete a Great Commission minor.

The institution delivers its educational offering through on-campus, online, and dual enrollment channels, supported by Salesforce/TargetX for admissions, Symplicity for career services, and a traditional campus infrastructure at 100 Alumni Drive in Cleveland. Supporting services include 24 NAIA athletic teams, chapel and missions programming, housing, dining, and academic resources. A new Master of Sports Management degree is launching in June 2026, expanding the graduate portfolio.

Revenue is generated from tuition and academic fees, housing and dining, athletics-related activity, and donations through structured giving programs. The university is governed by a Board of Trustees and operates independently with no parent company or outside equity holders. In September 2025 the Board terminated President Emir Caner by a 19-10 vote following controversy over the handling of sexual misconduct complaints; Caner filed suit on June 5, 2026 alleging breach of contract and seeking damages tied to his $272,639.69 annual compensation.

Name

Truett-McConnell College

Legal name

Truett McConnell University

Website

https://truett.edu

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Truett-McConnell College, operating as Truett McConnell University, is a private Christian university in Cleveland, Georgia, serving undergraduate, graduate, doctoral, and dual-enrollment students through 80+ programs with a required Great Commission minor.

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Religiously Affiliated Liberal Arts Colleges (EDAHACAF)

Keywords

• Christian higher education
• Undergraduate degree programs
• Graduate degree programs
• Online college programs
• Dual enrollment programs

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Fees: The university generates revenue primarily through tuition and academic fees from undergraduate, graduate, and doctoral programs across 80+ programs of study.
2. Student Housing and Dining: Revenue generated from on-campus housing and dining services as part of the student life experience.
3. Athletic Programs: Revenue derived from NAIA athletic programs with 24 sports teams, including spectator events and related activities.
4. Donations and Fundraising: The university operates giving programs including the Standing on Truth Fund, endowed gifts, non-cash/planned giving, designated gifts, and alumni association contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Truett McConnell University is a private Christian university offering 80+ academic programs across undergraduate, graduate, and doctoral levels in Cleveland, Georgia. The institution sells degree-granting education combined with required spiritual formation (Great Commission minor), supported by on-campus housing, dining, 24 NAIA athletic teams, career services, and chapel-based spiritual development. Students may enroll on campus, online, or via dual enrollment.

Product overview

Truett McConnell University is a Christian higher education institution offering a single unified educational platform comprising undergraduate, graduate, and doctoral degree programs. The institution provides 80+ programs of study across business, education, public service, and other fields, with all students required to complete a Great Commission minor. The portfolio includes traditional on-campus programs, online programs, and dual enrollment options for high school students. Supporting services include 24 NAIA athletic teams, spiritual development programs (Chapel, missions, discipleship), student life services (housing, dining, clubs), career services, and academic resources (library, student success center). The university launched a new Master of Sports Management degree in June 2026, expanding its graduate offerings for working professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Programs

Quantifiable outcome

• 100% freshmen receive financial aid
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shorter University: Private Baptist-affiliated university in Rome, Georgia, with similar undergraduate/graduate offerings and faith-centered mission. Highly comparable small private Christian university competing in the same Georgia market.
• Toccoa Falls College: Small Christian college in Toccoa, Georgia, founded in 1907 as a Bible institute. Direct regional peer sharing the same faith-affiliated, residential-college model in Northeast Georgia.
• Emmanuel College (Georgia): Private Christian college in Franklin Springs, Georgia, with comparable size, faith-based curriculum, and undergraduate/graduate programs. Direct competitor for Georgia faith-based students.
• Lee University: Church of God-affiliated private university in Cleveland, Tennessee, with similar program breadth, residential experience, and Pentecostal/evangelical identity. Strong comparable in scale and mission mix.
• Bryan College: Small Christian liberal arts college in Dayton, Tennessee, offering bachelor's and master's degrees with a faith-centered core. Comparable size, mission, and Southeast regional footprint.
• Bob Jones University: Large non-denominational fundamentalist Christian university in Greenville, SC with K-12 through doctoral programs and a similar faith-integrated curriculum model. Same Bible-college heritage and intercollegiate athletics presence.
• Southeastern University: Assemblies of God-affiliated private university in Lakeland, Florida, with comparable undergraduate/graduate mix and a strong athletics program. Faith-based peer targeting similar student personas.

Broad incumbents

• Liberty University: Largest evangelical university in the US with massive online enrollment and 700+ programs — a broad incumbent whose online and graduate scale set the competitive ceiling for niche faith-based schools like TMU.
• Oral Roberts University: Faith-based private university in Tulsa, Oklahoma, offering bachelor's through doctoral degrees with a charismatic Christian identity and online programs. Larger-scale competitor in the same faith-based higher-ed space.
• Regent University: Private Christian university in Virginia Beach with a strong online and graduate enrollment model (law, business, education, divinity). A direct online-graduate competitor for TMU's faith-based working-professionals segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/truettmcconnell
• Facebookfacebook.com/68190178549
• LinkedInlinkedin.com/company/truett-mcconnell-college

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truett-McConnell College