CMRK
CMRK is a privately held New England textile recovery company that collects used clothing, shoes, and household items through free residential pickups and a 90+ municipality container network, and resells sorted second-hand goods via wholesale and retail channels.
- Company typePrivate
- Founded1994
- HeadquartersNorthborough, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What CMRK does
CMRK INC. is a privately held textile recovery and recycling company headquartered in Northborough, Massachusetts, operating across the New England region, primarily Massachusetts and Connecticut. Founded in 1994 by Fawaz El Khoury, CMRK collects used clothing, shoes, books, and other household items through three coordinated channels: free residential home pickups (schedulable by text, email, or phone), branded collection containers hosted at over 90 municipal partners and business locations, and custom zero-waste programs for towns, schools, and organizations. The company deploys a modern fleet of more than 35 trucks and vehicles to service hundreds of households daily and maintain its container network, with weekly servicing and 24/7 account-manager support.
CMRK generates revenue through four interlocking streams: (i) wholesale and retail resale of sorted, second-chance textiles and household goods to buyers, suppliers, and wholesalers; (ii) volume-based compensation paid to host-partner organizations that place collection bins on their premises; (iii) managed-services contracts with municipalities tied to diversion reporting and rebate structures; and (iv) community-partnership fundraising in which a portion of proceeds is directed to affiliated nonprofits (Big Brothers Big Sisters Foundation, Children's Miracle Network Hospitals, MADD, Greg Hill Foundation, SVDP Boston). Reported cumulative charitable giving exceeds $25 million.
Operationally, CMRK is structured as a founder/family-controlled corporation with no institutional or PE/VC ownership. Leadership includes President Fawaz El Khoury, VP of Operations Patrick El Khoury, and Commercial Manager Judy Valliciello. The company participates actively in industry events such as MassRecycle (Diamond Sponsor, 2024) and the SMART Annual Convention. Headcount is reported at 51-100 employees, with active hiring for drivers, warehouse personnel, and administrative roles. The technology stack is operational and logistics-oriented: text- and email-based pickup scheduling, a DonateNE integration for online donation scheduling, branded physical collection containers, and dispatch/account-management infrastructure; there is no disclosed AI/ML capability, public API, or mobile app product.
CMRK firmographics
Firmographics- Name
- CMRK
- Legal name
- CMRK INC.
- Website
- https://cmrkne.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CMRK is a privately held New England textile recovery company that collects used clothing, shoes, and household items through free residential pickups and a 90+ municipality container network, and resells sorted second-hand goods via wholesale and retail channels.
- Ownership category
- akta.pro rank
CMRK industry classification
Industry- Product category
- Textile Recycling and Reuse Services
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Bulk Item & White Goods Collection (Bulky Waste) (BPALAAAD)
Keywords
Where CMRK is headquartered
LocationHeadquarters
- HQ city
- Northborough
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CMRK business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Resale of Collected Materials: Items collected are examined, tested, sorted, and distributed. CMRK works with buyers, suppliers, and wholesalers to provide products for wholesale or retail distribution. Revenue generated from selling second-chance clothing, shoes, and household items.
- Host Container Partnership Revenue: Companies and organizations host collection bins on their premises. Compensation is tied to the volume of products collected. CMRK installs and manages bins, provides weekly maintenance, and shares revenue with host partners.
- Municipal Service Contracts: Customized solutions for municipalities including collection containers, home pickups, and ZERO WASTE programs. Provides accurate diversion reporting for municipal partners.
- Community Partnership Fundraising: CMRK facilitates fundraising for community partners by collecting donations on their behalf. A portion of funds generated goes towards the life-changing work of charitable partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Residential Pickup |
| Transaction based/ take rate | Monthly | Host Collection Container Partnership |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
CMRK product offering
Product offeringCore offering
CMRK collects used clothing, shoes, and household items from residential households, municipalities, businesses, and nonprofit partners across New England via free home pickups and a network of hosted collection containers. Collected items are sorted, tested, and redistributed through wholesale and retail buyers (Buy & Sell program), while host organizations receive compensation tied to collection volume and supported charities receive fundraising contributions.
Product overview
CMRK is a textile recovery company operating across New England, offering a portfolio of interconnected services centered on clothing and household item collection, recycling, and redistribution. The core offering consists of Clothing Collection Bins deployed across municipalities, businesses, and community locations, complemented by Residential/On-Demand Pickups for free home collection. CMRK serves over 90 municipal partners with accurate diversion reporting through its Municipal Partners program, while the Community Partners network connects donors with charitable organizations including Big Brothers Big Sisters, MADD, and Children's Miracle Network Hospitals. The company's Full Service Partnership provides dedicated account management and custom logistics for businesses and organizations. Revenue generation occurs through the Buy & Sell program, which distributes recovered items to buyers, suppliers, and wholesalers in wholesale and retail channels. The Fundraising and Host a Collection Container programs enable organizations to earn compensation while supporting charitable causes. Founded over three decades ago, CMRK operates a fleet of over 35 trucks and vehicles from its Northborough, Massachusetts headquarters.
Differentiator
Problem solved
Functional benefit
Products and services
- Clothing Collection Bins Branded collection containers for textiles, shoes, books, and other household items placed at host locations across New England, enabling community members to donate gently used items for recycling and reuse. Includes weekly maintenance and 24/7 account manager support for host partners.
- Municipal Partners Program Partnership program with over 90 municipalities providing accurate diversion reporting and custom collection solutions for textiles, books, and other household items via collection containers and home pickups, with rebate programs.
- Residential / On-Demand Pickups FREE home pickup service for clothing and household items, scheduled by residents and coordinated through text messaging, email, or phone across New England.
- Business Partnerships Custom business solutions allowing organizations to implement textile collection programs and contribute to local community charitable endeavors.
- Buy & Sell (Wholesale and Retail Distribution) Wholesale and retail distribution of recovered products including clothing, shoes, household items, and other secondhand goods, sold to buyers, suppliers, and wholesalers.
- Fundraising Collection container programs for businesses, schools, municipalities, and other organizations to raise funds while promoting environmental sustainability and charitable giving.
- Host a Collection Container Program enabling organizations to host collection bins on their premises, with CMRK managing installation, maintenance, and weekly servicing, while hosts receive compensation based on collection volume.
- Community Partners Program Network of charitable organizations including Big Brothers Big Sisters Foundation, MADD, Children's Miracle Network Hospitals, DonateNE, Greg Hill Foundation, and Society of St. Vincent de Paul, facilitating complimentary pickups of donations on behalf of these causes.
- Zero Waste Programs Customized municipal, school, and business programs designed to divert reusable items from landfills through collection containers and pickup services.
Quantifiable outcome
- Over 25 million dollars given to local charities and communities
- +2 more outcomes
Companies that use CMRK
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
CMRK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CMRK partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- MassRecyclecoreCMRK was a Diamond Sponsor at the MassRecycle Conference and Trade Show in Marlboro, MA. Patrick El Khoury delivered opening speech on textile recycling. Represents industry leadership positioning.
- SMART (Secondary Materials and Recycled Textiles)minorAttended SMART 2024 Annual Convention in La Antigua, Guatemala. Fawaz El Khoury (President), Patrick El Khoury (VP Operations), and Judy Valliciello (Commercial Manager) participated in networking, legislative updates, and industry discussions.
- Big Brothers Big Sisters FoundationcoreCommunity partner for clothing and household item donations. CMRK facilitates fundraising through collection containers and residential pickups on behalf of BBBSF. Donors can designate BBBSF as their preferred charity.
- Children's Miracle Network HospitalscoreNational nonprofit partner receiving donations from CMRK collections. CMRK collects items on behalf of the organization, supporting pediatric healthcare funding.
- Mothers Against Drunk Driving (MADD)minorCommunity partner receiving donations from CMRK clothing collections. Supports MADD's mission through charitable fundraising.
- Greg Hill FoundationminorLocal New England nonprofit receiving donations from CMRK collections. Supports community causes through charitable fundraising.
- DonateNEminorDonation platform partner enabling online scheduling of donations. CMRK pickup scheduling integrated with DonateNE platform.
- Society of St. Vincent de Paul (SVDP Boston)minorCommunity partner receiving donations from CMRK collections. Supports SVDP Boston's charitable mission through clothing donations.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
CMRK competitors and assessment
Company assessmentBroad incumbents
- Goodwill Industries International: Largest nonprofit operator of donated goods collection and resale in North America, with thousands of retail stores and donation centers. Direct overlap with CMRK on clothing/shoe collection and resale, but vastly larger scale and national footprint.
- The Salvation Army: National nonprofit operating extensive clothing donation pickup routes and family thrift stores across the US. Overlaps directly with CMRK on residential home pickups, municipal diversion partnerships, and wholesale redistribution of used textiles.
- Bank & Vogue Group: Global textile recycling and secondhand clothing wholesale group sourcing from charities and collectors worldwide. Comparable to CMRK's wholesale redistribution stream but operates at much larger international scale.
Direct peers
- USAgain: For-profit textile recycler operating clothing collection bins and pickup services across multiple US states. Closest direct for-profit competitor to CMRK in the collection-bin and municipal partnership model, with similar B2B and B2C channels.
- American Textile Recycling Service: One of the largest for-profit textile recyclers in the US, operating clothing and shoe donation bins across thousands of locations with municipal and host-partner programs. Highly comparable business model to CMRK with significantly larger geographic reach.
- Helpsy: Certified B-Corp textile recycler offering clothing collection bins and home pickup services with municipal partnership programs. Directly comparable for-profit peer to CMRK in the New England/US textile recovery space.
Emerging players
- ThredUp: Online resale platform for secondhand clothing with a managed consignment model. Comparable to CMRK on the resale side of the value chain but competes in the consumer-facing thrift market rather than collection logistics.
- GreenCity Living Goods: Regional textile and small electronics recycling company operating collection bins in the Northeast US. Direct regional competitor to CMRK in Massachusetts/New England donation bin and pickup services.
- Rewoven (formerly Debrand): Textile-to-textile recycling company focused on sorting and processing post-consumer clothing for resale and fiber-to-fiber recycling. Adjacent competitor in the downstream sorting/processing layer of the same value chain CMRK feeds.
Others
- SMART (Secondary Materials and Recycled Textiles) Association: Industry trade association representing textile recyclers and secondhand textile processors globally. Not a direct competitor but the primary industry body in which CMRK participates (its executives attended SMART 2024 in Guatemala).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CMRK social profiles
Digital presenceCMRK financial estimates
Financial estimateRevenue estimate
Valuation estimate
CMRK leadership team
Management profileNumber of profiles
Profiles3 records
CMRK funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CMRK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CMRK
What does CMRK do?
CMRK collects used clothing, shoes, and household items from residential households, municipalities, businesses, and nonprofit partners across New England via free home pickups and a network of hosted collection containers. Collected items are sorted, tested, and redistributed through wholesale and retail buyers (Buy & Sell program), while host organizations receive compensation tied to collection volume and supported charities receive fundraising contributions.
Is CMRK a public or private company?
CMRK is a private company. It is classified as family owned and is currently operating.
When was CMRK founded?
CMRK was founded in 1994. It employs 51 to 100 people.
Where is CMRK based?
CMRK is headquartered in Northborough, United States, in the North America region.
How does CMRK make money?
Four revenue lines are on record. Resale of Collected Materials are the primary driver. The others are host Container Partnership Revenue, municipal Service Contracts and community Partnership Fundraising.
Who are CMRK's main competitors?
Broad incumbents on record are Goodwill Industries International, The Salvation Army and Bank & Vogue Group. Direct peers are USAgain, American Textile Recycling Service and Helpsy. Emerging players are ThredUp, GreenCity Living Goods and Rewoven (formerly Debrand). SMART (Secondary Materials and Recycled Textiles) Association is listed as an others.
Does CMRK have an API?
No public API is recorded for CMRK.
What industry is CMRK in?
CMRK's product category is Textile Recycling and Reuse Services. Its primary akta.pro industry code is BPALAAAD, Bulk Item & White Goods Collection (Bulky Waste). Its NAICS code is 458110 and its SIC code is 5130.