ThredUp
ThredUp operates a tech-driven online resale marketplace for women's, kids', and designer apparel, processing 100,000+ items daily via AI-powered automation, serving 1.71 million active consumers and powering branded resale programs for 60+ global fashion brands through Resale-as-a-Service.
- Company typePublic
- Founded2009
- HeadquartersOakland, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What ThredUp does
ThredUp Inc. (NASDAQ: TDUP) is an Oakland, California-headquartered online resale marketplace that enables individuals to buy and sell secondhand women's, kids', and designer apparel, shoes, handbags, and accessories at up to 90% off estimated retail. Founded in Cambridge, MA in January 2009 by James Reinhart, Chris Homer, and Oliver Lubin, the company evolved from a peer-to-peer shirt-swapping service into a managed marketplace that has cumulatively processed over 100 million items through a four-story automated overhead conveyor facility in San Francisco processing 100,000 items daily. The platform operates three seller-facing formats — the managed Clean Out consignment service, the Direct Listing P2P feature (launched June 2026 with 0% seller fees and an average selling price of $60), and premium kits for higher-value inventory — alongside an expanding Resale-as-a-Service (RaaS) B2B platform that now powers circular resale programs for over 60 global brands including Reformation, Gap, Cotopaxi, and Farm Rio.
The underlying technology stack is AI-led: reinforcement learning drives dynamic pricing across 4 million-plus listings to deliver 79.5% gross margins (vs. ~30% for traditional apparel retailers); computer vision handles automated tagging, visual search, flaw detection, and authentication; and in May 2026 ThredUp deployed its first agentic AI shopping experience that assigns per-shopper AI agents using clickstream signals to personalize browsing in real time. The company went public on NASDAQ in March 2021 with a $168 million IPO, achieved adjusted EBITDA breakeven in 2023, and reported FY2025 revenue of $310.8 million (+19.5% YoY) with Q1 2026 revenue of $81.67 million (+14.56% YoY). It divested its European subsidiary Remix Global AD (acquired 2021 for $28.5M, divested for $65.3M) to concentrate resources on the U.S. core and AI platform investment.
ThredUp monetizes through transaction fees on its managed consignment marketplace, buyer-side monetization on zero-fee Direct Listing, premium kit payouts, and managed services revenue from brand partners on RaaS. The customer base is bifurcated: a fragmented B2C long tail (1.71 million active buyers in Q1 2026) plus an enterprise B2B segment of 60+ global brands that recirculates branded inventory through ThredUp's logistics, AI pricing, and authentication infrastructure. Marketing relies heavily on organic SEO, social discovery (TikTok Shop, Instagram, Pinterest), and thought leadership through its annual Resale Report (now in its 14th edition), with FY2026 revenue guidance of $351.2-$356.2M implying ~14% growth.
ThredUp firmographics
Firmographics- Name
- ThredUp
- Legal name
- ThredUp Inc.
- Website
- https://thredup.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ThredUp operates a tech-driven online resale marketplace for women's, kids', and designer apparel, processing 100,000+ items daily via AI-powered automation, serving 1.71 million active consumers and powering branded resale programs for 60+ global fashion brands through Resale-as-a-Service.
- Ownership category
- akta.pro rank
ThredUp industry classification
Industry- Product category
- Online Fashion Resale Marketplace
- NAICS
- Used Merchandise Retailers (459510), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Apparel, Footwear & Accessories Resale (CRAFAGAA)
- akta.pro secondary industries
- Luxury & Designer Resale (CRAFAGAB), Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN), B2B Trade-in, Buyback & Recommerce Programs (CRAKAKAK)
Keywords
Where ThredUp is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ThredUp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Consumer Consignment and Marketplace (C2C/B2C): ThredUp operates a managed consignment and peer-to-peer marketplace where individuals sell secondhand clothing, shoes, and accessories. The company takes a commission on each sale. The Direct Listing feature offers 0% seller fees, generating revenue through transaction volume and buyer activity rather than seller fees.
- Resale-as-a-Service (RaaS) - B2B Platform: ThredUp powers white-label recommerce platforms for fashion brands, enabling them to offer branded resale programs. Revenue is generated from brands licensing ThredUp's technology, processing, and logistics infrastructure. The company eliminated fees for RaaS partners in May 2025, suggesting revenue may be derived from service fees or volume-based arrangements.
- Premium and Upscale Resale Offerings: ThredUp has shifted strategically toward premium/upscale resale offerings including 'premium kits' and 'peer-to-peer listings' that command average selling prices roughly 2x and 3x standard offerings, respectively, aiming to expand gross margins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer marketplace - consignment model with seller fees for standard listings |
| Transaction based/ take rate | Pay-as-you-go | Direct Listing - 0% seller fee peer-to-peer listing |
| Transaction based/ take rate | Pay-as-you-go | Premium Clean Out Kits - higher payouts for premium items |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
ThredUp product offering
Product offeringCore offering
ThredUp operates one of the world's largest online consignment and resale marketplaces for women's and kids' apparel, shoes, and accessories, enabling consumers to buy secondhand items at up to 90% off estimated retail and sell via Clean Out Kits or zero-fee Direct Listing. The company also runs Resale-as-a-Service (RaaS), a B2B white-label platform that powers branded resale programs for over 60 global fashion brands including Reformation, Gap, Cotopaxi, and Farm Rio.
Product overview
ThredUp operates as a multi-format online resale marketplace and technology platform. The core ThredUp marketplace enables consumers to buy and sell secondhand women's, kids', and designer apparel, shoes, and accessories at up to 90% off retail. The platform encompasses three primary seller-facing formats: the managed Clean Out Kit consignment service (where ThredUp handles all operations), the Direct Listing peer-to-peer feature (0% fee model), and the Premium/Designer section for higher-value items. For brand partners, ThredUp offers Resale-as-a-Service (RaaS), a B2B platform enabling brands like Reformation, Gap, and Farm Rio to launch white-label resale programs. The company also operates a Rescues channel for discounted bulk resale of lower-value items. The platform processes over 100,000 items daily through automated fulfillment and deploys AI across pricing, search, personalization, and authentication.
Differentiator
Problem solved
Functional benefit
Brands
- Resale-as-a-Service (RaaS): B2B platform enabling brands to launch their own resale programs using ThredUp's technology and infrastructure.
- Clean Out
- Direct Listing
Products and services
- ThredUp Online Consignment Marketplace One of the world's largest online resale marketplaces where consumers buy secondhand women's, kids', juniors', maternity, and plus-size apparel, shoes, handbags, and accessories at up to 90% off estimated retail, and sell via Clean Out Kits or Direct Listing.
- Resale-as-a-Service (RaaS) B2B white-label platform that enables fashion brands to launch their own branded resale stores, leveraging ThredUp's AI pricing, authentication, processing, and logistics infrastructure. Powers circularity for over 60 global brands including Reformation, Gap, Cotopaxi, and Farm Rio.
- Direct Listing Peer-to-peer selling feature integrated into the ThredUp marketplace offering 0% seller fees, AI-powered listing tools, and marketplace-backed returns. Achieves average selling price of $60, more than double the traditional marketplace average.
- Clean Out Kit Managed consignment service where sellers receive a free bag to send in their clothing; ThredUp handles authentication, pricing, photography, listing, and fulfillment, taking a commission on each sale. Premium Clean Out Kits command higher payouts for higher-value items.
- Premium/Designer Section
Quantifiable outcome
- ThredUp achieved 79.5% gross margins in Q2 2025 using AI and automation, compared to traditional apparel retailers' typical 30% margins.
- +5 more outcomes
Companies that use ThredUp
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
ThredUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature7 records
ThredUp partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Over 60 Global Fashion Brands (RaaS)coreThredUp's Resale-as-a-Service (RaaS) platform powers circularity for over 60 global fashion brands, enabling them to launch white-label resale programs. The company established a five-member RaaS Advisory Board comprised of industry veterans from climate, tech, logistics, and retail to guide the evolution of its Universal Recommerce Layer, one year after eliminating fees for RaaS partners. Branded resale adoption rose 37% since May 2025.
- Ellen MacArthur Foundation Fashion Initiative (69 Fashion and Textile Organizations)minorNearly 70 fashion and textile organizations, including ThredUp, Arc'teryx, H&M Group, Lacoste, Primark, Vinted, and Zalando, signed a joint statement spearheaded by the Ellen MacArthur Foundation urging governments in the EU, US, and Canada to implement policy changes supporting circular business models. The statement calls for reducing VAT on resale and repair, eliminating sales tax on resold products, and lowering labor costs through Extended Producer Responsibility policies.
- CotopaxicoreCotopaxi launched a dedicated resale shop and Clean Out program powered by ThredUp's Resale-as-a-Service. The program allows Cotopaxi customers to resell gently-worn Cotopaxi items for shopping credit and shop pre-loved items directly on Cotopaxi's website, advancing the brand's B-Corp and circularity goals.
- Farm RiocoreBrazilian sustainable fashion brand Farm Rio launched 'Closet-to-Closet,' a new resale program in partnership with ThredUp (and Poshmark), starting first in the U.S. market. The initiative is designed to advance Farm Rio's B-Corp certification and circularity goals, aligning with the brand's sustainability track record including 1.5 million trees donated and 18,759 tons of CO2e compensated.
- Danielle Vermeer (Head of Social Commerce)minorThredUp appointed Danielle Vermeer as Head of Social Commerce to develop its social commerce platform and expand its use of generative AI. Vermeer previously led Amazon Fashion's luxury resale division and founded Teleport, a social commerce resale app, bringing expertise in social commerce resale to ThredUp's team.
- Reformation and Gap (RaaS)coreThredUp partnered with 50 brands including Reformation and Gap through its Resale-as-a-Service program, recirculating 2.3 million secondhand items in 2024 and selling 771,043 items via its Rescues channel. Brands leverage ThredUp's processing, pricing, and logistics infrastructure to offer circular fashion without building their own resale operations.
- Remix Global AD (Divested)minorThredUp acquired Remix Global AD for $28.5 million for European expansion but later divested the European business for $65.3 million, illustrating the opportunities and challenges of international expansion. This was a past strategic acquisition rather than an active partnership.
Scale indicators19 records
Recent moves7 records
Expansion highlights7 records
ThredUp competitors and assessment
Company assessmentDirect peers
- Poshmark: Peer-to-peer marketplace for buying and selling secondhand apparel, shoes, and accessories. Direct competitor to ThredUp's consumer marketplace, particularly in women's fashion, with similar seller economics but a different (P2P-led) fulfillment model.
- The RealReal: Online marketplace for authenticated luxury consignment and resale. Comparable to ThredUp's Premium/Designer categories, sharing the managed-consignment model and authentication-driven value proposition, though focused on higher-end luxury goods.
- Vinted: P2P marketplace for secondhand fashion with strong European liquidity and a zero-seller-fee model. Competes directly with ThredUp's Direct Listing P2P offering and represents the largest competitive threat in cross-border resale.
- Vestiaire Collective: Global P2P marketplace for pre-owned luxury fashion with authentication services. Directly comparable to ThredUp's Premium and designer segments and a leading player in the cross-border luxury resale category.
- Depop: P2P social-fashion marketplace popular with Gen Z for secondhand apparel. Competes for the same younger demographic driving 71% of secondhand growth and offers a contrasting peer-led model to ThredUp's managed consignment.
- Mercari: General P2P marketplace with a large apparel resale category. Comparable to ThredUp's consumer marketplace in terms of seller acquisition mechanics, though broader in scope beyond fashion.
Broad incumbents
- eBay: Massive incumbent marketplace with significant secondhand apparel volume. While not specialized in fashion resale, eBay's category breadth, buyer base, and seller tooling make it a broad incumbent competitor for secondhand fashion demand.
Emerging players
- Trove (now Recurate): B2B branded-resale technology provider enabling retailers to launch their own resale programs. Directly comparable to ThredUp's Resale-as-a-Service (RaaS) offering as a competing white-label platform for brand-led recommerce.
- Patagonia (Worn Wear): Brand-operated resale program for Patagonia's own used apparel. Comparable to the brand side of ThredUp's RaaS ecosystem, illustrating the in-house alternative that competes against RaaS for branded recommerce partnerships.
- Archive: Tech-enabled resale platform powering branded recommerce programs for retailers (including Levi Strauss & Co.). Overlaps with ThredUp's RaaS in providing resale infrastructure to apparel brands, with comparable B2B go-to-market motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ThredUp social profiles
Digital presenceThredUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThredUp leadership team
Management profileNumber of profiles
Profiles12 records
ThredUp subsidiaries and ownership
Company hierarchySubsidiaries1 record
ThredUp funding detail
Funding detailFunding overview
Funding rounds8 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThredUp M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThredUp
What does ThredUp do?
ThredUp operates one of the world's largest online consignment and resale marketplaces for women's and kids' apparel, shoes, and accessories, enabling consumers to buy secondhand items at up to 90% off estimated retail and sell via Clean Out Kits or zero-fee Direct Listing. The company also runs Resale-as-a-Service (RaaS), a B2B white-label platform that powers branded resale programs for over 60 global fashion brands including Reformation, Gap, Cotopaxi, and Farm Rio.
Is ThredUp a public or private company?
ThredUp is a public company. It is classified as public and is currently operating.
When was ThredUp founded?
ThredUp was founded in 2009. It employs 1,001 to 5,000 people.
Where is ThredUp based?
ThredUp is headquartered in Oakland, United States, in the North America region.
How does ThredUp make money?
Three revenue lines are on record. Consumer Consignment and Marketplace (C2C/B2C) is the primary driver. The others are resale-as-a-Service (RaaS) - B2B Platform and premium and Upscale Resale Offerings.
Who are ThredUp's main competitors?
Direct peers on record are Poshmark, The RealReal, Vinted, Vestiaire Collective, Depop and Mercari. eBay is listed as a broad incumbent. Emerging players are Trove (now Recurate), Patagonia (Worn Wear) and Archive.
Does ThredUp have an API?
No public API is recorded for ThredUp.
What industry is ThredUp in?
ThredUp's product category is Online Fashion Resale Marketplace. Its primary akta.pro industry code is CRAFAGAA, Apparel, Footwear & Accessories Resale, with a secondary code of CRAFAGAB, Luxury & Designer Resale. Its NAICS code is 459510 and its SIC code is 5600.