Superior Uniform Group
Superior Group of Companies (formerly Superior Uniform Group) is a diversified holding company operating three segments—Healthcare Apparel (Wink, Fashion Seal Healthcare), Branded Products and corporate uniforms (BAMKO, HPI), and BPO Contact Centers (The Office Gurus)—serving healthcare professionals and enterprise clients across multiple industries.
- Company typePublic
- Founded1920
- HeadquartersSeminole, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Superior Uniform Group does
Superior Group of Companies (NASDAQ: SGC; formerly Superior Uniform Group), founded in 1920 and headquartered in St. Petersburg, Florida, is a diversified holding company operating three business segments: Healthcare Apparel, Branded Products, and Contact Centers. The Healthcare Apparel segment designs, manufactures, and distributes scrubs and uniforms to healthcare professionals and institutions under brands including Wink, Fashion Seal Healthcare, Zoe + Chloe, and a Carhartt Scrubs licensing arrangement, serving an addressable market of over 20 million healthcare workers. The Branded Products segment operates through wholly-owned subsidiaries BAMKO (a branded merchandise agency serving enterprise clients with custom merchandise programs) and High Performance Identity (HPI, headquartered in Dunwoody, Georgia, which designs corporate uniforms and employee identity programs for major brands across food service, pharmacy, retail, transportation, security, and hospitality). The Contact Centers segment operates through The Office Gurus, a global BPO providing inbound and outbound call center outsourcing.
The company's revenue model combines one-time product/license sales across Healthcare Apparel, Branded Products, and HPI uniforms with managed services revenue from The Office Gurus. GTM is primarily direct B2B sales to enterprise customers, supplemented by direct-to-consumer e-commerce for healthcare apparel. The omnichannel commerce platform integrates product development, supply chain management, and customer service. FY2025 net sales totaled $566.2 million, with FY2026 guidance of $572-$585 million and Q1 2026 net sales of $140.9 million (+2.8% YoY). The Benstock family maintains significant influence; institutional ownership stands at approximately 33.75%; the company has paid dividends for 49 consecutive years and trades at a market capitalization of roughly $205.7 million.
Superior Uniform Group firmographics
Firmographics- Name
- Superior Uniform Group
- Legal name
- Superior Group of Companies, Inc.
- Website
- https://superiorgroupofcompanies.com
- Company type
- Public
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Superior Group of Companies (formerly Superior Uniform Group) is a diversified holding company operating three segments—Healthcare Apparel (Wink, Fashion Seal Healthcare), Branded Products and corporate uniforms (BAMKO, HPI), and BPO Contact Centers (The Office Gurus)—serving healthcare professionals and enterprise clients across multiple industries.
- Ownership category
- akta.pro rank
Superior Uniform Group industry classification
Industry- Product category
- Corporate Apparel and Branded Merchandise
- NAICS
- Management of Companies and Enterprises (551)
- akta.pro primary industry
- Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF)
- akta.pro secondary industries
- Corporate Uniforms (Office, Hospitality, Retail Staff) (CRAAALAB), Uniform Programs for Small Businesses (Branded/Apparel Management) (HSAJAMAF)
Keywords
Where Superior Uniform Group is headquartered
LocationHeadquarters
- HQ city
- Seminole
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Superior Uniform Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Healthcare Apparel Sales: Designs, manufactures, and distributes healthcare apparel and accessories under brands including Wink, Fashion Seal Healthcare, and Carhartt Scrubs to healthcare professionals and institutions
- Branded Products (BAMKO): Award-winning branded merchandise agency providing custom merchandise experiences for enterprise clients including design, manufacturing, and delivery services
- Contact Centers (The Office Gurus): BPO contact center services providing inbound and outbound call center outsourcing solutions for businesses
- Corporate Uniforms (HPI): High Performance Identity designs, manufactures, and distributes corporate uniforms and employee identity programs for major brands in food service, pharmacy, retail, transportation, security, and hospitality
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Superior Uniform Group product offering
Product offeringCore offering
Superior Uniform Group (operating as Superior Group of Companies) designs, manufactures, and distributes healthcare apparel, scrubs, and corporate uniforms under brands such as Wink, Fashion Seal Healthcare, and High Performance Identity (HPI). It also operates a branded merchandise agency (BAMKO) that produces custom branded merchandise for enterprise clients, and a BPO contact center business (The Office Gurus) providing inbound and outbound customer support outsourcing.
Product overview
Superior Group of Companies operates as a diversified holding company with three primary business segments: Healthcare Apparel (serving caregivers and patients with brands including Wink, Fashion Seal Healthcare, and licensed Carhartt Scrubs), Branded Products (through BAMKO branded merchandise agency and HPI corporate uniform division), and Contact Centers (via The Office Gurus BPO services). The company provides a synergistic combination of products and services designed to help clients unleash the power of their brands through exceptional experiences for customers and employees.
Differentiator
Problem solved
Functional benefit
Brands
- Wink: Healthcare scrubs and apparel brand serving the healthcare community
- Fashion Seal Healthcare
- BAMKO
- High Performance Identity (HPI)
- The Office Gurus
Products and services
- Healthcare Apparel Segment
Quantifiable outcome
- Over 90% customer retention in Branded Products
- +2 more outcomes
Companies that use Superior Uniform Group
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles5 records
Superior Uniform Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Superior Uniform Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StockperksminorPartnership with Stockperks, a digital shareholder rewards platform, to offer exclusive rewards to SGC shareholders including customized BAMKO merchandise, discounts, and gift cards. The program enhances shareholder engagement and ownership experience through the Stockperks mobile app.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Superior Uniform Group competitors and assessment
Company assessmentPeers
- Strategic Partners (Cherokee Uniforms):
Broad incumbents
- Cintas Corporation: Cintas is the largest North American uniform rental and services provider, offering corporate uniforms, identity apparel, and related services. It is a broad incumbent competing most directly with SGC's HPI corporate uniform program segment across enterprise QSR, retail, and hospitality accounts.
Direct peers
- UniFirst Corporation: UniFirst provides uniform rental, lease, and purchase programs to businesses across North America, including corporate identity apparel. It directly competes with SGC's HPI uniform division for enterprise uniform program contracts in food service, retail, and healthcare-adjacent customers.
- FIGS, Inc. FIGS is a direct-to-consumer and institutional medical apparel brand focused on scrubs for healthcare professionals. It directly competes with SGC's Wink and Fashion Seal Healthcare brands in healthcare apparel, particularly for the same individual healthcare worker buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Superior Uniform Group social profiles
Digital presenceSuperior Uniform Group compliance and trust
Trust signalCompliance1 record
Superior Uniform Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superior Uniform Group leadership team
Management profileNumber of profiles
Profiles10 records
Superior Uniform Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Superior Uniform Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superior Uniform Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superior Uniform Group
What does Superior Uniform Group do?
Superior Uniform Group (operating as Superior Group of Companies) designs, manufactures, and distributes healthcare apparel, scrubs, and corporate uniforms under brands such as Wink, Fashion Seal Healthcare, and High Performance Identity (HPI). It also operates a branded merchandise agency (BAMKO) that produces custom branded merchandise for enterprise clients, and a BPO contact center business (The Office Gurus) providing inbound and outbound customer support outsourcing.
Is Superior Uniform Group a public or private company?
Superior Uniform Group is a public company. It is classified as public and is currently operating.
When was Superior Uniform Group founded?
Superior Uniform Group was founded in 1920. It employs 5,001 to 10,000 people.
Where is Superior Uniform Group based?
Superior Uniform Group is headquartered in Seminole, United States, in the North America region.
How does Superior Uniform Group make money?
Four revenue lines are on record. Healthcare Apparel Sales are the primary driver. The others are branded Products (BAMKO), contact Centers (The Office Gurus) and corporate Uniforms (HPI).
Who are Superior Uniform Group's main competitors?
Strategic Partners (Cherokee Uniforms) is listed as a peer. Cintas Corporation is listed as a broad incumbent. Direct peers are UniFirst Corporation and FIGS, Inc..
Does Superior Uniform Group have an API?
No public API is recorded for Superior Uniform Group.
What industry is Superior Uniform Group in?
Superior Uniform Group's product category is Corporate Apparel and Branded Merchandise. Its primary akta.pro industry code is CRAAALAF, Medical & Healthcare Uniforms (Scrubs, Lab Coats), with a secondary code of CRAAALAB, Corporate Uniforms (Office, Hospitality, Retail Staff). Its NAICS code is 551.