UniFirst
UniFirst is a publicly traded North American uniform rental and facility services company founded in 1936, serving over 300,000 customer locations and outfitting 2 million workers daily across the U.S. and Canada through more than 270 service locations.
- Company typePublic
- Founded1936
- HeadquartersWilmington, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What UniFirst does
UniFirst Corporation, founded in 1936 and headquartered in Wilmington, Massachusetts, is a publicly traded (NYSE: UNF) North American uniform rental and facility services company operating through a dual-class share structure with the Croatti family controlling approximately two-thirds of voting power. The company's core offering is a full-service uniform rental program consisting of weekly pickup, industrial laundering, delivery, automatic repairs, and replacements of work apparel for businesses, with more than 2 million workers outfitted daily across over 300,000 customer locations in the United States and Canada. UniFirst serves over half of the Fortune 500 across verticals including manufacturing, automotive, healthcare, food processing, transportation and warehousing, energy and utilities, and hospitality, with named enterprise customers spanning Coca-Cola, Hershey's, Costco, Target, Whole Foods, Stellantis, Bristol Myers Squibb, Land O'Lakes, Ryder, Shell, and CarMax.
The business is built on a route-based delivery infrastructure of more than 270 service locations, supported by specialized industrial laundering that extends garment life and retains protective qualities of flame-resistant (NFPA 70E/2112), high-visibility (ANSI/ISEA 107), and HACCP/GFSI-compliant food-safety apparel. Product breadth spans proprietary brands (Armorex FR, Spotlite LX, MIMIX, SofTwill, UniWear, UniSport, WonderWink INDY) plus third-party lines, with adjacent offerings including facility services (Essential Series™ dispensers, floor mats, soaps, sanitizers, microfiber) and first aid and safety through the UniFirst First Aid + Safety subsidiary. Adjacent operating subsidiaries include UniTech Services Group (technical services), UniClean Cleanroom Services (ESD/GMP gowning), and Specialty Apparel.
The revenue model is primarily a recurring subscription: bundled weekly fees covering pickup, laundering, delivery, repairs, and replacements, billed monthly, supplemented by direct purchase e-commerce and one-time license transactions. UniFirst is undergoing a multi-year ERP system transition (efficiency gains expected through late 2027), a $28 million Owensboro, Kentucky distribution center expansion, and has entered into a definitive agreement to be acquired by Cintas Corporation for $5.5 billion enterprise value ($310 per share: $155 cash plus 0.7720 Cintas shares), approved by over 99% of voting shareholders in June 2026 and expected to close in H2 2026 subject to FTC/DOJ antitrust review.
UniFirst firmographics
Firmographics- Name
- UniFirst
- Legal name
- UniFirst Corporation
- Website
- https://unifirst.com
- Company type
- Public
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- UniFirst is a publicly traded North American uniform rental and facility services company founded in 1936, serving over 300,000 customer locations and outfitting 2 million workers daily across the U.S. and Canada through more than 270 service locations.
- Ownership category
- akta.pro rank
UniFirst industry classification
Industry- Product category
- Uniform Rental and Facility Services
- NAICS
- Industrial Launderers (812332), Linen and Uniform Supply (81233), Linen Supply (812331)
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Uniform Laundry (Corporate/Facilities) (HSAJAEAE)
- akta.pro secondary industries
- Industrial Workwear & PPE Laundry (HSAJAEAD), Cleanroom & Controlled-Environment Garment Laundry (HSAJAEAK), Uniform Programs for Small Businesses (Branded/Apparel Management) (HSAJAMAF)
Keywords
Where UniFirst is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
UniFirst business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Uniform Rental Programs: Weekly uniform rental programs where UniFirst picks up soiled garments, launders them industrially, delivers fresh uniforms, and provides automatic repairs and replacements. Revenue is earned through recurring weekly or periodic fees bundled into one transparent billing cycle.
- Direct Purchase Programs: Direct sale of uniforms, workwear, facility service products, and safety supplies to customers who prefer to purchase rather than rent, sold through e-commerce storefront and national account programs.
- Facility Services: Managed restroom supply programs (Essential Series), floor mats, mops, towels, and janitorial supplies delivered and restocked on a scheduled basis as part of a bundled service offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Uniform rental program with bundled weekly service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
UniFirst product offering
Product offeringCore offering
UniFirst provides full-service uniform rental programs that include weekly pickup of soiled garments, industrial laundering, delivery of fresh uniforms, and automatic repairs and replacements, billed as one bundled weekly fee. The company also offers direct-purchase workwear programs, facility services (restroom supplies, floor mats, mops, soaps, sanitizers), and first aid and safety products, supported by 270+ service locations across the U.S. and Canada.
Product overview
UniFirst is a North American uniform rental and facility service company offering a comprehensive portfolio of workwear, facility services, and first aid products. The core offering consists of full-service uniform rental programs (weekly pickup, professional laundering, automatic repairs and replacements) serving over 300,000 customer locations and outfitting more than 2 million workers daily. Product portfolio includes work shirts, pants, flame-resistant (FR) garments, high visibility workwear, coveralls, lab coats, scrubs, chef uniforms, outerwear, and HACCP-compliant food industry garments. Facility services encompass the Essential Series™ restroom solution, floor mats, microfiber cleaning, soaps, sanitizers, and air fresheners. Key brands include proprietary lines Armorex FR®, Spotlite LX®, MIMIX®, SofTwill®, UniWear®, UniSport®, and WonderWink INDY™, plus third-party brands Bulwark FR, Dickies, and Wrangler. The company operates over 270 service locations across the U.S. and Canada with a Triple Pro Service model providing dedicated account teams.
Differentiator
Problem solved
Functional benefit
Brands
- Essential Series: Complete restroom solution product line featuring dispensers for soap, paper towels, toilet paper, and air fresheners with managed inventory and maintenance services
- UniFirst First Aid + Safety
- UniTech Services Group
- UniClean Cleanroom Services
- Specialty Apparel
Products and services
- Uniforms & Workwear Rental Program Full-service uniform rental program including weekly pickup of soiled garments, professional industrial laundering, delivery of fresh uniforms, and automatic repairs and replacements; delivers over 2 million clean uniforms daily to workers across North America in industries such as manufacturing, automotive, healthcare, food processing, and energy.
- Essential Series™ Restroom Solution Complete restroom solution combining modern automated dispensers for soap, paper towels, and air fresheners with expert-managed inventory, maintenance services, and predictable billing; available in black and white designs with high-capacity units and a single lock-and-key system, serving businesses across the U.S. and Canada.
- Direct Purchase Programs Option for customers to purchase uniforms, workwear, facility service products, and safety supplies directly without rental commitment, sold through e-commerce storefront and national account programs for businesses that prefer ownership over rental.
- National Account Programs Multi-location business uniform programs providing centralized ordering, consolidated billing, dedicated account management, and consistent service across all customer locations nationwide; supports unified reporting and program governance for multi-site enterprises.
- VIP Cost Analysis Program® Free cost analysis program helping customers understand total cost of ownership and identify uniform spending savings versus competitors, conducted by UniFirst's field sales representatives as a pre-sale engagement.
- Facility Services Managed Inventory Program Expert-managed inventory service for restroom supplies and facility products that ensures consistent availability, scheduled restocking, and elimination of manual supply tracking by customer staff, delivered as part of UniFirst's bundled facility services offering.
- First Aid + Safety First aid and safety products and services for workplace safety compliance, provided through the UniFirst First Aid + Safety subsidiary to support OSHA-aligned workplace safety programs at customer locations.
Quantifiable outcome
- Ballard Truck Center solved restroom management hassles with Essential Series, eliminating unpredictable billing and reducing service calls
- +3 more outcomes
Companies that use UniFirst
Customer profileNamed customers14 records
Segments18 records
Ideal customer profiles4 records
UniFirst technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
UniFirst partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Chase ElliottcoreUniFirst partners with NASCAR driver Chase Elliott as the primary sponsored driver of the No. 9 UniFirst Chevrolet for Hendrick Motorsports. Elliott is a 14-time NASCAR Cup Series champion and his 22nd career win at Martinsville Speedway in March 2026 was celebrated as a milestone for the partnership.
- Hendrick MotorsportscoreUniFirst is the primary sponsor and official workwear provider for Hendrick Motorsports, sponsoring the No. 9 Chevrolet in the NASCAR Cup Series driven by 14-time championship winner Chase Elliott. The sponsorship includes five races per season and provides significant brand visibility. Chase Elliott won the Martinsville Speedway race on March 29, 2026 in the No. 9 UniFirst Chevy, marking the first win of the 2026 season for Hendrick Motorsports and Chevrolet.
- RedaptiveminorRedaptive partnered with UniFirst to complete the first phase of a multi-site energy modernization program across 39 UniFirst facilities in the U.S. The first phase involved LED lighting installations covering more than 2.5 million square feet, projected to save UniFirst several million dollars in energy costs while avoiding over 21,000 metric tons of CO2 emissions over 10 years. Both companies are currently evaluating additional opportunities for further energy modernization across UniFirst's facility footprint.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
UniFirst competitors and assessment
Company assessmentBroad incumbents
- Aramark: Aramark is a broad-based facilities, food, and uniform services incumbent operating across many verticals. Comparable to UniFirst in its uniform rental offering (legacy segment spun off as Vestis), but is a much wider portfolio company with food service and facilities management as its core.
- Ecolab: Ecolab is a global leader in water, hygiene, and infection-prevention solutions. Comparable to UniFirst in the facility services and cleanroom/sanitation space (especially UniClean), and a likely supplier to UniFirst's laundering operations; competes indirectly via its facility hygiene portfolio.
- Kimberly-Clark Professional: Kimberly-Clark Professional manufactures and distributes wiping, restroom, and skin-care products used in commercial facilities. Comparable to UniFirst's facility services consumables (paper towels, soaps, wipers) and overlaps in route-based restroom supply programs.
- ServiceMaster Brands: ServiceMaster operates commercial cleaning and facility services franchises (janitorial, disinfection, restoration). Adjacent incumbent to UniFirst's facility services offerings (Essential Series, floor mats, managed inventory) but does not offer uniform rental.
Direct peers
- Vestis Corporation: Vestis (formerly Aramark Uniform Services / ARAMARK's uniform segment) is one of the largest uniform rental and workplace supplies companies in North America. Direct competitor to UniFirst in route-based uniform rental, mat/linen supply, and first aid services.
- Prudential Overall Supply: Prudential Overall Supply is a US-based uniform rental and textile services company with operations concentrated in the western and southern US. Direct regional competitor to UniFirst in industrial uniform rental, cleanroom apparel, and reusable textile programs.
- Cintas Corporation: Cintas is the largest North American uniform rental and facility services company and the direct acquirer of UniFirst in the pending $5.5B transaction. Operates the same weekly route-based uniform rental model serving enterprise customers across overlapping verticals.
- Alsco (formerly Alsco Inc.): Alsco is a private, fourth-generation family-owned uniform and linen rental company operating across the US, Canada, and internationally. Competes head-to-head with UniFirst on route-based uniform rental programs and facility services.
Regional players
- Cintas-rival regional launderers (e.g., Mission Linen, Paris Companies): Mission Linen & Uniform Service and similar regional industrial launderers compete with UniFirst in specific US geographies (California, Southwest). They offer overlapping uniform rental, linen supply, and cleanroom services but lack UniFirst's national footprint.
Emerging players
- Medline Industries: Medline is a large private manufacturer and distributor of medical supplies, including healthcare textiles, scrubs, and lab coats. Comparable to UniFirst's healthcare segment and UniClean cleanroom business, though Medline is more manufacturer-distributor than route-based rental.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
UniFirst social profiles
Digital presenceUniFirst financial estimates
Financial estimateRevenue estimate
Valuation estimate
UniFirst leadership team
Management profileNumber of profiles
Profiles3 records
UniFirst subsidiaries and ownership
Company hierarchySubsidiaries5 records
UniFirst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UniFirst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UniFirst
What does UniFirst do?
UniFirst provides full-service uniform rental programs that include weekly pickup of soiled garments, industrial laundering, delivery of fresh uniforms, and automatic repairs and replacements, billed as one bundled weekly fee. The company also offers direct-purchase workwear programs, facility services (restroom supplies, floor mats, mops, soaps, sanitizers), and first aid and safety products, supported by 270+ service locations across the U.S. and Canada.
Is UniFirst a public or private company?
UniFirst is a public company. It is classified as public and is currently operating.
When was UniFirst founded?
UniFirst was founded in 1936. It employs 5,001 to 10,000 people.
Where is UniFirst based?
UniFirst is headquartered in Wilmington, United States, in the North America region.
How does UniFirst make money?
Three revenue lines are on record. Uniform Rental Programs are the primary driver. The others are direct Purchase Programs and facility Services.
Who are UniFirst's main competitors?
Broad incumbents on record are Aramark, Ecolab, Kimberly-Clark Professional and ServiceMaster Brands. Direct peers are Vestis Corporation, Prudential Overall Supply, Cintas Corporation and Alsco (formerly Alsco Inc.). Cintas-rival regional launderers (e.g., Mission Linen, Paris Companies) is listed as a regional player. Medline Industries is listed as an emerging player.
Does UniFirst have an API?
No public API is recorded for UniFirst.
What industry is UniFirst in?
UniFirst's product category is Uniform Rental and Facility Services. Its primary akta.pro industry code is HSAJAEAE, Uniform Laundry (Corporate/Facilities), with a secondary code of HSAJAEAD, Industrial Workwear & PPE Laundry. Its NAICS code is 812332 and its SIC code is 2320.