GuavaPass

What GuavaPass does

GuavaPass is the corporate entity behind Laser247, a peer-to-peer betting exchange platform operating on the guavapass.com domain. Originally founded in 2015 in Singapore and initially structured as a fitness studio access platform (with a $5M Series A in November 2016 led by Vickers Venture Partners and SoGal Ventures), the entity has since transitioned its domain to host Laser247, an exchange-style wagering product targeting Indian bettors. The platform's user base is Indian, with cricket (notably IPL) as the dominant vertical, served alongside football, tennis, kabaddi, basketball, and horse racing.

The core technology is a real-time betting exchange engine with order book matching, enabling back and lay markets where users set odds against each other rather than taking bookmaker prices. Pricing updates multiple times per second during live IPL matches; commission is levied only on net winnings. Adjacent products include a live casino vertical (Teen Patti, Andar Bahar, Roulette, Blackjack, slots) sharing a single wallet, and a signed Android APK distributed outside Google Play for push notifications, biometric login, and faster odds refresh. Onboarding, deposits, withdrawals, and 24/7 support run through a single WhatsApp thread with a verified agent in Hindi, English, and major Indian regional languages; all account and payment flows are protected by 256-bit SSL encryption.

The business operates a commission-on-net-winnings model with no charges on losing bets. Indian payment rails (UPI, PhonePe, Google Pay, Paytm, IMPS, NEFT, AstroPay) are integrated natively for deposits and withdrawals, with UPI deposits clearing in under two minutes and withdrawals typically within ten minutes. Customer acquisition combines SEO/content marketing with a WhatsApp-native distribution flow, plus tiered welcome, reload, event-specific, and cashback bonuses confirmed directly by agents.

Name

GuavaPass

Legal name

Laser247

Website

https://guavapass.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

GuavaPass operates Laser247, a peer-to-peer betting exchange serving Indian bettors with cricket-focused sports markets, back/lay odds, and live casino games. The platform uses WhatsApp-first onboarding and UPI-native payment rails to reach Indian users across sports and gaming verticals.

Ownership category

akta.pro rank

Product category

Online Sports Betting Exchange

NAICS

Gambling Industries (7132), Securities and Commodity Exchanges (523210)

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

In-Play (Live) Betting Exchanges (MPAEAIAD)

akta.pro secondary industries

Gaming, Betting & Prize Winnings Payouts (FSAMAKAN), Payments Orchestration, Wallets & Alternative Payments Enablement (MPAEAKAH)

Keywords

• Sports betting exchange
• Peer-to-peer betting
• Cricket betting platform
• Online casino gaming
• UPI payment betting

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commission on Net Winnings: Laser247 takes a small commission on net winnings in each market. When a user wins 1000 rupees, commission is charged on that 1000. Losing bets cost only the stake with no commission. Commission rate is published and varies by market type and account activity level. Volume-based rebates may apply for high-frequency users.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

GuavaPass operates a peer-to-peer betting exchange platform branded Laser247 where users wager against each other rather than against a bookmaker. The platform supports back and lay betting on cricket, football, tennis, kabaddi, and basketball, and offers live casino games including Teen Patti, Andar Bahar, Roulette, and Blackjack. Onboarding, deposits, withdrawals, and 24/7 support are handled through a single WhatsApp thread, with UPI-native payments built for the Indian market.

Product overview

Laser247 operates on the guavapass.com domain as a betting exchange platform for Indian players. The core offering is an exchange model where users bet against each other rather than against a bookmaker, producing market-driven odds. The platform combines a sports exchange (with cricket as the primary focus) and a live casino. Cricket betting covers IPL, T20 leagues, international matches, and domestic tournaments with deep live market options. The casino includes Indian favorites like Teen Patti and Andar Bahar alongside international games. Users access the platform via a Laser247 ID created through WhatsApp, usable on browser or Android app. The Android app provides faster market updates via persistent connection, push notifications, and biometric login compared to the browser version.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser247 Betting Exchange Peer-to-peer betting exchange platform that matches users against each other rather than against a bookmaker. Supports back and lay betting on cricket, football, tennis, kabaddi, and basketball, with cricket as the primary focus, and includes live casino games including Teen Patti, Andar Bahar, slots, and table games like Roulette and Blackjack.
• Cricket Betting Core cricket betting product covering IPL, T20 leagues, bilateral ODIs, Test matches, domestic cricket, and women's cricket with live in-play and pre-match markets for Indian cricket bettors.
• Exchange Betting Platform Betting exchange infrastructure enabling back and lay betting, peer-to-peer odds, commission on net winnings, position trading, and real-time order book matching across multiple sports.
• Laser247 Android App Dedicated Android application for live betting with push notifications, biometric login, one-tap deposits, and real-time market updates delivered via persistent connection.
• Live Casino Live dealer casino games including Teen Patti, Andar Bahar, Roulette, Blackjack, slots, and instant-win titles, accessible via the same wallet as sports betting.

Quantifiable outcome

• Most deposits clear in under two minutes via UPI
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• UPI (Unified Payments Interface)coreTechnology or IntegrationNPCI-operated real-time payment system that powers the majority of Laser247 deposits and withdrawals. UPI is the primary payment rail for Indian users with instant settlement. All UPI-branded apps (PhonePe, Google Pay, Paytm, BHIM, bank apps) route through the same NPCI rails.
• PhonePecoreTechnology or IntegrationUPI app supported for deposits and withdrawals. PhonePe users can transfer directly to the platform's payment account using their existing UPI handle.
• Google PaycoreTechnology or IntegrationUPI app supported for deposits and withdrawals. Google Pay users can initiate transfers to the platform's UPI ID or bank account.
• PaytmcoreTechnology or IntegrationPaytm wallet and Paytm UPI supported for deposits and withdrawals. Paytm users have both wallet and UPI routing options.
• IMPS (Immediate Payment Service)coreTechnology or IntegrationReal-time interbank transfer service used for larger deposits than UPI can accommodate. Near-instant settlement with per-transaction ceiling of 500,000 INR.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Betfair: Global pioneer and largest betting exchange, offering back/lay order books across sports. Direct structural analog to Laser247's peer-to-peer exchange model; the benchmark for exchange liquidity in any market where it operates.
• Smarkets: Betting exchange with low-commission peer-to-peer order matching across sports and politics. Closest direct exchange competitor by business model (commission-on-net-wins, no sportsbook margin).
• Betdaq: Peer-to-peer betting exchange competing on tighter commissions against Betfair. Directly comparable back/lay order book and exchange-only model.
• Matchbook: Commission-based betting exchange focused on sharper bettors and liquidity. Same peer-to-peer exchange mechanics and revenue model (commission on net winnings).

Regional players

• Dream11: India's largest fantasy sports platform with deep cricket (IPL) integration and UPI-native payments. Comparable Indian audience, cricket-first focus, and payment rails — though fantasy-cash contests rather than exchange betting.
• Mobile Premier League (MPL): Indian real-money gaming platform with sports prediction and casual games. Comparable Indian user base, UPI/Paytm payments, and cricket-led content — adjacent category (skill gaming vs betting exchange).

Broad incumbents

• Parimatch: Global sportsbook operator active in India with cricket, football, and casino. Same Indian customer segment and UPI/Indian payment support, but fixed-odds sportsbook model rather than exchange.
• 1xBet: Large offshore sportsbook and casino operator heavily marketed to Indian users across cricket, football, and tennis. Same Indian customer base and WhatsApp-driven distribution patterns; broader product portfolio but no exchange model.
• Betway: Established international sportsbook and casino brand with cricket-focused Indian marketing. Same target customer and payment-rail realities; wide product portfolio without an exchange offering.
• Bet365: Global sportsbook incumbent with deep in-play cricket coverage and Indian-facing payment support. Overlaps on target audience, cricket depth, and live markets — but operates a fixed-odds sportsbook rather than an exchange.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/guavapass
• Facebookfacebook.com/guavapass
• LinkedInlinkedin.com/company/guavapass

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GuavaPass