Betdaq
Betdaq is a UK-founded peer-to-peer online betting exchange (est. 2000) charging 2% commission, serving primarily UK and Irish consumers with sportsbook, casino, virtuals, multiples, and professional trading tools under multi-jurisdictional gambling licenses.
- Company typePrivate
- Founded2000
- HeadquartersAlderley, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Betdaq does
Betdaq is an online betting exchange founded in 2000 and operated by Exchange Platform Solutions Limited, headquartered in Alderley, UK. Its core product is a peer-to-peer betting exchange on which users back and lay outcomes against one another rather than against a bookmaker, with Betdaq earning revenue primarily through a 2% commission on winning winnings — described as the lowest rate among major betting exchanges — alongside a 5% tier for international customers. Around the exchange, Betdaq has built a broader product portfolio that includes a fixed-odds Sportsbook, a multi-provider Casino (integrating NetEnt, Red Tiger, Big Time Gaming, and NoLimit City), Virtuals, Multiples, and API-based Trading Tools aimed at professional and algorithmic users. Payment rails span Visa, Mastercard, PayPal, Skrill, Neteller, Apple Pay, Google Pay, and bank transfer, and responsible-gambling integrations include GamStop, BeGambleAware, and GamCare. The platform operates under UK Gambling Commission, Gambling Regulatory Authority of Ireland, and Alderney Gambling Control Commission licenses, with a primary customer base in the UK and Ireland.
Betdaq firmographics
Firmographics- Name
- Betdaq
- Legal name
- Exchange Platform Solutions Limited
- Website
- https://betdaq.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Betdaq is a UK-founded peer-to-peer online betting exchange (est. 2000) charging 2% commission, serving primarily UK and Irish consumers with sportsbook, casino, virtuals, multiples, and professional trading tools under multi-jurisdictional gambling licenses.
- Ownership category
- akta.pro rank
Betdaq industry classification
Industry- Product category
- Online Betting Exchange
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290), Securities and Commodity Exchanges (523210)
- akta.pro primary industry
- Betting Exchanges & Peer-to-Peer Sports Betting (MPAEACAL)
- akta.pro secondary industries
- In-Play (Live) Betting Exchanges (MPAEAIAD), Exchange Odds, Pricing, Trading Tools & APIs (MPAEAIAG)
Keywords
Where Betdaq is headquartered
LocationHeadquarters
- HQ city
- Alderley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Betdaq business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Exchange Commission: BETDAQ charges a flat 2% commission fee on all Exchange Net Market Winnings for customers residing in UK, Ireland, Gibraltar, and Jersey. For customers in all other territories, the commission rate is 5%. This is the primary revenue stream for the exchange product.
- Sportsbook Fixed Odds Betting: Traditional fixed odds betting where BETDAQ acts as the bookmaker, generating revenue through the margin built into odds for sports events including football, horse racing, tennis, greyhounds, cricket, and golf.
- Casino Games: Online casino offering including slots, roulette, blackjack, baccarat, poker, and game shows. Revenue generated from house edge on casino games.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Commission Rate - UK/Ireland |
| Transaction based/ take rate | Pay-as-you-go | Standard Commission Rate - International |
| Transaction based/ take rate | Pay-as-you-go | New Customer Promotional Rate |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Betdaq product offering
Product offeringCore offering
Betdaq operates an online peer-to-peer betting exchange where users place back and lay bets against each other rather than against a bookmaker, charging a flat 2% commission on net winnings. The platform is operated by Exchange Platform Solutions Limited and offers an integrated suite including a traditional fixed-odds sportsbook, an online casino with slots and live dealer games, virtual sports, multiples betting, professional trading tools, and a tipster service, primarily serving UK and Irish customers.
Product overview
BETDAQ operates a multi-product gambling platform centered on its peer-to-peer betting exchange as the core product. The platform offers three main product lines: the Exchange (for peer-to-peer back/lay betting with 2% commission), the Sportsbook (fixed odds betting across major sports), and the Casino (online casino with 541+ games). Additional offerings include Virtuals (simulated sports), Multiples (combined bets), Trading Tools (BETDAQ Pro), and BETDAQ Tips. The Exchange and Sportsbook share a unified account system, while the Casino operates within the same ecosystem. The platform is optimized for both desktop and mobile access with dedicated apps.
Differentiator
Problem solved
Functional benefit
Products and services
- BETDAQ Exchange Peer-to-peer betting exchange platform allowing users to back (bet for) and lay (bet against) sporting event outcomes against each other, with a 2% commission on net winnings for UK/Ireland customers and 5% for other territories. Supports in-play betting and cashout, and covers football, horse racing, tennis, cricket, greyhounds, and golf.
- BETDAQ Sportsbook
Quantifiable outcome
- Commission rate of 2% (UK/Ireland) vs industry average of 5%
- +2 more outcomes
Companies that use Betdaq
Customer profileSegments3 records
Ideal customer profiles3 records
Betdaq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
Betdaq partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Betdaq competitors and assessment
Company assessmentBroad incumbents
- Betway: Online sportsbook and casino operator active in the UK and Europe with a comparable product mix (sportsbook + casino) and a similar mid-tier scale profile to BETDAQ.
- William Hill: Established UK sportsbook and gaming operator offering fixed-odds betting and casino products comparable to BETDAQ's Sportsbook and Casino verticals within the same regulatory perimeter.
- Coral: UK high-street and online sportsbook/casino brand (Entain group) competing directly with BETDAQ's sportsbook and casino products in the UK market under the same regulatory framework.
- Bet365: Largest UK-licensed online sportsbook/operator with deep liquidity and a full casino/gaming product set. Competes with BETDAQ for the same UK/Irish bettor wallet but as a traditional bookmaker rather than exchange.
- Ladbrokes: Major UK-facing sportsbook and gaming brand (Entain) offering the same sportsbook + casino bundle as BETDAQ across the same UK jurisdiction with materially larger marketing and customer base.
- Paddy Power: Major UK/Irish sportsbook and casino operator (Flutter Entertainment). Overlaps with BETDAQ on sportsbook and casino products in the same core geographies, with significantly larger scale and brand reach.
Direct peers
- Smarkets: Peer-to-peer betting exchange competing directly with BETDAQ on commission pricing and back/lay markets for UK and European bettors. Operates a similar exchange-only model rather than a full sportsbook/casino stack.
- Matchbook: Betting exchange focused on sports with back/lay functionality and commission-based revenue — directly comparable to BETDAQ's exchange product, serving similar professional and semi-professional bettors.
- Betfair Exchange: Operates the dominant peer-to-peer betting exchange globally, including back/lay markets and the same core exchange model BETDAQ uses. Closest direct competitor on product, target user (price-sensitive bettors), and commission-based economics.
Emerging players
- BetVictor: Independent UK-licensed sportsbook and casino operator with overlapping product breadth (sportsbook, casino, virtuals) and a similar mid-sized, privately-held profile to BETDAQ.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Betdaq social profiles
Digital presenceBetdaq compliance and trust
Trust signalCompliance4 records
Betdaq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betdaq leadership team
Management profileNumber of profiles
Profiles1 record
Betdaq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betdaq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betdaq
What does Betdaq do?
Betdaq operates an online peer-to-peer betting exchange where users place back and lay bets against each other rather than against a bookmaker, charging a flat 2% commission on net winnings. The platform is operated by Exchange Platform Solutions Limited and offers an integrated suite including a traditional fixed-odds sportsbook, an online casino with slots and live dealer games, virtual sports, multiples betting, professional trading tools, and a tipster service, primarily serving UK and Irish customers.
Is Betdaq a public or private company?
Betdaq is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Betdaq founded?
Betdaq was founded in 2000. It employs 51 to 100 people.
Where is Betdaq based?
Betdaq is headquartered in Alderley, United Kingdom, in the Europe region.
How does Betdaq make money?
Three revenue lines are on record. Exchange Commission is the primary driver. The others are sportsbook Fixed Odds Betting and casino Games.
Who are Betdaq's main competitors?
Broad incumbents on record are Betway, William Hill, Coral, Bet365, Ladbrokes and Paddy Power. Direct peers are Smarkets, Matchbook and Betfair Exchange. BetVictor is listed as an emerging player.
Does Betdaq have an API?
Yes. BETDAQ offers an API for trading software customers, enabling automated betting exchange access. However, API access is explicitly excluded from several promotional offers (DAQBACK, 0COMM100, V1010 promotions state 'Not available to API or RDT customers'). The API appears to be restricted to professional trading software customers rather than publicly available.
What industry is Betdaq in?
Betdaq's product category is Online Betting Exchange. Its primary akta.pro industry code is MPAEACAL, Betting Exchanges & Peer-to-Peer Sports Betting, with a secondary code of MPAEAIAD, In-Play (Live) Betting Exchanges. Its NAICS code is 7132.