tiaooo.com

What tiaooo.com does

tiaooo.com, branded as 跳跳 (formerly 跳吧), is a Shanghai-based consumer dance-learning platform operated by a private Chinese company headquartered in Shanghai. The service targets individual dance learners across China—absolute beginners through intermediate hobbyists—with content spanning K-pop choreography covers (MEOVV, (G)I-DLE, NewJeans, BABYMONSTER), Chinese idol audition show themes (创造营, 青春有你), street dance, classical Chinese dance, MV choreography, shuffle, 宅舞, belly dance, and children's dance. Dance studios and freelance instructors publish tutorials on the platform, building online followings and indirectly promoting offline classes, while learners consume content for self-paced home practice, idol-fan choreography, and fitness/weight-loss applications.

The core product is a cross-platform mobile application available on iOS and Android, featuring mirror-view playback (so the learner mirrors the instructor's body orientation), variable-speed playback down to 0.5x for movement breakdown, and a QR-code-based screen-projection workflow to cast tutorials to a TV. A companion Android TV version (跳跳电视版) is distributed as an APK for large-screen viewing, and a web companion site supports QR-code mobile login. The content library is organized into roughly 46 paginated categories with an estimated ~25 tutorials per page, yielding a substantial long-tail archive; top-performing tutorials have accumulated 1–14 million views (e.g., May J Lee's 'Worth It' at ~14.6M views).

The business model is freemium and consumer-direct: tutorials are partially accessible for free on the web, while premium learning features (mirror mode, slow-motion) are gated behind the mobile app. Specific pricing tiers, subscription mechanics, and ad monetization are not publicly disclosed. The company markets primarily through WeChat (官方账号 somnusruhui) and Weibo (@跳跳官方微博) and relies on instructor-driven UGC plus community word-of-mouth for acquisition. Cumulative disclosed funding is ~$2.44M across three rounds (2014–2016) from investors including Shui On Land, Welight Capital, Songcheng Performances Development, and Tengxun Touzi; no post-2016 funding, acquisitions, or international expansion are evidenced.

Name

tiaooo.com

Legal name

跳跳（原跳吧）

Website

https://tiaooo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

tiaooo.com (跳跳) is a Shanghai-based online dance learning platform serving Chinese individual consumers, offering mobile and TV apps with mirror-view and slow-motion tutorials across K-pop, street dance, Chinese classical, and other styles, supplied by partner dance studios and instructors.

Ownership category

akta.pro rank

Product category

Online Dance Education

NAICS

Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Short-Form Video for Education & Microlearning Platforms (MPACAHAK)

Keywords

• Online dance education
• Dance tutorial videos
• Mobile dance learning
• Video streaming platform
• Dance instruction app

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. App Downloads and Usage: Revenue appears to come primarily from app downloads and in-app usage. The platform offers free tutorial previews but full features (mirror mode, slow playback) require app installation. Specific monetization mechanics (subscription, in-app purchase, ad-supported) are not explicitly disclosed in the available source material.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

tiaooo.com (跳跳) operates an online dance education platform that delivers video-based dance tutorials to individual learners. The platform offers a mobile app (iOS and Android), a TV version for large-screen viewing, and a web interface, all centered on a categorized library of dance tutorials featuring mirror-view and slow-motion playback designed for zero-baseline learners across styles such as K-pop, Chinese pop, street dance, and Chinese classical dance.

Product overview

跳跳 (tiaooo, formerly known as 跳吧) is an online dance teaching platform offering a suite of products centered around video-based dance education. The core product is the 跳跳APP (mobile app for iOS and Android), supplemented by a TV version (跳跳电视版) for viewing on large screens. Key features include QR code screen projection (扫码投屏) to cast lessons from the phone to a TV, and QR code login (扫码登录) for web access via the app. The platform's flagship content is the dance teaching video library (全部教学视频) organized into categories such as Jazz, MV, Urban/Choreography, Street Dance, Chinese Style, Shuffle, Anime Dance, Children's Dance, Contemporary, Classic, Viral Hits, and Belly Dance, featuring mirror-mode and slow-motion instructional videos for zero-foundation learners. The company also runs AUDC (referenced on the platform) and recruits talent across product, operations, and development roles.

Differentiator

Problem solved

Functional benefit

Products and services

• tiaooo Mobile App (跳跳APP) Mobile application for iOS and Android providing online dance teaching videos with mirror mode, slow playback, and QR code screen projection features for learning dance at home. Targets individual dance learners from beginners to intermediate level.
• tiaooo TV Version (跳跳电视版) Dedicated TV application version of the dance teaching platform, downloadable as an Android APK, allowing users to watch dance lessons on television screens for a better viewing experience.
• Dance Teaching Video Library (全部教学视频) Comprehensive library of dance teaching videos covering multiple styles including Jazz, MV, Urban/Choreography, Street Dance, Chinese Style, Shuffle, Anime Dance, Children's Dance, Contemporary, Classic, Viral Hits, and Belly Dance, with mirror-mode and slow-motion breakdowns for beginners. Targets individual dance learners across skill levels.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• CLI Studio: Korean-founded mobile app offering K-pop choreography tutorials with structured difficulty levels and instructor branding. Closest direct competitor to Tiaooo in K-pop/idol dance learning, sharing the same tutorial-on-mobile UX.
• STEEZY Studio: US-based online dance-learning platform offering step-by-step video lessons across styles with a focus on beginner-friendly breakdowns. Comparable to Tiaooo as a vertically specialized dance-education consumer product.
• Tangdou (糖豆): Chinese dance and lifestyle video community popular with middle-aged/retirement users. Comparable as a China-based dance-content platform, though skewed older and more toward square-dance/social-dance than idol choreography.

Broad incumbents

• Keep: China's leading fitness app, which has expanded into dance, HIIT, and home-workout video content. Comparable as a large-scale Chinese consumer fitness/dance platform with substantially greater funding, content, and user base.
• Bilibili: China's leading long-form video platform with an extensive dance-tutorial creator community and superior algorithmic discovery. Comparable as the dominant free alternative for dance-learning video content in China.
• Douyin (TikTok China): ByteDance's Chinese short-video platform and the default discovery surface for viral dance choreography in China. Comparable as the dominant free, algorithmically surfaced dance-content channel that competes directly with Tiaooo for user attention.
• Xiaohongshu (RED): Chinese lifestyle and content-discovery platform with a large dance, fitness, and tutorial creator base. Comparable as a high-engagement alternative destination where users can find free dance-tutorial content.

Others

• Just Dance (Ubisoft): Global dance-rhythm game with a large catalogue of choreography and TV/console screen-casting. Comparable tangentially as a screen-cast dance-learning/entertainment format, though it is a game rather than an instructional product.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xweibo.com/tiaogangtiao

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tiaooo.com