BUNCH
BUNCH is a private managed services provider that builds and operates full-time specialist teams for high-growth tech companies, delivering data labeling, content moderation, and customer support from the Philippines and Indonesia under flat monthly fees.
- Company typePrivate
- Founded2017
- HeadquartersAdmiralty, Hong Kong SAR China
- Headcount251–500
- GTM typeB2B
- OfferingServices
What BUNCH does
BUNCH, founded in 2017 by Carlos Puig and Rodrigo Cardenete, is a privately held managed services provider that supplies dedicated full-time specialist teams to high-growth technology companies for data labeling, content moderation, trust and safety, and customer support. The company operates 24/7 from offices in Metro Manila (Bonifacio Global City) and Cavite in the Philippines, with additional delivery capacity in Indonesia, while its legal headquarters is in Admiralty, Hong Kong. Its named customer base spans Fintech, Crypto/Blockchain, SaaS, eCommerce, social media, healthcare, and consumer electronics, including logos such as GoPro, Medtronic, Polymarket, Bitvore, Cyclr, Channel Factory, Magna, Persuit, CleanCloud, mahabis, Wide Eyes, KeyWe, Mina, and Case Easy. Pricing is quote-based under a flat monthly fee structure tied to scope of work, team size, and SLA requirements.
The company delivers three core service lines. Its data labeling offering covers text, image, audio, and video annotation, including semantic image segmentation and AI Safety-adjacent work such as RLHF, red-teaming, and model fine-tuning, executed by in-house annotators using double-pass techniques and multi-layered QA including 360 audits and scorecards. Its content moderation offering combines ML-based filters with human escalation for edge cases across social media, video, live streaming, and comments, with dedicated pages for crypto and prediction markets platforms. The customer support offering provides round-the-clock KYC, ecommerce, SaaS, crypto, and prediction markets support under weekly business reviews. No public or partner-facing API is offered; delivery is entirely through managed teams under SLA.
BUNCH sells through an enterprise field sales motion with direct Calendly-based booking, sales contacts in Europe and US/EST timezones, and a content-driven marketing approach via blog, newsletter, and LinkedIn. The company has been bootstrapped following a $200,000 seed round in June 2017, has 251-500 employees, and its founders additionally co-founded Morphal, an AI agent development studio. Revenue, profitability, and growth metrics are not publicly disclosed.
BUNCH firmographics
Firmographics- Name
- BUNCH
- Legal name
- BUNCH
- Website
- https://meetbunch.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BUNCH is a private managed services provider that builds and operates full-time specialist teams for high-growth tech companies, delivering data labeling, content moderation, and customer support from the Philippines and Indonesia under flat monthly fees.
- Ownership category
- akta.pro rank
BUNCH industry classification
Industry- Product category
- Business Process Outsourcing (AI-Enabled Managed Services)
- NAICS
- Business Support Services (5614), Custom Computer Programming Services (541511)
- SIC
- Services-Help Supply Services (7363), Services-Employment Agencies (7361)
- akta.pro primary industry
- Data, AI/ML & Analytics Staffing (BPACADAB)
- akta.pro secondary industries
- Safety, Alignment & Content Moderation (Guardrails, Red Teaming) (HDAAACAI), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
Keywords
Where BUNCH is headquartered
LocationHeadquarters
- HQ city
- Admiralty
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices2 records
Markets served
BUNCH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Managed Services (Flat Monthly Fee): BUNCH operates under a managed services model where they source, train, QA, and daily manage teams of FTE specialists under a specific scope of work, SLA, and a flat monthly fee. Services include data labeling for AI, content moderation, trust and safety, and customer/community support. All operational responsibilities are handled by BUNCH including recruitment, training, HR, offices, equipment, and compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom managed services pricing based on team size, scope of work, and SLA requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
BUNCH product offering
Product offeringCore offering
BUNCH supplies and manages large teams of human specialists that work hand-in-hand with AI models, delivering four core managed service lines: data labeling for AI/ML (text, image, audio, video annotation and semantic segmentation), content moderation and trust & safety (social, video, live streaming, comments), customer and community support (including KYC), and AI safety services (LLM fine-tuning, red-teaming, RLHF, data validation). Each engagement is scoped under a specific SLA with a flat monthly fee, and BUNCH handles end-to-end operations including recruitment, training, QA, HR, offices, equipment, and compliance.
Product overview
BUNCH is a managed services provider offering three core service lines: Data Labeling Outsourcing (including image, text, video, audio annotation, and semantic segmentation), Content Moderation Outsourcing (covering social media, video, live streaming, and comments moderation), and Customer Support Outsourcing (including KYC services). Founded in 2017, BUNCH specializes in providing human-assisted AI operations to high-growth tech companies in Fintech, AI, and SaaS sectors with 24/7 operations. The company operates on a managed services model, sourcing, training, QA-ing, and managing teams of FTE specialists under SLAs with flat monthly fees.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Unparalleled response time to user generated content, customer interactions or live data through 24/7 operations
- +2 more outcomes
Companies that use BUNCH
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles3 records
BUNCH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
BUNCH partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
BUNCH competitors and assessment
Company assessmentDirect peers
- CloudFactory: Managed data labeling and AI services provider with teams in Nepal and Kenya; closest functional analog to BUNCH's managed-services, human-in-the-loop AI data offering for tech clients.
- Sama (formerly Samasource): AI data labeling and validation provider with delivery centers in East Africa and India; comparable managed-services model with quality-focused annotation workflows overlapping BUNCH's core offering.
- iMerit: Data annotation and enrichment company with delivery in India and Bhutan; competes directly with BUNCH in image, video, and text annotation plus AI/ML data services for enterprise.
- Surge AI: Specialized data labeling platform focused on RLHF, red-teaming, and evaluation for frontier AI labs — directly overlaps BUNCH's AI Safety services line and competes for the same high-end training-data budgets.
- Toloka: Crowdsourced data labeling platform supporting annotation, evaluation, and RLHF for AI; an alternative sourcing model for the same buyers BUNCH targets, particularly foundation-model labs.
Broad incumbents
- Appen: Global publicly-traded leader in training data for AI and machine learning, spanning data annotation, collection, and evaluation; competes with BUNCH across most data labeling use cases at much larger scale.
- Scale AI: Heavily-funded AI data platform providing annotation, RLHF, and evaluation for foundation models; direct competitor to BUNCH's AI Safety / RLHF line and a primary buyer of human-in-the-loop work.
- TaskUs: Public digital outsourcing company with significant Philippines operations providing content moderation, customer support, and trust & safety services; direct competitor for BUNCH's moderation and support lines at much larger scale.
- TELUS International (with Lionbridge AI): Large digital customer experience and AI data solutions provider combining TELUS International's BPO scale with Lionbridge AI's annotation platform; competes with BUNCH across both data labeling and managed support.
Regional players
- Majorel (now part of Concentrix + Majorel): Global customer experience BPO with strong Philippines and Indonesia delivery — overlapping with BUNCH's content moderation and customer support offering while serving a more traditional enterprise client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BUNCH social profiles
Digital presenceBUNCH financial estimates
Financial estimateRevenue estimate
Valuation estimate
BUNCH leadership team
Management profileNumber of profiles
Profiles7 records
BUNCH funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BUNCH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BUNCH
What does BUNCH do?
BUNCH supplies and manages large teams of human specialists that work hand-in-hand with AI models, delivering four core managed service lines: data labeling for AI/ML (text, image, audio, video annotation and semantic segmentation), content moderation and trust & safety (social, video, live streaming, comments), customer and community support (including KYC), and AI safety services (LLM fine-tuning, red-teaming, RLHF, data validation). Each engagement is scoped under a specific SLA with a flat monthly fee, and BUNCH handles end-to-end operations including recruitment, training, QA, HR, offices, equipment, and compliance.
Is BUNCH a public or private company?
BUNCH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BUNCH founded?
BUNCH was founded in 2017. It employs 251 to 500 people.
Where is BUNCH based?
BUNCH is headquartered in Admiralty, Hong Kong SAR China, in the Asia region.
How does BUNCH make money?
One revenue line is on record: managed Services (Flat Monthly Fee).
Who are BUNCH's main competitors?
Direct peers on record are CloudFactory, Sama (formerly Samasource), iMerit, Surge AI and Toloka. Broad incumbents are Appen, Scale AI, TaskUs and TELUS International (with Lionbridge AI). Majorel (now part of Concentrix + Majorel) is listed as a regional player.
Does BUNCH have an API?
No public API is recorded for BUNCH.
What industry is BUNCH in?
BUNCH's product category is Business Process Outsourcing (AI-Enabled Managed Services). Its primary akta.pro industry code is BPACADAB, Data, AI/ML & Analytics Staffing, with a secondary code of HDAAACAI, Safety, Alignment & Content Moderation (Guardrails, Red Teaming). Its NAICS code is 5614 and its SIC code is 7363.