What Telus Digital does

TELUS Digital is a Canada-based provider of AI-fueled customer experience (CX) transformation, digital solutions, and AI data services, formerly operated as TELUS International (CDA) Inc. and listed on the TSX and NYSE under ticker TIXT until its October 2025 privatization by parent TELUS Corporation for approximately US$539 million. The company serves 600+ enterprise clients (Fortune 1000 brands across technology, telecom, financial services, retail, healthcare, automotive, and media) through a 82,000+ multilingual workforce operating from 70+ delivery centers across 35+ countries, delivering CX services in 60+ languages and AI data annotation in 500+ languages and dialects.

The company's core technology is Fuel iX™, a proprietary generative AI platform with modules including Agent Trainer (cutting agent onboarding time by 50%+), Agent Assist (real-time next-best-action), Copilots (21,000+ customized copilots generated internally), and Fortify (automated AI red-teaming). Fuel iX processed more than 2 trillion AI model tokens in 2025 and provides access to 50+ large language models. Complementary proprietary platforms include Ground Truth Studio and Fine-Tune Studio for physical AI and robotics annotation. TELUS Digital pairs this platform with an ecosystem of preferred implementation partnerships (ElevenLabs, Cresta, Salesforce Summit-level, Google Cloud, Adobe, AWS, Microsoft Azure, Genesys, Five9, Zendesk, NVIDIA, Qohash) and a partner base of 1M+ global AI contributors.

The company generates revenue across five streams: contact center outsourcing and managed services, AI transformation and implementation services, AI data services and training data, B2B sales outsourcing, and digital experience/technology modernization. Pricing is enterprise-quoted and outcomes-based (per-seat, managed services, and project-based). Revenue flows primarily through direct enterprise sales, with additional demand generation via major industry events (MWC Barcelona, CCW Las Vegas, Adobe Summit), proprietary thought leadership research (Enterprise CX AI Survey, GenAI Safety Model Benchmark), and partner channels. TELUS Digital is now positioned as the customer experience and AI services arm within the larger TELUS Corporation portfolio, benefiting from TELUS's US$150M expected annual operational synergies and capital access.

Name

Telus Digital

Legal name

TELUS Digital

Website

https://telusdigital.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

10,001+ employees

Ownership category

akta.pro rank

Product category

Customer Experience Outsourcing and AI Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Communications Services, Nec (4899), Services-Computer Programming Services (7371), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Customer Experience (CX) Quality, Training & Workforce Management (WFM) (BPAAAAAJ)

akta.pro secondary industries

Customer Experience (CX) & Digital Experience (BPAHAEAC), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

Keywords

• Customer experience outsourcing
• Contact center services
• AI data annotation
• Generative AI platform
• B2B sales outsourcing

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Contact Center Outsourcing & Managed Services: Core BPO revenue stream providing outsourced customer service, contact center management, and customer care operations. Delivered through global delivery centers across 35+ countries with multilingual capabilities. Revenue is generated through long-term managed services contracts with enterprise clients, typically priced on a per-seat, outcome-based, or hybrid model.
2. AI Transformation & Implementation Services: Professional services revenue from implementing AI-powered customer experience solutions, including Fuel iX platform deployment, Cresta implementation, Salesforce/Genesys/Five9 integrations, and digital transformation consulting. Delivered through strategic implementation partnerships.
3. AI Data Services & Training Data: Revenue from providing high-quality training data for AI model development, including data annotation, labeling, and dataset creation for LLMs, autonomous vehicles, robotics, and enterprise AI. Supports 500+ languages and dialects with over 1 million global AI community contributors.
4. B2B Sales Outsourcing: Revenue-generating B2B sales outsourcing services where TELUS Digital acts as an extension of client sales teams, handling lead generation, qualification, demand generation, inside sales, channel management, and customer success management. Pricing tied to conversion outcomes and revenue performance.
5. Digital Experience & Technology Services: Web, mobile, and digital marketing services along with enterprise technology modernization including Salesforce implementation, cloud services, application development, and cybersecurity. Delivered as project-based or ongoing managed services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

TELUS Digital delivers AI-fueled customer experience (CX) transformation and digital solutions to enterprise clients through long-term managed services contracts. The company operates global contact centers providing customer service outsourcing, B2B sales outsourcing, and trust and safety content moderation, augmented by its proprietary Fuel iX generative AI platform. It also provides AI training data services including data annotation, labeling, and red-teaming for frontier AI developers across 500+ languages and dialects.

Product overview

TELUS Digital is a unified platform-plus-modules architecture providing AI-fueled customer experience transformation and digital solutions. The core platform is Fuel iX™, a proprietary generative AI engine with sub-modules including Fuel iX Fortify (AI security), Fuel iX Agent Trainer (reducing training time by 50%+), Fuel iX Copilots (70,000+ team members enabled), and Fuel iX Agent Assist (real-time agent guidance). The company delivers end-to-end services including Digital CX Transformation using the SMART CX Framework, Contact Center Outsourcing (Customer Service and B2B Sales), Intelligent Conversational AI Solutions, CCaaS & CRM Integration Services with partners (Salesforce, Zendesk, Genesys, Five9, Amazon Connect, Google Cloud), and Data for AI Training spanning Data for AGI & GenAI, Data for Physical AI & Robotics, Data for Search & Ads, and Off-the-Shelf Datasets. Additional services include Trust & Safety (fraud prevention, content moderation), Enterprise AI, Financial Crime & Compliance, and Enterprise Technology Modernization. The company operates in 35+ countries with 82,000+ team members, serving 600+ clients.

Differentiator

Problem solved

Functional benefit

Brands

• Fuel iX™: TELUS Digital's proprietary generative AI platform for enterprise AI deployment, including Agent Trainer, Agent Assist, Copilots, and Fortify for automated red-teaming

Products and services

• Fuel iX™ Generative AI Platform Proprietary generative AI platform for enterprise customer experience operations with applications for agent training, real-time agent assistance, AI copilots, and automated AI security red-teaming. Available to enterprise clients as a SaaS component of TELUS Digital's CX transformation offerings.
• Digital CX Transformation Consulting End-to-end CX transformation consulting service applying the proprietary SMART CX framework (Strategy, Modern Channels, Agent Enablement, Revenue Growth, Tech Foundations) to enhance customer, agent, and operations experience for enterprise organizations.
• Customer Service Outsourcing Outsourced contact center customer service delivery across voice, chat, email, and digital channels in 60+ languages via 70+ global delivery centers. Designed for enterprise clients requiring multilingual, omnichannel customer support at scale.
• B2B Sales Outsourcing Outsourced B2B sales services combining human sales talent, AI-powered tools, and advanced data for pre-sales, demand generation, inside sales, channel management, and customer success management. Includes 6,000+ tenured sales professionals across 15 global sales operations centers.
• Intelligent Conversational AI Solutions Conversational AI services combining voice AI, generative AI, and agentic automation to deliver 24/7 intelligent customer interactions across chat and voice channels, with deep integration into CRM, ERP, and backend systems via APIs.
• CCaaS & CRM Integration Services Professional services for deploying and integrating cloud contact center platforms and CRM tools from partners including Salesforce, Zendesk, Genesys, Five9, Amazon Connect, Google Cloud, eGain, and Verint. Includes strategic consulting through ongoing optimization for enterprise contact centers.
• Data for AI Training End-to-end AI training data services for frontier AI development spanning core machine learning to multimodal, multilingual, and multi-agent systems. Supports 500+ languages and dialects, with sub-offerings for AGI/GenAI, Physical AI/Robotics, Search & Ads, and Off-the-Shelf datasets.
• Trust & Safety / Platform Integrity Solutions Trust and safety services including content moderation, fraud prevention, ID verification, NSFW classification, and brand safety solutions to protect customers and platforms. Includes dedicated content moderation solutions for digital platforms.
• Enterprise AI Services Enterprise AI solutions including Data & AI Strategy consulting, Data Insights & Analytics Services, AI Products & Solutions, Agentic AI & Automation, and AI Factory for sovereign AI deployment via the Sovereign AI Factory on NVIDIA GPUs.
• Financial Crime & Compliance Solutions Fraud detection, prevention, and compliance solutions for financial services organizations, including financial crime compliance capabilities and risk management tools.
• Enterprise Technology Modernization Services Enterprise technology modernization services including Salesforce implementation (1,000+ completed projects), application services, cloud services (AWS, Azure), quality engineering and QA factory, managed IT and service desk, and cybersecurity.

Quantifiable outcome

• $600M+ in financial benefits delivered through AI and advanced analytics since 2023
• +9 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability15 records

Feature10 records

Partnerships

21 partnerships are on record, tiered core and supporting.

• ElevenLabscoreTechnology or Integration · 22 June 2026TELUS Digital became a preferred implementation partner for ElevenAgents, ElevenLabs' AI voice agent platform for high-volume customer interactions. The partnership enables enterprises to deploy voice AI resolving routine requests across 70+ languages while routing complex issues to human agents. TELUS Digital provides implementation, integration, and ongoing managed services for ElevenAgents deployments. TELUS Digital already uses ElevenLabs internally, having completed over 90,000 agent training simulations with a 20% reduction in onboarding time. Joint offerings target telecommunications, financial services, and other high-volume customer engagement sectors.
• CrestacoreTechnology or Integration · 15 June 2026TELUS Digital became a preferred implementation partner for Cresta's unified customer experience AI platform, which includes voice and chat-based AI agents, real-time human augmentation, and AI-powered conversation intelligence. Enterprises contract directly with Cresta for the platform while engaging TELUS Digital for implementation, integration, change management, and managed services. The partnership combines Cresta's AI capabilities with TELUS Digital's operational expertise in running contact centers at scale, addressing the gap where only 32% of enterprises have tools to measure AI-driven results.
• F3 NetworkssupportingStrategic or Co-development Partner · 25 February 2026TELUS Digital co-presented at Mobile World Congress 2026 with F3 Networks and NVIDIA, showcasing production-ready AI-driven CX and network optimization solutions for telecommunications operators. The presentation featured 20+ real-world use cases demonstrating how telecom operators can scale AI from pilot phases to enterprise deployments.
• NVIDIAcoreTechnology or Integration · 25 February 2026TELUS Digital showcased AI solutions at MWC 2026 in partnership with NVIDIA, highlighting its Sovereign AI Factory built on NVIDIA GPUs and processing over 2 trillion AI model tokens in 2025. NVIDIA GPU infrastructure powers TELUS Digital's enterprise AI deployment capabilities for parent company TELUS and enterprise clients.
• QohashcoreTechnology or Integration · 10 December 2025TELUS and Qohash partnered to integrate Qohash's patented edge data security technology (Qostodian) into TELUS's generative AI platform Fuel iX and TELUS Digital's AI-powered customer service solutions. The integration provides real-time sensitive data identification, classification, and continuous monitoring across AI workflows, leveraging the Sovereign AI Factory. Positions Canadian organizations in healthcare, government, and financial services to meet data residency requirements while innovating with AI.
• ShiftMedcoreStrategic or Co-development Partner · 26 August 2025TELUS Digital partnered with ShiftMed to bring customized workforce management solutions to health systems. The partnership combines TELUS Digital's AI-powered customer experience and operational capabilities with ShiftMed's healthcare workforce platform, addressing nurse staffing shortages and administrative burden in healthcare organizations. The collaboration targets health systems seeking to optimize workforce management while maintaining quality patient care.
• Palo Alto NetworkssupportingTechnology or Integration · 28 July 2025TELUS Digital partnered with Palo Alto Networks to secure customer trust and innovation. The partnership integrates Palo Alto Networks' cybersecurity solutions into TELUS Digital's AI-powered customer experience and digital transformation offerings, providing enterprise-grade security for AI deployments.
• GerentsupportingStrategic or Co-development Partner · 10 July 2025TELUS Digital's parent company TELUS acquired Gerent to enhance Salesforce and AI-driven customer experience solutions. Gerent specializes in Salesforce implementation and AI-driven CX, strengthening TELUS Digital's capabilities in Salesforce ecosystem integrations and AI-powered customer experience delivery.
• SalesforcecoreTechnology or IntegrationTELUS Digital is a Summit-level Salesforce partner with over 1,000 completed projects across the Salesforce ecosystem. Provides enterprise-scale implementations, integrations, and agentic AI solutions on the Salesforce platform.
• AdobecoreTechnology or IntegrationTELUS Digital partners with Adobe for digital marketing and experience cloud implementations, showcasing real-time AI personalization engines at Adobe Summit 2026 that convert contact center conversations into personalized web experiences and loyalty outcomes within minutes.
• Amazon Web Services (AWS)coreTechnology or IntegrationTELUS Digital is an AWS partner providing cloud services, contact center AI (Amazon Connect), and enterprise technology modernization on AWS infrastructure.
• Google CloudcoreTechnology or IntegrationTELUS Digital maintains a 10-year strategic alliance with Google Cloud, leveraging Gemini Enterprise for Customer Experience (GECX), Google Contact Center AI (CCAI), and Customer Engagement Suite (CES). Provides real-time agent assist, multilingual voice and chat agents, and seamless Google Workspace integration.
• Microsoft AzurecoreTechnology or IntegrationTELUS Digital partners with Microsoft Azure for cloud services and enterprise technology modernization, integrating AI capabilities with Microsoft ecosystem tools and infrastructure.
• GenesyscoreTechnology or IntegrationTELUS Digital partners with Genesys for cloud-native CCaaS solutions, providing AI-powered orchestration with human-centric design, virtual agents, predictive routing, journey orchestration, workforce engagement management, and real-time analytics.
• Five9coreTechnology or IntegrationTELUS Digital partners with Five9 for intelligent virtual agents, AI-powered agent assist, workflow automation, native gamification, and purpose-built APIs for deep system integrations in contact center environments.
• ZendeskcoreTechnology or IntegrationTELUS Digital partners with Zendesk for CRM and contact center tools, providing professional services to optimize customer touchpoints and deliver efficient, responsive experiences using Zendesk's platform.
• VerintsupportingTechnology or IntegrationTELUS Digital offers workforce engagement solutions powered by Verint, providing advanced analytics, real-time insights, and automation for workforce management and quality assurance in contact centers.
• eGainsupportingTechnology or IntegrationTELUS Digital partners with eGain for Knowledge Management (KM) solutions including the eGain Knowledge Hub for hyper-intelligent self-service and agent empowerment, featuring content management, profiled content access, conversational GenAI, and analytics.
• HubSpotsupportingTechnology or IntegrationTELUS Digital partners with HubSpot for B2B sales and marketing technology implementations, supporting demand generation and sales automation for enterprise clients.
• BrazesupportingTechnology or IntegrationTELUS Digital partners with Braze for customer engagement and marketing automation platform implementations, supporting personalized, data-driven customer experiences.
• Automation AnywheresupportingTechnology or IntegrationTELUS Digital partners with Automation Anywhere for robotic process automation (RPA) implementations supporting enterprise automation initiatives across customer experience and operations.

Scale indicators18 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Concentrix: Concentrix is a leading global customer experience (CX) solutions and BPO provider serving Fortune 1000 enterprises across similar verticals. Directly comparable to TELUS Digital in contact center outsourcing, AI-enabled CX transformation, and digital services delivery.
• Teleperformance: Teleperformance is one of the largest global BPO and CX outsourcing companies with multilingual omnichannel contact center operations. Directly comparable in scale, geography, and CX services portfolio, and a key competitor for enterprise CX contracts.
• TTEC (TeleTech Holdings): TTEC is a global CX technology and services company combining AI-enabled CX software with BPO delivery. Directly comparable as a competitor in AI-augmented contact center operations and customer experience digital transformation.
• TaskUs: TaskUs provides outsourced digital CX, content moderation, and trust & safety services to digital-native and enterprise clients. Closely comparable in digital-first BPO positioning, AI data services, and trust & safety offerings.
• Foundever (formerly Sitel): Foundever is a global CX BPO provider formed from Sitel Group's merger with SYKES. Direct competitor for outsourced contact center and customer experience services across similar enterprise verticals and geographies.
• Sutherland Global: Sutherland is a global digital transformation and CX services company combining BPO delivery with AI and analytics capabilities. Comparable as a competitor in contact center outsourcing and digital business process services.

Broad incumbents

• Genpact: Genpact is a broader digital transformation and professional services firm with significant CX and AI services practices. Comparable as an incumbent competitor in AI-enabled operations and enterprise transformation work.
• Accenture: Accenture is a global professional services leader with a large CX, AI, and cloud practice. Comparable as a broad incumbent competing for AI transformation and digital experience engagements, with deeper consulting depth but less pure-play CX focus.
• Cognizant: Cognizant offers digital transformation, AI services, and CX solutions across enterprise verticals. Comparable as a broad incumbent competitor for AI implementation and modernization engagements at Fortune 1000 clients.
• Wipro: Wipro provides enterprise IT, digital, and CX services globally. Comparable as a broad incumbent with BPO heritage and growing AI services practice competing for similar enterprise transformation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/telusinternational
• YouTubeyoutube.com/TELUSDigital
• LinkedInlinkedin.com/company/telus-international
• Xx.com/telusint

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telus Digital