What RTB House does

RTB House is a privately-held Demand-Side Platform (DSP) headquartered in Warsaw, Poland and founded in 2012 by mathematicians to deliver programmatic performance advertising powered by Deep Learning. The company operates across 90+ markets through 28 office locations and approximately 1,500 employees, serving enterprise and mid-market advertisers across e-commerce, retail, fashion, travel, automotive, and classifieds — including Decathlon, Sephora, Nike, Carrefour, Nissan, Orange, Ray-Ban, and Leroy Merlin — with Deep Learning-driven retargeting, acquisition, branding, and demand-generation campaigns.

The company's core technology is an end-to-end Deep Learning pipeline that performs 2,500 times more computations than traditional Machine Learning models, enabling it to identify non-obvious converters and recommend products users have not previously viewed. RTB House has embedded Large Language Models (LLMs) into its Deep Learning stack for semantic intelligence, analyzing 1.5 billion URLs, matching 70 million offers, and generating 90,000 audience segments. Products include Personalized Retargeting, Branding Campaigns (with CTV/OTT support), Quality Traffic (mid-funnel optimization), Creatives Lab ad formats, and the March 2026 self-service rtb.com platform for SME advertisers. The platform processes 35B+ monthly impressions and 950M+ monthly clicks across 4,000+ campaigns.

RTB House monetizes through programmatic advertising fees using performance-based pricing metrics — CPCV, CPM, and vCPM — sold via direct enterprise field sales across its global offices and through agency partnerships such as Publicis Groupe. The company is independent and founder-led, structured through a network of wholly-owned regional subsidiaries spanning Europe, APAC, Americas, and the Middle East, alongside the ADLOOK and PROMOTONS subsidiaries. In 2025 all data-processing entities achieved ISO/IEC 27001:2022 certification; the company has made two acquisitions (WhitePress, NapoleonCat) and received growth investment from Cinven.

Name

RTB House

Legal name

RTB House S.A.

Website

https://rtbhouse.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RTB House is a privately-held, Warsaw-based Demand-Side Platform that uses Deep Learning and embedded LLMs to deliver programmatic performance advertising for enterprise and mid-market advertisers across 90+ markets, serving 4,000+ campaigns for brands such as Sephora, Decathlon, and Nissan.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Software (DSP)

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Demand-Side Platforms (DSP) (BPAMALAB)

akta.pro secondary industries

Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA), Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Programmatic advertising
• Demand-side platform
• Deep learning retargeting
• Performance DSP
• First-party advertising

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices28 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Programmatic Advertising Services: RTB House operates as a Demand-Side Platform (DSP) providing programmatic advertising services to advertisers (e-shops) and agencies. The company charges for ad delivery and optimization services, with performance metrics including CPCV (Cost Per Completed View), CPM (Cost Per 1000 Impressions), and vCPM. The platform operates through real-time bidding (RTB) auctions in the open internet advertising ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

RTB House operates a Deep Learning-powered Demand-Side Platform (DSP) that delivers programmatic performance advertising — including retargeting, acquisition, mid-funnel engagement (Quality Traffic), branding/CTV video, and a new SME self-service platform (rtb.com) — for advertisers and agencies across web and app environments. Campaigns are priced via performance metrics (CPCV, CPM, vCPM) and the platform processes 35B+ monthly impressions and 950M+ monthly clicks globally.

Product overview

RTB House is a Next-generation Performance DSP (Demand-Side Platform) offering first-party advertising powered by Deep Learning. The platform operates as a unified system with core products including Personalized Retargeting, Branding Campaigns, Quality Traffic, and the Self-Service Platform (rtb.com). Key technology features include Large Language Models for semantic intelligence, Creatives Lab for innovative ad formats, and Next-Gen Retargeting capabilities. The platform delivers 57% more revenue from lower-funnel campaigns and processes 35B+ monthly impressions across web and app environments, serving over 4,000 campaigns for clients across 90+ markets.

Differentiator

Problem solved

Functional benefit

Products and services

• RTB House DSP Platform Next-generation, Deep Learning-powered Demand-Side Platform providing first-party programmatic advertising across web and app, enabling conversion, customer acquisition, engagement, and demand generation through AI-driven RTB auctions.
• Personalized Retargeting Deep Learning-powered retargeting that identifies non-obvious converters and recommends products not previously viewed, delivered with brand-friendly shoppable creative to maximize conversions for e-commerce and retail advertisers.
• Branding Campaigns Upper-funnel video and display advertising offering with dynamic content optimization, personalized video ads, streaming video, and CTV/OTT capabilities built for brand marketers seeking emotional audience connections.
• Quality Traffic Mid-funnel engagement solution that optimizes for real, landed visits and on-site engagement over clicks, delivering 13% lower cost per visit and 15% higher engagement than traditional click-optimized approaches, powered by Deep Learning and LLM-defined audiences.
• rtb.com Self-Service Platform Self-service platform at rtb.com enabling SME advertisers to independently run Deep Learning-driven campaigns that deliver high-quality traffic and maximize first-party data utilization.

Quantifiable outcome

• 57% added scale at set ROAS
• +5 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• IAB Tech LabcoreTechnology or IntegrationRTB House is an active member of IAB Tech Lab, the global research and development consortium that creates technical standards powering the digital advertising ecosystem. Through participation, the company contributes to developing open-source solutions and industry specifications that enhance transparency and interoperability across programmatic advertising.
• IAB Europe (Transparency & Consent Framework)coreTechnology or IntegrationRTB House is a registered vendor (ID No.: 16) under IAB Europe's Transparency & Consent Framework (TCF), complying with TCF policies for transparent consent management in programmatic advertising across Europe.
• PrebidcoreTechnology or IntegrationAs a Prebid Certified Partner, RTB House uses the industry's leading open-source header bidding solution to maximize revenue opportunities for publishers. Integration with Prebid's auction technology ensures fair market competition and optimal yield.
• Network Advertising Initiative (NAI)coreStrategic or Co-development PartnerRTB House serves on the board of directors of the NAI, the leading self-regulatory association dedicated to responsible data collection and privacy practices in digital advertising. Membership demonstrates commitment to consumer privacy, transparency, and choice.
• Google AdXcoreTechnology or IntegrationGoogle AdX is referenced as a supply-side platform (SSP) that RTB House cooperates with for delivering personalized advertisements. RTB House receives bid requests from publishers through SSP integrations like Google AdX.
• Publicis GroupestrategicStrategic or Co-development PartnerPublicis Groupe served as Steve Madden's media agency in collaboration with RTB House for video campaign execution, demonstrating agency partnership model for campaign delivery.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Trade Desk: Independent, publicly-traded DSP offering programmatic media buying across CTV, display, video, audio, and native. Most direct comparable to RTB House in business model (independent DSP, agency-direct, performance focus), but at meaningfully larger scale and with broader omnichannel capabilities.
• Criteo: Publicly-traded commerce DSP specializing in retargeting and product recommendations for retailers. Closely comparable to RTB House in the retargeting-and-personalized-product-discovery niche and in targeting predominantly e-commerce advertisers, though Criteo has been transitioning toward broader retail media offerings.
• Adform: European-headquartered independent DSP/DMP/SSP with broad programmatic stack. Comparable to RTB House as a privately-held, Europe-rooted full-stack ad-tech competitor focused on independent buy-side solutions.
• MediaMath: Independent DSP offering programmatic media buying with terminal-one and omnichannel capabilities. Direct competitor to RTB House in the buy-side platform category, particularly for agency and enterprise advertisers.

Broad incumbents

• Google Display & Video 360 (DV360): Google's enterprise DSP integrated with Google Ads and YouTube inventory. Competes with RTB House as a buy-side platform but with structural advantages from Google's owned inventory and identity stack.
• Amazon DSP: Amazon's demand-side platform offering access to Amazon-owned audiences and inventory plus third-party exchanges. A scaled incumbent DSP with particular strength in retail-commerce audiences, competing with RTB House for performance advertiser budgets.
• Adobe Advertising Cloud: Adobe's enterprise DSP within its Experience Cloud. Competes with RTB House for large advertisers needing integrated creative, audience, and media-buying solutions, particularly Adobe's enterprise install base.

Regional players

• Yandex Direct: Russia/CIS-focused advertising platform offering performance and display buying. Adjacent to RTB House in DSP functionality but with geographic concentration in Russia and CIS markets.

Emerging players

• Taboola: Publicly-traded native advertising and content-discovery platform expanding into performance and e-commerce. Overlaps with RTB House in performance-driven advertiser acquisition and shoppable creative formats.

Others

• LiveRamp: Identity-resolution and data-collaboration platform used by RTB House (confirmed integration). Comparable as an enabling infrastructure provider in the programmatic ecosystem rather than a direct DSP competitor; represents both a partner and adjacent category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RTBHouse
• Facebookfacebook.com/536565833099157
• LinkedInlinkedin.com/company/rtb-house

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries37 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RTB House