Manuka Bioscience
Manuka Bioscience, operating as ManukaRx, is a New Zealand-based skincare company that formulates and sells mānuka oil-based skincare products direct-to-consumer globally via e-commerce, subscriptions, and wholesale.
- Company typePrivate
- Founded2016
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Manuka Bioscience does
Manuka Bioscience Limited is a New Zealand-based skincare company operating under the ManukaRx brand, founded in 2016 and headquartered in Auckland. The company develops and sells evidence-based skincare products formulated around mānuka essential oil sourced from the East Cape of New Zealand, with claimed bioactive properties spanning anti-aging, antioxidant, and anti-bacterial effects. It positions itself on a vertical 'seed to skin' model, asserting proprietary control over mānuka oil production from plantation through to formulation, and is B Corp certified.
Manuka Bioscience firmographics
Firmographics- Name
- Manuka Bioscience
- Legal name
- Manuka Bioscience
- Website
- https://manukabioscience.co.nz
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Manuka Bioscience, operating as ManukaRx, is a New Zealand-based skincare company that formulates and sells mānuka oil-based skincare products direct-to-consumer globally via e-commerce, subscriptions, and wholesale.
- Ownership category
- akta.pro rank
Manuka Bioscience industry classification
Industry- Product category
- Natural Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industry
- Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)
Keywords
Where Manuka Bioscience is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Manuka Bioscience business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through their Shopify storefront, selling individual products and bundled skincare sets. Products include moisturizers, face oils, serums, cleansers, eye creams, and skincare sets.
- Subscription Services: Subscribe & Save program offering recurring revenue through subscription-based product purchases with potential discounts.
- Wholesale Distribution: B2B wholesale channel through dedicated Wholesale page, selling to retailers and stockists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Manuka Bioscience product offering
Product offeringCore offering
Manuka Bioscience develops and sells evidence-based natural skincare products formulated with sustainably-produced mānuka oil sourced from the East Cape of New Zealand. Its ManukaRx brand offers a full skincare range — face oils, moisturisers, serums, toners, cleansers, eye creams, sleep masks and bundled sets — sold direct-to-consumer online with subscription options, alongside a wholesale channel for retailers.
Product overview
ManukaRx is a natural skincare brand operating as a unified product portfolio built around mānuka oil sourced from the East Cape of New Zealand. The core offering consists of individually formulated products including Restorative Skin Oil (best-seller), Firming Day Cream, Firming Sleep Mask, and Skin Brightening Vitamin C Serum, which are available both separately and as bundled sets such as the Restorative Trio. Products are organized into targeted collections addressing specific concerns (Collagen Restore, Skin Brightening, Acne & Blemishes) and routine-based bundles (Morning/Night Skincare Routine). The range also includes supporting categories: moisturisers, face oils, face serums, facial cleansers, eye creams, toners, gift sets, and gift cards. Key active ingredients include mānuka oil, manuka honey, retinal, hyaluronic acid, vitamin C, rosehip oil, vitamin A, avocado oil, vitamin E, and kakadu plum.
Differentiator
Problem solved
Functional benefit
Brands
- Collagen Restore: Collagen boosting skincare set and related products targeting skin restoration and anti-aging.
- Firming
- Skin Brightening
- Acne & Blemishes
- Everyday
Products and services
- Restorative Skin Oil Best-selling facial oil scientifically formulated with mānuka oil to help reduce the appearance of fine lines and wrinkles. Targeted at individual consumers seeking anti-aging skincare.
- Firming Day Cream Daily moisturiser formulated with mānuka oil to increase hydration, boost collagen production and reduce the appearance of pigmentation. For individual consumers with dry, mature or pigmented skin.
- Firming Sleep Mask Overnight face mask that nourishes, protects and revitalises skin during sleep. For individual consumers seeking anti-aging and firming benefits.
- Skin Brightening Vitamin C Serum Daily brightening serum combining mānuka oil and kakadu plum to even skin tone and reduce pigmentation. For individual consumers targeting dull or uneven skin.
- Restorative Trio Best-selling bundled collagen-boosting skincare set featuring three products from the ManukaRx range, sold at value savings. For individual consumers seeking a complete collagen-restoring routine.
- Hydrating Mist Toner Hydrating facial mist toner used as part of a daily skincare routine. For individual consumers.
- Gift Cards Digital gift cards usable to purchase ManukaRx skincare products via the e-commerce store. For individual consumers purchasing gifts.
Quantifiable outcome
- 5,068,976 native manuka trees planted through sustainability initiative
Companies that use Manuka Bioscience
Customer profileSegments2 records
Ideal customer profiles2 records
Manuka Bioscience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Manuka Bioscience partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Manuka Bioscience competitors and assessment
Company assessmentBroad incumbents
- Biossance: Clean skincare brand owned by Amyris, built around a hero sustainable ingredient (squalane). Directly comparable narrative pattern — single hero sustainable bio-ingredient driving a full skincare line — and similar anti-aging/brightening use cases.
- Drunk Elephant: Premium clean/biocompatible skincare brand acquired by Shiseido, sold DTC and through Sephora. Comparable on the 'clean ingredient' positioning and on the same target consumer (anti-aging, sensitive skin, serums/oils).
- The Ordinary (DECIEM): Cult skincare brand sold DTC and globally via Sephora, anchored on single active ingredients (retinoids, vitamins, hyaluronic acid). Comparable on ingredient-forward brand narrative and the use of bundles/routines to drive AOV.
- Dr. Hauschka: Established natural/holistic skincare brand with global retail and DTC distribution. Comparable on natural-ingredient positioning, certification-driven brand trust (Natrue/B Corp-like credentials) and broad anti-aging/sensitive-skin range.
- Swisse Wellness: Australia/NZ-headquartered wellness and skincare brand with strong APAC retail presence and mānuka-based SKUs. Comparable on geography, APAC distribution, and natural/botanical ingredient positioning.
Direct peers
- Tata Harper: Luxury natural skincare brand with farm-to-bottle vertical integration and DTC-led model. Comparable on vertically-integrated natural ingredient story, premium pricing and sustainability messaging.
- Eminence Organic Skin Care: Organic, natural skincare brand sold via spas, retailers and DTC globally. Comparable on clean/natural positioning, anti-aging and sensitive-skin ranges, and B2B (spa/professional) channel overlay.
- Herbivore Botanicals: Natural, plant-based skincare brand with a similar product mix (face oils, serums, moisturizers) and a strong DTC/Sephora omnichannel presence. Comparable on clean-beauty positioning and millennial/Gen-X target consumer.
- Antipodes: New Zealand natural skincare brand using native NZ botanicals (including mānuka honey) with global DTC and stockist distribution. Highly comparable on geography, natural-ingredient narrative and target consumer.
- Trilogy Natural Products: New Zealand-based natural skincare brand built around rosehip and other native botanicals, selling globally via DTC and retail. Closest direct analogue given shared NZ heritage, natural-oil positioning and similar product mix (face oils, serums, moisturizers).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Manuka Bioscience social profiles
Digital presenceManuka Bioscience compliance and trust
Trust signalCompliance1 record
Manuka Bioscience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manuka Bioscience leadership team
Management profileNumber of profiles
Profiles2 records
Manuka Bioscience funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manuka Bioscience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manuka Bioscience
What does Manuka Bioscience do?
Manuka Bioscience develops and sells evidence-based natural skincare products formulated with sustainably-produced mānuka oil sourced from the East Cape of New Zealand. Its ManukaRx brand offers a full skincare range — face oils, moisturisers, serums, toners, cleansers, eye creams, sleep masks and bundled sets — sold direct-to-consumer online with subscription options, alongside a wholesale channel for retailers.
Is Manuka Bioscience a public or private company?
Manuka Bioscience is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Manuka Bioscience founded?
Manuka Bioscience was founded in 2016. It employs 11 to 50 people.
Where is Manuka Bioscience based?
Manuka Bioscience is headquartered in Auckland, New Zealand, in the Oceania region.
How does Manuka Bioscience make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Services and wholesale Distribution.
Who are Manuka Bioscience's main competitors?
Broad incumbents on record are Biossance, Drunk Elephant, The Ordinary (DECIEM), Dr. Hauschka and Swisse Wellness. Direct peers are Tata Harper, Eminence Organic Skin Care, Herbivore Botanicals, Antipodes and Trilogy Natural Products.
Does Manuka Bioscience have an API?
No public API is recorded for Manuka Bioscience.
What industry is Manuka Bioscience in?
Manuka Bioscience's product category is Natural Skincare. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABAAAD, Body Skincare (Lotions, Creams, Body Oils). Its NAICS code is 456120 and its SIC code is 2844.