Urban Roosters

What Urban Roosters does

Urban Roosters (legally The Urban Roosters Technologies S.L.) is a privately held Spanish company headquartered in Logroño, La Rioja, that operates the Freestyle Master Series (FMS), the largest international professional freestyle rap league in the Spanish-speaking world. FMS runs seasonal national leagues across eight countries—Argentina, Brasil, Chile, Colombia, España, México, Perú, and Caribe—with ranked MC standings, competitive metrics (battles won/lost, points), playoffs, and an international finals circuit. The 2021 season reached 84.4M accumulated audience, a 875K concurrent streaming peak, 248 events, and 5.35M YouTube subscribers, with a 22M aggregate social media footprint across Facebook, Twitter/X, and Instagram.

The platform is built on a core digital stack that includes a member-account system, on-platform competition registration, video submission tooling, and a ranking/leaderboard engine that powers FMS tables across all national leagues. Around FMS, Urban Roosters operates an integrated content and training surface: a Training Platform with three difficulty modes (Easy, Hard, Classic) that pair timed word prompts with instrumentals for improvisation practice; URTV as a daily Twitch-driven live channel; UR News as an editorial property covering hip-hop and freestyle; and UR Shop as a direct-to-consumer merchandise storefront. Regional qualifying competitions (Freedom Fighters, Gold Battle, Pro Dual) feed the national FMS leagues.

The business is monetized primarily through event ticket sales across country-specific FMS ticketing sites, sponsorship and advertising (eight named platform sponsors), DTC merchandise, and streaming/content monetization via URTV and YouTube. The company sells directly to consumers and fans via self-serve web channels with no disclosed enterprise pricing, and operates a lean organizational structure of 1–10 employees headquartered in Logroño with legal domicile at Avenida de Zaragoza, 21, 26006 Logroño (La Rioja), Spain.

Name

Urban Roosters

Legal name

The Urban Roosters Technologies S.L.

Website

https://urbanroosters.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Roosters operates the Freestyle Master Series (FMS), an international professional freestyle rap league spanning eight Spanish-speaking countries, and runs an integrated platform for training, live streaming (URTV), editorial (UR News), and merchandise (UR Shop).

Ownership category

akta.pro rank

Product category

Live Event Entertainment

NAICS

Amusement Arcades (713120), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Television Broadcasting Stations (4833)

akta.pro industry

PRIMARYMPAEAJAE

Skill-Based & Hybrid Gaming Machines

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Machines & Amusement Gaming (Slots, VLTs, Arcades)

SECONDARYMPAEAJAF

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Machines & Amusement Gaming (Slots, VLTs, Arcades)

Keywords

• Freestyle rap competitions
• Hip-hop media platform
• Digital training platform
• Live event streaming
• Branded merchandise sales

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Event Tickets: FMS competitions across 8 countries generate revenue through ticket sales for live events including regional qualifiers, national finals, and international finals
2. Merchandise Sales (UR Shop): Sale of branded merchandise including apparel allowing fans to dress like FMS freestylers
3. Sponsorships: Partnership with multiple sponsors displayed on the platform, likely including branding rights at events and digital presence
4. Streaming Platform Services: URTV provides daily live streams and exclusive content, potentially monetized through viewer engagement and platform growth

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Urban Roosters operates the Freestyle Master Series (FMS), an international freestyle rap league spanning 8 countries (Argentina, Brasil, Chile, Colombia, España, México, Perú, and Caribe). The company runs an online training platform with multiple difficulty modes for skill development, organizes regional and national freestyle battle competitions (Freedom Fighters, Gold Battle, Pro Dual), streams content via URTV (Twitch/YouTube), publishes hip-hop news through UR News, and sells branded merchandise through UR Shop.

Product overview

Urban Roosters operates as a unified platform for the freestyle rap community, centered around the Freestyle Master Series (FMS) - an international league spanning Argentina, Brasil, Chile, Colombia, España, México, Perú, and Caribe. The platform combines a Training Platform with three skill-based modes (Easy, Classic, Hard) for freestyle practice, alongside a Competitions Portal hosting regional events (Freedom Fighters, Gold Battle, Pro Dual). Supporting the core offering are UR News for hip-hop news, UR Shop for merchandise, and URTV for live streaming. The ecosystem serves both competitive freestylers seeking professional pathways and casual practitioners developing their skills.

Differentiator

Problem solved

Functional benefit

Brands

• FMS (Freestyle Master Series): International freestyle rap competition circuit spanning multiple countries including Argentina, Brasil, Chile, Colombia, España, México, Perú, and the Caribbean.
• UR News
• UR Shop
• URTV
• Freedom Fighters
• Gold Battle
• Pro Dual

Products and services

• FMS (Freestyle Master Series) The flagship international freestyle rap league spanning 8 countries with seasonal rankings, player standings, and live event competitions. FMS professionalizes freestyle rap with structured competition, ranking tables tracking battles won (BG), battles lost (BL), equal battles (BGR), points (PTS), and performance points (PTB).
• Training Platform Online freestyle training system with multiple difficulty modes (Easy, Classic, Hard) helping users practice improvisation with timed word prompts and beat instrumentals.
• UR News A news platform dedicated to freestyle and hip-hop culture, providing news, statistics, analysis of FMS competitions, and artist information.
• UR Shop Official e-commerce merchandise store selling apparel and products featuring FMS freestylers and Urban Roosters brand merchandise.
• URTV Live streaming platform providing daily live streams featuring freestyle content, artist interactions, and behind-the-scenes coverage, primarily distributed via Twitch.
• FMS Competitions Portal Online portal for managing all Urban Roosters competitions including event calendars, registration information, and results tracking.
• Freedom Fighters Regional Competition Regional freestyle competition format with 32 participants (20 selected by video submission) competing for advancement to national finals.
• Gold Battle Regional Competition

Quantifiable outcome

• 15+ million users in the FMS community
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Royale BattlesminorStrategic or Co-development PartnerCollaborative partnership for regional Freedom Fighters competitions; Royale Battles co-hosts the Asturias regional event on September 16
• MiraElBuenRapminorStrategic or Co-development PartnerPartner for regional competition organization; MiraElBuenRap co-organizes the Zaragoza regional Freedom Fighters event
• Multiple Sponsors (logos displayed)coreOthers8 sponsors displayed on the platform website providing financial and branding support for FMS events and operations

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• KEXP: Non-profit live music streaming radio with YouTube concerts — comparable as a long-form live-music video platform with sponsorship-driven model and a niche cultural audience.
• Boiler Room: Global live music streaming platform hosting DJ sets and hip-hop battles — comparable as a live-streaming-first media platform monetizing through sponsorships and content in adjacent hip-hop / electronic music culture.

Direct peers

• Don't Flop Entertainment: UK-based rap battle league with international events and an extensive YouTube archive — comparable as a long-running rap battle league that monetizes through event tickets, YouTube advertising, and merchandise.
• King of the Dot (KOTD): Canadian rap battle league running title-stage written and freestyle battles, with touring events and a large YouTube catalog — directly comparable to Urban Roosters as a multi-country rap battle league with league-format standings and digital video distribution.
• Ultimate Rap League (URL): U.S. rap battle league with TV-style productions, seasonal events, and online streaming — the most directly comparable freestyle / rap battle league model to FMS in terms of staged events and headline-grabbing matchups.
• God Level: Chilean freestyle battle league with international editions — a regional peer in the Spanish-language freestyle scene that competes for the same sponsors, MCs, and audience as FMS.
• Red Bull Batalla: Red Bull's international Spanish-language freestyle rap competition running across multiple Latin American countries — directly overlaps Urban Roosters' FMS in geography, format, and target audience as the main pan-Hispanic freestyle league competitor.
• Supremacía MC: Peruvian / Latin American freestyle rap league with regional events and online streaming — comparable as a competing Spanish-language freestyle league targeting the same MC talent pool that Urban Roosters' FMS courts.

Regional players

• DAZN: Global sports streaming subscription service focused on boxing, MMA, and niche combat sports — relevant as a benchmark for subscription / media-rights monetization on live premium combat-style content, applicable to FMS if it moves to a paid streaming tier.

Emerging players

• Liga Bazooka: Spanish freestyle rap league running regional and national events — adjacent competitor in the Iberian market that targets the same fan base and talent as Urban Roosters' FMS España.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Urbanroosters
• YouTubeyoutube.com/user/Urbanroosters
• Facebookfacebook.com/urbanroosters
• Instagraminstagram.com/urbanroosters
• LinkedInlinkedin.com/company/the-urban-roosters

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Roosters