What NBC News does

NBC News is the news division of NBCUniversal Media, LLC, a wholly-owned subsidiary of Comcast Corporation (NASDAQ: CMCSA). Founded in 1940, it operates as a major American broadcast and digital news organization providing breaking news, political coverage, investigative journalism, and live sports across multiple platforms. The organization serves a broad consumer audience in the United States (with global reach for international events) through over-the-air NBC broadcast, the Peacock streaming platform, NBCNews.com, mobile apps, podcasts, newsletters, social media, and a network of 10 wholly-owned local O&O stations across major US markets (New York, Los Angeles, Chicago, Washington D.C., Philadelphia, Boston, Dallas-Fort Worth, San Diego, South Florida, and the Bay Area). Flagship programs include Nightly News (Lester Holt), Today (Savannah Guthrie, Craig Melvin), Meet the Press (Kristen Welker), and Dateline NBC, with sub-brands such as NBC Select, NBC BLK, NBC News Asia, NBC Latino, NBC Asian America, and NBC OUT targeting segmented audiences.

Core products span news programs (NBC Nightly News, Today, Meet the Press, Dateline, NBC News Daily), digital/streaming (NBC News Now on Peacock, NBCNews.com, mobile apps), and the broader NBC Sports portfolio (Sunday Night Football, returning NBA coverage after a 23-year hiatus, Premier League, Kentucky Derby, MLB, Diamond League). Underlying platform architecture combines the NBC broadcast network infrastructure, the Peacock streaming service, digital properties, and an affiliate distribution model. Revenue is generated through three primary streams: advertising across broadcast and digital, subscription revenue from Peacock premium tiers and NBC News subscription products, and sports broadcasting rights monetization. NBC News does not disclose stand-alone financials; revenue is consolidated within NBCUniversal Media, LLC and ultimately Comcast Corporation.

NBC News operates with 1,001-5,000 employees from its New York headquarters and Washington, D.C. bureau, with full global coverage capability for international news. The business model is B2C mass-market, monetized through advertising scale, subscription bundling with Peacock, and premium sports rights value capture. Sports rights deals — including NFL Sunday Night Football through 2035-36, NBA through 2035-36, Premier League through 2028, and a new NFL redistribution arrangement with Netflix and Amazon Prime Video through 2029-30 — anchor the long-dated economics of the division.

Name

NBC News

Legal name

NBCUniversal Media, LLC

Website

https://nbcnews.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

NBC News is the news division of NBCUniversal (Comcast subsidiary), providing breaking news, political coverage, investigative journalism, and live sports across broadcast TV, Peacock streaming, digital platforms, and 10 owned local stations, serving a broad US consumer audience.

Ownership category

akta.pro rank

Product category

News Broadcasting and Media

NAICS

Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National Broadcast News Networks (MPABAAAB)

akta.pro secondary industries

Local News & Weather Stations (MPABACAJ), News & Business Information Cable Networks (MPABAFAE)

Keywords

• Broadcast news
• Digital journalism
• Streaming media
• Sports broadcasting
• Investigative reporting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Advertising Revenue: NBC News generates primary revenue through advertising across its broadcast network, cable channels, and digital platforms including the NBC News website and Peacock streaming service.
2. Subscription Revenue: NBC News operates subscription services through NBC News subscription products and Peacock premium tiers that include news content.
3. Sports Broadcasting Rights: NBC generates significant revenue through sports broadcasting rights deals including NFL Sunday Night Football, NBA coverage, and other major sporting events.

Distribution channels4 records

Marketing channels6 records

Core offering

NBC News is a major American news organization that produces and distributes breaking news, political coverage, investigative journalism, and feature reporting across broadcast television, digital platforms, and the Peacock streaming service. The organization operates flagship programs including NBC Nightly News, Today, Meet the Press, and Dateline NBC, complemented by live sports broadcasting (NFL Sunday Night Football, NBA, Premier League) and a network of local affiliate stations.

Product overview

NBC News is a comprehensive news organization providing breaking news, political coverage, investigative journalism, and feature reporting. The organization operates as a multi-platform news service offering content through broadcast television (Nightly News, Today, Meet the Press, Dateline, NBC News Daily), digital properties (NBCNews.com), and the streaming platform Peacock. NBC Sports complements the news offerings with extensive sports broadcasting including NFL Sunday Night Football, NBA coverage, and Premier League soccer. The portfolio includes both owned-and-operated local stations and national programs, creating an integrated news and entertainment ecosystem under the NBCUniversal umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• NBC Select: Product recommendation and shopping editorial platform
• NBC News Asia
• NBC News Latino
• NBC Asian America
• NBC BLK
• NBC OUT

Products and services

• NBC News Digital Platform
• NBC Nightly News
• Today
• Meet the Press
• Dateline NBC
• NBC News Now
• NBC News Daily
• NBC News Subscription Product
• NBC Sports Broadcasting

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• NetflixmajorGTM or Marketing Partner · 13 May 2026Netflix expanded its NFL inventory to include Week 1 and Week 18 games, a Thanksgiving Eve matchup, and Christmas Day games through a new four-year media rights extension through the 2029-30 season. NBC is involved in redistributing some NFL games between Netflix, NBC, and FOX as part of the deal.
• Amazon Prime VideocoreChannel Partner/ Reseller/ Distributor · 13 May 2026NBC shares in NFL media rights distribution with Amazon Prime Video, which carries Thursday Night Football and has Black Friday games. Amazon has been carrying NFL games since 2022.
• ESPNcoreChannel Partner/ Reseller/ DistributorNBA media rights are split among NBC, Peacock, ESPN, ABC, and Prime Video as part of the expanded broadcast deal. ESPN previously held Monday Night Football doubleheader inventory that is being redistributed.
• MLBminorChannel Partner/ Reseller/ DistributorNBC and Netflix together are paying roughly $250 million annually for MLB broadcast rights compared to ESPN's previous $550 million commitment as the sport spreads across seven platforms in 2026.
• NBAcoreChannel Partner/ Reseller/ DistributorNBC returned to NBA broadcasting after a 23-year hiatus with games split among NBC, Peacock, ESPN, and Prime Video as part of new media rights deals extending through 2035-36.
• Diamond LeagueminorChannel Partner/ Reseller/ DistributorNBC broadcasts the Prefontaine Classic on July 4 as part of its track and field coverage, with most Diamond League meets broadcast on FloTrack in the U.S.
• Churchill DownsminorChannel Partner/ Reseller/ DistributorNBC broadcasts the Kentucky Derby annually, having drawn 17.7 million viewers in 2025, its most since 1989, and has expanded coverage to include Kentucky Oaks in primetime.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ABC News: Direct competitor as a Big Three U.S. broadcast TV network news division offering evening news, morning shows (Good Morning America), and digital properties. NBC's most direct viewership rival as evidenced by ABC's leadership in evening news (8.537M vs. NBC's 6.168M).
• CBS News: Other Big Three broadcast network news division operating CBS Evening News, CBS Mornings, and 60 Minutes. Direct competitor for the same national news audience and ad dollars, and overlapping target for talent (e.g., former CBS executive producer Shawna Thomas hired by sibling outlet MS NOW).
• CNN: Major cable and digital news network owned by Warner Bros. Discovery. Directly competes with NBC's cable sibling MSNBC and NBC News' digital properties for breaking-news audiences, political coverage, and subscription/news verticals.
• Fox News: Largest U.S. cable news network and a primary competitor for political and breaking-news audiences. Comparable in producing marquee political coverage (interviews, town halls) and competing for the same advertiser and political advertising budgets.
• PBS NewsHour: U.S. evening newscast with associated digital properties; directly comparable format and audience overlap with NBC Nightly News and competes for the same high-trust, older skewing news demo in the U.S. market.

Broad incumbents

• MSNBC: Sibling cable news property under the same NBCUniversal/Comcast ownership (recently rebranded 'MS NOW'). Operates as a broad-incumbent cable news competitor to CNN and Fox News in the same portfolio, sharing newsroom resources and talent pipelines with NBC News.
• BBC News: Global public-service news operation with broadcast, digital, and streaming offerings. Comparable as a multi-platform broadcast news brand with international reach, trusted brand recognition, and similar editorial mix of breaking news, politics, and investigations.
• The New York Times: National news and digital subscription leader. Comparable as a destination for breaking news, politics, and investigations, and a direct competitor for digital subscribers — relevant as NBC News invests in its own subscription products and Peacock news tiers.

Others

• Reuters: Global news agency and digital newsroom. Comparable not as a direct consumer competitor but as a news-gathering infrastructure and wire-style resource for political/breaking-news reporting — ecosystem-adjacent to NBC News' international coverage operation.
• ESPN: Sports media peer via the NBA and NFL rights split between NBC/Peacock and ESPN/ABC. Comparable in marquee sports rights structure, studio programming, and as the historical home of NBA broadcasting before NBC's return after a 23-year hiatus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NBCNews
• YouTubeyoutube.com/NBCNews
• Facebookfacebook.com/NBCNews
• LinkedInlinkedin.com/company/1827
• Instagraminstagram.com/nbcnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBC News