Ubiwhere
Ubiwhere is a Portuguese R&D software company founded in 2007 that builds FIWARE-based smart-city platforms and vertical modules (urban management, smart parking, smart waste, mobility, air quality) for municipalities, telecom operators, and enterprise clients across Europe and the US.
- Company typePrivate
- Founded2007
- HeadquartersBarrocas, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ubiwhere does
Ubiwhere is a Portuguese research and development software company founded in 2007 and headquartered in Aveiro, with a stated team of more than 60 people. It builds open-standards-based software for smart cities, telecommunications and future internet applications, serving municipalities, intermunicipal communities, telecom operators, and selected enterprise customers in sectors such as energy, academia, retail, tourism and hospitality. Its flagship offering is the Urban Management Platform (Plataforma de Gestão Urbana), a FIWARE-aligned (NGSI-LD) digital platform that aggregates and interoperates city data across mobility, environment, tourism, energy and public services, and acts as the foundation for vertical modules including Smart Air Quality, Smart Parking, Smart Waste (Smart PAYT), Smart Lamppost and Smart Tourism. Around this core platform the company offers the Mobility Catalogue (Mobility-as-a-Service tooling), the Digital Nervous System Testbed (a 5G/edge/IoT innovation campus for SMEs and startups), and project-specific platforms such as the CasA+ energy-efficiency portal (built with Portugal's ADENE) and the GoGreen blockchain-based sustainable-mobility rewarding mechanism demonstrated in Portland, Oregon.
The company's underlying technology stack combines open standards (FIWARE/ NGSI-LD, GTFS, DATEX-II, MiMs/OASC) with open-source components (React, Python, Django), IoT and RFID integration (notably for Smart PAYT), AI-based forecasting within the Urban Platform, and cloud/edge computing for the DNS Testbed. Ubiwhere generates revenue through three streams: bespoke software development and R&I project work (often EU co-funded under Horizon Europe, PRR/Route 25, Intelligent Energy Europe and NGI Explorers), recurring platform and module deployments to municipalities and transport authorities, and one-time digital platform deliveries to enterprise clients such as Somengil, University of Aveiro, SOLIS and ADENE. Go-to-market is direct enterprise field sales, supported by continuous Industry Partner presence at the Smart City Expo World Congress since 2014, participation in European consortia (FIWARE, ERTICO-ITS Europe, 5G PPP, AIOTI, NetworldEurope), and the company-organized 'Digital City Break' reverse mission. Pricing is not publicly disclosed; prospects are routed through dedicated specialists (e.g., Head of R&I Ana Pereira) via phone, email, and per-product contact forms.
Ubiwhere firmographics
Firmographics- Name
- Ubiwhere
- Legal name
- Ubiwhere, Lda.
- Website
- https://ubiwhere.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ubiwhere is a Portuguese R&D software company founded in 2007 that builds FIWARE-based smart-city platforms and vertical modules (urban management, smart parking, smart waste, mobility, air quality) for municipalities, telecom operators, and enterprise clients across Europe and the US.
- Ownership category
- akta.pro rank
Ubiwhere industry classification
Industry- Product category
- Smart City Software Platforms
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Occupancy, Space Utilization & Workplace Experience (HSAPAPAG)
- akta.pro secondary industries
- Waste Management & Smart Sanitation (Facilities) (HSAPAPAM), Building Automation & Controls (BAS/BMS) (HSAPAPAA)
Keywords
Where Ubiwhere is headquartered
LocationHeadquarters
- HQ city
- Barrocas
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Ubiwhere business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Software Development & R&I Projects: Ubiwhere generates revenue through bespoke software development projects, from idea generation and planning through to designing, developing, and testing. Projects are delivered for municipalities, telecom companies, and energy sector clients. The company participates in European co-funded R&I projects (Horizon Europe, PRR, Intelligent Energy Europe) which contribute to revenue.
- Smart City Platform Products & Vertical Solutions: Ubiwhere licenses and deploys its proprietary Smart City platform products including Urban Management Platform, Smart PAYT, Smart Air Quality, Smart Parking, Smart Waste, Smart Lamppost, and Mobility Catalogue. These are sold to municipal and government customers as ongoing platform deployments.
- Web Development & Digital Platform Delivery: The company delivers web presence, digital tools, and B2B platforms to enterprise and institutional clients (e.g., Somengil landing pages and sales tools, SOLIS website and B2B platform, CasA+ portal). Revenue is generated through project-based delivery of digital products.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Ubiwhere product offering
Product offeringCore offering
Ubiwhere develops and licenses a Smart City software portfolio built on the FIWARE/NGSI-LD open-standard Urban Management Platform, integrating cross-domain urban data (mobility, waste, parking, air quality, tourism, environment) and providing vertical modules such as Smart PAYT (RFID waste management), Smart Parking, Smart Lamppost, Smart Air Quality, and Smart Tourism. The company also delivers the Mobility Catalogue for Mobility-as-a-Service deployments, the Digital Nervous System Testbed (a 5G/edge/IoT innovation campus), and custom software solutions for telecom, energy, and institutional clients via its Tailor Studio service line.
Product overview
Ubiwhere operates as a research and development software company with a platform-plus-modules architecture centered on the Urban Management Platform (Plataforma de Gestão Urbana). The platform serves as the core foundation for smart city operations, with integrated vertical modules including Smart Air Quality, Smart Parking, Smart Waste (Smart PAYT), Smart Lamppost, and Smart Tourism. Supporting products include the Mobility Catalogue for mobility-as-a-service ecosystems and the Digital Nervous System Testbed for innovation testing. The company also delivers custom solutions including the CasA+ energy efficiency portal, the GoGreen blockchain sustainability rewards system, and offers professional services through Tailor Studio. Primary operational domains span Smart Cities, Telco & Future Internet, and New Technologies including mobile applications and gesture recognition systems.
Differentiator
Problem solved
Functional benefit
Brands
- Urban Platform: A digital solution providing a unified vision of the city through integration of data from different domains and interoperability of information systems. Used for decision support for municipal technicians and decision-makers.
- Smart PAYT
- Mobility Catalogue
- Digital Nervous System Testbed (DNS Testbed)
- Smart Air Quality
- Smart Parking
- Smart Waste
- Smart Lamppost
- Tailor Studio
Products and services
- Urban Management Platform A digital platform providing a unified vision of the city through data integration from multiple domains (mobility, environment, tourism, energy, public services), enabling interoperability of information systems for municipal decision support. Features AI Forecasting, a mobile citizen version, building management information layers, and compliance with international Smart City software development standards (NGSI-LD, Minimal Interoperability Mechanisms from OASC). For municipal technicians and city decision-makers.
- Mobility Catalogue A catalogue platform helping cities, regions, countries or operators achieve a true Mobility-as-a-Service ecosystem, providing centralized management with a data-driven approach on a 360-degree control centre for mobility. Includes on-demand transport, clean mobility, public transit data harmonization, and multimodal routing. Deployed at Porto/Sintra (parking), Zagreb (multimodal routing), Cologne (civic reporting), and Deutsche Bahn (public transport interoperability).
- Smart PAYT (Smart Waste) Smart waste management solution using RFID technology for controlled access to waste containers and waste volume digitalization. Supports Pay-As-You-Throw (PAYT) and Reward-As-You-Throw (RAYT) models, including RFID card distribution, a mobile application with gamification mechanisms, and a web-based management platform. For municipal waste-management operators.
- Smart Parking Urban parking management solution enabling real-time monitoring, on-street and off-street parking management for cities and operators, allowing operators and municipalities to better manage parking operations as part of the Mobility Catalogue ecosystem.
- Smart Air Quality Environmental monitoring solution that tracks air-quality metrics to support sustainable urban management and citizen wellbeing, integrating observations into the Urban Management Platform. For municipal environment departments and sustainability officers.
- Smart Lamppost Intelligent street lighting solution that integrates sensors and connectivity for enhanced urban services, combining lighting with telecom / IoT / smart-city functionality for city operators.
- Digital Nervous System Testbed A campus for SMEs and startups to develop and test innovative product and service ideas, offering services using computing continuum, 5G, IoT-edge-to-cloud, and zero-touch automation technologies. Provides over 50 solutions across authentication, automation, cloud computing, data, edge computing, interoperability, IoT, machine learning, and virtualization.
- GoGreen A blockchain-based digital rewarding mechanism for sustainable mobility that validates user choices and encourages the use of sustainable transit modes through gamification. Uses open standards (GTFS, DATEX-II) and open APIs for easy data exchange and integration with existing or third-party applications. For cities and mobility programmes promoting sustainable transport.
- CasA+ Web Portal A digital platform for energy efficiency in residential buildings, serving as a one-stop shop connecting users with qualified professionals, services, and energy performance information. Integrates Autenticação.Gov and Portuguese Tax Authority authentication, ADENE ERP subscription/invoicing management, and Portugal's Energy Certification System (SCE). Delivered for ADENE under the European Request2Action project.
- Tailor Studio Custom innovation services offering tailored technological solutions from vision to reality, including product development and consulting. The team works with enterprise and institutional clients on bespoke website, B2B platform, mobile app, and digital transformation projects (e.g., Somengil MultiWasher landing pages and ROI tools, University of Aveiro PACO academic portal, SOLIS B2B platform).
Quantifiable outcome
- The Urban Platform implementation in Guimarães was recognized as a 'good practice' by the European Commission
- +2 more outcomes
Companies that use Ubiwhere
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Ubiwhere technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature6 records
Ubiwhere partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- URBAN.SYSTEMSminorURBAN.SYSTEMS partnered with Ubiwhere on the GoGreen project, which received funding from the NGI Explorers Program in June 2021. The project developed and demonstrated the GoGreen solution in Portland, Oregon, USA, combining Ubiwhere's digital rewarding technology with URBAN.SYSTEMS' urban systems expertise.
- FIWARE FoundationcoreFIWARE has played a crucial role in Ubiwhere's Smart City strategy since 2015, delivering the standardisation layer that brings all of Ubiwhere's Smart Cities solutions and data sources together. Ubiwhere is a member of the global FIWARE ecosystem (over 8,000 developers from hundreds of organizations). The partnership focuses on open-source smart solutions using FIWARE Generic Enablers and open standards (NGSI-LD) for interoperability and replicability. Ubiwhere also contributes to Data Spaces Support Centre (DSSC) initiatives alongside FIWARE.
- ERTICO-ITS EuropecoreERTICO-ITS Europe connects 125 members across eight sectors in the ITS community. Ubiwhere is one of ERTICO's technological partners, establishing cooperative relationships for creating and developing mobility projects and solutions worldwide. Ubiwhere participates in IN2CCAM (focusing on CCAM ecosystem integration), 5G-MOBIX (cross-border 5G connectivity), and contributes to ERTICO's innovation platforms. ERTICO's CEO Joost Vantomme described Ubiwhere as 'a true incubator' and a welcomed asset for ERTICO's partnership.
- ADENE — Agência para a EnergiacoreUbiwhere partnered with ADENE (Portugal's national energy agency) to develop the CasA+ Portal under the European Request2Action project, funded by the Intelligent Energy Europe programme and promoted by the European Commission. Ubiwhere was responsible for the full platform implementation including responsive web design, maintenance, and integration with ADENE's ERP, the Energy Certification System (SCE), and authentication systems.
- mpt® — Mobilidade e Planeamento do TerritóriominorUbiwhere and mpt® share a common goal of designing cities with mobility for all. The companies work together on urban mobility projects, with mpt® providing planning and mobility management expertise and Ubiwhere providing technological knowledge and intelligence for data-driven city planning.
- PROEFminorPROEF is a partner of Ubiwhere in the execution of technology development and research projects. Mentioned in the context of the Digital City Break initiative, where the Porto Integrated Management Centre visit included PROEF as a Ubiwhere partner.
- NetworldEurope SME Working GroupminorUbiwhere is a collaborating organization in the NetworldEurope SME Working Group, contributing to position papers such as 'SMEs' Role in European Innovation: Framework Recommendations to Enable Better SME Contributions in FP10', with contribution from Ana Pereira, Head of R&I at Ubiwhere.
- Personal CitiesminorUbiwhere engaged with Personal Cities (led by Sandra Baer) on smart city trust-building concepts and 'Question Storming' methodologies, contributing to thought leadership in the smart city ecosystem.
- Amsterdam Smart CityminorAmsterdam Smart City ambassador Frans-Anton Vermast participated in Ubiwhere's 'Digital City Break' initiative, sharing insights on smart city definitions and citizen-centric urban development. Amsterdam Smart City is a reference network for Ubiwhere.
- Smart Cities PortugalminorUbiwhere is listed as an alliance member of Smart Cities Portugal.
- IN2CCAM Consortium (Horizon Europe)coreUbiwhere participates in the IN2CCAM project (Horizon Europe) focusing on enhancing the integration and interoperability of the CCAM (Connected, Cooperative and Automated Mobility) ecosystem, together with ERTICO and other European partners.
- Route 25 — Agenda para a Mobilidade Autónoma, Inteligente, Interoperável e InclusivacoreRoute 25 is a Portuguese Agenda mobilizada funded by PRR (Plano de Recuperação e Resiliência), aiming to position the Portuguese automotive industry at the forefront of future mobility. Ubiwhere is a member of the consortium developing products including Operations Centre CCAM, Multi-modal Data-Aware Sensing Platform, Smart Parking, and Edge Offloading.
- NGI Explorers ProgramminorIn June 2021, Ubiwhere received funding from the NGI Explorers Program to develop and demonstrate the GoGreen solution in Portland, Oregon, USA, together with URBAN.SYSTEMS. The program sponsors immersive missions to the US for top European Internet researchers and innovators.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Ubiwhere competitors and assessment
Company assessmentEmerging players
- Fyma: AI-driven urban mobility analytics platform deployed across European cities. Comparable focus on multimodal routing, mobility data, and city-level intelligence, although narrower in scope than Ubiwhere's full smart city suite.
- Vivacity Labs: UK-based provider of urban traffic, pedestrian, and cycling analytics using computer vision and IoT sensors. Comparable use case to Ubiwhere's Mobility Catalogue multimodal routing and civic reporting features for cities.
- Cleverciti: Specialized smart parking solutions provider for municipalities and operators using sensors and digital signage. Directly comparable to Ubiwhere's Smart Parking vertical module but focused solely on parking rather than a broader platform.
Direct peers
- Worldsensing: Barcelona-based IoT platform company specializing in smart parking, smart waste, and environmental monitoring for cities. Directly comparable to Ubiwhere's Smart Parking and Smart Waste (Smart PAYT) vertical modules serving municipal customers across Europe with sensor- and RFID-based solutions.
- Libelium: Spanish IoT sensor and platform provider focused on smart cities, environmental monitoring, and smart agriculture. Closely comparable given Iberian base, similar municipal customer profile, and overlapping use cases in air quality, waste, and parking monitoring.
- Telensa: UK-headquartered provider of smart city IoT infrastructure, notably smart street lighting and urban data platforms. Directly overlaps with Ubiwhere's Smart Lamppost product line and integrated Urban Management Platform positioning for municipal clients.
Broad incumbents
- ESRI (ArcGIS): ESRI's ArcGIS platform is a foundational GIS and urban analytics layer used by most large cities. Adjacent competitor to Ubiwhere's Urban Platform for the spatial data, visualization, and decision-support layer of smart city stacks.
- Siemens Smart Infrastructure: Siemens' smart city solutions include the City Performance Tool (digital twin) and comprehensive urban management platform competing for the same municipal RFPs as Ubiwhere's Urban Management Platform, albeit from a significantly larger scale and global footprint.
- Hitachi Vantara (Lumada): Hitachi's Lumada platform powers smart city digital twins, mobility, and sustainability solutions worldwide. Comparable to Ubiwhere as a city-scale digital platform competitor with broader scope into industrial IoT and wider portfolio.
- Cisco Kinetic for Cities: Cisco's IoT platform and smart city solutions integrate urban data from multiple sources for municipal operations. Addresses the same interoperability challenges as Ubiwhere's Urban Platform but at hyperscaler scale with global city deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ubiwhere social profiles
Digital presenceUbiwhere compliance and trust
Trust signalCompliance2 records
Ubiwhere financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ubiwhere leadership team
Management profileNumber of profiles
Profiles4 records
Ubiwhere funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ubiwhere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ubiwhere
What does Ubiwhere do?
Ubiwhere develops and licenses a Smart City software portfolio built on the FIWARE/NGSI-LD open-standard Urban Management Platform, integrating cross-domain urban data (mobility, waste, parking, air quality, tourism, environment) and providing vertical modules such as Smart PAYT (RFID waste management), Smart Parking, Smart Lamppost, Smart Air Quality, and Smart Tourism. The company also delivers the Mobility Catalogue for Mobility-as-a-Service deployments, the Digital Nervous System Testbed (a 5G/edge/IoT innovation campus), and custom software solutions for telecom, energy, and institutional clients via its Tailor Studio service line.
Is Ubiwhere a public or private company?
Ubiwhere is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ubiwhere founded?
Ubiwhere was founded in 2007. It employs 11 to 50 people.
Where is Ubiwhere based?
Ubiwhere is headquartered in Barrocas, Portugal, in the Europe region.
How does Ubiwhere make money?
Three revenue lines are on record. Custom Software Development & R&I Projects are the primary driver. The others are smart City Platform Products & Vertical Solutions and web Development & Digital Platform Delivery.
Who are Ubiwhere's main competitors?
Emerging players on record are Fyma, Vivacity Labs and Cleverciti. Direct peers are Worldsensing, Libelium and Telensa. Broad incumbents are ESRI (ArcGIS), Siemens Smart Infrastructure, Hitachi Vantara (Lumada) and Cisco Kinetic for Cities.
Does Ubiwhere have an API?
No public API is recorded for Ubiwhere.
What industry is Ubiwhere in?
Ubiwhere's product category is Smart City Software Platforms. Its primary akta.pro industry code is HSAPAPAG, Occupancy, Space Utilization & Workplace Experience, with a secondary code of HSAPAPAM, Waste Management & Smart Sanitation (Facilities). Its NAICS code is 54151 and its SIC code is 7373.