Vivacity Labs
Vivacity Labs (operating as Viva in North America) builds edge-AI computer vision sensors and software that deliver multimodal traffic, road safety, and signal control data to transportation authorities, with more than 100 government customers across five continents.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vivacity Labs does
Vivacity Labs is a London-headquartered AI company that builds edge-based computer vision sensors and supporting software for transportation authorities. Its core product, the VivaCity AI Sensor, is an NVIDIA Jetson-powered device mounted on existing street infrastructure (lampposts, traffic signals) that detects, classifies, and tracks more than 10 road user types (pedestrians, cyclists, e-scooters, cars, buses, HGVs, and other vulnerable road users) in real time. All video is processed on-device and immediately deleted, with only anonymous aggregate data transmitted, making the platform GDPR-compliant by design. The company serves more than 100 transportation authorities across the UK, Ireland, North America, Europe, Australia, and New Zealand, with regional headquarters in New York operating under the "Viva" brand.
The company's product portfolio is built around a single 3-in-1 sensor: Smart Traffic Monitoring for automated multimodal counts and journey times via ANPR, Smart Road Safety featuring its Near Miss Detection technology (validated to deliver an 88.5% reduction in validated near misses at Transport for West Midlands intervention sites), and Smart Signal Control: Detect, which integrates real-time classified demand into existing Urban Traffic Control systems from Yunex, Swarco, Telent, and Dynniq. Adjacent products include Temporary/Smart Surveys for short-term projects, a Reinforcement Learning-based Smart Junctions solution piloted in Greater Manchester with a 23% journey time improvement, and a cloud dashboard with open APIs for PowerBI, Drakewell, and Bentley Systems digital twin integration. The stack is validated at 97%+ classification accuracy by Transport for London and certified TOPAS and ISO 9001:2015.
VivaCity monetizes through a combination of hardware sales (the sensors themselves), recurring software subscriptions (cloud dashboard and API access), and professional services (deployment, calibration, validation). Pricing is quote-based and sold primarily through enterprise field sales to government transportation authorities, supported by procurement frameworks (notably the North East Combined Authority framework where the company ranks first for Intelligent Detection) and channel partners such as 360ns and TAPCO in the United States. The company has raised approximately £15M+ across disclosed 2017, 2021, and 2023 rounds, with the most recent £7M led by ENV, Foresight Group, and Gresham House Ventures, and is led by co-founders Mark Nicholson (CEO), Peter Mildon (COO), and Yang Lu (CTO).
Vivacity Labs firmographics
Firmographics- Name
- Vivacity Labs
- Legal name
- Vivacity Labs Ltd
- Website
- https://vivacitylabs.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vivacity Labs (operating as Viva in North America) builds edge-AI computer vision sensors and software that deliver multimodal traffic, road safety, and signal control data to transportation authorities, with more than 100 government customers across five continents.
- Ownership category
- akta.pro rank
Vivacity Labs industry classification
Industry- Product category
- Intelligent Transportation Systems
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
- akta.pro secondary industries
- AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF), Video Surveillance & Analytics (Edge Video) (HSAPAPAE)
Keywords
Where Vivacity Labs is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Vivacity Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- AI Traffic Sensors: Sale and deployment of AI-powered computer vision sensors for traffic monitoring, road safety, and signal control. Sensors are installed on existing street infrastructure (lampposts, traffic signals) and provide continuous 24/7 monitoring data.
- Software Subscriptions: Cloud-based dashboard and API access for data visualization, analysis, and integration with third-party systems. Subscription-based access to sensor data, trend analysis, and reporting tools.
- Professional Services: Implementation support, sensor calibration, validation, and ongoing technical support services for transportation authorities deploying the technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Government Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Vivacity Labs product offering
Product offeringCore offering
Vivacity Labs designs, manufactures, and operates AI-powered computer vision sensors that mount on existing street infrastructure to continuously monitor, classify, and track road users in real time. The single Viva sensor delivers three integrated solutions — Smart Traffic Monitoring, Smart Road Safety (Near Miss Detection), and Smart Signal Control — supported by a cloud dashboard and open APIs for transportation authorities. All video processing occurs on-device at the edge using the NVIDIA Jetson platform, with footage deleted immediately and only anonymous aggregate data retained.
Product overview
VivaCity (operating as Viva in North America) offers a unified 3-in-1 AI sensor platform that provides Smart Traffic Monitoring, Smart Road Safety, and Smart Signal Control solutions from a single device. The core VivaCity AI Sensor replaces fragmented legacy systems with one computer vision sensor designed for city-wide deployment. The product portfolio includes three integrated solutions: Smart Traffic Monitoring for automated multimodal data collection and journey time analysis; Smart Road Safety featuring the award-winning Near Miss Detection technology for proactive safety monitoring; and Smart Signal Control: Detect for UTC system integration enabling real-time signal optimization. Additional offerings include Temporary Surveys for short-term projects and Smart Junctions as an advanced reinforcement learning-based signal control solution. All solutions are supported by the VivaCity Dashboard for data visualization and open APIs for third-party integration.
Differentiator
Problem solved
Functional benefit
Products and services
- VivaCity AI Sensor (Viva Sensor) Core AI-powered computer vision sensor for city-wide data collection that replaces fragmented legacy systems. Single sensor achieves 97%+ classification accuracy validated by Transport for London, processes video on-device at the edge, and supports multiple applications including traffic monitoring, road safety, and signal control with over-the-air feature updates.
- Smart Traffic Monitoring Automated multimodal traffic data collection solution providing 10+ classified road user types (including e-scooters and vulnerable road users), real-time journey times via ANPR, zonal occupancy/dwell time, and comprehensive multimodal insights delivered through the cloud dashboard. Designed for transportation authorities replacing manual count programs.
- Smart Road Safety (Near Miss Detection) Proactive road safety solution using pioneering Near Miss detection technology to identify high-risk intersections and behavioral patterns before incidents occur. Includes near miss detection, tracks/path data analysis, classified 85th percentile speed, and root cause analysis to support Vision Zero initiatives.
- Smart Signal Control: Detect AI sensor integration for UTC traffic signal systems enabling junctions to operate efficiently in response to real-time demand and behaviors. Captures classified demand across wide areas up to 100m and sends real-time multimodal data for signal optimization and prioritization of buses, cyclists, and pedestrians.
- Smart Temporary Surveys Portable deployment of the VivaCity sensor for short-term projects, providing the same 97%+ TfL-validated multimodal accuracy as permanent installations. Features 15-minute installation, full multimodal data (10+ classes), and flexible power and duration options for transport planning surveys.
- Smart Junctions Full AI signal control solution enriched with Reinforcement Learning capabilities for reduced congestion and increased network capacity. Builds on the Smart Signal Control: Detect foundation to deliver adaptive signal optimization that reduces queuing, congestion, and emissions while prioritizing sustainable transport modes.
- VivaCity Cloud Dashboard Cloud-based dashboard providing access to live and historic sensor data with multiuser logins. Includes Trend Analysis and Intervention Analysis tools for pre/post-scheme comparison, graph and table visualization, and serves as the data layer behind open APIs for PowerBI, Drakewell, and modeling platform integration.
Quantifiable outcome
- 88.5% reduction in validated near misses to pedestrians at intervention sites
- +5 more outcomes
Companies that use Vivacity Labs
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles1 record
Vivacity Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature8 records
Vivacity Labs partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- NVIDIAcoreVivaCity is a member of NVIDIA Metropolis and Inception programs. Uses NVIDIA Jetson platform for edge AI processing, enabling true AI at the edge since 2016.
- 360nscorePartnership for Jacksonville, Florida deployment. 360ns brings VivaCity's near miss technology to communities to study near miss interactions between vulnerable road users and larger vehicles.
- TAPCOcorePartnership to support road safety in the US Midwest. TAPCO joins forces with Viva to bring near miss technology and AI sensors to Midwest communities.
- Liverpool John Moores University (LJMU)coreLJMU developed Smart Green Dashboard and Smart Green Journeys app, fed by VivaCity sensor data. Partnership as part of Liverpool City Region Sustainable Green Travel Corridors Project (£16.7m ERDF-funded).
- Bentley SystemscoreDublin digital twin partnership creating real-time fusion of VivaCity sensor data with traffic and environmental data for data-driven active travel and road safety decisions.
- West Midlands Combined AuthorityflagshipUK-first AI project deploying Near Miss technology as part of TfWM's Regional Road Safety Strategy. Achieved 88.5% reduction in near misses at Coventry Grange Road through data-informed infrastructure intervention.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Vivacity Labs competitors and assessment
Company assessmentEmerging players
- Derq: Derq applies computer vision and AI at intersections for real-time safety and traffic analytics, including near-miss detection. Closely comparable to VivaCity's Near Miss capability and serves similar government transportation customers, though at smaller scale.
Others
- PTV Group: PTV Group provides traffic modeling, simulation, and analytics software used by transportation planners and authorities. Adjacent to VivaCity in the broader transportation-data stack rather than a direct detector competitor; enables similar data-driven decision making.
Direct peers
- NoTraffic: Israeli-founded AI traffic signal optimization platform that combines detection with cloud-based intersection management. Direct competitor to VivaCity's Smart Signal Control and Smart Junctions products, particularly focused on North American municipalities.
- Iteris: Iteris provides video detection and traffic analytics sensors (Vantage, Iteris ClearGuide) to transportation authorities in North America. Directly competes with VivaCity in AI-powered traffic monitoring, though Iteris has a longer North American track record and broader ITS portfolio.
- Autoscope (Image Sensing Systems): Autoscope is a long-established video detection system for traffic intersections used by transportation authorities worldwide. A direct competitor to VivaCity's edge-AI traffic sensors with a more legacy installed base but comparable use case.
Broad incumbents
- Siemens Mobility (incl. Yunex Traffic): Siemens Mobility and its Yunex Traffic subsidiary dominate urban traffic control (UTC) systems globally. Yunex is also one of VivaCity's controller integration partners, but as an incumbent it competes for the same smart-city modernization budgets and could develop competing AI detection.
- Swarco: European traffic management and signal control OEM whose controllers are integrated with VivaCity's Smart Signal Control. As a broad ITS incumbent with its own detection and signal optimization products, Swarco competes in adjacent segments.
- Cubic Corporation: Cubic's GRIDSMART and traffic management portfolio provides video-based intersection detection and analytics to municipalities. A direct competitor in video detection and a broad incumbent in transportation software with established government relationships.
- Kapsch TrafficCom: Austrian-headquartered incumbent in intelligent transportation systems offering traffic management, tolling, and connected vehicle solutions. Larger and broader portfolio than VivaCity, with overlapping detection and signal optimization capabilities and global government reach.
Regional players
- Telent Technology Services: UK-based traffic signals and ITS services provider whose controllers are integrated with VivaCity's platform. A regional peer operating primarily in the UK, with overlapping customer base in local authority transportation departments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vivacity Labs social profiles
Digital presenceVivacity Labs compliance and trust
Trust signalCompliance3 records
Vivacity Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivacity Labs leadership team
Management profileNumber of profiles
Profiles4 records
Vivacity Labs funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivacity Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivacity Labs
What does Vivacity Labs do?
Vivacity Labs designs, manufactures, and operates AI-powered computer vision sensors that mount on existing street infrastructure to continuously monitor, classify, and track road users in real time. The single Viva sensor delivers three integrated solutions — Smart Traffic Monitoring, Smart Road Safety (Near Miss Detection), and Smart Signal Control — supported by a cloud dashboard and open APIs for transportation authorities. All video processing occurs on-device at the edge using the NVIDIA Jetson platform, with footage deleted immediately and only anonymous aggregate data retained.
Is Vivacity Labs a public or private company?
Vivacity Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vivacity Labs founded?
Vivacity Labs was founded in 2016. It employs 11 to 50 people.
Where is Vivacity Labs based?
Vivacity Labs is headquartered in London, United Kingdom, in the Europe region.
How does Vivacity Labs make money?
Three revenue lines are on record. AI Traffic Sensors are the primary driver. The others are software Subscriptions and professional Services.
Who are Vivacity Labs's main competitors?
Derq is listed as an emerging player. PTV Group is listed as an others. Direct peers are NoTraffic, Iteris and Autoscope (Image Sensing Systems). Broad incumbents are Siemens Mobility (incl. Yunex Traffic), Swarco, Cubic Corporation and Kapsch TrafficCom. Telent Technology Services is listed as a regional player.
Does Vivacity Labs have an API?
Yes. Open APIs enable data to be pulled seamlessly for integration with PowerBI, modelling platforms, and third-party systems such as Drakewell. Data can be integrated into third-party systems via API for 3rd party system integration. Developer documentation is at dashboard.vivacitylabs.com/login.
What industry is Vivacity Labs in?
Vivacity Labs's product category is Intelligent Transportation Systems. Its primary akta.pro industry code is TLAEAFAG, Video Telematics, ADAS & AI Dashcams, with a secondary code of HSAHACAF, AI/Analytics Video Surveillance (Detection, LPR, People Counting). Its NAICS code is 334514 and its SIC code is 3823.