Beasley Broadcast Group
Beasley Broadcast Group is a publicly traded radio broadcaster (NASDAQ: BBGI) operating 49 AM/FM stations across 11 U.S. markets, reaching 20+ million weekly listeners. The company generates revenue from traditional and digital advertising sold to local and national advertisers, with digital now comprising approximately 25% of revenue.
- Company typePublic
- Founded1961
- HeadquartersNaples, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Beasley Broadcast Group does
Beasley Broadcast Group, Inc. (NASDAQ: BBGI) is a publicly traded radio broadcasting company founded in 1961 by George G. Beasley and headquartered in Naples, Florida. The company operates 49 AM and FM radio stations across 11 large and mid-size U.S. markets — including Boston, Philadelphia, Tampa, Las Vegas, Detroit, Charlotte, and New Jersey — reaching more than 20 million consumers weekly. The station portfolio is diversified across formats including Country, Classic Hits, Sports Talk, Rock, Urban, News Talk, and Contemporary Hits, with nearly 39.7% of stations located in the nation's top 50 markets. The company is family-controlled, with Caroline Beasley serving as CEO and Chair, Bruce G. Beasley as Vice Chair and President, and Brian E. Beasley as COO.
The company's technology platform centers on traditional AM/FM broadcasting augmented by HD Radio digital broadcasting, the iRadioNOW mobile streaming app (launched 2009), and the bPod Studios podcast network. Strategic investments include Quu (RDS/HD in-car display monetization) and SpokenLayer (voice content distribution for Amazon Alexa and Google Assistant). The company also operates Beasley Esports as a brand-extension initiative and the Beasley Community of Caring public service program across all 49 stations.
Beasley generates revenue through three primary streams: traditional radio advertising (on-air spots and sponsorships to local and national advertisers), digital advertising (now approximately 25% of total revenue with $49.5M in FY2025, growing 18.2% on a same-station basis in Q1 2026), and digital marketing services through its Beasley Digital division. Pricing is quote-based and varies by market, time slot, format, and campaign scope. The company is currently navigating significant financial headwinds, including a stockholders' deficit of $49.3M (triggering a Nasdaq non-compliance notice), and completed a major debt restructuring in April 2026 reducing total debt from approximately $220M to $110M through a PIK note exchange.
Beasley Broadcast Group firmographics
Firmographics- Name
- Beasley Broadcast Group
- Legal name
- Beasley Media Group, LLC
- Website
- https://bbgi.com
- Company type
- Public
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Beasley Broadcast Group is a publicly traded radio broadcaster (NASDAQ: BBGI) operating 49 AM/FM stations across 11 U.S. markets, reaching 20+ million weekly listeners. The company generates revenue from traditional and digital advertising sold to local and national advertisers, with digital now comprising approximately 25% of revenue.
- Ownership category
- akta.pro rank
Beasley Broadcast Group industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Advertising Agencies (541810)
- SIC
- Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)
Keywords
Where Beasley Broadcast Group is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Beasley Broadcast Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Radio Advertising: Traditional radio advertising revenue from local and national advertisers across the company's 49 AM and FM stations. Revenue comes from on-air spots, sponsorships, and promotional packages.
- Digital Advertising: Digital revenue generated from online advertising across the company's digital platforms, websites, and mobile apps. Digital revenue reached $10.7 million in Q1 2026, accounting for approximately 25% of total revenue, with 18.2% growth on a same-station basis.
- Digital Marketing Services: The company's Digital Marketing Division combines local brands, personalities, events, and content with BMG's digital products and services to deliver results-driven integrated marketing programs for clients, including capabilities in audio technology, podcasting, e-commerce and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Custom advertising packages for local and national advertisers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Beasley Broadcast Group product offering
Product offeringCore offering
Beasley Broadcast Group operates 49 AM and FM radio stations across 11 large and mid-size U.S. markets, delivering music, news, sports, and entertainment programming to more than 20 million consumers weekly. The company sells traditional on-air radio advertising and integrated digital advertising packages (including programmatic, streaming, and digital marketing services) to local and national advertisers. It supplements the radio business with podcast production through bPod Studios, digital marketing services, and esports operations.
Product overview
Beasley Broadcast Group operates as a multi-platform media company offering a portfolio of 49 radio stations across 11 U.S. markets, reaching over 20 million consumers weekly. The core offering consists of AM and FM radio stations featuring diverse formats (Country, Rock, Sports, Urban, Classic Hits, Talk, Contemporary Hits). The company supplements its radio business with bPod Studios for podcast production and distribution, digital marketing services, and strategic investments in audio technology companies (Quu and SpokenLayer). The portfolio also includes Beasley Esports operations. The various products work together to provide advertisers with integrated audio, digital, and event marketing solutions across multiple platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Beasley Community of Caring: Company-wide public service initiative across 49 radio outlets featuring quarterly campaigns and public service announcements
- bPod Studios
- Beasley Esports
Products and services
- Beasley Media Group Radio Stations
- bPod Studios
Quantifiable outcome
- Digital revenue of $10.7 million in Q1 2026, up 18.2% on same-station basis
- +3 more outcomes
Companies that use Beasley Broadcast Group
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Beasley Broadcast Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Beasley Broadcast Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Michigan Economic Development Corporation (MEDC)coreBeasley Media Group Detroit, in partnership with the Michigan Economic Development Corporation (MEDC), launched the 2026 Beasley Detroit Small Business Grant Program, a $100,000 initiative designed to help local businesses grow. The program awards 10 Metro Detroit small businesses with a $10,000 professional advertising campaign across Beasley Media Group's Detroit radio stations and digital platforms. Applications accepted July 6 through August 31, with campaigns running throughout Fall 2026.
- NAB Leadership FoundationminorBeasley Media Group CEO Caroline Beasley participated in a fireside chat titled 'Leadership Insights from the Corner Office' with participants of the NAB Leadership Foundation's Broadcast Leadership Training Program at NAB Headquarters in Washington, D.C. The Broadcast Leadership Training Program is broadcasting's premier executive leadership development program that prepares senior-level managers for future leadership roles.
- Special Olympics Massachusettsminor98.5 The Sports Hub hosts its 15th Annual 'Who's Your Caddy' Golf Classic benefiting Special Olympics Massachusetts, with major support from the Boston Bruins Foundation.
- WellpointcoreWellpoint and 98.5 The Sports Hub (operated by Beasley Media Group) announced the opening of nominations for their second annual Hometown Heroes program, which recognizes first responders, educators, and public workers in Massachusetts. Selected individuals receive a pair of tickets to a Boston Bruins game. The program marks the companies' continued community engagement initiative focused on public servants in the Greater Boston area.
- Boston Bruins FoundationminorThe Boston Bruins Foundation assists with the Hometown Heroes program by providing tickets for honorees to attend Boston Bruins games. The partnership supports community recognition of first responders, educators, and public workers in Massachusetts.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Beasley Broadcast Group competitors and assessment
Company assessmentDirect peers
- Salem Communications: U.S. radio broadcaster focused on news/talk and Christian formats with ~100 stations. Comparable in station-cluster economics and small-cap public broadcaster profile, though format mix differs.
- iHeartMedia: Largest U.S. radio broadcaster operating ~860 stations across 160+ markets, with a parallel multi-platform audio + digital advertising business. Directly comparable to Beasley in station operations, ad sales model, and digital/podcast expansion strategy.
- Cumulus Media: Second-largest U.S. radio broadcaster with ~400 stations, Westwood One network, and digital audio advertising. Closely comparable to Beasley in scale, station-cluster operating model, and recent restructuring/refinancing experience.
- Audacy: Major U.S. radio operator (formerly Entercom/CBS Radio) with stations in top markets including Boston and Philadelphia. Direct overlap with Beasley in sports radio (e.g., 98.5 Sports Hub competitor), podcasting, and digital audio.
- Emmis Communications: Indianapolis-based radio broadcaster with stations in major markets and a podcasting/digital focus. Comparable to Beasley in independent mid-market radio operations and content diversification.
- Townsquare Media: Mid-size U.S. radio broadcaster (~320 stations) with a strong focus on mid-market clusters and digital advertising. Comparable to Beasley in market positioning, format diversity, and integrated radio-plus-digital sales motion.
- Alpha Media: Private U.S. radio operator with ~200 stations across mid-sized markets. Comparable to Beasley in station-cluster economics and reliance on local advertiser relationships in secondary markets.
- Bonneville International: Family-owned (Deseret) U.S. radio broadcaster with clusters in markets including Philadelphia and Seattle. Comparable to Beasley in mid/large-market station ownership and family-controlled governance.
Broad incumbents
- Cox Media Group: Private media conglomerate owning TV and radio stations across dozens of U.S. markets plus digital ad-tech (Gamut). Comparable to Beasley in radio station operations and integrated ad sales, though larger and more diversified.
Others
- Spotify: Global digital audio streaming platform competing for the same listener and advertiser dollars that Beasley's digital segment targets. Adjacent competitor in the audio advertising space where Beasley's internet radio and podcast ambitions overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Beasley Broadcast Group social profiles
Digital presenceBeasley Broadcast Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beasley Broadcast Group leadership team
Management profileNumber of profiles
Profiles10 records
Beasley Broadcast Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Beasley Broadcast Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beasley Broadcast Group M&A and investment
M&A and investmentM&A3 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beasley Broadcast Group
What does Beasley Broadcast Group do?
Beasley Broadcast Group operates 49 AM and FM radio stations across 11 large and mid-size U.S. markets, delivering music, news, sports, and entertainment programming to more than 20 million consumers weekly. The company sells traditional on-air radio advertising and integrated digital advertising packages (including programmatic, streaming, and digital marketing services) to local and national advertisers. It supplements the radio business with podcast production through bPod Studios, digital marketing services, and esports operations.
Is Beasley Broadcast Group a public or private company?
Beasley Broadcast Group is a public company. It is classified as public and is currently operating.
When was Beasley Broadcast Group founded?
Beasley Broadcast Group was founded in 1961. It employs 501 to 1,000 people.
Where is Beasley Broadcast Group based?
Beasley Broadcast Group is headquartered in Naples, United States, in the North America region.
How does Beasley Broadcast Group make money?
Three revenue lines are on record. Radio Advertising is the primary driver. The others are digital Advertising and digital Marketing Services.
Who are Beasley Broadcast Group's main competitors?
Direct peers on record are Salem Communications, iHeartMedia, Cumulus Media, Audacy, Emmis Communications, Townsquare Media, Alpha Media and Bonneville International. Cox Media Group is listed as a broad incumbent. Spotify is listed as an others.
Does Beasley Broadcast Group have an API?
No public API is recorded for Beasley Broadcast Group.
What industry is Beasley Broadcast Group in?
Beasley Broadcast Group's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIAEAI, Radio Advertising Sales & Representation (Local/National, Network Ad Sales). Its NAICS code is 51611 and its SIC code is 4832.