Bonneville International

What Bonneville International does

Bonneville International Corporation is a privately held, integrated media and broadcasting company founded in 1964 and headquartered in Salt Lake City. It operates a multi-platform portfolio spanning AM/FM radio stations, an NBC-affiliated television station (KSL 5), the KSL Podcasts network (25+ original shows, 80–100M+ cumulative downloads), local websites, and mobile applications across five western U.S. markets: Salt Lake City, Seattle, Phoenix, Denver, and Sacramento. The company is a wholly owned subsidiary of Deseret Management Corporation, the for-profit arm of The Church of Jesus Christ of Latter-day Saints, and is notably debt-free — a position described as unique among U.S. broadcasters. Market-specific sub-brands include KSL NewsRadio, KIRO NewsRadio, KYGO, KTAR, KOSI, KNCI, Seattle Sports, Arizona Sports, Denver Sports, Sactown Sports, and the recently launched Bonneville Sports Network (Nov 2025) and Seattle Red (Aug 2025).

The company's core technology is a unified multi-platform newsroom and broadcast infrastructure that combines television, radio, web, and digital content production, with a dedicated podcast production studio (KSL Podcasts) and a unified cross-market sports advertising platform (Bonneville Sports Network) delivering 63+ hours of live sports programming daily. Revenue is generated almost entirely through advertising: on-air radio and TV spot advertising, digital and programmatic advertising across owned websites and mobile apps, host-read podcast advertising on KSL Podcasts, event sponsorships (including the annual Country in the Park festival and hospital fundraising events), and professional-services revenue from integrated advertising campaigns, local influencer partnerships, and the Audience In Motion (AIM) digital agency. Pricing is quote-based, varies by market, station, time slot, and audience reach, and operates on multi-year contracts with 30-day payment terms.

The go-to-market motion combines a direct enterprise sales force selling integrated multi-platform campaigns to national and regional brands (via Bonneville Sports Network and AIM) with high-volume SMB sales to local businesses across the five markets. The customer base spans local SMBs, national advertisers, and select nonprofit partners (e.g., St. Jude Children's Research Hospital, Cure Breast Cancer Inc.). The company produces live community events as both a brand-building and revenue-generating motion, including the 38,000+-attendee Country in the Park festival in Sacramento and children's hospital fundraisers that "raise millions of dollars each year."

Name

Bonneville International

Legal name

Bonneville International Corporation

Website

https://bonneville.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bonneville International is a privately held, debt-free media and broadcasting company operating radio stations, an NBC TV affiliate, a 100M-download podcast network, and digital platforms across five western U.S. markets, serving both consumer audiences and advertising clients under its Deseret Management Corporation parent.

Ownership category

akta.pro rank

Product category

Broadcasting and Media Services

NAICS

Radio Broadcasting Stations (51611), Television Broadcasting Stations (51612), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA), Syndicated Radio Programming Networks (Shows & Features) (MPABABAJ), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Radio broadcasting
• Television broadcasting
• Advertising sales
• Podcast network
• Digital media

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Radio and TV Advertising: Traditional broadcast advertising through radio stations (AM/FM) and television (NBC affiliate KSL 5) across five western U.S. markets, including spot advertising, sponsorships, and on-air promotions.
2. Digital Advertising: Cross-device digital marketing, customized messaging, programmatic advertising, and digital ad placements across local websites and mobile platforms.
3. Podcast Advertising: Monetization of KSL Podcasts network through host-read ads, sponsorships, and branded content within popular podcast shows that have accumulated 80+ million downloads.
4. Event Sponsorships: Revenue from live events including the annual Country in the Park festival, sports event sponsorships, and community fundraising events that raise millions for local children's hospitals.
5. Integrated Advertising Services: Full-service advertising solutions including integrated advertising campaigns, local influencer partnerships, and Audience In Motion (AIM) solutions for enterprise clients requiring comprehensive multi-channel marketing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Bonneville International operates AM/FM radio stations, an NBC-affiliated television station (KSL 5), local websites, mobile apps, and a podcast network across five western U.S. markets, delivering news, sports, music, and talk programming to consumer audiences while selling integrated advertising solutions (broadcast, digital, influencer, event sponsorship) to local and national business clients.

Product overview

Bonneville International is an integrated media and marketing solutions company offering a multi-platform portfolio of radio broadcasting (including news, sports, and music formats), television (KSL 5 NBC affiliate), podcasts (KSL Podcasts network with 80M+ downloads), and digital marketing services (Integrated Advertising, Digital Marketing, Local Influencers, Event Sponsorships, and Audience In Motion). The company operates across five western U.S. markets (Salt Lake City, Seattle, Phoenix, Denver, Sacramento) and serves both consumer audiences with content and business clients with advertising solutions. The portfolio is organized around market-specific radio brands complemented by centralized podcast production and enterprise advertising solutions like the Bonneville Sports Network.

Differentiator

Problem solved

Functional benefit

Brands

• KSL Podcasts: Award-winning podcast network with over 80 million downloads, featuring narrative true crime podcasts including COLD and The Letter, and shows about overcoming addiction and resiliency.
• KIRO NewsRadio
• Arizona Sports
• Denver Sports
• Sactown Sports
• KSL Sports Zone
• Seattle Red
• Bonneville Sports Network

Products and services

• Radio Stations A portfolio of AM/FM radio stations across five western U.S. markets delivering news, sports, music, and talk programming to local audiences and serving as an advertising platform for local and national businesses.
• KSL 5 Television NBC-affiliated local television station in Salt Lake City providing local news, sports, and entertainment programming as part of Bonneville's integrated multi-platform newsroom.
• KSL Podcasts Dedicated podcast network featuring narrative investigations, true crime series, and inspirational content with 25+ original shows and 80+ million downloads. Targets listeners seeking high-quality on-demand storytelling.
• Integrated Advertising Marketing service for local businesses and national brands combining Bonneville's cross-platform broadcast, digital, influencer, event, and podcast storytelling capabilities to craft unique brand identities and reach engaged audiences.
• Digital Marketing Targeted advertising service delivering customized messages to audiences across multiple devices in real-time through programmatic digital platforms. Targets local and national advertisers seeking precise audience targeting.
• Local Influencers Marketing service that aligns brands with local on-air personalities and community trendsetters to influence customers and prospects within Bonneville's western U.S. markets.
• Event Sponsorships Brand activation service that builds brand loyalty through interactive experiences at Bonneville's live events and community gatherings, including music festivals, sports events, and charity fundraisers across its five markets.
• Audience In Motion (AIM) Comprehensive digital advertising solutions for enterprise clients, covering audience targeting, cross-platform campaign management, and unified tools delivered through a single primary partner.
• Bonneville Sports Network Unified multi-market sports advertising platform that allows national advertisers to buy across Bonneville's five sports brands in a single transaction, or fully own their local market. Delivers 63+ hours of live sports programming daily across audio, video, digital, and social channels.

Quantifiable outcome

• 6 Regional Edward R. Murrow Awards in 2025 recognizing excellence in journalism across news, sports, TV, and podcast divisions
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lemonada MediacoreStrategic or Co-development Partner · 19 August 2025Co-production partnership for 'Stolen Voices of Dole Valley' podcast, a 9-part true crime series produced by KSL Podcasts, Pie In the Sky Media, and Lemonada Media. The partnership combines KSL Podcasts' distribution reach with Lemonada Media's production expertise and audio network capabilities.
• Pie In the Sky MediacoreStrategic or Co-development Partner · 19 August 2025Co-production partnership for 'Stolen Voices of Dole Valley' podcast, a 9-part true crime series. Seattle-based journalist Carolyn Ossorio launched Pie in the Sky Media in 2023 to focus on compelling storytelling and victim advocacy.
• JustServeminorGTM or Marketing PartnerJustServe serves as the official media sponsor partner with Bonneville. The partnership supports community volunteerism by promoting JustServe's platform through Bonneville's media properties, aligning with the company's mission to build up and connect communities.
• Deseret Management CorporationcoreOthersBonneville International is a wholly-owned subsidiary of Deseret Management Corporation (DMC), the for-profit arm of The Church of Jesus Christ of Latter-day Saints. DMC provides corporate oversight and strategic direction while allowing Bonneville to operate with operational independence.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• iHeartMedia: The largest U.S. radio broadcaster operating hundreds of AM/FM stations across multiple markets, with a growing podcast business (iHeartPodcasts) and integrated digital advertising platform. Directly comparable to Bonneville as a multi-market commercial radio operator with podcast and digital extensions.
• Cumulus Media: Second-largest U.S. radio broadcaster with stations in dozens of markets, including news/talk and sports formats. Operates the Westwood One radio network. Highly comparable to Bonneville's multi-market radio model, though more geographically diversified and more leveraged.
• Audacy: Major U.S. multi-market radio operator (formerly Entercom/CBS Radio) with stations across news, talk, sports, and music formats, plus a significant podcast business (Cadence13). Direct comparable in market mix, news/sports focus, and podcast investment thesis.
• Townsquare Media: Multi-market local radio and digital media company operating stations in small and mid-sized U.S. markets with integrated digital advertising solutions. Comparable as a regional/local-focused radio broadcaster with strong digital ad capabilities.
• Beasley Media Group: Multi-market radio broadcaster operating stations across the eastern and southwestern U.S., with growing digital and esports assets. Comparable as a mid-sized regional radio group with similar format mix and digital diversification strategy.
• Emmis Communications: Indianapolis-based radio broadcaster with a portfolio of stations in multiple U.S. markets plus a local digital marketing platform (Lamus). Comparable as a private-leaning multi-market radio operator with integrated digital advertising services.
• Salem Communications: U.S. radio broadcaster specializing in Christian and conservative talk formats across multiple markets. Directly comparable to Bonneville in conservative/religious-leaning content positioning and multi-market news/talk portfolio, including recent political talk expansion.

Broad incumbents

• Cox Media Group: Major privately held media conglomerate operating radio and TV stations across dozens of U.S. markets plus digital advertising. Comparable as a larger diversified broadcast incumbent with overlapping advertiser and audience relationships.
• Sinclair Broadcast Group: Largest U.S. TV station operator with national footprint and growing sports content (Bally Sports). Comparable to Bonneville's KSL 5 TV operation as a major broadcast TV group, though at much larger scale and with sports rights focus.
• TEGNA: Major U.S. broadcast TV group operating local NBC, CBS, ABC, and FOX affiliates across mid-sized markets. Comparable as a multi-market local TV broadcaster with strong local news positioning, similar in scale to Bonneville's KSL 5 NBC operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BonnevilleInternational
• LinkedInlinkedin.com/company/bonneville-international
• Xx.com/wplabpro

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonneville International