What Simavita does

Simavita is an early-stage medical device company positioned in the connected hygiene and patient monitoring category. According to the aggregated product and corporate data, the company's core offering is a proprietary platform — branded as the Smartz Platform — that integrates RFID sensors into low-cost disposable hygiene products and pairs them with a clip-on POD hardware device to deliver real-time monitoring and mobile alerts. The platform targets adult incontinence management in healthcare and elderly care settings, with stated extensions into infant care via Smart Diaper Technology.

Underlying the platform is an IoT architecture that converts standard disposable hygiene products into smart, connected devices without requiring expensive product redesigns. The clip-on POD provides the connectivity bridge, while the platform layer aggregates sensor data into monitoring alerts for skin health, hygiene status, and caregiver workflows. Functional benefits articulated by the company include reduced caregiver time on manual checks, earlier detection of skin health issues, and preservation of patient dignity through non-intrusive automated monitoring.

The business model combines hardware sales (POD devices and RFID-enabled disposable products) with subscription-based monitoring services delivered via mobile alerts. Distribution is primarily OEM-embedded through a core strategic partnership with Henkel AG & Co KGaA, supplemented by direct enterprise sales into healthcare systems and care facilities. Pricing is not publicly disclosed and operates on a quote-based enterprise model. Note: the firmographic data lists the company as Australia-domiciled (ASX:SVA, North Sydney) with 11–50 employees, while the product-level data describes a Switzerland-domiciled entity (Baar); this inconsistency in the aggregated source data limits confidence in the firmographic layer but does not affect the product/market description above.

Name

Simavita

Legal name

Smartz AG

Website

https://simavita.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Simavita is an early-stage medical device company that has developed an RFID-enabled platform converting disposable hygiene products into smart, connected devices for real-time incontinence and skin-health monitoring in elderly care, infant care, and healthcare facilities, distributed primarily through an OEM partnership with Henkel AG.

Ownership category

akta.pro rank

Product category

Medical Devices — Continence Care

NAICS

Surgical and Medical Instrument Manufacturing (339112), Services for the Elderly and Persons with Disabilities (624120)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH)

akta.pro secondary industries

Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors) (HLAHALAH), Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO), Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH), Adult Incontinence Products (CRADALAF)

Keywords

• Medical device solutions
• Incontinence management
• Urinary diagnostic devices
• Patient monitoring technology
• Digital health hardware

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Smart Device Hardware: Sale of smart clip-on POD devices and RFID-enabled disposable products that enable the smart monitoring functionality
2. Monitoring Services: Real-time monitoring services with mobile alerts for skin health, hygiene, and care optimization

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Simavita develops and commercializes innovative medical devices focused on the management of urinary incontinence. The company has created what it describes as a world-first solution for continence assessment and management, serving healthcare providers and aged care facilities. Its hardware-based product enables objective measurement and monitoring of continence events to support clinical decision-making.

Product overview

Smartz AG offers a platform-based product portfolio centered on its Smartz Platform technology, which transforms low-cost disposable products into smart and connected devices. The core platform integrates RFID sensors and enables mobile alerts for real-time monitoring. Key applications include Smart Diaper Technology for hygiene monitoring in infants and elderly care, utilizing the Clip on POD hardware component. The platform focuses on skin health, hygiene management, and care efficiency for patients, caregivers, and healthcare systems.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Caregivers report saving time and knowing where to focus care efforts
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Henkel AG & Co KGaAcoreStrategic or Co-development PartnerSmartz AG has partnered with Henkel AG & Co KGaA, a major corporation with over AUD$32bn in annual revenue and 52,000+ global employees. Henkel is a significant existing supplier to the majority of international hygiene manufacturers. The partnership enables Smartz to integrate its technology with Henkel's global manufacturing and distribution network for hygiene products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smardii: Smardii has developed a smart diaper with integrated sensors for incontinence and health monitoring in elderly and infant care. It is the closest direct competitor to Smartz AG's RFID-enabled hygiene platform, addressing the same end markets and use cases.
• ABENA Nova (Essity): ABENA Nova is Essity's smart incontinence product with built-in wetness sensors and notification capabilities. It is a direct competitor in the smart continence care category, with the backing of a major global hygiene manufacturer — directly comparable to Smartz AG's OEM-embedded model with Henkel.

Emerging players

• Toto: Toto has developed smart toilet systems with integrated health and hygiene sensors that passively monitor users. It represents an emerging alternative approach to automated continence and health monitoring in elder care settings, overlapping with Smartz AG's value proposition.
• CarePredict: CarePredict offers wearable-based health and activity monitoring for seniors, including hygiene and routine-pattern analytics. It targets the same elderly care facility customer base as Smartz AG, with an overlapping value proposition of caregiver time optimization and proactive care alerts.
• CareBand: CareBand develops wearable devices for seniors living in senior living and care communities, providing location, activity, and health monitoring. It competes for the same enterprise care facility budgets that Smartz AG targets with its continence monitoring platform.

Broad incumbents

• Essity (TENA): Essity is the global leader in adult incontinence products under the TENA brand and has launched connected versions such as ABENA Nova. As a broad incumbent with deep clinical relationships and global distribution, Essity is the category-defining competitor Smartz AG must win against.
• Kimberly-Clark: Kimberly-Clark is a major global hygiene company with leading adult incontinence (Depend, Poise) and baby (Huggies) brands. Its scale and existing manufacturing partnerships with Henkel-adjacent suppliers position it as a broad incumbent that could enter or partner in the smart continence category.
• Ontex: Ontex is a European-based manufacturer specializing in personal hygiene products including adult incontinence. As a category specialist with retail and institutional distribution, Ontex is a comparable broad incumbent whose OEM partner relationships mirror Smartz AG's Henkel go-to-market model.
• Procter & Gamble: Procter & Gamble operates one of the largest global hygiene portfolios including Always Discreet (adult incontinence) and Pampers. Its scale in connected consumer products and existing smart-pack initiatives make it a relevant broad incumbent competitor and potential OEM partner.
• Medtronic: Medtronic is a global medical device leader with adjacent remote patient monitoring and connected care platforms. While not focused on incontinence, its strategic interest in RPM for chronic and post-acute care overlaps with the enterprise healthcare buyer base Smartz AG targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Simavita
• Facebookfacebook.com/1433415563580171

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simavita