What Axonom does

Axonom, Inc. operates as a subsidiary of Revalize, Inc. (marketed as "Axonom from Revalize") and builds Powertrak, a cloud-based visual Configure, Price, Quote (CPQ) software suite aimed at high-tech manufacturers of make-to-order, build-to-order, and configure-to-order products. Its platform combines a rules-driven configuration engine with 2D, 3D, VR, and AR product configurators, guided selling questionnaires, a partner/dealer self-service portal, and a mobile VR showroom (Powertrak VRoom), enabling buyers, sales reps, and channel partners to visually build, price, and order complex products. The solution is certified for Microsoft Dynamics 365, listed on the Salesforce AppExchange, and integrates with NetSuite and Exact Macola, with payment processing via PayPal and OpenEdge.

Axonom's customer base spans aircraft, apparel, heavy equipment, fitness/rack, and logistics manufacturers, with named enterprise users including Wallenius Wilhelmsen Logistics, Dell Compellent, Middle Atlantic Products, and DYNAMIC Fitness & Strength. Go-to-market is hybrid: direct enterprise field sales supported by regional CPQ implementation partners (Discern CX in the upper Midwest, CMTC in Southern California, Softronic in Scandinavia), and the company maintains offices in Jacksonville, FL (US headquarters), Harlow, UK, Karlsruhe, Germany, and Bochum, Germany. The business model is enterprise quote-based, combining software subscriptions/licenses with professional services for implementation and ongoing customer success/support.

The company is led by CEO Clark Dircz and CTO Joshua Sherer, was founded in 2002, and currently reports only 1-10 employees, indicating that most operations are integrated into the parent Revalize organization. Disclosed funding is limited to two 2016 Lighter Capital rounds totaling approximately $787,570; revenue, headcount trend, and ownership economics are not publicly disclosed.

Name

Axonom

Legal name

Axonom, Inc.

Website

https://axonom.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Axonom, a Revalize subsidiary, builds Powertrak, a cloud-based visual CPQ suite with 2D/3D/VR/AR product configurators, guided selling, and partner portals serving high-tech manufacturers of make-to-order products in aircraft, apparel, heavy equipment, and related verticals.

Ownership category

akta.pro rank

Product category

Configure-Price-Quote (CPQ) Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Procurement, Vendor Management & Purchase-to-Pay (P2P) (FSAGAJAK)

akta.pro secondary industry

Billing, Payments & Premium Finance Platforms (FSAGAGAI)

Keywords

• Visual product configuration
• Configure price quote
• 3D product configurator
• Visual CPQ software
• Manufacturer sales quoting

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: Cloud-based CPQ software solutions sold as licenses or subscriptions. Includes product configurators (2D, 3D, VR, AR), guided selling, and quoting software. Revenue generated through software-as-a-service model with platform access and administration tools.
2. Professional Services and Implementation: Implementation, configuration, and deployment services for Powertrak solutions. Includes training, content services, and project management. Revenue from professional services engagement during active projects.
3. Customer Success and Support: Ongoing customer support services including Global Customer Support team, Customer Success Managers, and support portal access. Services billing for support engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Axonom develops and sells Powertrak, a cloud-based visual Configure-Price-Quote (CPQ) software suite that enables manufacturers to visually configure, price, and order complex make-to-order products. The platform combines a rules-driven configuration engine with 2D, 3D, VR, and AR product configurators, guided selling, and partner portals, and is sold as licensed/subscribed software with implementation services to global high-tech manufacturers.

Product overview

Axonom from Revalize offers a comprehensive platform-plus-modules architecture centered on Powertrak, a cloud-based visual CPQ (Configure, Price, Quote) solution suite. The core Powertrak platform provides the foundational rules engine and automation tools for quote-to-order processes, supplemented by specialized visual configuration modules: 2D Product Configurator (interactive drawings), 3D Product Configurator (immersive 3D models), VR Product Configurator (virtual reality integration via HTC Vive/Oculus Rift), AR Product Configurator (augmented reality on iOS/Android), and Powertrak VRoom (standalone VR showroom for trade shows). Additional modules include Guided Selling (behavior-driven questionnaires), Powertrak Partner Portal (channel partner self-service), and Powertrak VR Design Viewer (Google Cardboard mobile experience). Industry-specific solutions cover Heavy Equipment, Aircraft, and Custom Apparel verticals. The platform integrates with Microsoft Dynamics 365, Salesforce.com, NetSuite, Exact Macola, and offers payment processing through PayPal and OpenEdge.

Differentiator

Problem solved

Functional benefit

Brands

• Powertrak: Visual CPQ software suite including product configurators, quoting, guided selling, VR/AR experiences, and partner portals for configure-price-quote solutions.
• Powertrak CPQ
• Powertrak VRoom

Products and services

• Powertrak Software Cloud-based, mobile-friendly CPQ software suite that maximizes sales, streamlines the quote-to-order process, and supports partners, distributors, and customers with visual configuration and virtual reality. Sold to manufacturers of configurable products.
• 2D Product Configurator Web-based, mobile-friendly visual ordering system using interactive drag-and-drop 2D drawings and static images with built-in component compatibility intelligence. Used by manufacturers and their customers to design and order configurable products.
• 3D Product Configurator Visual configure-price-quote solution with near-realistic interactive 3D models, drag-and-drop functionality, and real-time pricing for visually and interactively building customizable orders. Sold to manufacturers and channel partners.
• VR Product Configurator Virtual reality module for Powertrak that augments 3D product configurations with immersive VR experiences using HTC Vive or Oculus Rift headsets, enabling users to interact with configured products.
• AR Product Configurator Augmented reality configurator extending Powertrak visual configurations into real-world environments on iOS and Android devices supporting ARKit and ARCore, using spatial recognition to place virtual 3D product models.
• Guided Selling Behavior-driven, dynamic questionnaire module that guides customers through the ordering process and equips sales reps to suggest products and generate real-time quotes matching customer needs.
• Powertrak Partner Portal Self-service portal providing partners, resellers, and distributors with real-time access to product information, configuration tools, quoting, and ordering in a secure, branded location.
• Powertrak VRoom Standalone virtual reality mobile showroom for businesses showcasing configurable products at trade shows, conferences, and experience centers, delivering an immersive VR experience without full quoting and ordering integration.
• Powertrak VR Design Viewer Mobile VR viewing experience for Google Cardboard that lets users explore 3D product models and custom-designed environments using smartphone VR headsets.
• Heavy Equipment Configurator Industry-specific visual configurator solution for heavy equipment manufacturers, enabling buyers to explore machinery in 3D or 2D, rotate and test attachments, with rules-based validation and real-time pricing.
• Aircraft Configurator Industry-specific interactive platform for aviation manufacturers to configure, customize, and price aircraft in real time, including cockpit layouts, interior seating, cabin design, cargo areas, and exterior features.
• Custom Apparel Product Configurator Industry-specific visual configurator for apparel manufacturers that enables customers to customize apparel, apply colors, logos, numbers, accessories, and place orders in real time.

Quantifiable outcome

• Reduces order errors and returns through visual configuration matching customer expectations
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and regional.

• MicrosoftcoreTechnology or IntegrationPowertrak CPQ is Certified for Microsoft Dynamics CRM (CfMD Certified). Microsoft Dynamics 365 provides integrated business management solutions for financial, customer relationship, and supply chain processes.
• Salesforce.comcoreTechnology or IntegrationPowertrak is listed on Salesforce AppExchange as a program partner. Salesforce.com (NYSE: CRM) is the Customer Success Platform and world's #1 CRM enabling companies to connect with customers.
• NetSuitecoreTechnology or IntegrationPowertrak integrates into NetSuite for cloud business management. NetSuite serves more than 30,000 organizations globally with cloud-based unified systems.
• Exact MacolacoreTechnology or IntegrationPowertrak CPQ integrates into Macola ERP software for manufacturers and distributors. Macola serves SMB and mid-market with industry-leading ERP solutions.
• Discern CXregionalImplementation/ SI/ Consulting PartnerCPQ partner delivering Powertrak CPQ solutions and advanced Customer Experience and Pricing Engine development to customers in Iowa, Illinois, Minnesota, North Dakota, South Dakota, and Wisconsin.
• California Manufacturing Technology Consulting (CMTC)regionalImplementation/ SI/ Consulting PartnerPartner covering Southern California providing comprehensive implementation services, cloud-based CRM, and Powertrak CPQ software for small and medium-sized manufacturers (SMMs).
• SoftronicregionalImplementation/ SI/ Consulting PartnerPartner covering Sweden and Scandinavian countries. Softronic is a leading IT management and consulting services company delivering Salesforce.com, Microsoft Dynamics CRM and ERP, and Powertrak CPQ solutions to mid-to-large organizations in northern Europe.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tacton: Tacton is a CPQ and product configuration vendor with deep penetration in European industrial manufacturers — the same configure-to-order, rules-heavy buyer profile Axonom targets. It is the most direct head-to-head competitor in the visual/rules-based configuration category.
• Threekit: Threekit is a 3D and AR product visualization and configuration platform for manufacturers and brands. It overlaps directly with Powertrak's 3D/AR configurator offering and competes for the same visual commerce budget.
• Configura: Configura (CET Designer) provides space-planning and configuration software for office furniture, healthcare, and kitchen/bath. It is a sister Revalize brand and a direct peer in visual configuration for complex manufactured products.
• PROS: PROS is a public CPQ and pricing-optimization vendor serving B2B manufacturers and distributors. It competes with Axonom in the rules-driven CPQ category, but at materially greater scale.
• Experlogix: Experlogix provides CPQ and product configuration tightly integrated with Microsoft Dynamics, Salesforce, and other ERP/CRM platforms — a near-identical go-to-market posture to Axonom in the Dynamics ecosystem.
• Vntana: Vntana is a 3D and AR platform focused on product visualization and ecommerce configuration for brands and manufacturers. It overlaps with Powertrak's 3D/AR configurator modules and targets the same immersive commerce use cases.

Broad incumbents

• Salesforce CPQ (formerly SteelBrick / KBMax): Salesforce CPQ is the embedded CPQ offering on the Salesforce platform, with KBMax-derived 3D configuration capabilities. It competes with Powertrak in the CRM-anchored CPQ category, leveraging Salesforce's enterprise distribution.
• Oracle Configure, Price, Quote: Oracle CPQ is a major enterprise CPQ suite built on the Oracle CX platform. It overlaps with Powertrak in complex product configuration and is a direct competitor in large enterprise deals.
• Infor CPQ: Infor CPQ (built on the former Configure One technology) serves industrial manufacturers on the Infor ERP stack. It competes with Axonom in the configure-to-order manufacturing space, particularly among Infor customers.
• SAP CPQ (CallidusCloud): SAP CPQ (formerly CallidusCloud) is an enterprise CPQ suite inside the SAP Sales Cloud portfolio. It competes with Powertrak in large manufacturers running SAP, and is a meaningful incumbent threat in complex configuration deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/axonom
• Facebookfacebook.com/Axonom-132771970118719
• LinkedInlinkedin.com/company/axonom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axonom