Villaggio

What Villaggio does

Villaggio is developing a Life Plan Community (formerly Continuing Care Retirement Community, or CCRC) on the Froom Ranch property in San Luis Obispo, California, with 366 planned independent residential living units supplemented by on-site Assisted Living, Memory Care, and Skilled Nursing accommodations. The integrated product is designed for active adults aged 60 and above who want a vibrant community and the security of lifetime access to a full care continuum without relocating. Residences are Mediterranean-inspired and include villas, garden terraces, and one- and two-bedroom apartment homes with designer kitchens, high-speed internet, 24/7 security, and an emergency call system. Amenities include multiple dining venues, a fitness center and swimming pool, an on-site movie theater, a salon and spa, a crafts room and woodworking workshop, shuttle transportation, weekly housekeeping, and maintenance services.

The company monetizes through a Type C Life Plan Community structure: a one-time entrance fee (at least 75% refundable per a declining schedule) plus a comprehensive monthly fee covering utilities, dining dollars, cable/internet, housekeeping, transportation, activities, maintenance, property taxes, and lifetime access to the on-site Health Center. Critically, monthly fees do not increase as residents move into higher levels of care, providing predictability against long-term care cost inflation. Distribution is sales-led via dedicated Residency Counselors at an Information Center near Whole Foods in SLO, supported by an Ambassador program of local volunteers, group presentations, monthly newsletters, and a blog featuring member spotlights.

Villaggio was conceptualized by architect Bob Richmond and educators Ken and Judy Riener following fifteen years of life plan community research. Mark DeLotto was appointed CEO in January 2018 to professionalize the development. As of October 2020, the San Luis Obispo City Council unanimously approved the Final Environmental Impact Report, and the company has submitted a Permit to Accept Deposits and Certificate of Authority application to California's Department of Social Services. Villaggio has not yet begun construction or operations; 650+ people have committed to the community pre-build.

Name

Villaggio

Legal name

Villaggio SLO

Website

https://villaggioslo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Villaggio is developing a Life Plan Community in San Luis Obispo, California, with 366 planned independent living units plus on-site Assisted Living, Memory Care, and Skilled Nursing, targeting active adults aged 60 and above in SLO County through refundable entrance fees and inclusive monthly subscriptions.

Ownership category

akta.pro rank

Product category

Senior Living / Life Plan Community

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro industry

PRIMARYHLADAEAA

Life Plan / Entrance-Fee CCRCs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Continuing Care Retirement Communities (CCRC)

SECONDARYHLADAAAA

Market-Rate Independent Living (Private Pay) Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADABAA

General Assisted Living Facilities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADACAD

Continuing Care Retirement Communities (CCRC) with Memory Care

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHLADAAAH

Independent Living Community Development & Construction (Senior Housing Developers)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

Keywords

• Senior living services
• Life plan community
• Continuing care retirement
• Assisted living facility
• Memory care services

Headquarters

HQ city

San Luis Obispo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Entrance Fee: One-time entrance fee due at move-in, considered the cost of residency and access to all community amenities and long-term care services. At least 75% is repayable to the resident or their estate. Fee varies based on residential home size selected.
2. Monthly Fee: Ongoing monthly fee covering flexible dining allowance, utilities, cable TV, internet, weekly housekeeping including linen service, transportation, social activities, fitness center, pool, maintenance inside and out, property taxes, and lifetime access to health services. Fees may adjust annually for inflation but will not increase based on needing higher levels of care.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Villaggio is a Life Plan Community (formerly Continuing Care Retirement Community) under development in San Luis Obispo, California, offering 366 independent residential living units alongside on-site Assisted Living, Memory Care, and Skilled Nursing accommodations. Residents pay a one-time refundable entrance fee and ongoing monthly fees that cover housing, dining, utilities, housekeeping, transportation, amenities, and lifetime access to higher levels of care as needs evolve. The community is designed Mediterranean-inspired and targets active adults aged 60 and over who want to age in place without relocating.

Product overview

Villaggio is a Life Plan Community (formerly called Continuing Care Retirement Community or CCRC) under development in San Luis Obispo, California. The company offers a single integrated senior living platform composed of multiple service tiers: Independent Residential Living (villas, garden terraces, and apartment homes as the core housing product), supplemented by on-site Assisted Living, Memory Care, and Skilled Nursing services—all included in monthly fees. The product portfolio also includes lifestyle amenities such as dining venues, fitness center, swimming pool, movie theater, salon and spa, crafts room, and woodworking workshop, plus services including shuttle transportation, housekeeping, and 24/7 security. The company has 366 Independent Residential Living units planned, with a Member Portal feature under development.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Residential Living Mediterranean-inspired independent living homes — villas, garden terraces, and apartment homes with one- and two-bedroom options — featuring designer kitchens, high ceilings, high-speed internet, cable TV, patios/courtyards/balconies, garages, air conditioning, and 24/7 security for active adults aged 60+.
• Assisted Living Assisted living units providing supportive services including three nutritious meals daily, assistance with bathing, grooming, dressing, medication management, transportation to medical appointments, 24/7 licensed nursing care, salon and spa services, and fitness classes for residents who need help with daily activities.
• Memory Care Memory care services using a habilitative approach focused on residents' remaining abilities, featuring private residences with en suite bathrooms, common living/dining areas, secure outdoor gardens, supervised fitness classes, and small neighborhood clusters around common areas for residents with memory impairment. Includes accommodation for spouses in the health center's memory care unit at no additional housing cost.
• Skilled Nursing On-site skilled nursing accommodations providing 24/7 licensed nursing care, private en suite rooms, short-term rehabilitation services, dietitian-planned meals, Medicare-approved services, and hospice access for residents needing higher levels of medical care.
• Dining Venues Multiple dining options at Villaggio including casual grab-and-go food, sit-down breakfast/lunch/dinner at a fine dining restaurant, and evening cocktails at a tapas bar, with flexible dining dollars included in monthly fees.
• Fitness Center and Swimming Pool On-site fitness center and swimming pool available to Villaggio residents for physical activities and wellness programs.
• Onsite Movie Theater On-site movie theater for Villaggio resident entertainment and cultural programming.
• Salon and Spa Services On-site salon and spa services available to Villaggio residents.
• Crafts Room and Woodworking Workshop Fully equipped crafts room and woodworking workshop available to Villaggio residents for creative activities.
• Shuttle Transportation Shuttle service available to Villaggio residents for dining, shopping, and cultural offerings throughout San Luis Obispo.
• Housekeeping and Maintenance Services Weekly housekeeping including linen service, yard maintenance, and maintenance inside and out included in monthly fees at Villaggio.

Quantifiable outcome

• Entrance fee refundability: 100% within 90 days, 95% first year, 90% second year, 85% third year, 80% fourth year, 75% fifth year and beyond
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RRM Design GroupcoreTechnology or Integration · 1 January 2015RRM Design Group of San Luis Obispo is guiding the entitlement and design process for Villaggio as part of the Froom Ranch Specific Plan development. Victor Montgomery of RRM Design Group manages the multi-step entitlement process with the city of San Luis Obispo.
• Life Care Services (LCS)coreStrategic or Co-development Partner · 1 January 2015LCS is Villaggio's consulting expert in Life Plan Development. They provide guidance on construction timelines (estimating Phase I completion within 24 months of starting) and industry best practices for the Life Plan Community model.
• Meals that ConnectminorOthersCommunity partner organization with which Villaggio works closely as part of its community involvement and engagement strategy.
• San Luis Obispo Repertory TheatreminorOthersCommunity partner organization with which Villaggio collaborates on cultural activities and community events.
• Cuesta College Lifelong Learning / Emeritus ProgramminorOthersEducational partnership providing lifelong learning opportunities for Villaggio residents through the Cuesta College Emeritus Program.
• Lifelong Learners of the Central CoastminorOthersCommunity partner organization supporting educational and intellectual engagement for seniors in the Central Coast region.
• Cal Poly ArtsminorOthersPartnership with Cal Poly Arts providing Villaggio residents access to cultural programming and arts events through the university's arts department.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Eskaton: California nonprofit senior living provider operating independent living, assisted living, memory care, and skilled nursing communities across Northern California. Same regulatory environment and continuum-of-care model as Villaggio.
• Front Porch Communities and Services: California-based nonprofit operator of CCRCs and senior living communities, including life plan communities. Comparable geography (California) and continuum-of-care model make it a strong direct peer.
• Belmont Village Senior Living: Developer and operator of senior living communities with strong California presence, offering independent living, assisted living, and memory care. Comparable upscale product and California market overlap.
• Life Care Services (LCS): Villaggio's consulting partner and the largest CCRC management/development firm in the US. LCS manages more than 140 life plan communities and is the most directly comparable operating model to Villaggio's planned community.
• Pacific Retirement Services: Nonprofit operator of CCRCs and continuing care retirement communities on the West Coast, with full continuum of care. Comparable operating model and West Coast geography.
• HumanGood: Nonprofit operator of CCRCs and affordable senior housing with a similar full continuum-of-care model (independent, assisted, memory care, skilled nursing) across multiple states. Highly comparable operating and pricing structure to Villaggio's planned community.
• Oakmont Senior Living: California-based developer and operator of upscale senior living communities offering independent living, assisted living, and memory care. Closely comparable product positioning and California footprint.

Broad incumbents

• Sunrise Senior Living: National senior living operator with assisted living and memory care focus, and a meaningful California footprint. Overlapping service mix but operating at a different scale and care-level mix than a CCRC.
• Brookdale Senior Living: Largest US senior living operator (~650 communities), offering independent living, assisted living, memory care, and skilled nursing. Broader portfolio and scale but overlapping capability set with Villaggio's continuum of care.
• Atria Senior Living: Large national operator of senior living communities (independent, assisted, memory care). Overlapping capability set but broader portfolio and not a CCRC pure-play like Villaggio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/il-villaggio-at-san-luis-obispo-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villaggio