Webduino

What Webduino does

Webduino, operated by Ching-Chi Technology Co., Ltd. (慶奇科技股份有限公司), is a Taiwan-based IoT programming education company founded in 2015 and headquartered in Kaohsiung. The company builds a hardware-plus-software ecosystem that lets K-12 students and teachers learn IoT, AI, and computational thinking without writing C/C++ code. Its core technology stack combines ESP32-S2-based development boards (Web:Bit V2, Web:AI, Webduino Smart, Fly, Mark 1) with a browser-based visual block programming environment (Webduino Blockly) and a cloud control platform (cloud.webduino.io). Programs execute immediately via web technologies (HTML/JavaScript over MQTT), eliminating the USB-flashing step typical of Arduino workflows.

The product portfolio spans three development board families, expansion kits for smart home, air quality, robotics (MoonCar, self-driving cars), smart plugs, and the Kebbi Air S educational robot, plus subscription cloud vouchers, AI add-ons (AI Tutor, Virtual Avatar, Webduino-GPT), and published textbooks. The platform integrates with Google services (Sheets, Maps, YouTube, Sign-In), LINE Bot, Firebase, Node-RED, and Facebook for SSO. Pricing ranges from NT$350 (basic board) to NT$21,900 (Kebbi robot), with most kits priced under NT$3,000 and annual cloud vouchers at NT$100-NT$990.

The business model is primarily hardware sales (one-time purchases via the company's own e-commerce store, store.webduino.io) with a growing recurring layer through cloud deployment and integration vouchers. GTM combines product-led growth — using free educational platforms and content to drive adoption — with direct-to-school procurement via email/phone. The company reports adoption in 500+ Taiwan K-12 schools, aligned with Taiwan's 108 Curriculum Guidelines, and 100+ courses delivered across the country. Distribution is domestic Taiwan with multi-currency e-commerce support hinting at nascent international consumer demand. To date the company has raised approximately USD$995K across multiple small rounds between 2015-2022, including a Startup Island TAIWAN grant.

Name

Webduino

Legal name

慶奇科技股份有限公司

Website

https://webduino.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Webduino is a Taiwan-based IoT and AI education company that provides ESP32-based development boards, visual block programming software, and curriculum-aligned teaching materials to K-12 schools, students, and teachers, with adoption reported in 500+ Taiwan schools.

Ownership category

akta.pro rank

Product category

IoT Education Hardware

NAICS

Computer Training (61142), Computer Training (611420), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Computer Science & Programming Tutoring (K–12 & Intro College) (EDANAAAE)

Keywords

• IoT education platform
• Visual block programming
• Development boards
• STEAM education kits
• AIoT learning

Headquarters

HQ city

Kaohsiung

HQ country

Taiwan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: Sale of development boards (Web:Bit V2, Webduino Smart, WebEye, etc.), education kits (Smart kits, Web:Bit kits), sensors, components, and accessories. Products sold through online store with prices ranging from NT$350 to NT$21,900 per item.
2. Cloud Services Subscription: Voucher-based subscription services for cloud deployment (3 projects, unlimited time), cloud rental, and extended project storage (100 projects). Subscription periods typically one year.
3. Feature Add-ons and Extensions: Individual vouchers for specific integrations and features including Google Sheets, Google Maps, weather data, image classification, face recognition, and LINE Bot services.
4. Books and Educational Materials: Curriculum books and teaching materials published in partnership with publishers, covering Web:Bit programming, IoT applications, and AIoT topics.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Webduino is a Taiwan-based IoT programming education company that combines web technologies (HTML and JavaScript) with Arduino-compatible hardware development boards. It offers a visual Blockly programming environment (Webduino Blockly), a cloud platform for remote device control and project sharing, and a portfolio of development boards and education kits (Web:Bit V2, Web:AI, Webduino Smart, Webduino Fly, Mark 1) targeted at K-12 schools and individual learners. The platform is aligned with Taiwan's 108 Curriculum Guidelines and serves over 500 schools across Taiwan.

Product overview

Webduino is an IoT programming education platform from Taiwan that combines web technologies (HTML, JavaScript, Blockly visual programming) with hardware development boards for teaching IoT concepts. The product portfolio centers on three development board families (Web:Bit V2/Web:AI, Webduino Smart, and Web:Bit/Web:AI platforms) that work with a cloud-based visual programming environment. Hardware products include development boards, expansion kits, sensor bundles, robotics kits (MoonCar, Kebbi robot), smart home devices (smart plug, smart house), and AI-enhanced modules. The ecosystem is complemented by educational books, cloud deployment services, and software add-ons like LINE Bot integration, Google Maps/Sheets connectivity, and AI features (face detection, voice control). The platform targets K-12 education with 500+ schools in Taiwan using their products.

Differentiator

Problem solved

Functional benefit

Brands

• Web:Bit: Educational version of Webduino's block-based programming platform, designed for students to learn IoT and programming through visual block coding.
• Web:AI
• Smart
• Webduino Smart
• Webduino Mark 1 (馬克 1 號)
• Webduino Fly
• Web:AI
• Kebbi Air S 凱比機器人
• Web:Bit V2
• MoonCar 登月小車

Products and services

• Web:Bit V2 Development Board Kit Flagship educational IoT development board (5x5cm ESP32-S2) with built-in 25 WS2812 RGB LEDs, photoresistors, buttons, temperature sensor, and buzzer; programmable via Webduino Blockly or JavaScript. Sold as a kit with acrylic case, Type-C cable, and monster cards at NT$1,190.
• Web:AI Development Board Kit AI-enhanced development board that combines IoT control with computer vision capabilities including face detection and color tracking via tracking.js. Priced at NT$2,690 (currently sold out).
• Webduino Smart Development Board Compact Wi-Fi enabled development board for IoT projects with MQTT connectivity, supports various sensors, and is programmable via Blockly or JavaScript. Priced at NT$350.
• Webduino Fly Cloud Expansion Board Cloud expansion board that works with Arduino UNO to add Wi-Fi connectivity for IoT applications while preserving Arduino compatibility. Priced at NT$960.
• Webduino Mark 1 (馬克 1 號) Original Webduino development board with Wi-Fi connectivity, supporting extensive sensors and components with cloud platform integration. Priced at NT$960.
• Web:Bit Education Platform (cloud-based Blockly editor) Browser-based visual programming platform for the Web:Bit board. Provides drag-and-drop Webduino Blockly blocks, a built-in simulator, and cloud deployment that lets projects run without keeping a browser open. Used by K-12 students, teachers, and hobbyists.
• Web:AI Platform AI-powered educational platform that extends Web:Bit with image training and computer vision model capabilities, supporting face detection and color tracking projects for advanced AIoT learning.
• Web:Bit Education Kits (bundles) Complete kit bundles for the Web:Bit platform including expansion boards and accessory packs designed for classroom and home learning, sold through the online store.
• Smart Education Kits Educational kit series for the Smart board covering smart home (NT$2,190), air detection (NT$1,590), and robotics applications such as a self-driving car kit (NT$1,490).
• Web:Bit V2 MoonCar Moon landing themed programmable rover kit compatible with the Web:Bit V2 board, featuring line-following and educational AIoT behavior. Priced at NT$3,099.
• Web:AI MoonCar AI-enhanced version of the MoonCar with computer vision capabilities for the Web:AI platform. Priced at NT$4,599 (currently sold out).
• WebEye 2.0 AI Camera Module AI camera module for Web:Bit with computer vision capabilities; the 2.0 release. Priced at NT$840.
• Webduino Smart Home Kit Smart home starter kit containing 10 different sensors and components including LED, buzzer, button switch, photocell, variable resistor, IR emitter/receiver, LED matrix, LCD module, RFID, and MP3 player with 32GB card.
• Webduino Air Quality Monitoring Kit Air quality monitoring kit with PM2.5 sensor, LED indicators, and buzzer that detects and alerts on air pollution levels. Priced at NT$1,590.
• Kebbi Air S Robot (凱比機器人) AI robot companion with speech recognition and interactive capabilities, integrated with the Webduino IoT platform for educational applications. Priced at NT$21,900.
• Webduino Educational Books and Teaching Materials Curriculum books and teaching materials covering Web:Bit programming, IoT applications, and AIoT topics, published in partnership with publishers and aligned with Taiwan's 108 Curriculum Guidelines. Examples include 實戰 Web:Bit V2 (NT$440) and 輕課程 Web:Bit Blockly second edition (NT$380).
• Cloud Deployment Voucher Voucher-based cloud subscription enabling 3 Web:Bit projects to run simultaneously without time limits for one year. Priced at NT$300.
• Google Sheets Integration Voucher Annual voucher that enables Google Spreadsheet integration for storing and retrieving IoT sensor data. Priced at NT$100.

Quantifiable outcome

• 500+ schools in Taiwan using Web:Bit as primary IoT learning tool
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• ArduinocoreTechnology or IntegrationWebduino is built on Arduino architecture, maintaining compatibility with Arduino ecosystem. Web:Bit and development boards work with Arduino-compatible components and can be programmed using Arduino IDE principles.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Scratch (MIT Media Lab): Scratch is the dominant block-based programming platform in K-12 education. While not a hardware vendor, it shapes teacher expectations for visual programming and competes indirectly for curriculum time and tooling mindshare.
• LEGO Education: LEGO Education offers STEAM/robotics kits (SPIKE, Mindstorms) for K-12 with visual programming. It competes for the same school STEAM budgets but at a higher price point and broader robotics focus.
• Raspberry Pi Foundation: Raspberry Pi Foundation sells low-cost computing hardware and curriculum for K-12 and hobbyist education. It overlaps with Webduino on IoT learning hardware in classrooms, particularly in international markets.
• Tinkercad (Autodesk): Tinkercad is a browser-based 3D design and circuit simulator widely used in K-12 STEM. Its block/visual programming and circuit simulation features overlap with Webduino's web-based programming approach.

Regional players

• SparkFun Electronics: SparkFun provides educational electronics, sensors, and tutorials aimed at students and hobbyists. Comparable in IoT learning kits and curriculum content but focused on the US and Western markets.
• Adafruit: Adafruit is a US-based maker hardware retailer and educator with strong DIY/STEAM educational content. Comparable in IoT hardware and learning materials but primarily serves the North American market.

Direct peers

• DFRobot: DFRobot (Boson, micro:bit accessories, LattePanda) sells STEM/IoT education hardware and kits globally. It overlaps with Webduino's education kit portfolio and is a credible alternative supplier for schools.
• Makeblock: Makeblock provides STEAM education hardware (mBot, Codey Rocky) and mBlock visual programming software to schools worldwide. Directly competes with Webduino in classroom robotics and IoT education kits.
• Arduino Education: Arduino Education sells STEAM/CT-focused kits and a visual programming environment (Arduino UNO-based) into K-12 schools. Webduino's platform is built on Arduino architecture and competes for the same classroom hardware budgets.
• BBC micro:bit: BBC micro:bit is a block-programmable microcontroller platform widely used in K-12 STEM/IoT education globally. It is directly comparable to Web:Bit in form factor, target audience, and visual block programming approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/webduinoio
• YouTubeyoutube.com/channel/UCUk3U7QZqijQfE-7rAh_INQ/videos
• Facebookfacebook.com/webduino
• Xx.com/Webduino_io
• LinkedInlinkedin.com/company/king-kit-technology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webduino