Arduino
Arduino is an open-source hardware and software platform serving makers, education customers, and industrial enterprises through microcontroller boards, AI-capable single-board computers, cloud IoT services, and educational kits distributed globally via direct and authorized channels.
- Company typePrivate
- Founded2005
- HeadquartersMonza, Italy
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Arduino does
Arduino is an open-source hardware and software platform founded in 2005 in Ivrea, Italy, now headquartered in Monza, operating as a subsidiary of Qualcomm Incorporated following its October 2025 acquisition. The company serves three distinct market segments: individual makers and hobbyists, K-12 through university education customers, and professional/enterprise users via its Arduino Pro division. Its product portfolio spans entry-level microcontroller boards (UNO R4, Nano families), AI-capable hybrid platforms (UNO Q, VENTUNO Q) featuring dual-brain architectures that pair Qualcomm Dragonwing application processors with STMicroelectronics real-time microcontrollers, industrial-grade solutions (Portenta family, Opta micro PLC), educational kits (Starter Kit R4, Science Kit R3, PLC Starter Kit), and the Alvik educational robot. Supporting software includes the Arduino IDE, the App Lab unified development environment combining sketches, Python, and containerized AI models, and the Arduino Cloud IoT platform with AWS-compatible infrastructure.
The company generates revenue through hardware sales (consumer boards priced from under $25 to $200+ for advanced kits; enterprise Pro products priced via quote), Arduino Cloud subscriptions for IoT device management, and education programs including classroom kits and certification. Distribution combines direct e-commerce (Arduino Store), global authorized distributors (DigiKey, Mouser, Farnell, RS Components), enterprise direct sales for the Pro segment, and education-specific channel partners across North America, Europe, and Asia Pacific.
Arduino's underlying technology emphasizes open-source accessibility, backward compatibility with the Arduino shield ecosystem, and increasingly edge AI capabilities following the Qualcomm acquisition. The App Lab environment integrates with Edge Impulse for embedded ML development, and VENTUNO Q supports local execution of generative AI models (Qwen), computer vision (YOLO-X, MediaPipe, PoseNet), and speech AI (Whisper, Melo TTS) entirely on-device. With 33M+ active users worldwide and a multi-decade community ecosystem, Arduino maintains a unique position at the intersection of maker, education, and industrial IoT markets, with growing emphasis on physical AI and robotics applications.
Arduino firmographics
Firmographics- Name
- Arduino
- Legal name
- Arduino S.p.A.
- Website
- https://arduino.cc
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Arduino is an open-source hardware and software platform serving makers, education customers, and industrial enterprises through microcontroller boards, AI-capable single-board computers, cloud IoT services, and educational kits distributed globally via direct and authorized channels.
- Ownership category
- akta.pro rank
Arduino industry classification
Industry- Product category
- Open-Source Microcontroller & Edge AI Development Platforms
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Computer and Peripheral Equipment Manufacturing (3341), Printed Circuit Assembly (Electronic Assembly) Manufacturing (334418), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Electronic Components & Accessories (3670), Printed Circuit Boards (3672), Electronic Computers (3571), Electronic Components, Nec (3679)
- akta.pro primary industry
- Embedded, Maker Platforms & Development Kits Retail (CRACAKAI)
- akta.pro secondary industries
- Hardware & Embedded/IoT Programming (Microcontrollers, Raspberry Pi) (EDAMACAL), PCB, Prototyping Boards & Etching Supplies Retail (CRACAKAF)
Keywords
Where Arduino is headquartered
LocationHeadquarters
- HQ city
- Monza
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Arduino business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Infrastructure
Revenue model
- Hardware Products: Sale of microcontroller boards (UNO, Nano, MKR series), single-board computers (UNO Q, VENTUNO Q), expansion boards, sensors, and kits to makers, educators, and enterprises.
- Education Kits and Programs: Sale of educational kits (Starter Kit R4, Science Kit R3, PLC Starter Kit), classroom packs, and certification programs for K-12 and university segments.
- Pro Solutions and Enterprise: Industrial-grade hardware (Opta micro PLC, Portenta family), cloud subscriptions, and support services for enterprise IoT deployments.
- Arduino Cloud Subscriptions: Cloud platform services including device management, data storage, and advanced features for IoT project development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Arduino UNO Q 2GB variant |
| Unit Pricing | Pay-as-you-go | Arduino UNO Q 4GB variant |
| Unit Pricing | Pay-as-you-go | Arduino Starter Kit R4 |
| Subscription | Annual | Arduino Pro (Opta, Portenta) |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels8 records
Arduino product offering
Product offeringCore offering
Arduino designs and sells open-source microcontroller boards, single-board computers, and sensor modules (UNO, Nano, Portenta, Opta families) for prototyping, IoT, and industrial automation. It bundles these with the Arduino IDE, Arduino App Lab, and Arduino Cloud platform to deliver an integrated hardware-software development environment for makers, educators, and enterprise professionals. The product portfolio spans from under-$25 entry boards to $200+ kits and quote-based industrial Pro solutions.
Product overview
Arduino offers a comprehensive ecosystem of open-source hardware platforms, software tools, and cloud services organized into three segments: Maker, Education, and Pro. The hardware portfolio spans from entry-level microcontroller boards (UNO R4, Nano families) through AI-capable hybrid platforms (UNO Q, VENTUNO Q) to industrial-grade solutions (Portenta, Opta). Key products include the Arduino UNO Q and VENTUNO Q featuring dual-brain architectures with Qualcomm Dragonwing processors for edge AI, the Arduino Opta micro PLC for industrial automation, and the Alvik educational robot. The software ecosystem centers on Arduino IDE for development, Arduino App Lab for AI-integrated development on UNO Q/VENTUNO Q, and Arduino Cloud for IoT device management with AWS compatibility. The Education segment provides specialized kits including Science Kit R3, Starter Kit R4, and PLC Starter Kit, while the Pro platform serves enterprise deployments with industrial hardware and system integrator partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Arduino PRO: Enterprise-focused division offering industrial-grade IoT solutions, hardware, and cloud platforms for businesses.
- Arduino Education
- Arduino Cloud
- Modulino
- Arduino App Lab
Products and services
- Arduino VENTUNO Q High-performance edge AI single-board computer with dual-brain architecture combining Qualcomm Dragonwing IQ8 processor (up to 40 TOPS NPU) with STM32H5 microcontroller. Designed for AI robotics and physical AI applications requiring both AI inference and deterministic real-time control.
- Arduino UNO Q Hybrid development board bridging high-performance Linux-capable computing with real-time microcontroller control. Combines Qualcomm Dragonwing QRB2210 microprocessor with STM32U585 MCU, featuring AI acceleration, Wi-Fi 6, and Bluetooth 5.1 connectivity in classic UNO form factor.
- Arduino UNO R4 WiFi Microcontroller board featuring 32-bit Arm Cortex-M4 processor with built-in Wi-Fi and Bluetooth connectivity. Successor to UNO R3, offering faster processing, more memory, and wireless capabilities.
- Arduino GIGA R1 WiFi High-performance microcontroller board designed for advanced maker projects requiring greater processing power, memory, and connectivity options.
- Arduino Alvik Cross-discipline robot for education powered by Arduino Nano ESP32. Features high-quality incorporated sensors for robotics learning from middle school through university, with support for MicroPython and block-based coding.
- Arduino App Lab All-in-one development environment for UNO Q and VENTUNO Q platforms. Combines Arduino sketches, Python scripts, and containerized AI models in a single interface. Enables development from sketch to Linux to AI.
- Arduino Cloud IoT cloud platform for device management, OTA updates, low-code dashboard creation, and data export. Provides AWS-compatible infrastructure for connecting remote sensors to business logic.
- Arduino Opta Secure, easy-to-use micro PLC with Industrial IoT capabilities. Supports Arduino programming experience and PLC standard languages (IEC 61131-3). Enables Industry 4.0 capabilities for legacy equipment monitoring and predictive maintenance.
- Arduino Science Kit R3 Physics education kit for hands-on experiments using sensors to measure temperature, color, magnetic fields, and more. Includes Science Journal app for data logging and real-time visualization on smart devices.
- Arduino Starter Kit R4 Beginner kit containing Arduino UNO R4 WiFi, electronic components, and printed project book with 13 guided experiments. Includes Arduino AI Assistant integration and certification voucher.
- Arduino Portenta H7 High-performance industrial-grade board with dual-core STM32H7 microcontroller, Wi-Fi, Bluetooth, and CAN bus support. Designed for professional embedded applications requiring real-time processing.
- Arduino Portenta X8 High-performance SOM (System on Module) with i.MX8 processor enabling Linux-capable computing in compact form factor. Features 4K graphics, Wi-Fi, Bluetooth, and multi-protocol connectivity for industrial IoT applications.
- Arduino Nesso N1 Pocket-sized IoT development kit developed with M5Stack. Features multi-protocol connectivity including Matter, Thread, Zigbee, Bluetooth, and LoRa for rapid prototyping of industrial and consumer IoT applications.
- Arduino PLC Starter Kit Educational kit for learning PLC (Programmable Logic Controller) programming. Program using Arduino PLC IDE with support for five IEC 61131-3 standard programming languages.
- Arduino IDE Integrated development environment for writing, compiling, and uploading code to Arduino boards. Available as desktop application supporting Windows, macOS, and Linux.
- Arduino Nicla Sense ENV Sensor module featuring temperature, humidity, and gas sensors from Renesas. Compact environmental sensing solution for air quality monitoring and climate control applications.
Quantifiable outcome
- Reduce development time from months to hours for prototyping
- +2 more outcomes
Companies that use Arduino
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Arduino technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability11 records
Feature5 records
Arduino partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- Qualcomm TechnologiescoreQualcomm's Dragonwing processors (QRB2210, IQ8 series) power Arduino UNO Q and VENTUNO Q platforms. Strategic technology partnership enabling AI-capable development boards.
- Edge ImpulsecoreIntegration partner for embedded AI development. Arduino App Lab includes native Edge Impulse support for guided model training from data capture to device deployment. Part of Qualcomm's broader AI ecosystem acquisitions.
- QualcommcoreQualcomm acquired Arduino in October 2025, positioning Arduino as a subsidiary within Qualcomm's edge AI strategy. Arduino maintains its brand and open-source commitment while leveraging Qualcomm's silicon technology (Dragonwing processors) and global reach. The acquisition enabled new products like UNO Q and VENTUNO Q.
- DigiKeymajorGlobal authorized distributor of Arduino hardware products including UNO Q, VENTUNO Q, and development platforms. Joint webinars and marketing activities promoting Arduino products.
- Mouser ElectronicsmajorAuthorized global distributor stocking Arduino boards, kits, and accessories. Co-marketing through Mouser's Edge Computing Resource Hub.
- RS ComponentsmajorUK-based authorized distributor for Arduino products including UNO Q availability at launch.
- AWS (Amazon Web Services)coreArduino Cloud runs on AWS infrastructure. Enterprise case studies (Atlas Machine) demonstrate AWS compatibility for data storage, processing, and integration with tools like Tableau.
- STMicroelectronicsmajorSTM32 microcontrollers (STM32U585, STM32H5) used in Arduino UNO Q and VENTUNO Q as real-time control coprocessors alongside Qualcomm processors.
- Hackster.iomajorHosting global developer competitions for Arduino UNO Q and App Lab, promoting edge AI innovation with prizes including Maker Faire Rome presentations.
- BoschmajorDevelopment partner and hardware supplier for sensors (pressure, temperature, humidity) used in Arduino products.
- GooglemajorPartner for machine learning development with TensorFlow Lite for microcontrollers, and Arduino Education content for Science Journal app.
- Edge ImpulsecoreMachine learning software partner focusing on TinyML SDKs for developers, with native integration in Arduino App Lab.
- Foundries.iomajorCloud-based DevOps platform leveraged for embedded Linux development, supporting Arduino's transition to Zephyr RTOS.
Scale indicators6 records
Recent moves8 records
Expansion highlights7 records
Arduino competitors and assessment
Company assessmentDirect peers
- Raspberry Pi: Raspberry Pi is the most direct peer to Arduino in single-board computers and maker/education platforms. Both serve hobbyists, educators, and increasingly industrial IoT developers with low-cost Linux-capable boards. Raspberry Pi 5 and Pico compete directly with Arduino UNO Q and Portenta X8.
- Espressif Systems: Espressif (maker of ESP32 and ESP8266 chips) competes directly in the maker and IoT microcontroller space. ESP32 boards are widely used in hobbyist projects, IoT prototyping, and education at very low price points ($3-$15), challenging Arduino's position in cost-sensitive segments.
- Adafruit Industries: Adafruit is a direct peer as a maker-focused electronics retailer and open-source hardware designer (Feather, Circuit Playground boards). Both sell development boards, sensors, and kits through direct e-commerce and serve the same maker/education audience with tutorials and community resources.
- SparkFun Electronics: SparkFun is a direct peer in maker electronics retail and education. Both sell development boards (Arduino-compatible and own-brand), sensors, and educational kits to hobbyists, students, and engineers through similar e-commerce channels and distributor networks.
Broad incumbents
- Microchip Technology: Microchip (which acquired Atmel, maker of the original ATmega chips used in classic Arduino boards) is a broad incumbent. While Microchip supplies silicon to many Arduino competitors and Arduino itself historically, it also offers its own development platforms (MPLAB) targeting the embedded engineer segment that overlaps with Arduino Pro.
- STMicroelectronics: STMicroelectronics supplies STM32 microcontrollers used in Arduino UNO Q (STM32U585) and VENTUNO Q (STM32H5). ST also offers its own STM32 Nucleo and Discovery development boards targeting embedded developers, partially overlapping with Arduino Pro's industrial segment.
- Renesas Electronics: Renesas is both an Arduino investor (Series B participant) and a supplier of microcontrollers and sensors (used in Nicla Sense ENV). As a broad incumbent semiconductor vendor with its own RA and RX development platforms, Renesas competes in industrial embedded markets overlapping with Arduino Pro.
- NXP Semiconductors: NXP is a broad incumbent semiconductor vendor with i.MX application processors and LPC/Kinetis microcontrollers used in industrial and IoT applications. NXP offers its own development platforms (MCUXpresso, i.MX RT) competing with Arduino Pro in embedded and industrial markets.
Emerging players
- BeagleBoard.org Foundation: BeagleBoard offers single-board computers (BeagleBone, BeaglePlay) targeting hobbyists, education, and industrial prototyping. While smaller in community scale than Arduino, it competes in the Linux-capable SBC segment for industrial IoT and edge computing applications.
- Pine64: Pine64 makes single-board computers (Pinebook Pro, PinePhone, RockPro64) targeting hobbyists and developers seeking Linux-capable hardware. They compete with Arduino in the SBC space at typically lower price points, with growing community support among privacy-focused and open-source enthusiasts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Arduino social profiles
Digital presenceArduino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arduino leadership team
Management profileNumber of profiles
Profiles7 records
Arduino funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arduino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arduino
What does Arduino do?
Arduino designs and sells open-source microcontroller boards, single-board computers, and sensor modules (UNO, Nano, Portenta, Opta families) for prototyping, IoT, and industrial automation. It bundles these with the Arduino IDE, Arduino App Lab, and Arduino Cloud platform to deliver an integrated hardware-software development environment for makers, educators, and enterprise professionals. The product portfolio spans from under-$25 entry boards to $200+ kits and quote-based industrial Pro solutions.
Is Arduino a public or private company?
Arduino is a private company. It is classified as corporate owned and is currently operating.
When was Arduino founded?
Arduino was founded in 2005. It employs 251 to 500 people.
Where is Arduino based?
Arduino is headquartered in Monza, Italy, in the Europe region.
How does Arduino make money?
Four revenue lines are on record. Hardware Products are the primary driver. The others are education Kits and Programs, pro Solutions and Enterprise and arduino Cloud Subscriptions.
Who are Arduino's main competitors?
Direct peers on record are Raspberry Pi, Espressif Systems, Adafruit Industries and SparkFun Electronics. Broad incumbents are Microchip Technology, STMicroelectronics, Renesas Electronics and NXP Semiconductors. Emerging players are BeagleBoard.org Foundation and Pine64.
Does Arduino have an API?
Yes. Arduino Cloud provides REST APIs for device management, OTA updates, and data export capabilities. The platform enables developers to build IoT applications with dashboards, device lifecycle management, and data export features. Available through the Arduino Cloud platform with AWS compatibility for enterprise deployments. Developer documentation is at docs.arduino.cc.
What industry is Arduino in?
Arduino's product category is Open-Source Microcontroller & Edge AI Development Platforms. Its primary akta.pro industry code is CRACAKAI, Embedded, Maker Platforms & Development Kits Retail, with a secondary code of EDAMACAL, Hardware & Embedded/IoT Programming (Microcontrollers, Raspberry Pi). Its NAICS code is 33411 and its SIC code is 3670.