Hub City Media

What Hub City Media does

Hub City Media is a privately held information technology consultancy founded in 1999 and headquartered in the United States, focused exclusively on identity and access management (IAM). The firm delivers end-to-end IAM services spanning strategy, advisory, implementation, integration, and managed services across the access management, identity governance and administration (IGA), privileged access management (PAM), and customer identity and access management (CIAM) disciplines. Its signature product, ID Transformer, automates the migration of users and applications from Okta or Auth0 to Ping Identity's PingOne platform through a read-only process designed to preserve data integrity and reduce downtime. The company supports this consulting practice with deep partnerships across the IAM vendor ecosystem — particularly Ping Identity, SailPoint, and Delinea — and maintains mutual alliances with each for co-delivery of governance and privileged access programs.

Hub City Media's commercial model is a professional services and consulting engagement structure: enterprise customers are quoted on bespoke projects rather than per-seat SaaS, and revenue is generated by billable consultant time, implementation milestones, and managed services retainers. Enterprise field sales is the primary go-to-market motion, with the firm targeting Fortune 500 and large global enterprises across financial services, healthcare, hospitality, media and entertainment, and transportation. Named customers include Comcast, CVS Health, Danaher, Dish Network, Honeywell, Levi Strauss & Co., Neiman Marcus, United Airlines, Delta Air Lines, Royal Caribbean, Intermountain Healthcare, Inova Health, NBCUniversal, ESPN, InterContinental Hotels Group (IHG), GE Health, and Sony, illustrating a verticalized pursuit of regulated, consumer-facing, and operations-intensive industries where identity governance is mission-critical.

Following its September 2025 acquisition by SDG Corporation, Hub City Media now operates as part of a larger cybersecurity, identity, and risk platform with a combined headcount of approximately 500 professionals, 145M+ identities secured across 2,000+ engagements, and over 30 years of cumulative experience in identity, threat, and risk management. Integration with SDG broadens the operating surface to include zero trust advisory, GRC as a service, third-party risk management, managed security services, and Clark AI-enabled offerings. Standalone financial data — revenue, ARR, and pre-acquisition ownership — is not publicly disclosed, and pricing for individual engagements is not published.

Name

Hub City Media

Website

https://hubcitymedia.com

Company type

Private

Founded year

1999

Operating status

Acquired

Headcount range

51–100 employees

Short description

Hub City Media is a US-based IAM consultancy founded in 1999 that delivers end-to-end identity and access management services — strategy, implementation, and managed support — to enterprise clients across healthcare, media, transportation, hospitality, and financial services, with a proprietary ID Transformer tool for migrating from Okta or Auth0 to PingOne. Since September 2025 it has operated as part of SDG Corporation.

Ownership category

akta.pro rank

Product category

Identity and Access Management (IAM) Consulting

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Identity, Access & Key Management (IAM/KMS) as Cloud Core Services (HDABAAAH)

Keywords

• Identity access management
• IAM consulting services
• Identity governance administration
• Privileged access management
• Identity migration tools

Headquarters

HQ city

South Plainfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. IAM Consulting Services: Professional services revenue from identity and access management consulting, including strategy, implementation, and managed services for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hub City Media is an Identity and Access Management (IAM) consultancy that delivers end-to-end IAM services from strategy through managed services for enterprise clients. Its offering centers on advisory, implementation, and managed services for identity governance, access management, privileged access management, and customer identity, with a proprietary automated migration tool (ID Transformer) that enables non-intrusive, read-only migration from Okta or Auth0 to PingOne.

Product overview

Hub City Media, now part of SDG Corporation, is an IAM consultancy offering end-to-end identity and access management expertise — from strategy through managed services. Its primary product is the ID Transformer, an automated migration tool for transitioning from Okta or Auth0 to PingOne. The portfolio integrates with the broader SDG IAM stack including identity governance and administration (IGA), access management (SSO/MFA/passwordless), privileged access management (PAM), and customer identity and access management (CIAM).

Differentiator

Problem solved

Functional benefit

Products and services

• ID Transformer

Quantifiable outcome

• 145M+ identities secured
• +1 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Ping IdentitycoreTechnology or IntegrationDeeper partnership with Ping Identity as part of the combined SDG and Hub City Media entity. Hub City Media's ID Transformer specifically supports migration to PingOne, Ping Identity's cloud identity platform. The partnership provides enterprises with automated migration capabilities for Okta and Auth0 to PingOne transitions.
• SailPointcoreTechnology or IntegrationStrategic partnership with SailPoint for identity governance solutions. SailPoint is a leading provider of identity governance and administration solutions, complementary to Hub City Media's IAM consulting services.
• DelineacoreTechnology or IntegrationPartnership with Delinea for privileged access management solutions. Delinea provides privileged access management and identity security solutions that integrate with Hub City Media's IAM service offerings.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Edgile (a Wipro company): IAM and cybersecurity consultancy acquired by Wipro; competes head-to-head with Hub City Media on enterprise identity strategy, implementation, and managed services engagements.
• Simeio Solutions: Specialized IAM managed services and implementation firm offering identity strategy, deployment, and ongoing operations — a near-direct competitor for Hub City Media's enterprise IAM consulting practice.

Broad incumbents

• Wipro Cybersecurity Services: Global IT services firm whose cybersecurity and identity management practice (bolstered by the Edgile acquisition) directly competes with Hub City Media's enterprise IAM consulting services.
• Capgemini Cybersecurity Services: Global consulting and digital transformation provider with significant identity and access management delivery capabilities, addressing the same enterprise IAM modernization RFPs.
• KPMG Cyber Security Services: Large professional services firm with an established identity governance and access management practice, frequently competing with IAM specialists for enterprise transformation work.
• Accenture Security: Global consulting giant with a large IAM practice that competes for enterprise identity modernization programs, often at larger deal sizes than specialist firms like Hub City Media.
• Deloitte Cyber IAM Services: Big Four firm with a deep identity and access management advisory and implementation practice competing for the same Fortune-500 modernization mandates.

Emerging players

• Optimal IdM: Identity and access management software and services provider with cloud IGA capabilities; competes for the same mid-to-large enterprise identity modernization spend as Hub City Media.
• Radiant Logic: Identity federation and virtual directory provider; its professional services arm and partner ecosystem overlap with Hub City Media's identity program modernization engagements.
• Omada: Identity Governance and Administration (IGA) specialist that overlaps Hub City Media's SailPoint-driven identity governance practice, often engaging the same enterprise buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hubcitymedia
• LinkedInlinkedin.com/company/hub-city-media-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hub City Media