New Blood Art

What New Blood Art does

New Blood Art is a UK-based online gallery founded in 2004 by Sarah Ryan that specialises in selling original artworks by emerging and early-career contemporary artists. The platform (newbloodart.com) lists approximately 150 artists at any time, accepts around 50 new artists per year, and operates primarily on a direct-to-consumer model with a 40% commission on each sale. Prices range from £175 to several thousand pounds per piece, with an average sale price of approximately £400; the gallery charges no upfront fee to artists and instead monetises only on completed transactions. The underlying technology is a proprietary e-commerce platform with SagePay-secured checkout, a self-service artist submission portal (with a 7-day turnaround), an integrated newsletter with a 10% first-order discount, and a searchable artwork catalogue.

On top of the core retail gallery, New Blood Art operates an Art Advisory Service (fixed fees from £3,000 or £2,500–£5,000 monthly retainers) and an Art Consultancy Service for interior designers, developers, luxury hospitality and residential teams, which charges an upfront engagement fee of 10–15% of the overall art budget (minimum £4,000). The business is served by a small founder-led team of 1–10 people, with Sarah Ryan personally overseeing every advisory and consultancy engagement. Ancillary revenue streams include delivery, insurance and packaging fees charged at checkout. The company was incorporated as New Blood Art Ltd (company number 05118074) at 86–90 Paul Street, London EC2A 4NE, and the brand has been sustained for over two decades through extensive UK press coverage in outlets including the Financial Times, The Guardian, The Times, The Telegraph, ELLE Decoration and Vogue.

Beyond commercial activity, New Blood Art runs two ecosystem initiatives: the Emerging Art Prize (launched 2023 in collaboration with UK art colleges and universities) and the New Blood Art Foundation (in formation, pending charitable registration) to host studios, mentoring, exhibitions and residencies for emerging UK artists. The company is privately held, founder-owned and not publicly listed.

Name

New Blood Art

Legal name

New Blood Art Ltd

Website

https://newbloodart.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

New Blood Art is a UK online gallery founded in 2004 by Sarah Ryan that sells original artworks by emerging and early-career contemporary artists to private collectors, interior designers, developers, and institutions via a 40% commission model, complemented by paid art advisory and consultancy services.

Ownership category

akta.pro rank

Headquarters

HQ city

Winchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Commission on artwork sales: New Blood Art takes a 40% commission on each artwork sold; artists set their own retail prices (with advice). Prices range from £175 to several thousand pounds, with an average sale price around £400. New Blood Art acts as agent for the artist — the contract for sale is between buyer and artist, with the gallery facilitating the transaction.
2. Art advisory fees: Fixed fees or monthly retainers for advisory briefs. Defined pieces of work (e.g., artist review, time-limited acquisition brief) start from £3,000. Ongoing acquisition briefs are usually £2,500–£5,000 per month, depending on scope, level of research and market. Any further fee on a successful acquisition is agreed in advance based on the value of the work.
3. Art consultancy engagement fees: Upfront engagement fee before detailed sourcing, typically 10–15% of the overall art budget. For budgets up to £50,000, usually 12.5% with a £4,000 minimum; for budgets between £50,000–£150,000, usually 10%; larger projects priced case by case. Where artworks are placed through New Blood Art, a proportional part of the engagement fee is credited back through the works placed.
4. Delivery, insurance and packaging charges: Charged separately and shown at checkout (per Terms & Conditions clause 4.2).

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

New Blood Art operates an online gallery marketplace that sells original artworks by approximately 150 emerging and early-career contemporary artists, taking a 40% commission on each sale with prices ranging from £175 to several thousand pounds (average ~£400). The business layers founder-led Art Advisory and Art Consultancy services on top of the marketplace for collectors, interior designers, developers, and luxury hospitality teams, and maintains a free artist submission pipeline seeded by UK degree-show scouting.

Product overview

New Blood Art is a UK-based online gallery operating as a single unified platform-plus-services offering for emerging and early-career contemporary artists. The core product is the Online Gallery (newbloodart.com), complemented by a suite of integrated modules and services: the Artist Submission Platform for artist onboarding, the Art Masters section for mid-career artists, and a Newsletter with a 10% first-order discount. On top of this core platform, the business layers the Art Advisory Service (market research, collection-building, retainer- or fixed-fee based) and the Art Consultancy Service (bespoke art schemes for designers, developers and luxury hospitality, engagement-fee based), all personally directed by founder Sarah Ryan. Complementary initiatives include the Emerging Art Prize (launched 2023) and the in-formation New Blood Art Foundation. The platform processes transactions via SagePay and operates under UK GDPR.

Differentiator

Problem solved

Functional benefit

Products and services

• New Blood Art Online Gallery Curated online gallery platform selling original artworks by approximately 150 emerging and early-career contemporary artists. Takes a 40% commission on each sale; prices range from £175 to several thousand pounds (average ~£400); artists set their own retail prices. UK delivery within 10 days, Europe within 14 days, worldwide case-by-case.
• Art Advisory Service

Quantifiable outcome

• Georgia Dymock's 'Purple Pinch' grew from £1,700 (2020 listing) to £23,940 hammer price at Phillips New Now Auction (April 2022)
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SagepaycoreTechnology or IntegrationSagepay provides the secure online payment processing infrastructure for the gallery. Orders placed on newbloodart.com are routed to the Sagepay Secure Online Order form at checkout, with the connection switching to a secure encrypted channel. Credit-card data is sent directly to Sagepay's server and is never stored on the New Blood Art website.
• Hospital Rooms (charity)minorGTM or Marketing PartnerNew Blood Art artist Orlanda Broom worked with Hospital Rooms (sponsored by Winsor & Newton) in 2023 to create a mural at Rosebud Mental Health Unit, Kent. The collaboration is publicly cited as a charitable/cultural partnership activity in which the gallery's roster is engaged.
• Winsor & NewtonminorGTM or Marketing PartnerWinsor & Newton sponsored the Hospital Rooms charity mural at Rosebud Mental Health Unit that New Blood Art artist Orlanda Broom created in 2023.
• UK Art Colleges and Universities (degree-show network)coreStrategic or Co-development PartnerSarah Ryan personally visits UK degree shows each year and the gallery launched the Emerging Art Prize in 2023 in collaboration with UK art colleges and universities. This network underpins the gallery's entire talent-acquisition model — the 'rigorous selection process' at degree shows (tutor conversations, stand-out works in person) is how artists are first identified.
• Whitechapel GalleryminorGTM or Marketing PartnerFeatured New Blood Art artist Errol Theunissen in Whitechapel Gallery's First Thursdays walking routes in 2024, providing significant institutional visibility for his work.
• MoneyWeekminorGTM or Marketing PartnerFounder Sarah Ryan writes about alternative investments and emerging art for MoneyWeek, the financial magazine. Regular 'Investment Tips' articles link to MoneyWeek pieces (e.g., 'How to spot the next big thing in art').
• Manchester Contemporary Art FundminorStrategic or Co-development PartnerAcquired Errol Theunissen's painting 'Radio' through The Manchester Contemporary Art Fund for Manchester Art Gallery's collection.
• Royal Ballet SchoolminorOthersArt teacher placement referenced in founder Sarah Ryan's origin story (2002–2004); the role directly preceded New Blood Art's incorporation.
• Press partner network (FT, Guardian, Telegraph, Times, ELLE Decoration, Vogue, BBC Radio 4)coreGTM or Marketing PartnerSarah Ryan has been a regular contributor and quoted source across UK national press for over a decade — features and quotes in Financial Times, The Guardian, The Times (Times Style), The Telegraph, ELLE Decoration, Vogue, BBC Radio 4, Observer and The Independent provide ongoing earned-media reach for the gallery.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Winsor & Newton: Heritage art-materials manufacturer that has sponsored New Blood Art-affiliated charity projects (e.g., Hospital Rooms Orlanda Broom mural). Adjacent ecosystem participant and a model partner archetype for future Foundation initiatives.

Broad incumbents

• Marlborough Fine Art: Long-established London gallery representing major contemporary artists. Notably picked up New Blood Art-discovered Lorena Levi from Edinburgh College of Art, illustrating the incumbent that ultimately absorbs successful emerging talent.
• Artsy: Leading global online marketplace and discovery platform for primary and secondary art markets. Provides broader reach and infrastructure than New Blood Art and competes for both collector mindshare and gallery partnerships.
• Affordable Art Fair: International art fair operator focused on affordable contemporary art (typically under £10K), running fairs globally. Overlaps with New Blood Art on the 'first-time collector' and 'emerging artist' value proposition but via physical events.
• Christie's: Global auction house providing the secondary-market venue (e.g., Phillips/Christie's) where New Blood Art artists' works have realised significant price appreciation. Defines the price-discovery benchmark that underpins the 'investment thesis' for emerging-art collectors.
• Saatchi Art: Large, well-capitalised global online art gallery (part of Saatchi / Leaf Group) selling original art across price points, including emerging artists. Significantly larger scale than New Blood Art and a key competitor for online emerging-art demand.

Direct peers

• Rise Art: London-headquartered online art gallery offering original works by emerging and mid-career artists with art-advisory services for collectors and corporates. Comparable consumer-facing UK model with a curated roster and complementary advisory.
• Artfinder: Global online marketplace for original art by independent artists, with a curated submission process and broad price range. Overlaps with New Blood Art on the affordable emerging-art segment and self-serve artist onboarding.
• Singulart: International online art gallery selling original works by emerging and established artists with worldwide shipping. Competes with New Blood Art in the affordable emerging-art bracket and offers similar curated submission.
• Degree Art: UK-based online gallery specialising in emerging contemporary artists and recent graduates, the closest direct peer to New Blood Art's model. Targets first-time collectors and investors with affordable original works and an artist-submission portal.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/newbloodart
• LinkedInlinkedin.com/in/sarah-ryan-16a6b89

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Blood Art