Dieux

What Dieux does

Dieux is a direct-to-consumer skincare brand founded in 2018 and headquartered in Brooklyn, New York, that develops and sells clinically-vetted, price-transparent skincare formulations. The company is built around an in-house formulation lab in Brooklyn's DUMBO neighborhood, where co-founder Joyce de Lemos (a clinical cosmetic chemist with 10+ years at L'Oreal and other manufacturers) and product development manager Becca Perry execute up to 100 iterations per formula. The product portfolio spans seven core SKUs: Deliverance 3-in-1 Repair Serum (antioxidant and peptide serum with an Encapsulated Cannabinoid Complex), Instant Angel Lipid-Rich Firming Moisturizer (with a 12.25% Cera-Lipid Firming Complex), Air Angel Peptide Plumping Gel Cream, Skin Mercy Recovery Cream (colloidal oatmeal), Baptism Gel Cleanser, Ethereal Cleansing Oil, and Auracle Eye Serum, complemented by reusable 100% silicone Forever Eye Masks and a series of bundles. All formulations are vegan, cruelty-free, and clinically tested to European stability standards, with proprietary complexes disclosed at efficacious dose levels rather than "ingredient dusted."

Dieux sells primarily through its own e-commerce site at dieuxskin.com, with prices ranging from $2 (Skincare Scraper accessory) to $89 (60mL Deliverance), and offers a 12% subscription discount on recurring orders. The brand entered Sephora retail stores in November 2025 as its first major physical channel, supplemented by limited-edition collaborations with designers like Willie Norris and Eckhaus Latta for Forever Eye Mask variants. The company is positioned on price transparency—publishing cost breakdowns of formulas, packaging, labor, processing, and shipping on each product page—and uses a multi-channel marketing approach anchored on Instagram and TikTok virality, an educational blog, and the proprietary Sun-Screener sunscreen ingredient checker tool. The brand was recognized with multiple industry awards from Allure, Byrdie, Cosmopolitan, Glamour, Marie Claire, and others between 2021 and 2025, and was included in WWD's 2024 Power Brands ranking in the Emergents category. As of October 2024, Ryan Scott (formerly of Tatcha) serves as CEO, with co-founder Charlotte Palermino as Chief Brand Officer alongside co-founder Marta Freedman.

The business model combines unit-priced DTC e-commerce, recurring subscription revenue, and emerging retail/wholesale volume through Sephora, with bundles and gift cards (denominations $50-$500) extending average order value. Customer segments are horizontal and use-case defined—primarily consumers with sensitive/problematic skin, anti-aging focused consumers, and dry/dehydrated or oily/combination skin shoppers—rather than demographic.

Name

Dieux

Legal name

Dieux

Website

https://dieuxskin.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Dieux is a direct-to-consumer skincare brand founded in 2018 in Brooklyn, NY, that develops clinically-vetted, price-transparent skincare formulations in an in-house lab and sells them via its own e-commerce site and Sephora retail.

Ownership category

akta.pro rank

Product category

Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Eye & Lip Skincare (CRABAAAC), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Clinical skincare brand
• Direct-to-consumer beauty
• Skincare serums
• Moisturizers and cleansers
• Reusable eye masks

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct-to-Consumer Skincare Products: Dieux generates revenue through direct sales of skincare products via their e-commerce website (dieuxskin.com). Products include serums, moisturizers, cleansers, eye serums, and eye masks sold at various price points from $2 to $89. The brand offers subscription options with 12% savings for recurring orders.
2. Gift Sets and Bundles: Pre-configured product bundles like The Eye Revival Duo, The Repair & Plump Duo, and The Moisture Wardrobe Duo, as well as gift cards at various denominations ($50-$500). Bundles offer savings up to 27% off individual product prices.
3. Retail/DTC Partnership: Revenue from Sephora retail partnership where Dieux products are sold through physical Sephora stores, complementing the direct-to-consumer model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Dieux develops, formulates, and sells clinically-tested, vegan skincare products directly to consumers. The core product line spans serums (Deliverance), moisturizers (Instant Angel, Air Angel, Skin Mercy Recovery Cream), cleansers (Baptism, Ethereal), an eye serum (Auracle), and reusable silicone Forever Eye Masks, supported by bundles, accessories, and an educational Sun-Screener ingredient-checker tool. Formulas are developed in-house at a Brooklyn formulation lab and sold primarily through dieuxskin.com and Sephora retail.

Product overview

Dieux is a direct-to-consumer skincare brand founded by a clinical cosmetic chemist, offering clinically-tested, price-transparent skincare products. The product portfolio centers on seven core formulations: Deliverance 3-in-1 Repair Serum (for redness, wrinkles, dark spots), Instant Angel Lipid-Rich Firming Moisturizer (barrier-replenishing cream), Air Angel Peptide Plumping Gel Cream (lightweight hydration), Skin Mercy Recovery Cream (colloidal oatmeal treatment), Baptism Gel Cleanser (gentle foaming cleanser), Ethereal Cleansing Oil (makeup removing oil), and Auracle Eye Serum (eye treatment). The brand also offers three Forever Eye Mask variants (standard, Solar Return collaboration, and Tattoo designs) made from reusable medical-grade silicone. Bundles include the Plump & Barrier Boost Kit, Repair & Plump Duo, Repair & Firm Duo, Moisture Wardrobe Duo, Cleansing Duo, and Glow Ritual sets. Accessories include the Skincare Scraper, Squeeze Key, and Heavy-Duty Tube-Wringer. The brand provides a free Sun-Screener tool for sunscreen ingredient analysis. All products are vegan, cruelty-free, and formulated to European standards for stability. Dieux operates an in-house formulation lab in Brooklyn, NY, enabling rapid product iteration and development.

Differentiator

Problem solved

Functional benefit

Products and services

• Deliverance 3-in-1 Repair Serum An antioxidant and peptide-rich serum clinically proven to soothe skin and reduce the appearance of redness, wrinkles, and dark spots; features a 4.4% antioxidant blend with Encapsulated Cannabinoid Complex, 5% peptide blend, and 4% niacinamide.
• Instant Angel Lipid-Rich Firming Moisturizer A hydrating, barrier-replenishing, lipid-rich moisturizer with 2.5% peptide blend and 12.25% Cera-Lipid Firming Complex that smooths fine lines and visibly firms skin.
• Air Angel Peptide Plumping Gel Cream A lightweight, breathable gel cream that floods skin with hydration, visibly plumps, and supports the skin barrier; clinically shown to hydrate for up to 12 hours.
• Skin Mercy Recovery Cream A 1% colloidal oatmeal treatment moisturizer designed to calm and treat eczema-prone and irritated skin.
• Baptism Gel Cleanser A gentle foaming gel cleanser that removes oil, dirt, and makeup while preserving skin hydration; available in Woodsy Bergamot (fragranced) and Fragrance-Free versions.
• Ethereal Cleansing Oil A concentrated makeup-removing cleansing oil that melts away full-beat, waterproof makeup and sunscreen while supporting the skin barrier; ophthalmologist-tested for sensitive eyes.
• Auracle Eye Serum A smoothing and depuffing eye serum designed for the delicate eye area, available in 20mL full-size and 20mL refill formats.
• Forever Eye Mask A reusable 100% silicone eye mask that seals in moisturizer and hydrates the eye area; bestseller with over 688 reviews.
• Solar Return Forever Eye Mask Limited-edition Eckhaus Latta x Dieux reusable silicone eye mask featuring unique artwork; sold as a site exclusive.
• Tattoo Forever Eye Mask
• Winged Forever Eye Mask A reusable medical-grade silicone eye mask designed to enable precise winged-eyeliner application while nourishing the under-eye skin; over 200,000 units sold worldwide since launch.
• Plump & Barrier Boost Kit A peptide-powered moisturizer duo bundle offering 27% savings versus purchasing the products individually.
• The Eye Revival Duo An eye-care bundle combining eye products for smooth, depuffed, and hydrated under-eyes.
• The Repair & Plump Duo A bundle pairing the 3-in-1 serum with the lightweight gel cream for combined repair and plumping benefits.
• The Repair & Firm Duo A customizable bundle pairing the 3-in-1 serum with a rich-never-heavy moisturizer for repair and firming benefits.
• The Moisture Wardrobe Duo A customizable multitasking moisture bundle allowing size selection across multiple moisturizer products.
• The Cleansing Duo An ultimate double-cleanse bundle pairing the Ethereal cleansing oil with the Baptism gel cleanser.
• The Glow Ritual An essential 3-step skincare routine kit bundling core Dieux products.
• The Glow Ritual Light A lightweight 3-step routine kit for consumers preferring lighter formulations.
• Skincare Scraper A tool accessory that extracts remaining product from tubes and bottles.
• Squeeze Key An aluminum tube accessory for extracting remaining product; included free with Instant Angel orders.
• Heavy-Duty Tube-Wringer
• Dieux E-Gift Card Digital gift cards available in denominations of $50, $75, $100, $150, $250, and $500.
• Sun-Screener Educational Tool

Quantifiable outcome

• 95% of people had reduction in look of redness on application with Deliverance
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• SephoracoreChannel Partner/ Reseller/ Distributor · 1 January 2025Dieux entered into a retail partnership with Sephora, expanding from pure DTC to physical retail stores. The partnership was highlighted as a key growth driver, with CEO Ryan Scott aiming to enhance the Sephora partnership as part of the expansion strategy.
• Eckhaus LattaflagshipGTM or Marketing Partner · 1 January 2025Dieux partnered with fashion brand Eckhaus Latta for the Solar Return Forever Eye Mask, a limited-edition collaboration featuring their artwork.
• Willie NorrisflagshipGTM or Marketing Partner · 29 October 2024Dieux collaborated with designer Willie Norris to launch the 'Promote Homosexuality' limited-edition Forever Eye Mask, celebrating LGBTQ+ communities. 100% of profits were donated to G.L.I.T.S., a trans-led advocacy organization in New York City.
• Gill Mechanical Co.minorStrategic or Co-development PartnerDieux collaborated with Gill Mechanical Co. on the Heavy-Duty Tube-Wringer product, an accessory for getting every last drop from aluminum tubes.
• Bluebird ClimatecoreStrategic or Co-development PartnerDieux has partnered with Bluebird Climate to measure and benchmark their environmental performance against harm reduction goals, supporting their sustainability initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Cocokind: Clean, ingredient-transparent skincare DTC brand with Sephora presence, smaller scale than Drunk Elephant but targeting the same sensitive-skin / barrier-conscious consumer.
• Topicals: DTC skincare brand focused on skin conditions (eczema, hyperpigmentation, barrier issues) with cultural-marketing strength; targets a similar skin-concern-driven consumer with a clinical-but-approachable voice.

Broad incumbents

• Glossier: Iconic digitally-native beauty brand that pioneered social/community-led growth and expanded from DTC into physical retail — a useful analog for Dieux's omnichannel trajectory.
• Tatcha: Premium skincare brand sold through Sephora; directly comparable prestige-DTC distribution model and the brand from which Dieux's new CEO Ryan Scott was recruited.

Direct peers

• The Ordinary: Clinical-ingredient DTC skincare brand built on transparency around active formulas and high concentrations at accessible prices — the same trust-plus-ingredient disclosure playbook Dieux runs.
• Drunk Elephant: Clean/biocompatible skincare brand positioned around barrier-friendly, clinically-active formulations sold DTC and in Sephora; same target customer and same channel mix as Dieux.
• Paula's Choice: Clinical, evidence-based skincare brand with strong ingredient transparency and barrier/anti-aging focus, competing in the same skincare-conscious consumer segment.
• Youth To The People: DTC native prestige skincare brand with strong Sephora presence, clean formulations, and ingredient-forward positioning targeting a similar Gen-Z/Millennial consumer.
• True Botanicals: Clinical-grade natural skincare brand with similar clinically-vetted, transparency-led positioning and prestige-DTC distribution; comparable price points and consumer.
• Dr. Barbara Sturm: Celebrity-founded clinical skincare brand with barrier-repair and inflammation-focused hero serums; comparable clinical positioning, premium pricing, and Sephora-adjacent distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dieuxskin
• TikToktiktok.com/@dieuxskin?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dieux