What Boomf does

Boomf is a UK-based direct-to-consumer e-commerce retailer specializing in novelty greeting cards and personalized gifts, founded in 2013 and headquartered in Reading, England. The company's core product is a line of trademarked 3D exploding confetti cards — most notably the "Boomf Bomb" cube card and "Cannon Card" confetti shooter — alongside 3D pop-up cards, Flutter Cards with animated butterflies, and Ta-dah reveal cards. Boomf's product engineering relies on in-house paper-mechanical designs assembled at its Reading production facility, combined with a web-based personalization editor that allows customers to upload photos and custom messages. The catalog extends well beyond cards into adjacent novelty gift categories including confetti-exploding Eternity Roses, personalized marshmallows, Mallowpops, and themed gift boxes containing alcohol, chocolates, skincare, and jewellery.

The business operates a one-time-purchase, pay-as-you-go pricing model with no subscription layer: standard cards retail at $5-$6, signature Boomf Bombs and Cannon Cards at $14-$16, premium 3D pop-ups at $14+, and gift boxes at $31-$34. Go-to-market is product-led DTC through boomf.com, supported by an extensive SEO-optimized taxonomy of recipient-, occasion-, and theme-based collection pages, plus a B2B corporate gifting channel for enterprise bulk orders. Distribution is direct shipping globally, with same-day dispatch for readymade and personalized orders from the UK production base.

Boomf serves two customer segments: individual consumers purchasing cards for birthdays, anniversaries, weddings, and seasonal occasions (the primary segment), and corporate buyers seeking novelty gifting for employees or clients (secondary). The company employs 11-50 staff and has raised a single disclosed funding round of approximately $856,000 from QVentures in 2016. No revenue, headcount trend, or post-2016 funding data is publicly disclosed.

Name

Boomf

Legal name

Boomf

Website

https://boomf.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Boomf is a UK-based direct-to-consumer e-commerce retailer selling trademarked 3D exploding confetti cards, 3D pop-up cards, and personalized novelty gifts to individual consumers and corporate clients globally, with production based in Reading, England.

Ownership category

akta.pro rank

Product category

Personalised Greeting Cards and Gifts

NAICS

Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Greeting Cards (2771)

akta.pro primary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

akta.pro secondary industries

Party Favors, Gifts & Custom Merchandise (HSACACAM), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

Keywords

• Exploding confetti cards
• Personalised greeting cards
• Novelty gift boxes
• 3D pop-up cards
• Corporate gifting

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model where customers buy individual greeting cards and gifts through the e-commerce platform. Products include exploding confetti cards, 3D pop-up cards, greetings cards, confetti gift boxes, and complementary gift items. No subscription required for purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Boomf designs, manufactures, and sells personalised greeting cards and gifts through its own e-commerce site boomf.com, with a flagship line of "exploding" confetti cards (Boomf Bombs, Cannon Cards) and 3D pop-up novelties complemented by confetti gift boxes, eternity roses, personalised marshmallows, and themed add-on cards. Products are handmade at the company's Reading, UK production facility, customised online by customers, and shipped globally with same-day dispatch for readymade and personalised orders.

Product overview

Boomf is an online greeting card and gift retailer specializing in innovative, surprise-reveal cards and gifts. The company's core product portfolio centers around its signature exploding confetti card technology, including the Boomf Bomb (3D Cube Card), Cannon Card (confetti shooter), Flutter Card (butterfly animation), Ta-dah! Card, and Wild Card (3D pop-up with confetti). Beyond cards, Boomf offers Confetti Gift Boxes, Eternity Roses with confetti surprise, and a range of gift products including Personalized Marshmallows, Mallowpops, alcohol sets, chocolates, flowers, skincare, jewellery, soft toys, and novelty items. The company operates a B2B corporate gifting division and leverages an online editor for card personalization with photos and custom messages. Products are handmade in Reading, UK, with global shipping available.

Differentiator

Problem solved

Functional benefit

Brands

• Boomf Bomb: Signature 3D exploding confetti cube cards that are the company's flagship product
• Cannon Card
• Flutter Card
• Wild Card
• Ta-dah Card
• Chocolate Card
• Cocktail Card
• Jewellery Card
• Eternity Roses
• Confetti Gift Boxes

Products and services

• Boomf Bomb (3D Exploding Confetti Cube Card) Boomf's flagship 3D cube greeting card that bursts with confetti when opened, available personalised with photos and custom messages; sold across birthday, anniversary, wedding, seasonal, and themed collections.
• Cannon Card (Confetti Cannon Card) Card that shoots confetti when opened, similar to a party popper effect, providing an explosive reveal.
• Flutter Card Greeting card featuring flying butterfly animations that come to life when the card is opened.
• Wild Card (3D Pop-up Card) Three-dimensional pop-up character card featuring pop-up designs and confetti effects that emerge when opened.
• 3D Pop-up Cards Range of 3D pop-up greeting cards using paper-engineered designs that emerge as physical structures when the card is opened.
• Ta-dah! Card Greeting card with a confetti surprise reveal inside that creates a dramatic reveal moment when opened.
• Greetings Cards Standard flat greeting cards across occasions and recipients, with personalised messaging options through the online editor.
• Confetti Gift Boxes Large and small gift boxes that explode with confetti upon opening, optionally containing gifts such as eternity roses, chocolates, alcohol, or skincare.
• Eternity Roses Preserved roses packaged as confetti-exploding gifts, combining flowers with the signature Boomf surprise.
• Chocolate Card Greeting card that includes chocolate as an integrated gift element, combining the card message with edible treats.
• Cocktail Card Themed greeting card featuring cocktail designs or cocktail-related content, with age verification at checkout.
• Jewellery Card Greeting card featuring jewellery designs or integrated jewellery elements as the gift.
• Personalised Marshmallows and Mallowpops Customisable marshmallows on which photos or messages can be printed; available in a classic box of nine or as Mallowpops.
• Gift Range (Alcohol, Chocolates, Flowers, Skincare, Soft Toys, Jewellery, Baby & Children) Curated gift range including alcohol sets, chocolate and sweet gifts, flowers, skincare and beauty products, soft toys, jewellery, and gifts for babies and children.
• B2B Corporate Gifting B2B offering for businesses to order novelty greeting cards and confetti gift boxes in bulk with personalisation, for employee birthdays, work anniversaries, client gifts, and corporate events.

Quantifiable outcome

• Same-day dispatch for all readymade and personalised birthday cards
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Card Factory: UK high-street value greeting card retailer with growing online presence. Competes on price-led everyday occasions rather than novelty/premium, but overlaps on core birthday and seasonal card demand.
• Paperchase: UK stationery, gift, and card retailer. Overlaps with Boomf on greeting cards and gift boxes in the UK retail channel, though it operates more broadly across stationery.
• Hallmark Cards: Global greeting card incumbent with massive scale, licensing relationships, and broad retail distribution. Competes with Boomf across the entire greeting card category rather than specifically in the novelty 3D/confetti niche.

Direct peers

• Funky Pigeon: UK personalized cards, gifts, and flower retailer (WHSmith-owned). Closely comparable product range (personalized cards, gifts, flowers) and target customer; competes on speed and price.
• Moonpig: UK-headquartered online personalized greeting card retailer with mobile app, reminder service, and wide occasion coverage. Directly competes with Boomf on personalized and same-day/next-day cards at similar price points.
• Papier: DTC personalized stationery and greeting card brand with a strong design-led positioning. Comparable on premium design, personalization editor, and direct-to-consumer model.
• Thortful: UK online marketplace for personalized greeting cards by independent creators. Comparable on personalization, occasion coverage, and DTC e-commerce model, competing for the same gifting occasion moments.
• Lovepop: US-based 3D pop-up and slice-form greeting card company with strong physical-product novelty. Directly comparable on 3D paper engineering and premium gifting positioning, though geographically US-centric.

Regional players

• Not On The High Street: UK curated marketplace for personalized gifts and cards from independent makers. Comparable on personalization, premium gifting, and UK DTC customer base, but operates as a multi-seller platform rather than a single brand.

Others

• Etsy: Global marketplace hosting thousands of independent card and personalized gift makers. Indirect competitor for personalized/photo card occasions and a potential distribution channel for Boomf's novelty SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/boomf
• Facebookfacebook.com/Boomf
• LinkedInlinkedin.com/company/boomf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boomf