Papier
Papier is a London-based direct-to-consumer brand selling customizable diaries, planners, notebooks, photo books, greeting cards, and wedding stationery via a print-on-demand platform, serving millennial and Gen Z consumers globally alongside B2B and wholesale channels.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Papier does
Papier is a London-headquartered, venture-backed direct-to-consumer stationery company founded in 2015, selling customizable diaries, planners, notebooks, journals, photo books, greeting cards, invitations, and a full wedding stationery suite. The product platform is a print-on-demand personalization engine built around premium Mohawk paper stocks (324–650 GSM, matte eggshell finish), with online tools that let customers add names, initials, dates, and photos to a curated library of 200+ invitation and stationery designs, including collections co-created with external designers such as Damson Madder, Hoste by Laura Jackson, Amy Powney, Cherie Collection, Soluna, and Tesoro. Supporting the DTC site is an editorial sub-brand, The FOLD, which functions as content marketing around weddings, journaling, and lifestyle topics.
The company monetizes primarily through one-time unit-priced direct product sales (e.g., A5 hardback mid-year diary at £25; recipe cards from £25.20 for 10 to £2,520 for 1,000), supplemented by a corporate gifting/B2B bulk-order program, a wholesale program distributing through approximately 4,000 retail stores in the UK and US, and planned company-owned retail stores in the UK. Geographic reach spans the UK, US, Canada, Australia, France, Germany, and broader Europe via multi-currency e-commerce, with a formal European market launch planned for May 2026.
For the fiscal year ending January 2026, Papier disclosed revenue of £40 million (~$54M), having roughly doubled sales between 2022 and 2025, with 2.5 million global customers served. Gen Z represents an estimated 35–40% of the customer base, anchoring Papier to the millennial/Gen Z analog-revival trend. The company has raised approximately $50 million in disclosed funding, including a $50M round in February 2022 led by Singular with participation from Beringea, dmg ventures, Felix Capital, Kathaka, and Lansdowne Partners, primarily to fund global expansion. It is led by founder and CEO Taymoor Atighetchi, alongside a CFO, COO, and Brand & Marketing Director.
Papier firmographics
Firmographics- Name
- Papier
- Legal name
- Papier LTD
- Website
- https://papier.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Papier is a London-based direct-to-consumer brand selling customizable diaries, planners, notebooks, photo books, greeting cards, and wedding stationery via a print-on-demand platform, serving millennial and Gen Z consumers globally alongside B2B and wholesale channels.
- Ownership category
- akta.pro rank
Papier industry classification
Industry- Product category
- Custom Stationery and Personalized Print Goods
- NAICS
- Stationery Product Manufacturing (32223), Stationery Product Manufacturing (322230), Commercial Printing (except Screen and Books) (323111), Stationery and Office Supplies Merchant Wholesalers (42412)
- SIC
- Papers & Allied Products (2600), Commercial Printing (2750), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)
Keywords
Where Papier is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Papier business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct Product Sales: Direct-to-consumer sales of stationery products including diaries, notebooks, journals, photo books, greeting cards, invitations, and gifts. Revenue generated through online transactions with customers worldwide.
- Corporate/Bulk Orders: B2B sales through corporate gifting and bulk order programs for businesses
- Wholesale: Wholesale distribution through 4,000 retail stores across UK and US
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Recipe Cards - Volume Pricing |
| Unit Pricing | Pay-as-you-go | Party Invitations - Volume Pricing |
| Unit Pricing | Pay-as-you-go | Christening Invitations - Volume Pricing |
| Unit Pricing | Pay-as-you-go | Menu Cards - Volume Pricing |
| Unit Pricing | Pay-as-you-go | Diaries and Planners |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Papier product offering
Product offeringCore offering
Papier is a direct-to-consumer stationery brand that designs, personalizes, and sells premium customizable paper goods including diaries, planners, notebooks, journals, photo books, greeting cards, invitations, and wedding stationery. Products are printed on premium Mohawk paper using a custom print-on-demand platform with online personalization of names, initials, dates, and photographs, and are sold primarily via the papier.com e-commerce site with additional wholesale and corporate gifting channels.
Product overview
Papier is a direct-to-consumer stationery and personalized print company offering a comprehensive portfolio of paper-based products. The core offering centers on diaries, planners, notebooks, and journals available in multiple formats (dated, undated, hardback, spiral, leather) and sizes. The product line extends to personalized photo books in hardback, softback, and fabric covers; a complete wedding stationery suite covering save-the-dates through thank you cards; greeting cards and invitations for various occasions; and complementary stationery accessories. The company also offers corporate gifting solutions, e-gift cards, and operates The FOLD, a digital editorial magazine. Designer collaborations with brands like Damson Madder and the Cherie Collection provide differentiated design offerings. Products are available for direct online purchase with customization options and are sold across multiple markets including the UK, US, Europe, Australia, and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- The Fold: Papier's online magazine featuring articles on weddings, journaling, artful advice, and the Papier Book Club.
Products and services
- Diaries & Planners Range of dated and undated diaries (calendar year, mid-year, academic year), productivity planners, finance planners, wedding planners, and wall calendars in various sizes and bindings for personal organization.
- Notebooks Hardback, spiral-bound, and leather notebooks in lined, plain, and dotted paper types and A6, A5, B5, and A4 sizes, including designer collaborations and foiled options.
- Journals Specialized journals including recipe, wellness, gratitude, reading, travel, and baby journals in hardback, spiral-bound, and fabric binder formats.
- Photo Books Personalized photo books in hardback, softback, and fabric covers, in mini, medium, and large sizes, organized by occasion such as travel, wedding, birthday, and baby.
- Greeting Cards Greeting cards organized by occasion (Father's Day, Birthday, Anniversary, Engagement, New Home, New Job, New Baby) and sentiment (Good Luck, Congratulations, Thank You, Sympathy, Get Well Soon), including card sets and photo cards.
- Invitations & Announcements Event invitations and announcements for pregnancy, birth, moving, birthday parties, hen parties, kids parties, baby showers, christenings, and dinner parties, with matching menus and place cards.
- Wedding Stationery Complete wedding stationery suite including save the dates, wedding invitations, on-the-day items (menus, place cards, table numbers, orders of service, guest books, signs, table plans), thank you cards, and envelopes with address printing.
- Stationery & Accessories Correspondence stationery including notecards, recipe cards, and letter writing paper, plus accessories such as pens, pencils, pencil cases, stickers, sticky notes, desk accessories, and gift sets.
- Corporate Gifting Bulk and business gifting solutions for corporate clients, including branded notecard sets and personalized stationery for corporate communications and gifting programs.
- Gift Cards E-gift cards available for purchase on the Papier platform for use toward stationery, photo books, and gifts.
- Designer Collaboration Collections Curated collections of notebooks, journals, invitations, recipe cards, and stationery created in collaboration with independent designers and lifestyle brands.
Quantifiable outcome
- Doubled sales between 2022 and 2025
- +2 more outcomes
Companies that use Papier
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Papier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Papier partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and supporting.
- Hoste by Laura JacksoncoreDesigner collaboration for exclusive stationery collections including recipe cards and place card designs
- Amy PowneycoreDesigner collaboration for exclusive invitation and stationery designs
- Damson MaddercoreDesigner collaboration for the Damson Madder collection of notebooks and journals
- Jade FisherminorDesigner collaboration for invitation designs
- Peggy & KateminorDesigner collaboration for party menu card designs
- Hartford PrintsminorDesigner collaboration for foiled invitation designs
- Mohawk PapercorePaper supplier providing premium Mohawk paper stocks (324-650 GSM) with matte eggshell finish for all Papier products
- Google AnalyticssupportingWebsite analytics and traffic measurement
- SegmentsupportingCustomer data platform for analytics and research
- OmetriasupportingEmail marketing automation and newsletter subscription management
- Crazy EggsupportingWebsite user behavior analytics and experience optimization
- Google AdssupportingDigital advertising and paid marketing campaigns
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Papier competitors and assessment
Company assessmentDirect peers
- Minted: Minted is a direct competitor offering customizable stationery, wedding invitations, greeting cards, and art prints produced by independent designers. Like Papier, it sells primarily DTC online with premium positioning and a print-on-demand model targeting weddings and life events.
- Rifle Paper Co. Rifle Paper Co. is a designer-led stationery brand selling customizable notebooks, journals, planners, wedding invitations, and greeting cards through DTC and wholesale. Papier and Rifle Paper compete directly in the premium illustrated stationery category with similar designer-collab-driven assortments.
- Moleskine: Moleskine is a global premium notebook and planner brand with a similar DTC-plus-retail model and analog-productivity positioning. Papier's hardback, spiral, and leather-bound notebooks directly overlap Moleskine's core assortment targeting professionals and creatives.
- Shutterfly: Shutterfly is a major personalized photo books, cards, and stationery platform. Papier's photo book business (mini/medium/large hardback, softback, fabric) directly competes with Shutterfly's personalization and print-on-demand model across occasion-based categories.
- Moonpig: Moonpig is a leading online greeting card and personalized gift retailer in the UK. Papier's greeting cards, photo cards, and corporate gifting categories directly overlap Moonpig's core offering, though Moonpig leans more on cards versus Papier's broader stationery mix.
- Artifact: Artifact Uprising is a premium photo book and print brand with a similar minimalist, design-forward aesthetic. Papier's premium photo book range (Mohawk paper, hardcover, fabric) competes in the same elevated photo-product niche as Artifact Uprising.
- Leuchtturm1917: Leuchtturm1917 is a German heritage notebook brand with strong appeal among analog-productivity enthusiasts. Papier's dotted, lined, and plain notebooks in multiple sizes (A6, A5, B5) compete directly with Leuchtturm1917's signature numbered-page notebooks.
Broad incumbents
- Crane & Co. Crane & Co. is a heritage premium stationery brand best known for luxury letterhead, wedding invitations, and social correspondence. It competes with Papier in the premium wedding/event stationery tier but serves a more traditional, higher-end customer base with deeper brand history.
- Anthropologie: Anthropologie is a lifestyle retailer with a curated stationery and paper goods assortment including designer collaborations. It represents a broad incumbent that competes with Papier at the retail/shelf level across premium notebooks, journals, and greeting cards.
Others
- Etsy: Etsy is a global marketplace for handmade and personalized stationery, wedding invitations, and gifts. It functions as an indirect competitor and discovery channel; many small designer brands that compete with Papier's designer collaborations sell through Etsy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Papier social profiles
Digital presencePapier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Papier leadership team
Management profileNumber of profiles
Profiles4 records
Papier funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Papier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Papier
What does Papier do?
Papier is a direct-to-consumer stationery brand that designs, personalizes, and sells premium customizable paper goods including diaries, planners, notebooks, journals, photo books, greeting cards, invitations, and wedding stationery. Products are printed on premium Mohawk paper using a custom print-on-demand platform with online personalization of names, initials, dates, and photographs, and are sold primarily via the papier.com e-commerce site with additional wholesale and corporate gifting channels.
Is Papier a public or private company?
Papier is a private company. It is classified as venture growth investor backed and is currently operating.
When was Papier founded?
Papier was founded in 2015. It employs 101 to 250 people.
Where is Papier based?
Papier is headquartered in London, United Kingdom, in the Europe region.
How does Papier make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are corporate/Bulk Orders and wholesale.
Who are Papier's main competitors?
Direct peers on record are Minted, Rifle Paper Co., Moleskine, Shutterfly, Moonpig, Artifact and Leuchtturm1917. Broad incumbents are Crane & Co. and Anthropologie. Etsy is listed as an others.
Does Papier have an API?
No public API is recorded for Papier.
What industry is Papier in?
Papier's product category is Custom Stationery and Personalized Print Goods. Its primary akta.pro industry code is IMAMAHAG, Stationery & Office Paper Products (notebooks, pads, forms). Its NAICS code is 32223 and its SIC code is 2600.