Siam Organic

What Siam Organic does

Siam Organic (operating as Jasberry) is a Thailand-domiciled for-profit social enterprise founded in 2011 that develops, sources, and distributes organic Jasberry rice and a small line of adjacent products internationally. Its core asset is a proprietary dark purple rice variety developed over a decade through natural cross-breeding, marketed as a 'superfood' with antioxidant content claimed at 40x brown rice, 7x kale, and 4x quinoa (ORAC 13,370 µmol TE/100g). The product portfolio spans raw rice (15 oz / 500g packs), Ready-to-Eat microwave pouches in Original, Coconut, 9 Grains, and Green Curry SKUs, gluten-free rice flour, herbal tea blends, and corporate gift sets.

The company makes money almost entirely through one-time unit sales of physical CPG products. Go-to-market is hybrid: consumer retail through health-oriented chains (Whole Foods Market, Sprouts, Fresh Market, Natural Grocers, Lassens in the USA; Costco, Edeka, Rewe in Germany; Carrefour, Spinneys, Choithrams in UAE; Health 2000 and Complementary Health Stores in New Zealand; Just Fruits in Malaysia; Nah Foods in the UK), online marketplaces (Amazon, Thrive Market, FreshDirect, Vitacost), direct food service bulk sales (11 LB pack), and limited DTC e-commerce. Distribution is executed through regional master distributors, notably Source Atlantique in the USA, enabling 1,500+ global retail points with a reported headcount of only 1-10 employees.

Siam Organic is led by co-founders Peetachai 'Neil' Dejkraisak (CEO) and Palmmy / Pornthida Wongphatharakul (CMO). The venture has historically been grant-funded rather than venture-backed — most notably via the Chivas Venture Global Winner 2017 (~$400K) and the Expo Live Innovation Impact Grant in 2018 — and holds multiple certifications (USDA Organic, EU Organic, Non-GMO Project Verified, B Corp, Thai Social Enterprise). Documented social impact includes 2,500 partner farmer families and a stated 14x average income increase versus conventional rice farming in north-eastern Thailand.

Name

Siam Organic

Legal name

Jasberry Co., Ltd.

Website

https://jasberry.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Siam Organic (operating as Jasberry) is a Thailand-based social enterprise that sells a proprietary organic dark-purple superfood rice and Ready-to-Eat rice variants through 1,500+ retail stores across the USA, Germany, UAE, Singapore, Malaysia, New Zealand, the UK, and Thailand, serving health-conscious consumers and small-scale Thai rice farmers.

Ownership category

akta.pro rank

Product category

Organic Rice Products

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)

akta.pro secondary industries

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Ethnic & International Foods Wholesale Distribution (CRAOAAAJ)

Keywords

• Organic rice products
• Ready-to-eat rice meals
• Specialty rice flour
• Herbal tea blends
• Corporate gift sets

Headquarters

HQ city

Huai Khwang

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Organic Superfood Rice Products: Sale of Jasberry branded organic superfood rice products including raw rice (15 oz, 500g), ready-to-eat rice pouches (7.05 oz), rice flour, herbal tea blends, and gift sets. Products sold through retail stores, online marketplaces, and direct e-commerce.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels6 records

Core offering

Siam Organic develops, manufactures, and distributes the Jasberry brand of organic superfood rice and rice-based products. Its core line includes raw Jasberry rice, ready-to-eat microwave rice pouches in multiple flavors, rice flour, herbal tea blends, and customizable gift sets, sold through grocery retail, online marketplaces, food service operators, and corporate gifting channels across North America, Europe, the Middle East, Southeast Asia, and Oceania.

Product overview

Siam Organic operates as a social enterprise focused on the Jasberry brand of organic superfood rice products. The core product portfolio centers on Jasberry Organic Superfood Rice—a specialty dark purple rice developed through natural cross-breeding with exceptional antioxidant content (40x brown rice, 7x kale, 4x quinoa). The product line includes: (1) bulk/cooking rice variants—Organic Superfood Rice and Organic Superfood Rice Mix (50/50 blend with brown jasmine); (2) ready-to-eat meal solutions—Original, Coconut, 9 Grains, and Green Curry flavors in microwaveable pouches; (3) specialty ingredients—Rice Flour for gluten-free baking; (4) Herbal Tea Blends with five functional varieties; and (5) Corporate Gift Sets. The company targets health-conscious consumers seeking nutritious alternatives to conventional rice, with distribution in major US retailers (Whole Foods Market, Sprouts, Amazon, Thrive Market) and international markets. The business model emphasizes both consumer health benefits and farmer welfare, with documented 14x income increases for partner farmers in Thailand.

Differentiator

Problem solved

Functional benefit

Brands

• Jasberry Herbal Tea Blend: Hand-mixed healthy herbal tea blends including Eternal Health, Strength & Love, Beautiful Harmony, Refreshing Happiness, and Magical Prosperity blends.

Products and services

• Jasberry Organic Superfood Rice 100% organic whole grain raw Jasberry rice (15 oz package, ~9 servings). The company's flagship proprietary purple rice variety with 40x the antioxidants of brown rice, 7x kale, and 4x quinoa, marketed as the world's first rice superfood. Sold to retail and online health-conscious consumers.
• Jasberry Organic Superfood Rice Mix 500g pack (10 servings) blending 50% Jasberry rice with 50% organic brown jasmine rice, designed for consumers who want antioxidant benefits with a milder, more familiar jasmine rice flavor. Sold to retail and online health-conscious consumers.
• Jasberry Organic Ready-to-Eat Superfood Rice - Original 7.05 oz pre-cooked, microwaveable pouch (90 seconds) of 100% organic whole grain Jasberry rice with no added oil, flavors, colors, sugar, or preservatives (2 servings). Targeted at on-the-go health-conscious consumers.
• Jasberry Organic Ready-to-Eat Superfood Rice - Coconut 7.05 oz microwaveable pouch of pre-cooked Jasberry rice with organic coconut milk, coconut flakes, cane sugar, and salt, delivering a coconut flavor profile. Free of oil, artificial colors, and preservatives.
• Jasberry Organic Ready-to-Eat Superfood Rice - 9 Grains 7.05 oz microwaveable pouch with 9g protein per serving, combining brown jasmine rice, Jasberry rice, chickpea, red bean, black bean, white bean, white quinoa, chia seed, and millet. USDA & EU organic, Non-GMO verified, vegan, and gluten-free.
• Jasberry Organic Ready-to-Eat Superfood Rice - Green Curry 7.05 oz microwaveable pouch of pre-cooked Jasberry rice flavored with green curry paste, lemongrass, galangal, kaffir lime, and coconut milk, delivering an authentic Thai street food taste.
• Jasberry Organic Superfood Rice Flour Gluten-free rice flour made from organic Jasberry rice, used as a baking ingredient for bread, doughnuts, waffles, and cookies. Targeted at gluten-free home bakers and food service bakeries (e.g., Cedele Singapore).
• Jasberry Herbal Tea Blend Hand-mixed herbal tea collection of five functional blends (Eternal Health, Strength & Love, Beautiful Harmony, Refreshing Happiness, Magical Prosperity) made with natural, ethically wildcrafted, locally grown, and fair-trade herbs. Targeted at health-conscious consumers seeking functional teas.
• Jasberry Gift Sets Customizable corporate gift sets of Jasberry products for any occasion, sized according to preference and budget. Sold via direct inquiry to companies seeking premium, socially-impactful gifts for staff and clients.
• Jasberry Food Service Pack (11 lbs) 11 lb bulk package of Jasberry organic superfood rice sold to food service operators (restaurants, hotels, bakeries, institutional kitchens) that need larger-format supply than retail packs provide.

Quantifiable outcome

• 40x more antioxidants than brown rice, 133x more than white rice, 6x more than black rice
• +8 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, supporting and major.

• Whole Foods MarketcoreChannel Partner/ Reseller/ Distributor · 1 May 2023Nationwide retail distribution partnership in the USA. Jasberry Organic Superfood Rice and Ready-to-Eat Rice launched in Whole Foods Market stores from May 2023.
• Source AtlantiquecoreChannel Partner/ Reseller/ Distributor · 1 May 2023Master distributor partnership enabling expansion to over 1,000 retail stores across the USA. Strategic partnership facilitating major retail presence.
• IT Company Partner (for digital data collection)supportingTechnology or Integration · 1 January 2018Partnership with IT company to build digital data collection system for field officers and cooperatives. System allows mobile device data collection replacing paper-based surveys for harvest planning and organic certification records.
• CedelemajorStrategic or Co-development PartnerJasberry products featured in selected menu items and baked goods at over 30 Cedele bakery cafes across Singapore. Cedele's 'Eat Well, Be Well' ethos aligns with Jasberry's healthy product positioning.
• Just FruitscoreChannel Partner/ Reseller/ DistributorDistribution partnership in Malaysia with products available in 6 Just Fruits Outlet stores in Klang Valley plus through Just Fruits Facebook store.
• Unified Trade Hub Pte LtdcoreChannel Partner/ Reseller/ DistributorDistribution partner in Singapore located at Blk 1003 #01-02/03, Bukit Merah Central, Singapore 159836.
• IT Company (for seed production training)supportingStrategic or Co-development PartnerPartnership for training farmers on producing high-quality Jasberry seed for planting, reducing planting costs and ensuring quality standards.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/siamorganic
• Instagraminstagram.com/jasberryrice

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siam Organic