Cedele
- Company typePrivate
- Founded1997
- HeadquartersMidview City, Singapore
- Headcount51–100
- GTM typeB2C
- OfferingServices
Cedele firmographics
Firmographics- Name
- Cedele
- Legal name
- The Bakery Depot Pte Ltd
- Website
- https://cedele.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Cedele industry classification
Industry- Product category
- Artisanal Bakery and Cafe
- NAICS
- Retail Bakeries (311811), Bakeries and Tortilla Manufacturing (3118), Baked Goods Retailers (445291), Food Manufacturing (311)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060), Retail-Eating Places (5812), Food And Kindred Products (2000)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industries
- Patisseries & Dessert Boutiques (CRAHAGAB), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Online Bakery & Desserts Delivery (CRAHAIAK)
Keywords
Where Cedele is headquartered
LocationHeadquarters
- HQ city
- Midview City
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Cedele business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- E-commerce Sales: Direct online sales through cedele.com website for cakes, breads, pastries, meals, and gift items with delivery and pickup options
- In-store/Café Sales: Physical retail sales through bakery-cafe locations across Singapore offering dine-in and takeaway options
- Corporate & Catering Orders: Bulk orders for corporate events, gatherings, and occasions including sharing platters, meal boxes, and custom cakes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Cakes - Whole cakes |
| Unit Pricing | Pay-as-you-go | Breads and Pastries |
| Unit Pricing | Pay-as-you-go | Signature Bowls and Bentos |
| Unit Pricing | Pay-as-you-go | Sandwiches and Thins |
| Unit Pricing | Pay-as-you-go | Hearty Soups |
| Unit Pricing | Pay-as-you-go | Sharing Platters and Events |
| Unit Pricing | Pay-as-you-go | Yoghurt Cups |
| Unit Pricing | Pay-as-you-go | Cookie Boxes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Cedele product offering
Product offeringCore offering
Cedele is a Singapore-based artisanal food and beverage chain that manufactures and retails healthy cakes, desserts, breads, pastries, and meals through its bakery-cafe locations and direct e-commerce website. The brand specializes in wholesome baked goods crafted without artificial additives, offering inclusive options for dietary restrictions (vegan, eggless), alongside corporate catering, sharing platters, and same-day/next-day delivery services.
Product overview
Cedele is an artisanal food & beverage chain offering a comprehensive portfolio of healthy cakes, desserts, breads, pastries, and meals across Singapore. The company operates bakeries, cafes, and full-service restaurants with a focus on products crafted with honest ingredients free from artificial additives. Since 1997, the product range includes: Signature Cakes (whole cakes in various flavors including chocolate, cheesecake, sponge, and special diet options), Breads & Pastries (artisanal sourdoughs, croissants, bagels, scones), Fresh Baked Pastries, Cookies, Chilled Desserts and Yoghurt Cups, Meals (Hearty Soups, Classic Sandwiches, Favourite Thins, Focaccia Tartines, Signature Bowls, Signature Bentos), Sharing Platters & Events catering, Pantry Essentials, and Seasonal Specials (such as National Day 2026 Collection). Services include Same & Next Day Delivery/Pickup and a Cedele Rewards loyalty program. The company positions itself around the philosophy of 'Eat Well, Be Well' through nourishing food.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Cakes Artisanal whole cakes crafted with healthy, natural ingredients free from artificial additives, including flavors such as Carrot Walnut Cake, Ondeh Ondeh Cake, Real Dark Chocolate Cake, Red Velvet Cake, Black Forest Cake, and seasonal specials. Targeted at individual consumers seeking healthier dessert options and celebrations.
- Chocolate Cakes Chocolate-based whole cakes including Real Dark Chocolate Cake with Belgian couverture ganache, Chocolate Matcha Cake, Choc Banana Espresso Cake, and Chocolate Fudge Cake. Targeted at consumers seeking premium chocolate dessert options.
- Cheesecakes Cream cheese-based cakes including Yuzu Raspberry Cheesecake, Hidden Red Dragon Yuzu Marble Cheesecake, Blueberry Almond Cheesecake, Caramel Sea Salt Cheesecake, Chocolate Cookies & Cream Cheesecake, and Vegan Matcha Chocolate Cheesecake. Targeted at consumers seeking indulgent yet healthier dessert alternatives.
- Loaf Cakes Individual loaf-style cakes including Pandan Gula Melaka Marble Loaf, Chocolate Cherry Loaf, Yuzu Cranberry Loaf, Vanilla Sand Loaf, Chocolate Marble Loaf, Almond Semolina Loaf, and Banana Walnut Loaf. Targeted at consumers seeking portioned, single-serve cake options.
- Special Diet Cakes Cakes catering to dietary restrictions including eggless options such as Eggless Chocolate Truffle Cake and Eggless Carrot Walnut Cake, and vegan options like Vegan Matcha Chocolate Cheesecake. Targeted at consumers with dietary restrictions seeking inclusive dessert options.
- Sponge Cakes Light sponge-based cakes including Lychee Rose Cake, Strawberry Fields Cake, Mango Lassi Cake, Pure Matcha Cake, and Blue Pea Coconut Cake. Targeted at consumers seeking lighter, fruit-forward cake options.
- Artisanal Fresh Breads Artisan breads baked fresh daily including sourdough varieties (Blue Pea Cranberry Sourdough, Wholewheat Sourdough, Eight Treasures Sourdough, Beetroot Chocolate Chip Sourdough), ciabatta, rustic baguette, wholemeal walnut, and cinnamon swirl. Targeted at consumers seeking fresh artisanal bread.
- Fresh Baked Pastries Freshly baked pastries including croissants (butter, almond, chocolate), bagels (plain, spring onion), scones, muffins, breakfast items (brioche buns, raisin brioche rolls), and savory pies. Targeted at consumers seeking fresh breakfast and snack items.
- Cookies
Companies that use Cedele
Customer profileSegments3 records
Ideal customer profiles3 records
Cedele technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cedele partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Bakery Depot Pte LtdcoreParent company that owns and operates the Cedele brand. The copyright notice on the website states 'Cedele By The Bakery Depot Pte Ltd'
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Cedele competitors and assessment
Company assessmentDirect peers
- BreadTalk: Singapore-headquartered bakery chain with both retail bakery-cafe locations and franchised outlets across Asia. Directly comparable to Cedele as a multi-channel Singapore bakery brand operating in the same product categories (cakes, breads, pastries).
- Four Leaves: Singapore bakery chain specializing in bread, cakes, and pastries with multiple retail outlets. Highly comparable to Cedele in product range, Singapore retail footprint, and mass-market artisanal positioning.
- Tiong Bahru Bakery: Singapore artisanal bakery-cafe chain offering artisan breads, viennoiserie, and casual French-style fare. Comparable to Cedele as a Singapore-based artisanal bakery-cafe with a focus on quality baked goods and dine-in experience.
- Paul Bakery: Established French bakery chain with multiple retail-cafe locations in Singapore. Directly comparable to Cedele in offering artisan breads, viennoiserie, pastries, and cakes within Singapore's bakery-cafe segment.
- Da Paolo Group: Singapore-based Italian casual dining and gourmet retail brand offering artisanal breads, pastries, and cafe fare. Comparable to Cedele as a Singapore specialty bakery-cafe serving premium, freshly-made products.
- Maison Kayser: International French artisanal bakery-cafe chain with locations in Singapore. Directly competes with Cedele in the artisan bread, viennoiserie, and casual cafe segments within Singapore.
- Canele Pâtisserie: Singapore-based specialty pastry and dessert boutique offering premium cakes and individual pastries. Comparable to Cedele in the upscale dessert and cake retail segment within Singapore.
Regional players
- Baker's Brew Studio: Singapore-headquartered bakery and dessert brand with cafe locations and online retail. Comparable to Cedele in Singapore dessert retail and modern direct-to-consumer bakery operations, though with a stronger workshop/experience angle.
- The Cake Shop: Singapore-based cake and dessert retailer offering custom cakes, pastries, and seasonal specials. Comparable to Cedele's cake and celebration-focused segment within Singapore.
- Angelina Singapore: Singapore outpost of the French patisserie Angelina, offering premium cakes, pastries, and signature hot chocolate. Comparable to Cedele as a high-end patisserie destination in Singapore targeting the same dessert and occasion-buying customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Cedele social profiles
Digital presenceCedele financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cedele leadership team
Management profileNumber of profiles
Profiles1 record
Cedele funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cedele M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cedele
What does Cedele do?
Cedele is a Singapore-based artisanal food and beverage chain that manufactures and retails healthy cakes, desserts, breads, pastries, and meals through its bakery-cafe locations and direct e-commerce website. The brand specializes in wholesome baked goods crafted without artificial additives, offering inclusive options for dietary restrictions (vegan, eggless), alongside corporate catering, sharing platters, and same-day/next-day delivery services.
Is Cedele a public or private company?
Cedele is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cedele founded?
Cedele was founded in 1997. It employs 51 to 100 people.
Where is Cedele based?
Cedele is headquartered in Midview City, Singapore, in the Asia region.
How does Cedele make money?
Three revenue lines are on record. E-commerce Sales are the primary driver. The others are in-store/Café Sales and corporate & Catering Orders.
Who are Cedele's main competitors?
Direct peers on record are BreadTalk, Four Leaves, Tiong Bahru Bakery, Paul Bakery, Da Paolo Group, Maison Kayser and Canele Pâtisserie. Regional players are Baker's Brew Studio, The Cake Shop and Angelina Singapore.
Does Cedele have an API?
No public API is recorded for Cedele.
What industry is Cedele in?
Cedele's product category is Artisanal Bakery and Cafe. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of CRAHAGAB, Patisseries & Dessert Boutiques. Its NAICS code is 311811 and its SIC code is 2050.