AR-Generation
AR-Generation Sp. z o. o. is a Warsaw-based Polish startup that develops the New Layer mobile augmented-reality iOS app, letting individual consumers place USDZ 3D objects in real-world surroundings and capture AR photos and videos under a freemium Premium subscription monetized through the Apple App Store.
- Company typePrivate
- Founded2021
- HeadquartersWarsaw, Poland
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What AR-Generation does
AR-Generation Sp. z o. o. is a privately held Polish limited liability company founded in 2020 and headquartered in Warsaw, Poland (KRS 000874920), operating at a headcount of 1–10 employees. The company develops augmented-reality mobile applications, with its flagship product being the New Layer iOS app (Apple App Store ID 1559419724), which enables consumers to place 3D objects in real-world surroundings via the device camera, capture AR photos and videos, and use AR for work and study. Underlying technology leverages mobile device sensors (compass, barometer, accelerometer, GPS) for location-aware object placement and supports user-uploaded USDZ-format 3D models up to 70 MB; an Android edition is in development, financed in part through Patreon crowdfunding.
The company's commercial model is a freemium consumer subscription: the New Layer app is downloadable free of charge, with a Premium subscription tier offering enhanced features, paid transactions processed through Apple Store, and free Premium months granted as incentives for community contributions such as reviews, bug reports, 3D model uploads, and ambassador activity. Distribution is concentrated on the Apple App Store, supported by owned corporate websites (ar-generation.com and newlayer.ar-generation.com) and a standalone community forum (forum.ar-generation.com) where reviewers, 3D designers, moderators, testers, 3D object managers, and ambassadors collaborate. The customer base is a long tail of individual AR/tech enthusiasts, with secondary audiences in education and among 3D designers and IT specialists; no enterprise customers or B2B contracts are disclosed. The company is GDPR- and CCPA-compliant as a registered data controller with EU-based processing (Germany data centres) and additional US processing capacity.
AR-Generation firmographics
Firmographics- Name
- AR-Generation
- Legal name
- AR Generation Sp. z o. o.
- Website
- https://ar-generation.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AR-Generation Sp. z o. o. is a Warsaw-based Polish startup that develops the New Layer mobile augmented-reality iOS app, letting individual consumers place USDZ 3D objects in real-world surroundings and capture AR photos and videos under a freemium Premium subscription monetized through the Apple App Store.
- Ownership category
- akta.pro rank
AR-Generation industry classification
Industry- Product category
- Consumer Augmented Reality Software
- NAICS
- Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
Keywords
Where AR-Generation is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
AR-Generation business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Premium Subscription: Recurring premium subscription tier offered to users, with paid transactions processed through third-party platforms such as Apple Store. Free months are granted as incentives for community contributions (reviews, bug reports, 3D uploads, ambassadorship).
- In-App Payments via Apple Store: Some services may be chargeable with payment transactions routed through appropriate platforms such as Apple Store, using the User's platform-linked account; AR Generation is notified by the payment processor but does not receive actual payment details.
- Crowdfunding via Patreon: Crowdfunding campaign through Patreon to fund development of an Android version of the New Layer app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free / Base Tier with premium subscription option |
| Freemium | — | Freemium base access to New Layer app |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
AR-Generation product offering
Product offeringCore offering
AR-Generation develops the New Layer mobile augmented-reality application, available on Apple App Store (iOS), that lets individual users place 3D objects in real-world surroundings via the device camera and onboard sensors (compass, barometer, accelerometer, GPS), capture creative AR photos and videos, and use AR for work and study. An Android edition is being funded through Patreon crowdfunding, and user-generated USDZ 3D models (up to 70 MB) can be uploaded and shared within the app.
Product overview
AR Generation is a single-product company built around its flagship New Layer mobile augmented-reality application, supported by a corporate web platform and a dedicated community forum. The New Layer iOS app (with an Android edition in development) is the core offering and serves as the entry point to AR Generation's "new layer of reality," allowing users to place 3D objects in real space and create AR content. The corporate sites ar-generation.com and newlayer.ar-generation.com act as the marketing, legal, and product-information surface for the New Layer app, while forum.ar-generation.com is an adjacent community module where users, reviewers, 3D designers, moderators, testers, ambassadors, and crowdfunders collaborate to expand and curate the New Layer ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- New Layer: The company's flagship mobile augmented reality (AR) application — described as "Your ticket to the world of augmented reality" — enabling users to place 3D objects in the real world, take AR photos and videos, and use AR for work and study.
Products and services
- New Layer (iOS mobile AR app) Flagship mobile augmented-reality application for individual consumers that lets users place 3D objects in real-world surroundings through the device camera, capture AR photos and videos, and use AR technology for work and study. Premium features and in-app subscriptions are processed through the Apple Store.
Companies that use AR-Generation
Customer profileSegments4 records
Ideal customer profiles2 records
AR-Generation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
AR-Generation partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core infrastructure partner, flagship distribution partner and minor / supplementary.
- Google Analyticscore infrastructure partnerGoogle Analytics is used by AR Generation to count website visits, measure visit duration, and identify the most-used features and navigation paths of users across ar-generation.com and newlayer.ar-generation.com. It supports performance analysis and informs product development direction.
- Google Firebasecore infrastructure partnerGoogle Firebase is referenced alongside Google Analytics for analytical data processing, A/B testing, bug tracking, interface improvement, and adjusting the Service to User needs within the New Layer application.
- Apple App Storeflagship distribution partnerApple App Store is the primary distribution and payment-processing channel for the New Layer AR app (App ID 1559419724). Payment transactions for any chargeable services are realized through Apple Store using the User's platform-linked account; AR Generation is notified of transactions by the payment processor but does not receive actual payment details.
- Patreonminor / supplementaryPatreon hosts the AR Generation / New Layer crowdfunding page (patreon.com/new_layer_app) used to fund development of the Android version of the app and to engage community contributors.
- External Data Processors (EU and US-based)core infrastructure partnerAR Generation engages external entities for data storage, server hosting, technical support, and analytical support. These processors are bound by Article 28 GDPR contractual terms; data is primarily stored in the EU (e.g., Germany) with potential transfers to trusted third parties outside the EU (e.g., USA) when necessary.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AR-Generation competitors and assessment
Company assessmentBroad incumbents
- Snap Inc. (Snapchat/Lens Studio): Snapchat operates one of the largest consumer AR platforms via Lens Studio, letting creators build and publish AR lenses to hundreds of millions of users. Comparable to AR-Generation as a consumer-facing AR creation and distribution platform with a community/creator ecosystem.
- Meta (Spark AR): Meta's Spark AR platform powers Instagram and Facebook AR effects, enabling creators to build and distribute AR experiences to billions of users. Comparable as a consumer AR creation platform with a focus on social sharing and community-driven content.
Direct peers
- Niantic: Niantic develops consumer AR mobile experiences (Pokémon GO, Ingress, Pikmin Bloom) that place virtual objects in real-world locations using device sensors and GPS. Comparable as a consumer mobile AR app developer targeting enthusiast and casual users with location-aware 3D content.
- Adobe Aero: Adobe Aero is a mobile AR creation tool that lets users place and share 3D scenes in real-world environments. Comparable as a creator-focused AR mobile application with a freemium/premium monetisation model targeting both consumers and professionals.
- JigSpace: JigSpace is a mobile AR app for creating, sharing, and viewing interactive 3D presentations ("Jigs") in real space. Directly comparable as a consumer mobile AR platform for placing 3D content in real environments with a community/UGC component.
Emerging players
- 8th Wall: 8th Wall provides a WebAR development platform that enables browser-based AR experiences without native app installs. Comparable as an AR creation/distribution platform targeting creators and brands, though more developer-focused than AR-Generation's consumer app approach.
- Houzz: Houzz includes a "View in My Room" AR feature that lets users place 3D furniture and décor in their real space via mobile AR. Comparable as a consumer mobile app integrating AR-based 3D object placement, though embedded within a broader home design marketplace rather than a standalone AR product.
- Wikitude: Wikitude provides an AR SDK for building location-based and marker-based AR experiences across iOS and Android. Comparable as an AR technology provider enabling 3D content placement and AR navigation, though it focuses on developer tools rather than a consumer-facing app.
- Overly (by Overlyapp/CreativeAR): Overly is a mobile AR app focused on creating and sharing location-anchored AR content and 3D objects in real-world space. Comparable as a small, consumer-focused mobile AR application for placing 3D content in real environments with a UGC/community ethos.
Regional players
- IKEA Place: IKEA Place is a mobile AR app that lets users place true-to-scale 3D furniture in their real space using ARKit. Comparable as a consumer mobile AR application focused on placing 3D objects in real environments, though vertical-specific to IKEA retail rather than a general-purpose platform.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AR-Generation social profiles
Digital presenceAR-Generation compliance and trust
Trust signalCompliance2 records
AR-Generation financial estimates
Financial estimateRevenue estimate
Valuation estimate
AR-Generation leadership team
Management profileNumber of profiles
Profiles3 records
AR-Generation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AR-Generation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AR-Generation
What does AR-Generation do?
AR-Generation develops the New Layer mobile augmented-reality application, available on Apple App Store (iOS), that lets individual users place 3D objects in real-world surroundings via the device camera and onboard sensors (compass, barometer, accelerometer, GPS), capture creative AR photos and videos, and use AR for work and study. An Android edition is being funded through Patreon crowdfunding, and user-generated USDZ 3D models (up to 70 MB) can be uploaded and shared within the app.
Is AR-Generation a public or private company?
AR-Generation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AR-Generation founded?
AR-Generation was founded in 2021. It employs 1 to 10 people.
Where is AR-Generation based?
AR-Generation is headquartered in Warsaw, Poland, in the Europe region.
How does AR-Generation make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are in-App Payments via Apple Store and crowdfunding via Patreon.
Who are AR-Generation's main competitors?
Broad incumbents on record are Snap Inc. (Snapchat/Lens Studio) and Meta (Spark AR). Direct peers are Niantic, Adobe Aero and JigSpace. Emerging players are 8th Wall, Houzz, Wikitude and Overly (by Overlyapp/CreativeAR). IKEA Place is listed as a regional player.
Does AR-Generation have an API?
No public API is recorded for AR-Generation.
What industry is AR-Generation in?
AR-Generation's product category is Consumer Augmented Reality Software. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 54143 and its SIC code is 7330.