Fendt

What Fendt does

Fendt is a premium agricultural machinery manufacturer founded in 1937 in Marktoberdorf, Germany, and operating as a wholly-owned brand of AGCO Corporation (NYSE: AGCO) since its 1997 acquisition. The company designs and produces a comprehensive portfolio of tractors ranging from 58 kW to 495 kW (79-673 hp), including conventional, tracked (MT series), and battery-electric variants, all unified by its proprietary Vario continuously variable transmission (CVT) introduced in 1995. Beyond tractors, Fendt manufactures IDEAL combine harvesters (451-790 hp), Katana forage harvesters (650-847 hp), Rogator self-propelled sprayers, Momentum and Optimum planters, and a complete green-harvest equipment line (Slicer mowers, Lotus/Twister tedders, Former rakes, Rotana balers, Cargo loaders), supported by the FendtONE integrated smart farming platform combining guidance, machine control, agronomy, telemetry, and autonomy capabilities. The company has also developed autonomous solutions (OutRun retrofit system, Xaver GT hybrid autonomous machine) and alternative powertrain prototypes including the hydrogen-powered H2 Helios (135 hp) and the battery-electric e100 Vario.

Fendt distributes products through a certified AGCO dealer network spanning 50+ markets across Europe, North America, South America, Africa, and Oceania, employing an enterprise field sales motion supplemented by major trade show presence (World Ag Expo, Commodity Classic, National Farm Machinery Show, LAMMA, Agritechnica). Revenue is generated primarily through hardware sales of agricultural machinery (50 kW-673 hp tractors up to US$450,000 per unit), supplemented by recurring parts and service revenue (AGCO Parts, Fendt Gold Star Customer Care, Fendt Care maintenance tariffs) and AGCO Finance equipment financing. The company targets large-scale commercial farmers, agricultural contractors, alpine/mountain farmers, and expanding Brazilian/South American markets, with premium 'Ferrari of tractors' positioning validated by industry recognition including AE50 awards, AGRITECHNICA awards, Diesel Engine of the Year 2026 (AGCO Power Core80), and DLG PowerMix fuel efficiency leadership. Active geographic expansion into Brazil (R$150 million investment over two years, 2026 launch) and Hispanic America represents the primary growth vector, alongside continued powertrain electrification and autonomous capability development.

Name

Fendt

Legal name

AGCO GmbH

Website

https://fendt.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Fendt is a premium German agricultural machinery brand owned by AGCO Corporation, manufacturing tractors (79-673 hp), combines, forage harvesters, sprayers, and planters featuring proprietary Vario CVT technology and the FendtONE smart farming platform. It serves large-scale commercial farmers and contractors across 50+ markets via a certified dealer network, with active expansion into Brazil and Hispanic America.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tillage, Seeding & Planting Equipment (IMAHACAB)

akta.pro secondary industries

Telematics & Machine Data Platforms (Equipment Connectivity, ISOBUS/CAN Data) (AFABAMAC), Guidance, Autosteer & Machine Control (GNSS/RTK, Auto-Steering, Implement Guidance) (AFAGALAE)

Keywords

• Agricultural tractors
• Forage harvesters
• Combine harvesters
• Self-propelled sprayers
• Precision planters

Headquarters

HQ city

Marktoberdorf

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Primary revenue from sale of tractors, combines, sprayers, planters, and forage equipment. Products range from compact tractors to high-horsepower machines up to 790 HP for combines and 673 HP for tractors.
2. Parts & Service: AGCO Parts brand provides spare parts and service offerings. Fendt Gold Star Customer Care program for maintenance and support.
3. Financing Services: AGCO Finance provides financing options for equipment purchases.
4. Equipment Sales - Brazil: Initial Brazil market entry selling 1050 Vario tractor at US$450,000 per unit with plans for local production of Ideal combine harvesters and Momentum planters.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Fendt designs, manufactures and sells premium agricultural machinery, organized around the Vario tractor lineup (200-1100 Vario, including the tracked MT and battery-electric e100 Vario variants) ranging from 58 kW to 495 kW (79-673 hp). The portfolio extends to IDEAL combine harvesters (336-581 kW), Katana forage harvesters (478-623 kW), Rogator self-propelled sprayers, Momentum/Optimum planters, Slicer mowers, Lotus/Twister tedders, Former rakes, Rotana balers, and Cargo front loaders and telehandlers. All major lines feature the proprietary Vario continuously variable transmission and integrate with the FendtONE smart-farming platform and Fendt CONNECT telemetry for guidance, agronomy, and machine-control operations.

Product overview

Fendt is a leading agricultural machinery brand under AGCO Corporation, offering a comprehensive portfolio of farm equipment organized around its core tractor line augmented by specialized harvesting, planting, and crop protection machinery. The product range spans tractors from 58 kW to 495 kW (79-673 hp) including conventional, tracked (MT series), and battery-electric (e100 Vario) variants, all featuring proprietary Vario continuously variable transmissions. Supporting equipment includes IDEAL combine harvesters (451-790 hp), Katana forage harvesters (650-847 hp), Rogator sprayers, and Momentum/Optimum planters. The green harvest technology line encompasses Slicer mowers, Lotus/Twister tedders, Former rakes, and Rotana balers. The FendtONE platform serves as the digital operating system integrating guidance, machine control, agronomy, telemetry, and autonomy capabilities across the machinery portfolio. Fendt positions itself as a premium technology-focused brand, emphasizing fuel efficiency (DLG PowerMix test leadership), autonomous solutions (OutRun retrofit system), and sustainable power options including electric and hydrogen prototypes.

Differentiator

Problem solved

Functional benefit

Brands

• Fendt IDEAL: Combine harvester product line
• FendtONE
• Fendt VarioGrip
• Fendt Rogator
• Fendt Momentum
• Fendt Katana
• Fendt Cargo
• Fendt Slicer
• Fendt Lotus
• Fendt Former
• Fendt Rotana
• Fendt CORUS
• Fendt Gold Tractor
• Fendt Care
• Fendt CONNECT

Products and services

• Fendt 1100 Vario MT High-horsepower tracked tractor series for heavy tillage, planting, and large-scale field operations, designed for commercial farmers needing maximum traction and reduced soil compaction.
• Fendt 1000 Vario Fourth-generation large-frame Vario tractor delivering 313-405 kW (426-550 hp) with high fuel efficiency, intended for heavy fieldwork operations by large-scale farmers.
• Fendt 900 Vario MT Tracked Vario tractor series delivering 279-317 kW (380-431 hp) with reduced soil compaction, intended for large-acreage farming operations requiring high traction.
• Fendt 900 Vario High-horsepower standard-frame Vario tractor series delivering 217-305 kW (296-415 hp) for heavy-duty field and transport applications.
• Fendt 800 Vario Gen5 Fifth-generation Vario tractor delivering 208-252 kW (283-343 hp) powered by the AGCO Power Core80 8-liter diesel engine, featuring 360-degree lighting, maximum payload, and designed for 24/7 operational capability.
• Fendt 700 Vario Gen7 Seventh-generation Vario tractor series delivering 149-223 kW (203-303 hp) with the intelligent multi-output concept and the lowest diesel consumption recorded in DLG PowerMix tests for steplessly variable tractors.
• Fendt 600 Vario Compact Vario tractor series delivering 110-154 kW (149-224 hp) with VarioDrive CVT, half-frame design, and superior maneuverability for efficient farming operations.
• Fendt 500 Vario Series Mid-range Vario tractor line covering the 500 Vario and 500 Vario Gen4 generations, with outputs of 91-144 kW (124-174 hp), featuring VarioDrive drivetrain, Fendt DynamicPerformance, and the FendtONE user interface.
• Fendt 300 Vario Compact Vario tractor series with efficient AGCO Power engine combining compact design with Vario drive technology, delivering 83-112 kW (113-152 hp).
• Fendt 200 Vario Compact Vario tractor series (covering the 200 Vario and 200 V/F/P Vario specialist variants) from 58-91 kW (79-124 hp), suitable for small to medium farming operations and specialized applications.
• Fendt e100 Vario Battery-powered electric compact tractor delivering 50-66 kW (68-90 hp) plus the 55 kW (75 hp) e100 V Vario configuration, intended for sustainable and emissions-free farming operations.
• Fendt IDEAL Combine Combine harvester series delivering 336-581 kW (451-790 hp) for high-capacity grain and crop harvesting operations across diverse crop types.
• Fendt Katana Forage Harvester Forage harvester series delivering 478-623 kW (650-847 hp) for high-quality chopping of grass, maize, and whole-crop silage operations, with Eco-Power concept delivering up to 18% fuel savings.
• Fendt Rogator 900 Self-Propelled Sprayer Self-propelled sprayer series designed for precise crop-protection applications with advanced targeting and application technologies.
• Fendt Momentum Planter High-performance planter with advanced seed placement and metering technology for precise planting operations on commercial farms.
• Fendt Optimum Planter Planter series complementing the Momentum line, designed for varied planting requirements and farm sizes.
• Fendt Slicer Mowers Hay-tool line of disc mowers, front-mounted mowers, towed mowers, and mower combinations for efficient forage harvesting operations.
• Fendt Lotus and Twister Tedders Tedder series for efficient drying of cut forage, available in various working widths.
• Fendt Former Rakes Rake series for forming clean, uniform windrows in preparation for baling operations.
• Fendt Rotana Round Balers Round baler line including fixed-chamber Rotana F and variable-chamber Rotana V models for varying bale sizes and densities.
• Fendt Cargo Front Loaders and Telehandlers Factory-installed front loaders plus the Cargo T740 telehandler (100 kW / 136 hp) for material handling and loader applications on Fendt tractors.
• FendtONE Smart Farming Platform Integrated farm-management platform combining on-board and off-board capabilities for guidance, machine control, agronomy, telemetry, and M2M/autonomy operations on Fendt machinery.
• Fendt CONNECT Telemetry and Fleet Management Telemetry and fleet-management solution for remote monitoring, data analysis, and management of Fendt machinery operations.
• Fendt Gold Star Customer Care Comprehensive customer-support and maintenance program for Fendt equipment owners, together with AGCO Parts spare-parts supply and Fendt Care subscription tariffs for extended warranty coverage.

Quantifiable outcome

• 10-15% lower diesel consumption than competitors in DLG PowerMix testing (Fendt 700 Vario Gen7.1)
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core, minor and regional.

• AGCO AgRevolution DealershipcoreChannel Partner/ Reseller/ Distributor · 25 February 2026AGCO's AgRevolution dealership network partners with AGCO at trade shows including National Farm Machinery Show to showcase Fendt products and autonomous technology solutions.
• National Hot Rod Association (NHRA)coreGTM or Marketing Partner · 19 February 2026Fendt has renewed a two-year partnership with NHRA as the official tractor provider. Fendt 314 Vario tractors support the NHRA Safety Safari at all national events for track preparation. Six midway displays planned for 2026 season. Partnership also includes sponsoring Anthony Troyer and his Fendt Top Alcohol Dragster racing team.
• AGCO PowercoreTechnology or IntegrationAGCO Power developed the Core80 engine in close cooperation with Fendt. The engine architecture is designed to support future technologies including hybridization and alternative fuels. Core80 powers the Fendt 800 Vario Gen5.
• DLG (German Agricultural Society)coreStrategic or Co-development PartnerFendt participates in the H2Agrar project funded by DLG for hydrogen-powered agricultural machinery research. Fendt Helios/H2 Fendt Helios prototypes developed under this initiative with DLG support for testing.
• H2Agrar Project (Lower Saxony)coreStrategic or Co-development PartnerGerman publicly funded research initiative in Lower Saxony developing hydrogen technologies for agricultural machinery. Fendt Helios prototype integrates hydrogen fuel tanks for extended operating range.
• DLG (Testing)minorOthersIndependent DLG PowerMix testing demonstrating measurable fuel efficiency gains for Fendt tractors with AGCO Power engine technology and integrated powertrain solutions.
• Quinn Company (California)regionalChannel Partner/ Reseller/ DistributorCalifornia-based Quinn Company dealership partnered with AGCO for World Ag Expo, featuring shared Ride-and-Drive area with Fendt equipment including e100 Vario battery-powered tractor.
• American Society of Agricultural and Biological Engineers (ASABE)minorOthersASABE awards AE50 recognitions to AGCO brands including Fendt for outstanding engineering achievements in agricultural equipment.
• profi MagazineminorOthersIndependent trade publication conducting practical field tests of Fendt equipment including Katana forage harvester, tractors, and hay equipment.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Others

• AGCO Corporation: Parent company of Fendt; AGCO is the publicly listed (NYSE: AGCO) parent conglomerate whose $11.7B revenue base contextualizes Fendt's premium brand operations and shared engineering resources.

Broad incumbents

• John Deere: John Deere is the global market leader in agricultural machinery, offering tractors, combines, planters, sprayers, and the John Deere Operations Center smart-farming platform that directly competes with FendtONE across similar customer segments.
• Kubota: Japanese manufacturer with broad tractor and compact equipment lines plus precision agriculture solutions; a broad incumbent competing across Fendt's compact (200/300 Vario) and specialty segments.

Direct peers

• Case IH (CNH Industrial): Case IH is a core competitor offering high-horsepower tractors, Axial-Flow combines, and precision agriculture solutions (AFS Connect) overlapping Fendt's tractor, combine, and planter portfolio.
• New Holland Agriculture (CNH Industrial): New Holland competes directly in tractors, combines, hay/forage equipment, and specialty machinery, with its PLM Intelligence smart-farming platform mirroring FendtONE.
• Massey Ferguson (AGCO): Sister AGCO brand offering tractors, combines, and hay equipment across similar global markets; shares AGCO dealer infrastructure and overlaps with Fendt on lower-tier tractor segments.
• Valtra (AGCO): AGCO sibling brand competing in tractors and smart farming (Valtra Guide, SmartTouch), sharing platforms and engineering resources with Fendt within the AGCO portfolio.
• CLAAS: German agricultural machinery manufacturer specializing in combines (LEXION), forage harvesters (JAGUAR), and tractors, directly competing with Fendt's IDEAL and Katana lines.
• Buhler Industries / Versatile: Manufacturer of high-horsepower tractors (including tracked models) targeting large-acre farmers, directly competing with Fendt's 900 Vario MT and 1000 Vario high-horsepower segments.

Regional players

• Mahindra & Mahindra (Farm Equipment): World's largest tractor manufacturer by volume, primarily competing in compact and mid-range tractors across Asia and emerging markets; indirect overlap with Fendt's compact Vario segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/fendt_na
• Facebookfacebook.com/FendtGlobal
• LinkedInlinkedin.com/company/fendt

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fendt