Regalador.com

What Regalador.com does

Regalador.com is a Spain-based e-commerce retailer specializing in personalized and original gifts, founded in 2011 and headquartered in Alcobendas. The company operates a direct-to-consumer storefront serving Spanish-speaking individual buyers, with a secondary B2B corporate gifting channel via a dedicated regalos de empresa portal. Its catalog spans personalized puzzles, photo gifts, the in-house GUAT? board game series, personalized beverages, custom jewelry, gift wrapping, and other configurable novelty items priced between €5.50 and over €100, with always-free shipping on qualifying orders (calendars or baskets above €45). The retailer has built an in-house design and manufacturing capability for proprietary lines rather than acting as a pure print-on-demand reseller, and it has served more than 500,000 customers with a 4.8/5 average across 2,097 Google reviews.

The business runs on a one-time-purchase revenue model without disclosed subscriptions, monetized through unit sales rather than recurring contracts. The team remains small at 1-10 employees, supported by an SEO-organized catalog across more than 500 categories and a multi-channel marketing footprint on Instagram, Facebook, YouTube, and email. Capital history is limited to a single disclosed funding round on 2016-06-15 of approximately $563K from Bankinter and Cabiedes & Partners. The technology stack as disclosed includes no public API or SDK and no AI/ML components, with personalization delivered through manual configurators rather than generative tooling. Leadership comprises founder Lakil Essady, co-founder and CEO Pedro Sagues Richter, and founder, Chairman and General Manager Pablo Melchor. Geographic operations are confined to Spain, leaving international expansion as a forward optionality rather than a current revenue driver.

Name

Regalador.com

Legal name

Regalador.com

Website

https://regalador.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Regalador.com is a Spanish e-commerce retailer founded in 2011 that designs and sells personalized gifts, puzzles, photo products, and in-house game series such as GUAT? to individual consumers and corporate clients in Spain.

Ownership category

akta.pro rank

Product category

Personalized Gifts

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro industry

PRIMARYCRALAJAD

Seasonal & Holiday Gifts & Decor Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

SECONDARYCRALAJAE

Greeting Cards, Wrap & Party Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

Keywords

• Personalized gifts
• Custom photo products
• Online gift shop
• Corporate gifting
• Custom board games

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase revenue from selling personalized and original gifts directly to consumers through the e-commerce website. Products include customized items (jewelry, puzzles, bottles, clothing, home decor) and proprietary branded games. Additional revenue from gift wrapping services and premium personalization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Regalador.com is a Spanish e-commerce retailer that ideates, designs, manufactures, and sells original and personalized gifts directly to consumers through its own website. Its core catalog spans custom puzzles, photo gifts (keychains, mugs, frames), in-house designed board games, personalized alcoholic and gourmet beverages, edible greeting cards, custom jewelry, personalized textiles and stationery, and custom gift wrapping paper, with free gift wrapping and shipping promotions.

Product overview

Regalador.com is a Spanish e-commerce platform specializing in original personalized gifts and custom products. The platform operates as a direct-to-consumer gift personalization marketplace, combining in-house designed and manufactured products with a digital customization tool. The core offering includes personalized puzzles, photo gifts (mugs, keychains, frames), original board games designed internally (including the 'GUAT?' game series), premium personalized beverages (gin, wine), edible greeting cards, personalized jewelry, custom gift wrapping paper, gourmet food items, and personalized textiles. The company also offers corporate gift solutions and gift wrapping services. Products are primarily manufactured in Spain with free shipping on qualifying orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Puzzles Customizable puzzles available in multiple piece counts (48-piece and 1000-piece formats) that customers personalize with photos, text messages, and WhatsApp-style conversation designs via an interactive online tool. Targeted at couples, friends, and families seeking personal photo gifts.
• Personalized Photo Gifts (Keychains, Mugs, Frames) Photo-customizable items including personalized keychains, mugs, photo frames, and aluminum cards that customers personalize with their own photos and text. Targeted at consumers looking for affordable, everyday personalized photo gifts.
• Personalized Board Games (GUAT? series, Tiki Taka, Hot Room) Original card and party games designed and manufactured in-house, including the 'GUAT?' couples/friends/family series, the 'Tiki Taka' football game, and 'Hot Room' escape-room game. Targeted at couples, friends, families, and football fans seeking original entertainment gifts.
• Personalized Beverages (Gin, Wine, Vermouth, Rum) Premium alcoholic beverages including gin, wine, vermouth, and rum that customers personalize with photos and custom labels, plus DIY gin-making kits. Targeted at adults buying premium personalized gifts for special occasions.
• Edible Greeting Cards Sweet, edible greeting cards combining a personalized message with chocolate or confectionery, designed as a memorable, consumable alternative to traditional paper cards. Targeted at consumers sending greetings for birthdays, anniversaries, and other personal occasions.
• Personalized Jewelry (Initial Pendants) Silver and gold-plated initial pendants in personalized frames, customizable with custom messages and photos. Targeted at consumers seeking personalized romantic or keepsake jewelry gifts.
• Custom Gift Wrapping Paper Personalized gift wrapping paper with customizable designs, photos, and messages available in multiple themes such as polaroid, chat, and album formats. Targeted at consumers wanting unique, personalized wrapping to accompany their gifts.
• Personalized Food Items (Olive Oil, Chocolates, Sweets) Gourmet food products including premium olive oil, chocolates, and curated sweet packages that customers personalize with photos and messages. Targeted at gift-givers looking for premium edible personalized presents.
• Personalized Textiles (Aprons, Tote Bags, Sports Bags) Customizable textile products including aprons, cotton tote bags, sports bags, and travel bags personalized with names and photos. Targeted at consumers seeking personalized practical everyday items as gifts.
• Personalized Bullet Journals and Notebooks Custom bullet journals and notebooks with personalized covers, photos, and text for various occasions. Targeted at students, professionals, and journaling enthusiasts looking for personalized stationery gifts.
• Corporate Gifts Service (Regalos de empresa) B2B gift service providing companies with personalized corporate gifts and bulk orders for employees, clients, and business events. Targeted at businesses seeking streamlined, customizable gifting solutions for corporate occasions.
• Gift Wrapping Service Optional add-on service where customers select personalized wrapping paper and have orders professionally wrapped before shipping, providing a ready-to-give presentation.

Quantifiable outcome

• 500,000+ customers served
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zazzle: Online marketplace for custom products including personalized gifts, puzzles, apparel, and home goods. Comparable as a customization-first platform serving consumers and businesses with bespoke products.
• Personalization Mall: US-based direct-to-consumer e-commerce site specializing in personalized gifts across categories including jewelry, home decor, apparel, and accessories. Direct competitor in the personalized gifting model with similar customization tooling approach.
• Things Remembered: US-based retailer of personalized gifts and engravable products. Comparable in offering customized gifts for occasions (weddings, anniversaries, holidays) with both online and physical retail presence.
• Spreadshirt: European-based platform for custom apparel, accessories, and gifts with on-demand production model. Comparable in personalization-first e-commerce approach and European market presence, though focused on textiles/apparel.
• Not On The High Street: UK-based curated marketplace specializing in personalized and original gifts, very similar concept to Regalador. Comparable in offering personalized products, gift occasions, and curated artisan/manufacturer selection, but focused on UK rather than Spanish-speaking market.

Broad incumbents

• Etsy: Global marketplace with deep personalization offerings across jewelry, home decor, puzzles, and custom gifts. Comparable to Regalador in product categories and customization capabilities, but operates at massively larger scale and serves a global rather than Spain-only audience.
• Vistaprint: Large-scale customization platform for print, marketing materials, and personalized products. Overlaps with Regalador's personalization capabilities but serves primarily small business and SMB customers rather than consumer gifting.

Regional players

• El Corte Inglés: Spain's largest department store chain, offering extensive gift selection including personalized items across multiple categories. Comparable in serving Spanish consumers seeking gifts across occasions, though as a broad retailer rather than personalization specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Regalador_ES
• Facebookfacebook.com/regalador
• Instagraminstagram.com/regalador_
• Xx.com/regalador
• LinkedInlinkedin.com/company/regalos-y-novedades

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regalador.com