Things Remembered
Things Remembered is a U.S. direct-to-consumer e-commerce retailer of custom engraved and embroidered personalized gifts, operating as a subsidiary of 1-800-Flowers.com. It serves individual consumers and corporate clients across occasions including weddings, birthdays, anniversaries, and graduations.
- Company typePrivate
- Founded1966
- HeadquartersHinsdale, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Things Remembered does
Things Remembered is the largest and most prominent U.S. retailer of personalized gifts, founded in 1966 and operating today as a subsidiary of 1-800-Flowers.com, Inc. (NASDAQ: FLWR) under the legal entity PersonalizationMall.com, LLC, headquartered in Jericho, New York. The company's core offering is custom engraved and embroidered products spanning jewelry, home décor, drinkware, accessories, greeting cards, snow globes, picture frames, recognition/awards, religious gifts, and gift sets, organized by both occasion (birthdays, weddings, anniversaries, graduations, retirements, holidays) and recipient (her, him, baby & kids, office/professional). The product catalog is differentiated by licensed partnerships with premium brands including Vera Wang, Waterford, Kate Spade New York, Fossil, Carhartt, Vera Bradley, Nambé, and Georg Jensen, alongside sports licenses (NFL, NCAA, MLB).
The business operates primarily as a direct-to-consumer e-commerce platform at thingsremembered.com, with an additional B2B corporate gifting portal at personalizationmall.com/Corporate. The underlying technology stack is a standard e-commerce platform with personalization/engraving capabilities and a product preview system that lets customers visualize custom text and designs before ordering. Distribution covers the United States, Canada, and select international markets, with marketing conducted through Instagram, Facebook, Pinterest, email (including a 15%-off first-order promotion), and SEO. The company holds no disclosed AI/ML capabilities; its intellectual property consists of patents held by the parent entity related to the e-commerce service platform.
Revenue mechanics are transactional, one-time purchase unit pricing across tiers ranging from under $20 (greeting cards, small accessories) through $20-$50 (jewelry, frames, keepsakes) to $50+ premium items (Vera Wang crystal vases at $175, premium jewelry, wedding gift sets), with free standard shipping on orders over $99. The customer base is predominantly individual occasion-driven consumers, with a secondary corporate/team gifting segment serving employee recognition and client gifts. The company is part of the 1-800-Flowers family of brands, sharing infrastructure, customer data systems, and operational resources with sister brands including Harry and David, Cheryl's Cookies, and The Popcorn Factory.
Things Remembered firmographics
Firmographics- Name
- Things Remembered
- Legal name
- PersonalizationMall.com, LLC
- Website
- https://thingsremembered.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Things Remembered is a U.S. direct-to-consumer e-commerce retailer of custom engraved and embroidered personalized gifts, operating as a subsidiary of 1-800-Flowers.com. It serves individual consumers and corporate clients across occasions including weddings, birthdays, anniversaries, and graduations.
- Ownership category
- akta.pro rank
Things Remembered industry classification
Industry- Product category
- Personalized Gifts Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Jewelry Retailers (45831), Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Jewelry Stores (5944), Greeting Cards (2771), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)
- akta.pro secondary industries
- Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Gift Baskets, Gourmet Gifts & Corporate Gifting Retail (CRALAJAF), Luxury Gifting & Seasonal Collections (CRAKAFAK)
Keywords
Where Things Remembered is headquartered
LocationHeadquarters
- HQ city
- Hinsdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Things Remembered business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Direct-to-consumer online sales of personalized gift products. Customers purchase customized items including jewelry, home decor, drinkware, accessories, and keepsakes at various price points ranging from under $20 to $50+.
- Corporate/Group Gifting: B2B corporate gifting services through dedicated corporate portal, serving businesses for employee recognition, team events, and client gifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level pricing under $20 |
| Unit Pricing | Pay-as-you-go | Mid-range pricing $20-$50 |
| Unit Pricing | Pay-as-you-go | Premium pricing $50+ |
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Things Remembered product offering
Product offeringCore offering
Things Remembered is an e-commerce retailer of personalized and customized gifts, applying precision engraving and embroidery to a broad catalog of physical products including jewelry, home décor, drinkware, picture frames, snow globes, recognition awards, wedding accessories, greeting cards, and corporate gifts. Products are sold directly to consumers through thingsremembered.com and to businesses through a dedicated corporate gifting portal at personalizationmall.com/Corporate. The offering combines an extensive customizable product catalog with licensed premium-brand partnerships and a satisfaction guarantee.
Product overview
Things Remembered is a personalized gifts e-commerce platform offering custom engraved and embroidered products. The core offering centers on personalized gifts with engraving and embroidery services, organized across occasion-based categories (birthdays, weddings, anniversaries, graduations, retirements, religious events) and recipient-based categories (for her, for him, for baby & kids, for office/professional). The product portfolio includes jewelry, home décor, office/professional items, wedding items, greeting cards, drinkware and entertaining items, snow globes, picture frames, recognition/awards, religious gifts, and gift sets. The company also carries licensed brands including Carhartt, Vera Bradley, Kate Spade New York, Nambé, Fossil, Georg Jensen, Waterford, Vera Wang, NFL, NCAA, and MLB. The platform operates as part of the 1-800-Flowers.com family of brands and offers both direct consumer and corporate gifting solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalized Engraved and Embroidered Gifts Custom engraved and embroidered personalized gift items sold directly to consumers and businesses across occasions including birthdays, weddings, anniversaries, graduations, and retirements.
- Personalized Jewelry Personalized jewelry including necklaces, bracelets, lockets, watches, earrings, rings, charm jewelry, and jewelry boxes for her, him, and baby/kids.
- Personalized Home Décor Personalized home décor items including clocks, picture frames, blankets, vases, and gardening/outdoor décor.
- Personalized Baby and Kids Gifts Personalized gifts for babies and children including jewelry, accessories, snow globes, keepsakes, banks, room décor, picture frames, blankets, and stuffed animals.
- Personalized Office and Professional Gifts Corporate and professional personalized items including recognition awards, pens, desk accessories, office décor, and work/travel accessories.
- Personalized Wedding Gifts Personalized wedding gifts and accessories including frames, albums, vases, snow globes, jewelry, serving sets, and gifts for bridesmaids, groomsmen, and the wedding party.
- Customizable Greeting Cards Customizable greeting cards for occasions including weddings, anniversaries, birthdays, retirements, baby showers, and holidays.
- Personalized Drinkware and Entertaining Personalized barware, travel drinkware, cutting boards, cheese boards, serving pieces, and grilling tools for entertaining.
- Personalized Snow Globes Customizable snow globes sold as keepsake gifts for various occasions.
- Personalized Picture Frames and Photo Books Personalized frames and custom photo books for preserving memories.
- Personalized Recognition and Awards Personalized awards, recognition gifts, and appreciation items for corporate and professional settings.
- Personalized Religious Gifts Personalized religious gifts for occasions including baptisms, confirmations, and spiritual milestones.
- Personalized Gift Sets Curated personalized gift sets combining multiple items for special occasions.
- Corporate and Team Gifts Bulk and corporate gifting solutions for businesses, including team events and group orders, served via the personalizationmall.com/Corporate portal.
- Licensed Brand Personalized Gifts Portfolio of personalized gifts from licensed and partner brands including Carhartt, Vera Bradley, Kate Spade New York, Nambé, Fossil, Georg Jensen, Waterford, Vera Wang, NFL, NCAA, and MLB.
Quantifiable outcome
- Over 2 million personalized gift orders fulfilled since 1998
- +1 more outcomes
Companies that use Things Remembered
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Things Remembered technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Things Remembered partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Smartgift, Inc.coreSmartgift, Inc. provides the e-Gifting Service technology platform for processing electronic gift deliveries. Customer and gift recipient information is shared with Smartgift for administering the e-Gifting Service.
- 1-800-Flowers.com, Inc.flagshipThings Remembered operates as a subsidiary and brand within the 1-800-Flowers.com family of brands, sharing technology infrastructure, customer data systems, privacy policies, and operational resources. The company joined the 1-800-Flowers.com family enabling cross-brand login access.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Things Remembered competitors and assessment
Company assessmentDirect peers
- Uncommon Goods: D2C retailer of unique and personalized gifts; comparable curation strategy, occasion-based catalog, and emphasis on customized/handmade-style products for gifting.
- Etsy: Largest marketplace for handmade and personalized goods; competes directly with Things Remembered for personalized jewelry, home decor, and gift occasions through millions of independent sellers.
- Shutterfly: Personalized photo products, gifts, and cards; directly comparable in customization-led gifting, occasion-based marketing, and direct-to-consumer e-commerce model.
- Personal Creations: Direct competitor in the personalized-gift category under 1-800-Flowers.com's broader gifting ecosystem; shares parent, audience overlap, and similar custom-product positioning.
- PersonalizationMall.com: Sister brand within the 1-800-Flowers.com family; operates the corporate-gifting portal that complements thingsremembered.com and shares product lines, customer accounts, and personalization infrastructure.
- Zazzle: Custom products marketplace enabling buyers to personalize gifts, apparel, and stationery; competes on similar occasion-based assortment and customization configurability.
- CafePress: Print-on-demand personalized gifts, apparel, and home goods; comparable in personalization configurator model and broad SKU coverage of customizable gift categories.
Broad incumbents
- Hallmark: Established incumbent in greeting cards and gifting with a massive retail footprint; overlaps with Things Remembered on personalized cards, keepsakes, and occasion-based gifts but operates at a much larger scale across cards as a core category.
- 1-800-Flowers.com: Parent brand and adjacent personalized-gifting retailer within the same family; competes and cooperates on floral + gift bundles and shares customer accounts, infrastructure, and corporate-gifting relationships.
Regional players
- Things Engraved: Canada-based personalized engraving and gift retailer with a near-identical brand name and product focus; comparable in engraved jewelry, drinkware, and home decor, but serves primarily Canadian and select regional markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Things Remembered social profiles
Digital presenceThings Remembered compliance and trust
Trust signalCompliance5 records
Things Remembered financial estimates
Financial estimateRevenue estimate
Valuation estimate
Things Remembered leadership team
Management profileNumber of profiles
Things Remembered funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Things Remembered M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Things Remembered
What does Things Remembered do?
Things Remembered is an e-commerce retailer of personalized and customized gifts, applying precision engraving and embroidery to a broad catalog of physical products including jewelry, home décor, drinkware, picture frames, snow globes, recognition awards, wedding accessories, greeting cards, and corporate gifts. Products are sold directly to consumers through thingsremembered.com and to businesses through a dedicated corporate gifting portal at personalizationmall.com/Corporate. The offering combines an extensive customizable product catalog with licensed premium-brand partnerships and a satisfaction guarantee.
Is Things Remembered a public or private company?
Things Remembered is a private company. It is classified as corporate owned and is currently operating.
When was Things Remembered founded?
Things Remembered was founded in 1966. It employs 5,001 to 10,000 people.
Where is Things Remembered based?
Things Remembered is headquartered in Hinsdale, United States, in the North America region.
How does Things Remembered make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are corporate/Group Gifting.
Who are Things Remembered's main competitors?
Direct peers on record are Uncommon Goods, Etsy, Shutterfly, Personal Creations, PersonalizationMall.com, Zazzle and CafePress. Broad incumbents are Hallmark and 1-800-Flowers.com. Things Engraved is listed as a regional player.
Does Things Remembered have an API?
No public API is recorded for Things Remembered.
What industry is Things Remembered in?
Things Remembered's product category is Personalized Gifts Retail. Its primary akta.pro industry code is HSACANAC, Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts), with a secondary code of CRALAJAD, Seasonal & Holiday Gifts & Decor Retail. Its NAICS code is 459420 and its SIC code is 5940.