NUBIX

What NUBIX does

NUBIX (legally Theia, S.A.P.I. de C.V.) is a Puebla, Mexico-based healthtech SaaS company that has built a cloud-native VNA/RIS/PACS platform for medical imaging management and remote diagnostic interpretation, primarily serving healthcare facilities across Latin America, Mexico, and the United States. Founded in 2017 and operating with a team of 1–10 employees, the company sells a multi-product ecosystem — NUBIX PACS (cloud radiology workflow), NUBIX Lab (laboratory management), scanx (remote interpretation for radiology and cardiology), proxa (mobile diagnostics and prevention programs), MiNUBIX (patient/physician portal), AMI (AI medical assistant), a web DICOM viewer, business intelligence, and electronic results delivery via WhatsApp/email/SMS — to hospitals, clinics, radiology centers, labs, dental practices, cardiology practices, and government health systems.

The underlying platform is a cloud-based vendor-neutral archive and RIS/PACS built on multi-cloud infrastructure (AWS, OCI, GCP) with full DICOM support, all HL7 versions including FHIR, HIPAA-compliant controls (BAAs, encryption, access management), and ERP/LIS integration. Differentiators include native WhatsApp results delivery tailored to LATAM patient behavior, a 10-year secure storage guarantee, and a full vertical ecosystem covering radiology, laboratory, dental, surgery, cardiology, pneumology, audiology, pathology, obstetrics, colposcopy, ophthalmology, and veterinary workflows.

NUBIX monetizes through a quote-based, private payment SaaS subscription (pay-as-you-go with electronic billing in Mexican pesos) and per-study transaction fees for remote interpretation services via scanx. Go-to-market is direct enterprise field sales with personalized video-call demos and dedicated onboarding support, supplemented by content marketing (275+ blog posts), social media, and LATAM/US healthcare event participation. The company is privately held, with co-founders Amiel Rosales (CEO), Alejandro Romero, and Arturo Jain, and a single angel investor (Fernando Thompson) publicly disclosed; revenue, ARR, and detailed funding history are not disclosed.

Name

NUBIX

Legal name

Theia, S.A.P.I. de C.V.

Website

https://nubix.cloud

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

NUBIX is a Puebla, Mexico-based healthtech SaaS company operating a cloud-native VNA/RIS/PACS platform that delivers medical imaging management, remote diagnostic interpretation, laboratory workflow, and electronic results delivery to hospitals, clinics, radiology centers, and labs across LATAM, Mexico, and the United States.

Ownership category

akta.pro rank

Product category

Medical Imaging Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Health Services (8000)

akta.pro primary industry

Radiology Information Systems (RIS) (HLACALAB)

akta.pro secondary industries

Vendor Neutral Archive (VNA) & Enterprise Imaging Repositories (HLACALAC), Imaging Interoperability & Standards Enablement (DICOM/HL7/FHIR/IHE) (HLACALAJ), Teleradiology Platforms & Reading Workflow (HLACALAK), Image Exchange, Sharing & Patient/Provider Portals (DICOM/Web) (HLACALAI), AI Orchestration & Imaging Analytics Platforms (Model Management/Triage) (HLACALAG), Imaging Informatics & Workflow (PACS/RIS/VNA) (HLAHABAI)

Keywords

• Cloud PACS software
• Medical imaging platform
• Teleradiology services
• Laboratory information system
• Radiology workflow software

Headquarters

HQ city

Puebla

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Platform Subscription: NUBIX operates as a private payment plan model where services are charged electronically at the time of service request generation. Payment methods include credit/debit cards, bank transfer, and cash. The platform provides tools for administrative, technical and technological communication with medical specialists.
2. Remote Interpretation Services: Remote interpretation of imaging, radiology and cardiology studies. Radiologists connect through the platform to provide diagnostic interpretations for healthcare facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NUBIX provides a cloud-based healthcare diagnostic ecosystem that combines RIS/PACS for radiology image management, remote interpretation services, and laboratory information management. The platform serves hospitals, clinics, radiology centers, and laboratories across Latin America with AI-enabled diagnostic tools, patient/physician portals, and integrated business intelligence.

Product overview

NUBIX is a cloud-based healthcare diagnostic platform offering a unified ecosystem of products that digitize laboratories, hospitals, and clinics across Latin America. The portfolio consists of NUBIX PACS (cloud-based RIS/PACS for radiology image management), NUBIX Lab (laboratory management from order to diagnosis), scanx (remote interpretation services for imaging and cardiology), and proxa (advanced diagnostics with prevention programs and personalized health solutions). The platform is complemented by patient and physician portals (MiNUBIX), an AI-powered intelligent medical assistant (AMI), a web-based DICOM viewer, business intelligence analytics, and electronic results delivery. All components share a common cloud infrastructure with AI capabilities, DICOM/HL7 interoperability, and integration with ERP/LIS systems, enabling a complete digital workflow from study acquisition through remote interpretation to patient result delivery.

Differentiator

Problem solved

Functional benefit

Brands

• NUBIX PACS: Cloud-based RIS/PACS diagnostic ecosystem connecting Latin America.
• NUBIX Lab
• scanx
• proxa
• MiNUBIX
• AMI

Products and services

• NUBIX PACS Cloud-based RIS/PACS system for radiology image management, storage, and workflow for hospitals, clinics, and diagnostic centers.
• NUBIX Lab Laboratory information management system that handles lab workflows, sample tracking, and result management for clinical laboratories.
• scanx Remote interpretation service that enables radiologists to read and report on imaging studies from any location.
• proxa Advanced diagnostics and prevention module for proactive clinical decision support and early disease detection.
• MiNUBIX Patient and physician portal that provides access to imaging studies, lab results, and clinical history.
• AMI AI-powered medical assistant that supports diagnostic interpretation and clinical workflow automation.
• NUBIX DICOM Viewer Web-based DICOM image viewer for diagnostic reading and review of medical imaging studies.
• NUBIX Business Intelligence Analytics and business intelligence module providing operational and clinical KPIs for healthcare facilities.
• NUBIX Results Delivery Automated delivery of diagnostic results, including WhatsApp-based result notifications for patients and clinicians.

Quantifiable outcome

• 98%+ patients willing to receive radiology results via email, SMS and WhatsApp
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature13 records

Partnerships

One partnership is on record.

• SAPcoreGTM or Marketing Partner · 1 January 2022NUBIX was selected to participate in the SAP Next Level Accelerator 2022 program, joining efforts with Endeavor and SAP. The program took place at SAP.iO Foundry in New York and included intensive sessions with international speakers and local startup exchanges, providing NUBIX with international exposure and GTM opportunities within the SAP ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• PostDICOM: Cloud-based DICOM viewer and PACS offering targeted at smaller clinics and imaging centers. Closely aligned with NUBIX's cloud-native, lower-cost model for underserved imaging practices.
• Olive (AI radiology / workflow): Healthcare AI company applying automation and AI to radiology and administrative workflows. Comparable to NUBIX's AMI AI assistant and process-automation capabilities layered on top of imaging workflows.

Broad incumbents

• Carestream Health: Global medical imaging and healthcare IT vendor offering RIS, PACS and enterprise imaging platforms. Directly comparable to NUBIX PACS but as a much larger incumbent serving hospitals worldwide.
• Philips (Philips HealthSuite / Vue PACS): Philips offers PACS, RIS and enterprise imaging as part of a broad healthcare portfolio. Overlaps with NUBIX in radiology workflow and remote interpretation but operates at global scale.
• GE HealthCare: GE HealthCare provides PACS/RIS and imaging analytics within a broad imaging and diagnostics portfolio. Comparable to NUBIX in the PACS/RIS layer but competes from a much larger R&D and capital base.
• Sectra: European imaging IT vendor specializing in PACS, VNA and enterprise imaging with strong orthopedics and pathology focus. Comparable technology stack to NUBIX PACS/VNA, especially for multi-vertical healthcare IT deployments.
• Agfa HealthCare: Agfa HealthCare provides enterprise imaging, PACS, RIS and VNA solutions globally with a sizable installed base in Latin America. Comparable to NUBIX's imaging informatics offering but from a large-incumbent position.

Direct peers

• RamSoft: Cloud-native PACS/RIS vendor serving radiology practices globally with a SaaS delivery model. Closely aligned with NUBIX's cloud-based RIS/PACS positioning and target customer of mid-sized imaging centers.
• Infinitt Healthcare: Infinitt provides PACS, RIS and VNA solutions with strong presence in Latin America. Directly comparable to NUBIX in imaging informatics footprint and target customer base in the region.
• Visage Imaging: Visage Imaging offers an enterprise imaging platform including PACS and universal viewer (Visage 7). Comparable to NUBIX PACS and the web-based DICOM viewer in functionality and target enterprise imaging market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NUBIXmx
• LinkedInlinkedin.com/company/nubixmx

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUBIX