Amerco
Amerco operates U-Haul Holding Company, the largest do-it-yourself moving and storage provider in North America, serving individual consumers with truck/trailer rentals, self-storage units, moving supplies, and related insurance across the U.S. and Canada.
- Company typePublic
- Founded1945
- HeadquartersReno, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Amerco does
Amerco is the publicly traded holding company (NYSE: UHAL and UHAL.B) for U-Haul, the largest do-it-yourself moving and storage operator in North America. Founded in 1945 by the Shoen family, who continue to control a significant equity stake and manage the company for long-term value, Amerco operates through four wholly owned subsidiaries: U-Haul International (truck, trailer, and van rentals plus self-storage), Oxford Life Insurance, Repwest Insurance, and Amerco Real Estate Company. The company runs the largest rental equipment fleet and most extensive network of rental locations in the U.S. and Canada, and is the third-largest self-storage operator in the United States, providing a one-stop solution for DIY movers and storage customers.
Amerco's revenue is generated through two principal streams: equipment rental (transaction-based revenue from trucks, trailers, and moving supplies) and self-storage (recurring subscription-like revenue from rental units). Distribution is direct-to-consumer via company-owned physical rental and storage locations, supported by a broad organic social and investor-relations marketing presence. The company's underlying technology is a rental equipment fleet management and self-storage operations platform, with proprietary technology features not disclosed in available sources.
At its disclosed scale, Amerco generated approximately $5.83 billion in revenue and $367 million in net income in the most recently reported fiscal year comparison, against a multi-year financial series showing revenue stable around the $5.6B–$6.0B range but net income compressing materially over FY2022–FY2026. The business model relies on capital-intensive fleet and real estate assets, a conservative balance sheet with manageable debt maturities (augmented by a $500M senior unsecured note issuance in August 2024), and family-controlled long-term capital allocation. The core customer segment is individual consumers handling their own relocations and storage needs across the U.S. and Canada, with no enterprise customer concentration.
Amerco firmographics
Firmographics- Name
- Amerco
- Legal name
- U-Haul Holding Company
- Website
- https://amerco.com
- Company type
- Public
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Amerco operates U-Haul Holding Company, the largest do-it-yourself moving and storage provider in North America, serving individual consumers with truck/trailer rentals, self-storage units, moving supplies, and related insurance across the U.S. and Canada.
- Ownership category
- akta.pro rank
Amerco industry classification
Industry- Product category
- Moving & Storage Services
- NAICS
- Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Automotive Equipment Rental and Leasing (5321), General Warehousing and Storage (493110), Used Household and Office Goods Moving (48421)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Public Warehousing & Storage (4220)
- akta.pro primary industry
- Box Truck & Moving Truck Rentals (THADAJAB)
- akta.pro secondary industries
- Self-Storage Ancillary Services (Locks, Boxes, Truck Rental, Mailbox/Package Acceptance) (HSAKAGAH), Interstate Small Moves & Partial Loads (Consolidated/Shared Truckload) (HSAKABAE)
Keywords
Where Amerco is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amerco business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Equipment Rental: Rental of moving equipment including trucks, trailers, and associated moving supplies to do-it-yourself movers
- Self-Storage: Self-storage rental services, positioning U-Haul as the third largest self-storage operator in the U.S.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Amerco product offering
Product offeringCore offering
Amerco, operating as U-Haul Holding Company, provides do-it-yourself moving and self-storage services through the largest fleet of rental trucks, trailers, and vans and the most extensive network of rental locations in the U.S. and Canada. It is the third largest self-storage operator, offering a one-stop solution for consumers' moving and storage needs alongside moving supplies, insurance, and real estate operations via its subsidiaries.
Product overview
U-Haul Holding Company (NASDAQ: UHAL) operates as a diversified holding company with its core business being U-Haul International, Inc., a do-it-yourself moving and storage operator. The company runs the largest fleet of rental equipment and most extensive network of rental locations in the U.S. and Canada, and is the third largest self-storage operator. Amerco's portfolio includes four main subsidiaries: U-Haul International (moving and storage services), Oxford Life Insurance Company, Repwest Insurance Company, and Amerco Real Estate Company. The company was founded in 1945 by the Shoen family, who continue to own a significant equity stake and manage the company.
Differentiator
Problem solved
Functional benefit
Products and services
- U-Haul Truck and Trailer Rentals DIY moving truck, trailer, and van rental services for individual consumers and households, operating the largest rental fleet in the U.S. and Canada.
- U-Haul Self-Storage Self-storage unit rentals for individuals and businesses, positioning U-Haul as the third largest self-storage operator in the U.S.
- U-Haul Moving Supplies Boxes, packing materials, and moving accessories sold alongside the core rental business at U-Haul locations.
- Oxford Life Insurance Life insurance products offered through Oxford Life Insurance Company, a wholly-owned subsidiary of Amerco.
- Repwest Insurance Property and casualty insurance products offered through Repwest Insurance Company, a wholly-owned subsidiary of Amerco.
Quantifiable outcome
- $5.83 billion in revenue with $367 million net income demonstrating scale and profitability
Companies that use Amerco
Customer profileSegments1 record
Ideal customer profiles1 record
Amerco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amerco partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Amerco competitors and assessment
Company assessmentDirect peers
- Budget Truck Rental: Subsidiary of Avis Budget Group that rents box trucks and cargo vans to consumers for DIY moves. Direct head-to-head competitor to U-Haul's core moving-truck rental business in the same customer segment and channels.
- Penske Truck Leasing: Operates one of the largest commercial truck rental and leasing fleets in North America, including consumer-facing Penske Truck Rental. Comparable to U-Haul in fleet scale, rental operations, and storage/relocation-adjacent services.
- Ryder System: Major North American truck leasing, rental, and fleet management provider with significant consumer and commercial truck rental exposure. Comparable business model centered on truck fleet ownership, leasing, and rental services.
- Public Storage: Largest self-storage REIT in the U.S. Directly comparable to Amerco's #3 self-storage operation in terms of service offering, customer base, and recurring rental revenue model.
- Extra Space Storage: Top-tier U.S. self-storage REIT with a large owned and managed footprint. Competes with U-Haul for the same DIY customers seeking self-storage units, particularly at the higher end of the market.
- CubeSmart: Self-storage REIT operating hundreds of facilities nationwide. Comparable in customer profile, unit economics, and competitive overlap with Amerco's self-storage segment.
- PODS Enterprises: Portable moving and storage container company that delivers containers to customers' homes for self-service moves and storage. Directly comparable to U-Haul's portable storage and DIY moving offering.
Broad incumbents
- Enterprise Mobility: Largest vehicle rental operator in North America with broad consumer and commercial fleet rental/leasing. Comparable business model of large-scale vehicle rental, though U-Haul is more truck-focused while Enterprise spans cars, SUVs, and commercial fleets.
- Avis Budget Group: Parent of Avis, Budget, and Budget Truck Rental; one of the three major consumer vehicle rental brands in North America. Overlaps with U-Haul via the Budget Truck Rental subsidiary and broader rental operations.
- Hertz Global Holdings: Major global vehicle rental company serving consumer and commercial customers. Comparable in asset-heavy rental model and consumer mobility use cases, though Hertz focuses more on passenger cars than moving trucks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amerco social profiles
Digital presenceAmerco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amerco leadership team
Management profileNumber of profiles
Profiles1 record
Amerco subsidiaries and ownership
Company hierarchySubsidiaries4 records
Amerco funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amerco M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amerco
What does Amerco do?
Amerco, operating as U-Haul Holding Company, provides do-it-yourself moving and self-storage services through the largest fleet of rental trucks, trailers, and vans and the most extensive network of rental locations in the U.S. and Canada. It is the third largest self-storage operator, offering a one-stop solution for consumers' moving and storage needs alongside moving supplies, insurance, and real estate operations via its subsidiaries.
Is Amerco a public or private company?
Amerco is a public company. It is classified as public and is currently operating.
When was Amerco founded?
Amerco was founded in 1945. It employs 5,001 to 10,000 people.
Where is Amerco based?
Amerco is headquartered in Reno, United States, in the North America region.
How does Amerco make money?
Two revenue lines are on record. Equipment Rental is the primary driver. The others are self-Storage.
Who are Amerco's main competitors?
Direct peers on record are Budget Truck Rental, Penske Truck Leasing, Ryder System, Public Storage, Extra Space Storage, CubeSmart and PODS Enterprises. Broad incumbents are Enterprise Mobility, Avis Budget Group and Hertz Global Holdings.
Does Amerco have an API?
No public API is recorded for Amerco.
What industry is Amerco in?
Amerco's product category is Moving & Storage Services. Its primary akta.pro industry code is THADAJAB, Box Truck & Moving Truck Rentals, with a secondary code of HSAKAGAH, Self-Storage Ancillary Services (Locks, Boxes, Truck Rental, Mailbox/Package Acceptance). Its NAICS code is 53212 and its SIC code is 7510.