What Zimpler does

Zimpler AB is a Stockholm-headquartered payment solutions provider specializing in account-to-account (A2A) payments, branded as "Pay-by-Bank." Founded in 2012 as PugglePay (rebranded 2016), the company pivoted in 2018 to A2A and by 2020 abandoned e-wallets and invoices to focus exclusively on direct bank-initiated transfers. The platform is built on open banking API infrastructure compliant with PSD2, offering merchants Deposits (98% conversion rate, no chargebacks), Payouts (instant, local, and cross-border), Zimpler Go (2-step consolidated onboarding), Zimpler ID+ (passkey-based identity verification), and direct participation in Sweden's Swish mobile payment rail. In Brazil — entered via a São Paulo office and Central Bank license in 2023 — all products are powered by the Pix instant payment system. Zimpler generates revenue through per-transaction fees on Payment Initiation Services (PIS) and payouts, with no end-user fees and undisclosed negotiated enterprise pricing. The primary customer segment is regulated iGaming operators in the Nordics and Brazil, complemented by financial services and investment platforms.

The company holds payment institution licenses from Finansinspektionen (Sweden) and the Central Bank of Brazil, plus authorization to serve Swedish Gambling Authority-licensed operators. Operating geographies span Sweden, Finland, the Baltic states, Germany, Malta, and Brazil. Notable named customers include Kanuuna, Ninja Casino, Lonkero, Frank & Fred, Handlarfinans, Skovik, Fairlo, and Dreams. Distribution is API-first direct integration supplemented by enterprise field sales to iGaming operators, supported by content marketing (research reports, case studies) and industry event presence (iGaming Next, Malta). The company was acquired by TrueLayer — announced October 2025 and completed March 2026 following Finansinspektionen approval — creating a combined Pay-by-Bank network of over 20 million users, after which Zimpler now operates as a TrueLayer company.

Zimpler's strategic trajectory has been defined by repeated pivots toward regulation-aligned, payment-rail-native infrastructure. The 2018 A2A pivot and 2020 strategic refocus catalyzed revenue acceleration (per company characterization "growth skyrocketed"). Finland fast-onboarding casino market share grew from approximately 25% to 40% within roughly one year, and Brazil operations claim up to 97.5% deposit conversion. Leadership transitioned in 2021 when CFO Johan Strand (joined 2016) became CEO, and headcount tripled to 90 in that year, now sitting in the 101-250 range. Marketing channels combine technical thought leadership (open banking, A2A market research including an 800-respondent Brazil iGaming survey) with vertical-specific industry event presence. Perella Weinberg acted as exclusive financial advisor on the TrueLayer transaction. The competitive moat rests on multi-jurisdictional regulatory licensing, deep iGaming compliance expertise accumulated since 2012, direct rail access (Swish, Pix), and post-acquisition network scale.

Name

Zimpler

Legal name

Zimpler AB

Website

https://zimpler.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

101–250 employees

Short description

Zimpler is a Stockholm-based Pay-by-Bank provider enabling account-to-account payments via open banking APIs for iGaming operators, financial services, and investment platforms across the Nordics, Baltics, and Brazil, licensed by Finansinspektionen and the Central Bank of Brazil, and now operating as a TrueLayer company.

Ownership category

akta.pro rank

Product category

Payment Infrastructure

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)

akta.pro secondary industries

A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF), QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH), QR Code Payments Wallets (FSAMAEAC)

Keywords

• Account-to-account payments
• Pay-by-bank infrastructure
• Open banking payments
• Instant payment rails
• Cross-border payouts

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Transaction Fees: Zimpler charges merchants transaction fees for processing A2A deposit and payout payments. The company facilitates PIS (Payment Initiation Services) and Payout services, earning a take rate on each transaction. No fees are charged to end users except for currency conversion scenarios.
2. Pix-Powered Payment Processing (Brazil): Zimpler operates in Brazil as a licensed payment institution initiating Pix transactions for merchants. Revenue is generated through transaction fees on Payin (QR code/Pix key issuance) and Payout services, with applicable taxes such as IOF collected per Brazilian law.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Zimpler provides regulated account-to-account payment infrastructure that lets merchants accept instant bank deposits and send payouts directly to customer bank accounts without cards. Its stack combines open-banking payment initiation, identity verification, compliance, and onboarding flows, and operates over European bank rails and Brazil's Pix network. The company is licensed as a payments institution in Sweden and Brazil.

Product overview

Zimpler is a payment solutions platform offering account-to-account (A2A) payment services through a modular product architecture. The core platform comprises Deposits (enabling merchants to accept instant bank transfers with 98% conversion rate) and Payouts (paying customers directly to bank accounts with options for instant, standard, local, and cross-border payments). These are supplemented by add-on modules including Zimpler GO (streamlined 2-step onboarding combining registration, deposits, and payments), Zimpler ID+ (identity verification and KYC services with passkey support), and Swish by Zimpler Direct (integration with Sweden's Swish payment rail). For Brazil specifically, all products are powered by Pix instant payment technology, with solutions including Payins via QR code/Pix key, Payouts, Zimpler Go, and Hosted Flow. The platform is designed primarily for iGaming operators and regulated industries requiring high compliance standards.

Differentiator

Problem solved

Functional benefit

Brands

• Zimpler GO: All-in-one solution combining registration, deposits, and payments in one package, reducing registration flow to just 2 steps.
• Zimpler ID+
• Swish by Zimpler Direct

Products and services

• Deposits Account-to-account deposit product that lets merchants accept instant bank transfers from end customers without cards, settled directly from the customer's bank account to the merchant.
• Payouts Payouts product that enables merchants to send funds directly to end-customer bank accounts, including instant domestic payouts and cross-border payouts, without card rails.
• Zimpler GO Hosted onboarding solution that combines customer registration, KYC, and first deposit in a single conversion-optimised flow, sold to merchants as a standalone add-on.
• Zimpler ID+ Identity verification and AML compliance product that lets merchants verify end customers during the payment flow, sold as a standalone module integrated with Deposits and Payouts.
• Swish by Zimpler Direct Swish payment rail integration sold as a direct deposit method to merchants operating in Sweden, enabling Swish instant payments end-to-end.
• Hosted Flow Brazil (Pix) Hosted Pix-based payment flow sold to Brazilian merchants for accepting instant Pix deposits and processing payouts under Zimpler's Brazilian PSP license.

Quantifiable outcome

• 98% conversion rate on deposits with instant payment processing and no chargebacks
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• BejoyndcoreStrategic or Co-development Partner · 24 February 2026Bejoynd partnered with Zimpler to strengthen Pay-by-bank payments for Nordic iGaming operators, with a focus on Denmark. The collaboration integrates Zimpler's Pay-by-bank solutions with Bejoynd's platform to provide faster, secure, and compliant payment experiences for operators in highly regulated Nordic markets. The partnership aims to improve operational efficiency and player satisfaction.
• TrueLayercoreStrategic or Co-development PartnerTrueLayer announced its acquisition of Zimpler in October 2025 (completed March 2026), creating a combined Pay by Bank network of over 20 million users. The acquisition integrates Zimpler's Nordic merchant integrations, Swish payment rail connections, and regulatory strengths (Finansinspektionen) with TrueLayer's European infrastructure. Perella Weinberg acted as exclusive financial advisor to Zimpler. Zimpler now operates as a TrueLayer company.

Scale indicators10 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Trustly: Trustly is the most established Pay-by-bank/A2A provider in the Nordics and Europe, owned by Nordic Capital. It directly competes with Zimpler across online banking payment initiation for merchants, especially in iGaming and e-commerce in Sweden, Finland, and broader Europe.
• TrueLayer: TrueLayer is a UK-headquartered Pay-by-bank API platform and now Zimpler's parent company following the March 2026 acquisition. It offers the same A2A payment initiation and account information services across the UK and broader Europe, serving merchants including Amazon, eBay, and Bet365.
• Vipps MobilePay: Vipps MobilePay is the dominant Nordic mobile payment network (Norway, Denmark, Finland, Sweden), formed by the merger of Vipps, MobilePay, and Pivo. It directly competes with Zimpler's Swish integration by offering merchant A2A acceptance and instant payments across Nordic markets.

Broad incumbents

• Klarna: Klarna is a Stockholm-based payments and BNPL incumbent expanding into Pay-by-bank products in the Nordics and Europe. It overlaps with Zimpler on direct bank payments at checkout and shares a similar merchant and consumer base in Northern Europe.
• Stripe: Stripe is a global payments incumbent whose payment initiation and bank payment products (Stripe Connect, Financial Connections) overlap with Zimpler's A2A capabilities for online merchants. It serves a similar merchant base at global scale and increasingly competes on Pay-by-bank rails in Europe.
• Adyen: Adyen is a global payments platform that has added Pay-by-bank / open banking payment methods across Europe. It competes with Zimpler for large enterprise merchants, particularly in iGaming and retail, by offering unified acquiring plus A2A acceptance.
• Nuvei: Nuvei is a global payments technology provider with a strong iGaming vertical focus. It appears as one of Zimpler's customer logos and competes in overlapping merchant relationships by offering alternative payment methods including open banking / A2A rails in regulated gaming markets.

Emerging players

• Banked: Banked is a Pay-by-bank API platform offering account-to-account payments and account information services in the UK and Europe. It competes with Zimpler on direct API-driven A2A payment initiation for online merchants, though with smaller scale and merchant footprint.

Regional players

• Modulr: Modulr is a UK-based Payments-as-a-Service provider offering account-to-account payment infrastructure and open banking connectivity. It overlaps with Zimpler on A2A payouts and payment initiation for enterprise merchants, primarily serving UK and European regulated use cases.
• Form3: Form3 is a UK-based cloud-native payment processor providing account-to-account payment infrastructure for banks and fintechs. It serves as backend infrastructure comparable to Zimpler's API-driven A2A stack, though primarily focused on financial institutions rather than direct merchant relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zimpler
• Xx.com/zimplers

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zimpler