IMA Medical Group
IMA Medical Group is a Central Florida value-based primary care provider operating 17 clinics and 10 wellness centers for approximately 22,000 Medicare Advantage seniors, with 80+ providers across 7 counties. Joined Millennium Physician Group in October 2025.
- Company typePrivate
- Founded2010
- HeadquartersOrlando, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What IMA Medical Group does
IMA Medical Group is a Central Florida value-based primary care provider founded in 2010 and headquartered in Davenport, FL, focused exclusively on Medicare-eligible seniors. The company operates 17 owned clinics and 10 co-located Wellness Centers across seven counties (Orange, Osceola, Polk, Seminole, Lake, Marion, Hillsborough), staffed by 80+ primary care providers including 55+ multilingual clinicians. It serves approximately 22,000 Medicare Advantage members with comprehensive primary care, in-house diagnostics (EKGs, echocardiograms, vascular ultrasounds, sleep studies), telehealth visits, 24/7 provider phone access, same-day appointments, diabetes management, transportation assistance, and wellness programming.
The operating model is built around capitated Medicare Advantage contracts with 10 in-network payors (Humana, Devoted Health, CarePlus, Freedom, WellCare, Cigna, Ultimate Health Plans, Optimum, Simply, Solis), supplemented by fee-for-service revenue on specific procedures and visits. Technology infrastructure runs on third-party platforms: Athenahealth for the EHR and patient portal, Sharecare for medical records requests, and HealowPay for billing. The company pursues a multi-channel GTM combining direct community outreach, insurance broker partnerships, VIP tours, social media, and content marketing. In October 2025, IMA joined Millennium Physician Group, expanding its operational scale while retaining the IMA brand.
IMA Medical Group firmographics
Firmographics- Name
- IMA Medical Group
- Legal name
- IMA Medical Group
- Website
- https://imamedicalgroup.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- IMA Medical Group is a Central Florida value-based primary care provider operating 17 clinics and 10 wellness centers for approximately 22,000 Medicare Advantage seniors, with 80+ providers across 7 counties. Joined Millennium Physician Group in October 2025.
- Ownership category
- akta.pro rank
IMA Medical Group industry classification
Industry- Product category
- Senior Primary Care
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro industry
- Retail & Walk-In Primary Care Clinics
Keywords
Where IMA Medical Group is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
IMA Medical Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Medicare Advantage Reimbursements: IMA generates revenue primarily through value-based care contracts with Medicare Advantage insurance plans. The organization receives capitated payments per patient for providing comprehensive primary care services including preventive care, chronic disease management, and wellness programs.
- Clinical Services Revenue: Fee-for-service payments for specific medical procedures and visits including annual wellness exams, diagnostic tests, telehealth consultations, and specialty referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Wellness Visit - No cost to Medicare Advantage patients |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
IMA Medical Group product offering
Product offeringCore offering
IMA Medical Group operates a multi-site primary care medical home delivering comprehensive, Medicare-focused healthcare to seniors in Central Florida. It runs 17 clinic locations and 10 wellness centers staffed by 80+ providers (including 55+ multilingual providers) offering same-day appointments, in-house diagnostics, telehealth, 24/7 provider phone access, diabetes care programs, and annual wellness visits to approximately 22,000 Medicare Advantage members.
Product overview
IMA Medical Group operates as a unified primary care platform providing Medicare-focused healthcare services for seniors across Central Florida. The core offering is the IMA Medical Home, supported by integrated modules including an Athenahealth-powered Patient Portal, Sharecare medical records system, HealowPay billing, 10 Wellness Centers, Telehealth visits, in-house diagnostics, and 24/7 provider access. The company serves 22,000 members through 17 clinics staffed by 80+ primary care providers, offering same-day appointments, specialized diabetes care, and annual wellness visits.
Differentiator
Problem solved
Functional benefit
Products and services
- IMA Medical Home
- Wellness Centers
- Telehealth Visits
- In-House Labs and Diagnostics
- Diabetes Care Program
- Annual Wellness Visit
Quantifiable outcome
- 100% same-day appointments scheduled
- +2 more outcomes
Companies that use IMA Medical Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
IMA Medical Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
IMA Medical Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Millennium Physician GroupcoreIMA Medical Group joined Millennium Physician Group in October 2025 to strengthen healthcare services across Central Florida. The partnership combines IMA's senior-focused primary care model with Millennium's broader physician network to expand coordinated, value-based care services. IMA maintains its brand identity while benefiting from Millennium's scale and resources.
- HumanacoreIMA accepts Humana Medicare Advantage plans, serving Humana members at all 17 clinic locations and wellness centers across Central Florida.
- Devoted HealthcoreIMA is an in-network provider for Devoted Health Medicare Advantage plans, accepting Devoted members at all clinic locations.
- CarePlus Health PlanscoreIMA accepts CarePlus Health Plans Medicare Advantage insurance, serving CarePlus members at all clinic locations.
- Freedom HealthcoreIMA is an in-network provider for Freedom Medicare Advantage plans, accepting Freedom members at all 17 clinic locations.
- WellCarecoreIMA accepts WellCare Medicare Advantage plans, serving WellCare members across its Central Florida clinic network.
- Cigna HealthcarecoreIMA is an in-network provider for Cigna Medicare Advantage plans, accepting Cigna members at all clinic locations.
- Ultimate Health PlanscoreIMA accepts Ultimate Health Plans Medicare Advantage insurance, serving Ultimate members at all clinic locations.
- Optimum HealthcarecoreIMA is an in-network provider for Optimum Healthcare Medicare Advantage plans, accepting Optimum members at all locations.
- Simply Health PlanscoreIMA accepts Simply Health Plans Medicare Advantage insurance, serving Simply members across its Central Florida clinic network.
- Solis Health PlanscoreIMA is an in-network provider for Solis Health Plans Medicare Advantage, accepting Solis members at all clinic locations.
Scale indicators6 records
Recent moves4 records
Expansion highlights5 records
IMA Medical Group competitors and assessment
Company assessmentDirect peers
- ChenMed: Family-owned primary care provider serving Medicare-eligible seniors through value-based, capitated contracts at dedicated senior medical centers; operates a near-identical care model to IMA in multiple states.
- Oak Street Health (CVS Health): Value-based primary care provider exclusively serving older adults on Medicare; acquired by CVS Health in 2023 for ~$10.6B. Direct competitor with similar clinic-based senior care model and risk-bearing payer contracts.
- CenterWell Senior Primary Care: Humana-owned subsidiary operating senior-focused primary care clinics with value-based care contracts; directly comparable to IMA's MA-focused primary care model, though at significantly greater scale and with direct payer ownership.
- Cano Health: MA-focused primary care company operating senior medical centers with capitated contracts; shares IMA's Florida-heavy footprint and similar value-based model, though Cano has faced significant financial and operational challenges post-SPAC.
- Conviva Care Solutions: Humana-affiliated primary care group focused exclusively on Medicare Advantage seniors in Florida and Texas; shares IMA's Florida geographic footprint and MA-focused capitated model.
- P3 Health Partners: Value-based care platform focused on Medicare Advantage members with capitated contracts and senior-focused primary care clinics; comparable to IMA in business model and senior patient focus.
- VillageMD (Walgreens Boots Alliance): Primary care platform majority-owned by Walgreens, including its Summit Health/CityMD acquisition; provides value-based care to seniors and other populations at owned clinics, overlapping with IMA's clinical model and risk-bearing payer contracts.
Others
- Agilon Health: Value-based care enabler partnering with independent primary care physicians to take MA risk; comparable to IMA in capitated MA economics, though Agilon focuses on enabling partner practices rather than operating owned clinics.
Broad incumbents
- Privia Health: Physician enablement and medical group platform operating value-based primary care across multiple states; overlaps with IMA's risk-bearing primary care model and Medicare focus, but serves a broader multi-specialty provider base.
- Millennium Physician Group: Large Florida-based primary care and value-based care group that became IMA's strategic partner in October 2025; operates a broader physician network across more specialties and geographies than IMA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IMA Medical Group social profiles
Digital presenceIMA Medical Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMA Medical Group leadership team
Management profileNumber of profiles
Profiles7 records
IMA Medical Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMA Medical Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMA Medical Group
What does IMA Medical Group do?
IMA Medical Group operates a multi-site primary care medical home delivering comprehensive, Medicare-focused healthcare to seniors in Central Florida. It runs 17 clinic locations and 10 wellness centers staffed by 80+ providers (including 55+ multilingual providers) offering same-day appointments, in-house diagnostics, telehealth, 24/7 provider phone access, diabetes care programs, and annual wellness visits to approximately 22,000 Medicare Advantage members.
Is IMA Medical Group a public or private company?
IMA Medical Group is a private company. It is classified as private equity controlled and is currently operating.
When was IMA Medical Group founded?
IMA Medical Group was founded in 2010. It employs 101 to 250 people.
Where is IMA Medical Group based?
IMA Medical Group is headquartered in Orlando, United States, in the North America region.
How does IMA Medical Group make money?
Two revenue lines are on record. Medicare Advantage Reimbursements are the primary driver. The others are clinical Services Revenue.
Who are IMA Medical Group's main competitors?
Direct peers on record are ChenMed, Oak Street Health (CVS Health), CenterWell Senior Primary Care, Cano Health, Conviva Care Solutions, P3 Health Partners and VillageMD (Walgreens Boots Alliance). Agilon Health is listed as an others. Broad incumbents are Privia Health and Millennium Physician Group.
Does IMA Medical Group have an API?
No public API is recorded for IMA Medical Group.
What industry is IMA Medical Group in?
IMA Medical Group's product category is Senior Primary Care. Its primary akta.pro industry code is HLAFAGAC, Retail & Walk-In Primary Care Clinics. Its NAICS code is 621111 and its SIC code is 8011.