Simply Health
Simply Health is a privately held, founder-owned chiropractic and allied health clinic in Camberwell, Victoria, offering chiropractic care, myotherapy, remedial massage, cold laser, dry needling, and spinal decompression to families, pregnant women, athletes, and seniors in the local community since 2000.
- Company typePrivate
- Founded2000
- HeadquartersCamberwell, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Simply Health does
Simply Health is a privately held, founder-owned chiropractic and allied health clinic headquartered at 621 Camberwell Road, Camberwell, Victoria, Australia, operating continuously since September 2000. Founded by Dr. Anthony Coxon, the practice offers an integrative mix of chiropractic care (manual and instrument-assisted techniques including Gonsted, Diversified, Impulse, Activator, SOT, and cranial work), myotherapy and remedial massage, dry needling, SuperPulsed Cold Laser MR4 therapy, and individually tailored clinical exercise programs. The clinic recently added the Spine MT-Core Spinal Decompression System — a third-party South Korean device combining non-surgical spinal decompression, mobilisation, and gentle heat with intelligent biofeedback — to address disc bulges, herniations, and degenerative spinal conditions. Clinical exercise delivery uses app-based video and outcome monitoring, supported by Posture Screen digital assessment and CAPS balance plate testing.
The clinic operates a direct-to-consumer, fee-for-service model targeting a horizontally segmented patient base across all life stages — pregnant women, children, athletes, adults, and seniors — within the Camberwell catchment. Revenue is generated through private chiropractic and myotherapy consultations, with payments processed via HICAPS for private health fund extras, Medicare Chronic Disease Management (up to 5 visits per year with GP referral), and third-party schemes including TAC, WorkSafe, DVA, and NDIS. The practice supports its GTM through content marketing (blog, social media, email newsletter), community events such as World Spine Day and Spinal Health Week, free Spinal Health Checks as a lead-conversion tool, and the founder's media appearances on A Current Affair, Today Tonight, Today Show, and Channel 7 Sunrise.
Simply Health firmographics
Firmographics- Name
- Simply Health
- Legal name
- Simply Health
- Website
- https://simplyhealth.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simply Health is a privately held, founder-owned chiropractic and allied health clinic in Camberwell, Victoria, offering chiropractic care, myotherapy, remedial massage, cold laser, dry needling, and spinal decompression to families, pregnant women, athletes, and seniors in the local community since 2000.
- Ownership category
- akta.pro rank
Simply Health industry classification
Industry- Product category
- Chiropractic and Allied Health Services
- NAICS
- Offices of Chiropractors (62131), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- General Chiropractic Care (HSADALAA)
- akta.pro secondary industries
- Sports Chiropractic & Performance Care (HSADALAB), Pediatric & Family Chiropractic (HSADALAC), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)
Keywords
Where Simply Health is headquartered
LocationHeadquarters
- HQ city
- Camberwell
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Simply Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Chiropractic Consultations: Primary revenue stream from chiropractic consultations and treatments. Includes initial consultations, spinal adjustments, and ongoing care plans.
- Myotherapy & Massage Therapy: Revenue from myotherapy and remedial massage services provided by qualified therapists.
- Medicare Chronic Disease Management: Claims through Medicare for eligible patients with chronic and complex health conditions. Up to 5 visits per calendar year with GP referral.
- Third-Party Schemes: Revenue from TAC (Transport Accident Commission), WorkSafe, DVA (Department of Veterans Affairs), and NDIS (National Disability Insurance Scheme) patients.
- Health Insurance (HICAPS): Direct health insurance claiming through HICAPS for patients with extras cover including chiropractic care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Spinal Check |
| Subscription | Annual | Chronic Disease Management (Medicare) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Simply Health product offering
Product offeringCore offering
Simply Health operates a chiropractic and allied health clinic delivering hands-on and instrument-assisted spinal adjustments, myotherapy and remedial massage, clinical exercise programs, dry needling, cold laser therapy, Rocktape kinesiology taping, and spinal decompression via the Spine MT-Core system. Services are delivered by an integrative team of chiropractors, myotherapists, and an exercise scientist who collaborate on individualized treatment plans for patients from children to seniors.
Product overview
Simply Health is a chiropractic and allied health clinic offering an integrative, comprehensive approach to natural healthcare. The core offering centers on chiropractic care with multiple adjustment techniques (manual, instrument-assisted, SOT, cranial), supplemented by myotherapy, remedial massage, clinical exercise programs, and complementary therapies (dry needling, cold laser therapy, Rocktape). The practice recently added the Spine MT-Core Spinal Decompression System as an advanced spinal rehabilitation option. Services are delivered by a team of chiropractors, myotherapists, and remedial massage therapists who collaborate to provide individualized treatment plans. The clinic serves patients across all life stages from children to seniors, with specialized care for sports injuries, family health, and neuro-rehabilitation cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Chiropractic Care Core chiropractic service delivering hands-on and low-force spinal adjustments and manipulations to reduce pain, improve functionality, and support natural healing. Includes manual techniques (Gonsted, Diversified), instrument-assisted techniques (Impulse, Activator), Sacro Occipital Technique (SOT), cranial technique, and muscle strength testing. Available to patients of all ages from children to seniors.
- Myotherapy & Remedial Massage Assessment, treatment, and management of soft tissue injury and restricted joint mobility. Includes trigger point therapy, deep tissue massage, myofascial dry needling, joint mobilisation, myofascial stretching, cupping, and corrective exercises, delivered by qualified myotherapists and remedial massage therapists.
- Clinical Exercise Programs Individually tailored strengthening and balancing exercise programs designed using functional and diagnostic testing. Exercise programs are taught using app technology with videos and outcome monitoring over time, covering glute strengthening, core stability, postural balance, and eye exercises to improve brain function.
- Dry Needling Insertion of filament needles into myofascial trigger points to reduce pain, promote muscle relaxation and tissue rejuvenation, and restore muscular balance. Treatment is repeated across affected muscles within a single session as needed.
- Cold Laser Therapy (SuperPulsed MR4) Super pulsed cold laser therapy delivering collimated light photons to damaged tissue cells to stimulate mitochondria and increase ATP production, promoting healing. Used for neck and back pain, muscle strains, joint sprains, tendonitis, arthritis, swelling, nerve injury, and fibromyalgia. Can be combined with TENS for mild sensation.
- Family Care Natural healthcare programs tailored for different life stages from pregnant women, children, and the elderly. Uses gentle techniques modified for age and developmental stage across the family's needs.
- Sports Care Chiropractic care for athletes and active individuals to improve strength, speed, balance, and recovery. Includes adjunctive therapies such as Cold Laser Therapy, E Stim, and Rocktape, alongside staged rehabilitation programs to strengthen the body in preparation for chosen sports.
- Seniors Care Gentle techniques modified for the mature spine combined with staged exercise programs to maintain body function, balance, and freedom in senior years, addressing loss of strength, balance, and movement often associated with aging.
- Chiropractic Neuro-Rehabilitation Advanced chiropractic treatment combining spinal adjustments with natural neurological treatments and muscle therapies for complex cases including chronic pain, migraine headaches, vertigo, and balance disorders. Based on Dr. Anthony Coxon's post-doctorate studies completed in 2009.
- Rocktape (Dynamic Kinesiotape) Dynamic taping therapy engineered to mimic human skin, providing fluid effect (reducing inflammation), mechanical effect (easing movement), and neurological effect (reducing pain) for musculotendinous injuries. Applied as part of Sports Care and rehabilitation programs.
- Spine MT-Core Spinal Decompression System Multi-functional spinal rehabilitation service combining non-surgical spinal decompression, spinal mobilisation, and gentle heat therapy with intelligent biofeedback technology that monitors muscle activity. Treats both cervical and lumbar spine for disc injuries and degenerative spinal conditions, with sessions of approximately 30 minutes.
- Wellness Check-Up Annual wellness assessment including a health questionnaire, digital posture assessment using Posture Screen, and balance testing using CAPS technology, designed to identify postural distortions and balance issues for early intervention.
Quantifiable outcome
- 88% positive effect in relieving arthritic pain in small and medium joints in clinical trial of 140 participants using Cold Laser Therapy
- +2 more outcomes
Companies that use Simply Health
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Simply Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Simply Health partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Very Special KidsminorCharity partner for Chain Reaction cycling events raising funds for children with life-threatening illnesses. Dr Anthony Coxon participates in 1000km cycling challenges to raise money for Very Special Kids, which supports local kids and their families from diagnosis through recovery or bereavement.
- Chain ReactionminorCharity cycling event organisation that Dr Anthony Coxon participates in to raise funds for children's charities including Very Special Kids.
- Kim Kennedy (Artist)minorLocal artist who donated artwork to the clinic and partnered with Simply Health to support Chain Reaction fundraising by offering half of art purchase prices to the charity.
- Regal Sleep SolutionsminorBedding retailer partner. Simply Health provides referrals to Regal Sleep Solutions for patients needing new mattresses. Discounts offered to practice patients with chiropractic referral.
- HICAPScoreHealthPoint/HICAPS claiming platform enabling instant health insurance claims at point of service. Essential for processing private health insurance payments for patients.
- Australian Chiropractors Association (ACA)corePeak professional body for chiropractors in Australia. Dr Anthony Coxon served as Victorian President (2002-2006, 2013-2016) and National President. Practice participates in ACA initiatives including Spinal Health Week and uses ACA resources like Straighten Up Australia app.
- Chiropak Research ProgramminorPartnership between Chiropractors Association of Australia, Spartan School Supplies, and Macquarie University to research and develop the 'Chiropak' - a school backpack designed to reduce spinal strain in children.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Simply Health competitors and assessment
Company assessmentDirect peers
- Integrated Chiropractic & Physiotherapy: Australian allied health clinic combining chiropractic and physiotherapy with rehabilitation services. Comparable in offering multi-discipline musculoskeletal care under one roof to a similar patient demographic.
- Back In Motion: Australian allied health network offering physiotherapy, chiropractic, myotherapy, and related musculoskeletal services across multiple clinics. Comparable to Simply Health in its multi-discipline outpatient musculoskeletal model and Australian footprint.
- Kieser Australia: Australian strength-focused physiotherapy and exercise rehabilitation chain with multiple clinics. Comparable on integration of clinical exercise programs with hands-on therapy for musculoskeletal pain, serving a similar outpatient demographic.
- ChiroCure Clinic: St Kilda (Melbourne) chiropractic clinic offering spinal adjustments, posture correction, and rehabilitation with a focus on advanced techniques. Directly comparable as a Melbourne-based chiropractic practice serving a similar suburban patient base.
- Wellbeing Chiropractic: Australian chiropractic clinic group offering spinal adjustments, family care, and paediatric chiropractic. Comparable to Simply Health's family/paediatric care orientation and community-led patient acquisition model.
- City Chiropractic Melbourne: Inner-Melbourne chiropractic clinic providing spinal adjustments, posture correction, and sports injury care. Comparable single-location Australian chiropractic practice with similar patient demographic and service mix.
- HealthOne Physiotherapy: Multi-disciplinary allied health group in Sydney offering physiotherapy, chiropractic, and exercise therapy. Comparable multi-discipline outpatient model and Australian private-practice customer base.
Others
- MyHealth1st: Australian online healthcare booking platform connecting patients with allied health practitioners including chiropractors and physiotherapists. Acts as a digital patient acquisition channel adjacent to Simply Health's direct booking model.
- Australian Chiropractors Association (ACA): Peak professional body for Australian chiropractors, of which Dr. Anthony Coxon is a past National President. Industry association connecting practitioners, setting standards, and providing patient referrals — directly relevant to the regulatory and professional ecosystem Simply Health operates in.
Regional players
- Sydney Spine & Sport: Specialist chiropractic and sports injury clinic in Sydney offering integrated rehabilitation and performance care. Comparable in sports-care focus and use of adjunctive therapies, but operates in a different metropolitan market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Simply Health social profiles
Digital presenceSimply Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Health leadership team
Management profileNumber of profiles
Profiles7 records
Simply Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Health
What does Simply Health do?
Simply Health operates a chiropractic and allied health clinic delivering hands-on and instrument-assisted spinal adjustments, myotherapy and remedial massage, clinical exercise programs, dry needling, cold laser therapy, Rocktape kinesiology taping, and spinal decompression via the Spine MT-Core system. Services are delivered by an integrative team of chiropractors, myotherapists, and an exercise scientist who collaborate on individualized treatment plans for patients from children to seniors.
Is Simply Health a public or private company?
Simply Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Health founded?
Simply Health was founded in 2000. It employs 11 to 50 people.
Where is Simply Health based?
Simply Health is headquartered in Camberwell, Australia, in the Oceania region.
How does Simply Health make money?
Five revenue lines are on record. Chiropractic Consultations are the primary driver. The others are myotherapy & Massage Therapy, medicare Chronic Disease Management, third-Party Schemes and health Insurance (HICAPS).
Who are Simply Health's main competitors?
Direct peers on record are Integrated Chiropractic & Physiotherapy, Back In Motion, Kieser Australia, ChiroCure Clinic, Wellbeing Chiropractic, City Chiropractic Melbourne and HealthOne Physiotherapy. Others are MyHealth1st and Australian Chiropractors Association (ACA). Sydney Spine & Sport is listed as a regional player.
Does Simply Health have an API?
No public API is recorded for Simply Health.
What industry is Simply Health in?
Simply Health's product category is Chiropractic and Allied Health Services. Its primary akta.pro industry code is HSADALAA, General Chiropractic Care, with a secondary code of HSADALAB, Sports Chiropractic & Performance Care. Its NAICS code is 62131 and its SIC code is 8011.