What Mofibo does

Mofibo is a Danish direct-to-consumer subscription service for audiobooks and e-books, headquartered in Copenhagen and operating in Denmark and Sweden. Founded in 2013, the company currently operates with an 11–50 person team and is a regional brand within the publicly-traded Storytel Group (Nasdaq Stockholm: STORY). The platform aggregates more than 1 million titles across 9 languages and 18+ genres, supplemented by exclusive in-house productions under the Mofibo Originals label and a child-safe Kids Mode for family subscriptions.

The technology stack is a digital streaming and download platform supporting offline playback on iOS and Android, sharing infrastructure with the Storytel platform. Distribution is exclusively DTC through mofibo.com, the Apple App Store and Google Play, with seasonal acquisition campaigns (e.g., 30-day free trials) and a SheerID-verified student discount as the primary mid-funnel levers. There is no evidence of a public API, SDK or developer ecosystem; the Mofibo Shop offers à-la-carte purchases for titles outside subscription scope.

Mofibo's revenue model is subscription-recurring across four tiers: Flex (89 kr/month, 20 hours with rollover), Premium (129 kr/month, 100 hours), Unlimited (159 kr/month), and Family (179 kr/month for 2 accounts, up to 6 at 39 kr each), plus the 50%-discount Premium student plan (64.5 kr/month). Customer segmentation is horizontal, targeting avid readers/listeners as the primary persona, with families and higher-education students as secondary segments. Standalone revenue is not publicly disclosed; figures are consolidated within Storytel Group's reporting.

Name

Mofibo

Legal name

Mofibo

Website

https://mofibo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Mofibo is a Danish direct-to-consumer subscription platform offering audiobooks, e-books and podcasts across four pricing tiers, serving consumers in Denmark and Sweden as a regional brand within Storytel Group.

Ownership category

akta.pro rank

Product category

Digital Audiobook and E-book Subscription

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

E-book Subscription & Bundling Services (MPAJAMAB)

Keywords

• Audiobook subscription
• Ebook subscription
• Digital reading platform
• Streaming audiobook service
• Podcast subscription

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Revenue: Mofibo generates revenue through monthly subscription fees across four tiers (Premium, Unlimited, Family, and Flex). Subscribers pay recurring monthly fees for access to the digital library of e-books, audiobooks, and podcasts. The company also offers a la carte purchasing through the Shop section for titles not included in subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mofibo offers an all-you-can-read subscription service providing Danish consumers with unlimited streaming and offline access to over 1 million e-books, audiobooks, and podcasts through a digital platform available on web and mobile. The service is sold in four tiered subscription plans (Premium, Unlimited, Family, Flex) priced in Danish Krone, supplemented by an a la carte Mofibo Shop and exclusive Mofibo Originals productions. The platform also features a child-safe Kids Mode and a 50% student discount program.

Product overview

Mofibo is a Danish digital reading platform offering a unified subscription service for e-books and audiobooks with over 1 million titles across 9 languages. The core offering centers on four subscription tiers (Premium, Unlimited, Family, and Flex) providing tiered access to the content library, supplemented by Mofibo Originals exclusive content. Additional features include Kids Mode for child-safe browsing, podcast integration, and a Shop for individual title purchases. The platform supports offline downloads and targets Danish-speaking users with both individual and family-oriented pricing structures.

Differentiator

Problem solved

Functional benefit

Brands

• Mofibo Originals: Exclusive content produced specifically for the Mofibo platform, including unique documentaries, fiction, and crime stories.

Products and services

• Mofibo Subscription All-you-can-read audiobook and e-book subscription service offering Danish consumers unlimited streaming and offline downloads across a catalog of over 1 million titles plus podcasts, sold through tiered monthly plans (Premium, Unlimited, Family, Flex).
• Mofibo Originals Exclusive original content brand producing audio and e-book titles (documentaries, fiction, crime stories) available only to Mofibo subscribers.
• Mofibo Shop A la carte digital store where users can purchase individual e-book and audiobook titles separately, outside the monthly subscription.
• Mofibo Studierabat (Student Discount Program) Verified-student pricing program providing 50% off the Mofibo Premium subscription (64.50 kr/month) to subscribers enrolled in higher-education institutions, validated via SheerID for the duration of studies.

Quantifiable outcome

• Access to over 1 million titles
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Storytel GroupcoreTechnology or IntegrationMofibo operates as part of the Storytel Group, sharing technology infrastructure including the Storytel platform, cover images, and content delivery systems. The company leverages Storytel Group's technology, content partnerships, and brand umbrella while maintaining its own Danish-focused branding and market positioning.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BookBeat: BookBeat is a Bonnier-owned Swedish audiobook/e-book subscription service operating across the Nordics with tiered pricing (Basic/Standard/Family). Direct competitor with similar Danish and Swedish footprint; comparable business model and family-plan product.
• Storytel: Storytel is Mofibo's direct sibling brand (same parent, Storytel Group) and runs the same audiobook/e-book subscription model in other Nordic and European markets. Closest comparable given shared technology, content library, and pricing structure; illustrates the cross-Nordic playbook Mofibo could pursue.
• Nextory: Nextory is a Swedish audiobook/e-book subscription service operating across the Nordics with family and student pricing. Direct competitor in Denmark/Sweden with similar tiered subscription model and Danish local-language content.
• Scribd: Scribd offers an all-you-can-read subscription including audiobooks, e-books, and podcasts, closely matching Mofibo's catalog structure (multiple formats under one subscription). Comparable on breadth of content and single-fee access model.
• Storytel AB (Group): Storytel AB (the parent entity) is publicly listed on Nasdaq Stockholm and consolidates Mofibo's financials. Listed as peer because investor-level comparables for valuation include the consolidated group's market multiples as a key benchmark.

Others

• Spotify: Spotify has expanded into audiobooks in multiple markets via subscription bundles. Adjacent in audio distribution and mobile-listening UX; could become a substitute or aggregator that pressures niche audiobook players like Mofibo in Denmark.

Broad incumbents

• Audible (Amazon): Audible is the global audiobook subscription incumbent with very large catalog and integrated Amazon ecosystem (Echo, Kindle). Competes for the same Danish audiobook consumer wallet but at much larger scale and broader scope than Mofibo's Nordic focus.
• Kindle Unlimited: Kindle Unlimited is Amazon's e-book and audiobook subscription service with similar all-you-can-read mechanics. Adjacent to Mofibo's e-book/audiobook bundling and competes for value-conscious digital readers; broader in scope via Amazon retail integration.

Emerging players

• Podimo: Podimo is a Nordic/European podcast and audiobook subscription platform. Compares as an emerging subscription-audio competitor targeting overlapping user behavior (mobile-first listening) and overlapping DAN/SWE markets.
• Wattpad: Wattpad is a digital reading platform with subscription tiers and original story content. Comparable in the digital reading space and original content flywheel, though user-generated rather than licensed/traditional publishing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mofibo
• Facebookfacebook.com/mofibo
• LinkedInlinkedin.com/company/mofibo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mofibo