MakeImpact

What MakeImpact does

MakeImpact ApS (operating as make!mpact) is a Copenhagen-based, privately held subscription platform founded in 2018 that targets young retail investors with an integrated offering of sustainable-investing education, a peer community, and a values-based investment matching tool. The product is organized around three modules: an Academy of 75+ articles and videos covering ESG and sustainable investing topics, a Community layer that runs workshops, boot camps, webinars and discussion panels, and an Investing feature (still in launch) that maps user-selected UN Sustainable Development Goals to globally listed companies. The company is incorporated in Denmark as MakeImpact ApS with a distributed team of approximately 18 people across roughly 17 countries, and is led by founder/CEO Varan.

The technical stack is built on a Mighty Networks white-label community platform, with Stripe handling subscription billing, MailChimp powering email marketing, and Google Firebase supporting the website and app infrastructure. Distribution is app-first and self-serve via iOS/Android and web, supported by a content-marketing blog and a FR!ENDS referral program. The company has received earned media coverage in Danish outlets including Børsen, Finans, Politiken, and SustainReport.

Monetization is currently driven by the SPROUT subscription at €2.50/month for Academy + Community access. A planned !MPACTOR tier at €5.95/month is set to add the Investing product, with a €2.00 per-trade transaction fee layered on top. MakeImpact disclosed a single seed funding round of $300,000 in May 2021 and currently reports no revenue figures; its first revenue was deployed into a social-impact initiative in partnership with the non-profit 5 skoler to build a school for Syrian refugee children.

Name

MakeImpact

Legal name

MakeImpact ApS

Website

https://makeimpact.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

MakeImpact is a Copenhagen-based subscription platform that provides sustainable-investing education, a peer community, and a values-based investment matching tool aimed at young retail investors globally. Revenue currently comes from a low-priced monthly subscription via Stripe.

Ownership category

akta.pro rank

Product category

Sustainable Investing Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ)

Keywords

• Sustainable investing platform
• Impact investing education
• ESG investment matching
• Retail investor community
• SDG-aligned portfolio

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - SPROUT Tier: Entry-level subscription at €2.50/month providing Academy and Community access. Recurring monthly subscription with Stripe payment processing.
2. Subscription - !MPACTOR Tier: Premium subscription at €5.95/month including Academy, Community, and Investing access. Recurring monthly subscription (Coming Soon).
3. Transaction Fees - Investing: Investing feature charges €2.00 per trade transaction.
4. Referral Program - FR!ENDS: Free tier designed to drive referrals - give 1 free month and receive 1 free month per friend referred.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

MakeImpact operates a subscription-based mobile and web platform that bundles three integrated offerings for retail sustainable investors: an Academy of 75+ educational articles and videos on ESG and impact investing, a Community of like-minded young investors with workshops, events, and peer learning, and an Investing feature that matches users to globally listed companies aligned with their chosen UN Sustainable Development Goal values. Users access the platform via monthly subscription tiers (FR!ENDS free, SPROUT €2.50/month, !MPACTOR €5.95/month), with €2.00 per-trade transaction fees expected once investing goes live.

Product overview

MakeImpact operates as a subscription-based online platform offering three integrated services: Academy (educational content), Community (social engagement), and Investing (stock matching). The platform is organized into three membership tiers - FR!ENDS (free), SPROUT (€2.50/month for Academy + Community), and !MPACTOR (€5.95/month for Academy + Investing). The Academy provides over 75 articles and videos on sustainable investing, the Community enables peer interaction through workshops and events, and the Investing feature matches users with companies aligned to their UN SDG values. The platform is built on Mighty Networks community infrastructure and uses Stripe for payments. MakeImpact also reinvests revenue into social impact through its 5 Skoler school-building initiative.

Differentiator

Problem solved

Functional benefit

Brands

• M! Club: The core membership tiers offered: SPROUT (€2.50/month), !MPACTOR (€5.95/month), and FR!ENDS (free)

Products and services

• Academy An educational content library of 75+ articles and high-resolution videos covering sustainable investing topics including beginner guides, ESG and SRI investing, regulations, circular economy, cryptocurrency, and company spotlights. Designed for first-time retail investors seeking accessible, bite-sized learning.
• Community A social engagement platform for like-minded impact investors that hosts digital and physical workshops, boot camps, and discussion panels to enable peer-to-peer learning and networking as part of the M!Club subscription ecosystem.
• Investing Platform An investment matching platform that lets users select sustainability values from the 17 UN Sustainable Development Goals and matches them with globally listed companies, enabling trades starting from €1 with €2.00 per-trade fees, marked as Launching Soon.
• FR!ENDS Membership A free membership tier providing community access with referral incentives, where users give one free month to a friend and receive one free month in return, designed to drive viral, community-led growth.
• SPROUT Membership An entry-level paid subscription at €2.50 per month providing access to both the Academy (educational content) and Community features, aimed at users starting their sustainable investing learning journey.
• !MPACTOR Membership A premium paid subscription at €5.95 per month providing full access to the Academy, Community, and the Investing feature (€2.00 per trade), currently marked as Coming Soon.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• Mighty Networks (Mighty Software, Inc.)coreTechnology or IntegrationUSA-based company that builds communities (called 'mighty networks') and hosts the MakeImpact community platform. Users must accept Mighty Software's Terms and Privacy Notice when signing up for MakeImpact services. This is the underlying technology platform for the community features.
• StripecoreTechnology or IntegrationPayment processing partner that handles subscription fee collection to guarantee fast and secure payment. MakeImpact subscription fees are charged to payment cards on a rolling basis through Stripe's infrastructure.
• 5 skolerstrategicStrategic or Co-development PartnerNon-profit organization that builds schools for children in Syrian refugee camps. MakeImpact used its first revenue to create a school for Syrian refugees through this partnership. At least 30 children will have access to education through this initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clim8 Invest: UK-based mobile investment app focused exclusively on sustainable/impact investing for retail investors. Closest direct peer to MakeImpact: same values-aligned investing pitch, mobile-first, beginner-friendly subscription/transaction model.
• Tickr: UK impact-investing app that lets retail investors build portfolios around themes like climate, gender equality, and circular economy. Directly comparable to MakeImpact's SDG-based values-matching proposition and target demographic.
• Wealthify: UK robo-advisor offering ethical/sustainable investment portfolios alongside general investing. Comparable to MakeImpact in combining education, accessibility for beginners, and values-aligned portfolio construction.

Broad incumbents

• eToro: Global social-trading platform that has expanded into ESG/sustainable portfolios. Comparable to MakeImpact as a retail-investing platform with social/community features, though its scale and regulatory license coverage are far greater.
• Stash: US retail-investing subscription app combining education, fractional shares, and themed portfolios. Comparable to MakeImpact on the education-to-investing mobile funnel for first-time investors, but much larger and broader.
• Acorns: US consumer micro-investing and education app targeting younger investors with subscription tiers. Comparable to MakeImpact on demographic, education-led onboarding, and tiered subscription pricing — but at vastly greater scale.

Regional players

• Moneyfarm: European (UK/Italy) digital wealth manager offering ESG/SRI portfolios. Comparable to MakeImpact's retail sustainability-investing pitch within the European market, though with a higher-AUM wealth-management model.

Others

• Greenly: Climate-impact platform focused on carbon-footprint tracking and sustainable finance education for individuals and SMBs. Adjacent to MakeImpact's mission-driven, education-first sustainability positioning and audience.

Emerging players

• Openfolio: Social-investing and portfolio-tracking app that has historically focused on socially responsible investing education and community. Comparable to MakeImpact on the social/community + values-driven investing intersection.
• EarthFolio: US-based sustainable investing platform that screens investments against ESG criteria. Comparable to MakeImpact on the values-screening axis, though more advisor/institutional-leaning than retail/community-led.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC6lvlF-m6BpnvCOPNsvtYXw
• Facebookfacebook.com/makeimpactapp
• LinkedInlinkedin.com/company/makeimpact/?originalSubdomain=dk
• Instagraminstagram.com/makeimpact_club/?hl=da
• Xx.com/Makeimpact_club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MakeImpact