Fancy Sprinkles
Fancy Sprinkles is a woman-owned edible arts company founded in 2016 that designs and sells sprinkles, FDA-approved edible glitter, decorating kits, and baking tools to home bakers, cocktail enthusiasts, and corporate gifting buyers via DTC e-commerce and national retail partners including Walmart, Target, Kroger, and Amazon.
- Company typePrivate
- Founded2016
- HeadquartersBurbank, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fancy Sprinkles does
Fancy Sprinkles is a woman-owned, founder-led edible arts company founded in 2016 by Lisa Stelly and headquartered in the Los Angeles/Burbank, California area. It designs, manufactures, and sells food and drink decorating products — original sprinkle blends, crunchy jimmies, pearlescent fancy sugars, FDA-approved edible glitter, microwavable decorating melts, food coloring gels, edible shimmer powders, icing stickers, and themed cocktail and dessert decorating kits — alongside branded tools such as a food-grade dusting pump and silicone baking mat. Its technical differentiators are formulation- and packaging-level rather than software-driven: mica-based edible glitter engineered for dual food and drink application with no texture, odor, or taste; melting chips packaged in microwavable bags that eliminate bowl cleanup; and a custom 4g-capacity dusting pump for controlled glitter disbursement. The registered FANCY SPRINKLES® trademark supports a lifestyle brand positioned around accessible creativity rather than professional pastry skills.
The business operates a hybrid direct-to-consumer and multi-channel retail model. DTC sales run through a Shopify storefront at fancysprinkles.com (including a Bundle Builder customization tool and Corporate Gifting service), while physical and online distribution extends across Walmart (flagship partner with dedicated seasonal kits, expanded Dec 2024 and Feb 2025), Target, Kroger (national rollout in 2024), Hy-Vee, and Amazon with Prime shipping. Pricing is pay-as-you-go at unit-economics typical of branded CPG — individual SKUs at $4-$14, decorating kits at $12-$57, and bulk/wholesale bags up to 5lb at discounts exceeding 50%. Customer segments are anchored by home bakers and DIY decorators, with adjacent use cases in cocktail and beverage decoration, holiday and seasonal gifting, and B2B corporate gifting. The company is privately held and bootstrapped, with no disclosed institutional funding rounds, and is led by Founder/CCO Lisa Stelly alongside CEO Kiley Anderson.
Fancy Sprinkles firmographics
Firmographics- Name
- Fancy Sprinkles
- Legal name
- Fancy Sprinkles
- Website
- https://fancysprinkles.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fancy Sprinkles is a woman-owned edible arts company founded in 2016 that designs and sells sprinkles, FDA-approved edible glitter, decorating kits, and baking tools to home bakers, cocktail enthusiasts, and corporate gifting buyers via DTC e-commerce and national retail partners including Walmart, Target, Kroger, and Amazon.
- Ownership category
- akta.pro rank
Fancy Sprinkles industry classification
Industry- Product category
- Edible Food Decorating Products
- NAICS
- Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (311340)
- SIC
- Sugar & Confectionery Products (2060), Food And Kindred Products (2000)
- akta.pro primary industry
- Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)
- akta.pro secondary industry
- Colors & Color Systems (Natural/Artificial, Caramel Colors) (CRADAOAG)
Keywords
Where Fancy Sprinkles is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fancy Sprinkles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through fancysprinkles.com online store for individual and bulk purchases.
- Retail Distribution: Product sales through major retail partners including Walmart, Target, Kroger, and Hy-Vee in physical stores and online marketplaces.
- Marketplace Sales: Sales through Amazon marketplace leveraging Prime shipping for wider distribution reach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Sprinkle and Sugar Products |
| Unit Pricing | Pay-as-you-go | Edible Glitter Products |
| Unit Pricing | Pay-as-you-go | Decorating Kits |
| Unit Pricing | Pay-as-you-go | Bulk Wholesale Purchases |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Fancy Sprinkles product offering
Product offeringCore offering
Fancy Sprinkles manufactures and sells edible food and beverage decorating products, including proprietary sprinkle blends, crunchy jimmies, fancy sugars with edible glitter stars, FDA-approved dual-use edible glitter, microwavable decorating melts, edible shimmer powders, cocktail and dessert decorating kits, food coloring gels, and baking tools. The company also operates a Bundle Builder and Corporate Gifting program on top of its core retail and DTC e-commerce distribution.
Product overview
FANCY SPRINKLES is an edible arts company offering a comprehensive portfolio of food and drink decorating products. The core product lineup includes Original Sprinkle Blends (custom mixes of crunchy jimmies, nonpareils, sixlets, and candy pearls), Classic and Deluxe Crunchy Jimmies, Fancy Sugar (pearlescent sugar crystals with edible glitter stars), Edible Glitter (FDA-approved glitter for food and drink in 15+ colors), Edible Glitter Packets (portable on-the-go packets), Edible Shimmer/Luster Dust (metallic finish powders), and Decorating Melts (microwavable candy coating chips). The ecosystem is complemented by Cocktail Decorating Kits (for rimming glasses and decorating drinks), Dessert Decorating Kits (for cakesicles, bark, candy bars), Baking Tools (silicone molds, dusting pumps, brushes, mats), Food Coloring Gels, and Fancy Icing Stickers. The company also offers Corporate Gifting services and a Bundle Builder tool. Products are distributed through their own e-commerce site and major retailers including Walmart, Target, Amazon, and Kroger.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Sprinkle Blends & Crunchy Jimmies Custom mixes of crunchy jimmies, nonpareils, sixlets, candy pearls, sugar shapes, and mini glitter stars designed for decorating cakes, cookies, cupcakes, and ice cream. Available in classic rainbow, chocolate, pastel, and deluxe rainbow varieties with a non-waxy finish.
- Fancy Sugars Pearlescent sparkly sugar crystals blended with edible glitter stars for decorating desserts or rimming cocktail glasses. Sold in varieties such as Opal Rain, Filthy Rich, and Unicorn Breath.
- Fancy Edible Glitter FDA-approved, 100% edible glitter powder formulated for both food and drink application in 15+ colors. Textureless, odorless, tasteless, and made from mica-based pearlescent pigment.
- Edible Glitter Packets Portable single-serve packets of edible glitter for on-the-go use in beverages, cocktails, and champagne. Sold individually or as multi-pack sets such as Opulust.
- Decorating Melts Microwavable candy coating chips that melt evenly without tempering, used for dipping, drizzling, and creating shells for cakesicles and cake pops. Packaged in microwavable bags so no bowl or cleanup is required.
- Edible Shimmer Pearlescent shimmer powder that gives cakes and cookies a metallic shine. Can be brushed on dry for high shine or mixed with extracts to create edible paint.
- Cocktail Decorating Kits Themed kits that combine edible glitter and fancy sugars for rimming cocktail glasses and adding sparkle to cocktails, champagne, and mocktails.
- Dessert Decorating Kits Comprehensive kits for creating cakesicles, candy bars, hot chocolate bombs, bark, and other decorated desserts, often themed around holidays and seasons.
- Baking Tools Essential cake baking tools including silicone molds, dusting pumps, brushes, acrylic cake scrapers, and microdosing spoons designed to support Fancy Sprinkles' decorating products.
- Jelly Hues Food Coloring Gels Water-based food coloring gels in five essential hues with precision tips for bold, high-intensity color in buttercreams, batters, and icings.
- Fancy Icing Stickers Royal icing decorations that are completely edible and water-activated, intended for decorating cupcakes, muffins, and donuts.
- Corporate Gifting Corporate gifting service for bulk orders of Fancy Sprinkles products used in employee appreciation, client gifts, and company events.
- Bundle Builder Service allowing customers to build custom bundles of Fancy Sprinkles products on the company website.
Companies that use Fancy Sprinkles
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Fancy Sprinkles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fancy Sprinkles partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- WalmartflagshipFancy Sprinkles partnered with Walmart to bring a Sweet Party to the baking aisle. The partnership includes exclusive seasonal kits, dessert decorating kits, cocktail decorating kits, and edible glitter packets available at Walmart stores nationwide and on Walmart.com for pickup and delivery.
- WalmartflagshipWalmart partnership transformed a sleepy category with Fancy Sprinkles' innovative products. Limited time holiday collection returned to Walmart featuring exclusive seasonal products nationwide.
- KrogercoreFancy Sprinkles announced national Kroger distribution for crunchy jimmies and classic rainbow dessert sprinkles, proving that 'all that glitters is gold' with expanded grocery distribution.
- TargetcoreTarget partnership for retail distribution of baking confetti and seasonal products in Target stores nationwide.
- AmazoncoreAmazon marketplace partnership for online sales of baking confetti, edible glitter, sprinkles and more with Prime shipping benefits.
- Hy-VeeminorHy-Vee partnership for in-store, pickup, and delivery of baking confetti, edible glitter, sprinkles and sugars at Midwestern grocery chain locations.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Fancy Sprinkles competitors and assessment
Company assessmentBroad incumbents
- Betty Crocker (General Mills): Mass-market baking brand within General Mills' portfolio covering mixes, frostings, sprinkles, and decorating products. Competes with Fancy Sprinkles at mass retailers but operates at vastly larger scale across many categories, not specializing in premium sprinkles/glitter.
Direct peers
- Sweetapolita: Canadian-based premium sprinkle and confection retailer with a curated, design-forward assortment and strong social/community presence. Comparable as a DTC-led premium sprinkle brand with similar merchandising, custom-blend positioning, and creative content engine.
- Miss Jones Baking Co. DTC-led, premium baking decoration brand (sprinkles, frosting mixes, decorating kits) sold through Target and online. Mirrors Fancy Sprinkles' positioning around fun, modern, design-forward baking supplies and shares the same primary customer segment of home bakers and DIY decorators.
- CK Products: Sprinkles, sugar decorations, and baking ingredient manufacturer that supplies both retail brands and the bakery/foodservice channel. Directly comparable on product (sprinkles, sugars, dragees) and channel (retail + wholesale).
- Lucks Food (Lucks Edible Decoration): Manufacturer of edible decorations (decorations, sugars, sprinkles, icing sheets, glitter) serving both retail and commercial bakeries. Comparable on edible glitter, icing decorations, and overall decoration product set.
- Wilton: Wilton is the dominant US baking-decoration brand (sprinkles, sugars, melting candy, decorating tools) sold through mass retail. It is the closest direct competitor to Fancy Sprinkles' core product portfolio and competes head-to-head on Walmart and Target shelves.
- Americolor: Specialist manufacturer of food color (gels, dusts, shimmers, luster dusts) widely used by bakers and decorators. Directly comparable to Fancy Sprinkles' food-coloring gels, Edible Shimmer, and glitter product lines.
- Bake Deco: Wholesale and retail supplier of sprinkles, sugars, cake decorations, and baking tools. Overlaps with Fancy Sprinkles on core sprinkle/sugar assortment and adds a strong foodservice/professional baker channel.
Others
- Sprinkles (the cupcake bakery brand): Cupcake-bakery chain whose brand name overlaps and which also sells branded sprinkles/goods online. Weak direct product overlap but adjacent from a brand-name and gifting-occasion perspective.
Emerging players
- Sugarfina: Premium DTC confection brand focused on 'candy cocktails' and adult gifting. Comparable on DTC luxury gifting positioning, branding sophistication, and edible glitter/cocktail-rim product overlap with Fancy Sprinkles' Cocktail Decorating Kits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fancy Sprinkles social profiles
Digital presenceFancy Sprinkles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fancy Sprinkles leadership team
Management profileNumber of profiles
Profiles2 records
Fancy Sprinkles funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fancy Sprinkles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fancy Sprinkles
What does Fancy Sprinkles do?
Fancy Sprinkles manufactures and sells edible food and beverage decorating products, including proprietary sprinkle blends, crunchy jimmies, fancy sugars with edible glitter stars, FDA-approved dual-use edible glitter, microwavable decorating melts, edible shimmer powders, cocktail and dessert decorating kits, food coloring gels, and baking tools. The company also operates a Bundle Builder and Corporate Gifting program on top of its core retail and DTC e-commerce distribution.
Is Fancy Sprinkles a public or private company?
Fancy Sprinkles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fancy Sprinkles founded?
Fancy Sprinkles was founded in 2016. It employs 11 to 50 people.
Where is Fancy Sprinkles based?
Fancy Sprinkles is headquartered in Burbank, United States, in the North America region.
How does Fancy Sprinkles make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and marketplace Sales.
Who are Fancy Sprinkles's main competitors?
Betty Crocker (General Mills) is listed as a broad incumbent. Direct peers are Sweetapolita, Miss Jones Baking Co., CK Products, Lucks Food (Lucks Edible Decoration), Wilton, Americolor and Bake Deco. Sprinkles (the cupcake bakery brand) is listed as an others. Sugarfina is listed as an emerging player.
Does Fancy Sprinkles have an API?
No public API is recorded for Fancy Sprinkles.
What industry is Fancy Sprinkles in?
Fancy Sprinkles's product category is Edible Food Decorating Products. Its primary akta.pro industry code is CRADAAAD, Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin), with a secondary code of CRADAOAG, Colors & Color Systems (Natural/Artificial, Caramel Colors). Its NAICS code is 3113 and its SIC code is 2060.