Decorilla
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Decorilla firmographics
Firmographics- Name
- Decorilla
- Legal name
- Decorilla
- Website
- https://Decorilla.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Decorilla industry classification
Industry- Product category
- Online Interior Design Services
- NAICS
- Interior Design Services (54141), Interior Design Services (541410)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Home, Furniture & Decor DTC (CRAFACAE), Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG)
Keywords
Where Decorilla is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Decorilla business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Flat-Rate Design Packages: One-time project fees for room design services across three tiers (Bronze, Silver, Gold) with varying designer experience levels and project complexity. Includes multiple designer concepts, 3D models, and design consultation.
- Hourly Design Services: Hourly consulting services ranging from $119/h to $500/h for more tailored or ongoing design assistance
- Platinum Interior Design Services: Premium service tier starting at $1,980 including project management and luxury design services for high-end clients
- Vendor Commission/Referral: Revenue from furniture vendor partnerships - Decorilla passes on trade discounts (5-45% at 350+ vendors) to customers and earns commission on furniture purchases through their platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bronze - Entry level design for simple requirements (2-5 years experience) |
| Unit Pricing | Pay-as-you-go | Silver - Mid-tier design for seamless projects (5-10 years experience) |
| Unit Pricing | Pay-as-you-go | Gold - Premium design for exceptional spaces (10+ years experience) |
| Unit Pricing | Pay-as-you-go | Platinum - Luxury full-service design with project management |
| Usage-based | Pay-as-you-go | Hourly Design Consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Decorilla product offering
Product offeringCore offering
Decorilla is an online interior design platform that connects customers with professional interior designers through a fully digital, self-serve process. Customers choose a flat-rate design package (Bronze, Silver, or Gold), complete a style quiz, and receive concepts from multiple designers along with a 3D model rendering, color palette, and floor plan. The service includes trade discounts of 5-45% at 350+ partner furniture vendors and covers both residential rooms and commercial interiors.
Product overview
Decorilla operates as a unified online interior design platform offering tiered flat-rate design services (Bronze, Silver, Gold) with pricing from $849 to $2,049 per room, where customers receive design concepts from multiple professional interior designers with varying experience levels. The platform is enhanced by premium add-on services including Platinum design (starting at $1,980 with project management) and hourly consultations ($119-$500/h), plus multi-room packages with 10% savings. All customers gain access to Decorilla's 3D rendering technology and furniture discounts at 350+ vendor partners (including Anthropologie, Herman Miller, Design Within Reach, and others) providing up to 45% savings. The service covers residential spaces (living rooms, bedrooms, kitchens, bathrooms, home offices, nurseries, patios) and commercial interiors, with designer matching based on the Style Quiz feature.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Interior Design Service (Bronze Tier)
Quantifiable outcome
- Up to 80% cost savings compared to traditional interior design
- +2 more outcomes
Companies that use Decorilla
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Decorilla technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Decorilla partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- AnthropologieminorFurniture retailer partnership where Decorilla customers receive trade discounts. Decorilla passes on vendor discounts to customers as part of their value proposition.
- PerigoldminorLuxury furniture retailer partnership offering trade discounts to Decorilla customers.
- Herman MillerminorPremium furniture manufacturer partnership providing trade discounts on office and home furniture to Decorilla customers.
- Design Within ReachminorModern furniture retailer partnership with trade discount access for Decorilla customers.
- The Shade StoreminorWindow treatment retailer partnership offering Decorilla customers access to trade pricing on shades and blinds.
- Farrow & BallminorPremium paint and wallpaper manufacturer partnership providing trade discounts to Decorilla customers.
- CB2minorModern furniture and decor retailer partnership offering trade discounts to Decorilla customers.
- BoConceptminorModern Danish furniture brand partnership providing Decorilla customers access to trade pricing.
- Jonathan AdlerminorDesigner furniture and home decor brand partnership offering trade discounts.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Decorilla competitors and assessment
Company assessmentDirect peers
- Havenly: Direct online interior design competitor offering flat-rate design packages with one-on-one designer matching. Operates a similar DTC e-commerce funnel and serves both residential and small commercial clients, making it the closest comparable in the online interior design category.
- Modsy: Online interior design service specializing in 3D room renderings and visualization, overlapping directly with Decorilla's 3D Difference offering. Targets homeowners with a similar self-serve platform and price points, representing direct competition in the technology-enabled design segment.
- Laurel & Wolf: Earlier online interior design marketplace offering multiple designer concepts per project—conceptually similar to Decorilla's multi-designer model. Targets the same residential customer segment with comparable e-commerce-driven service delivery.
- Spacejoy: Emerging online interior design platform using AI-assisted design tools with 3D visualization. Comparable to Decorilla in target market, pricing model, and tech-enabled service delivery, representing a newer entrant in the same category.
Emerging players
- Hutch: Mobile-first interior design app combining AI and human designers, targeting consumers who want faster, lower-friction design help. Comparable on the AI-augmented design angle but with a different delivery model (app vs. web platform).
- Interior Define: DTC furniture brand offering complimentary design services with custom furniture purchases. Comparable to Decorilla's commercial model where design and furniture commerce are bundled, representing a hybrid retail/design competitor.
Broad incumbents
- West Elm: Major furniture retailer offering in-store and online interior design services. Competes with Decorilla for design-led furniture customers but with broader retail scale and proprietary inventory, representing an incumbent threat that could disintermediate independent platforms.
- Pottery Barn: Williams-Sonoma-owned home furnishings retailer with an established interior design service offering free to customers. Competes in the same residential design space and benefits from integrated furniture sales—directly adjacent to Decorilla's commission-based vendor model.
- Wayfair: Largest online home furnishings retailer (parent of Perigold, Decorilla vendor partner). Wayfair's scale in furniture commerce and emerging design services represent both a major revenue partner and a long-term disintermediation threat to Decorilla's marketplace model.
Others
- Anthropologie: Premium lifestyle retailer and Decorilla vendor partner offering trade discounts. While not a direct design competitor, Anthropologie's in-house design services and direct customer relationships could shift the vendor commission model that underpins Decorilla's revenue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Decorilla social profiles
Digital presenceDecorilla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decorilla leadership team
Management profileNumber of profiles
Profiles5 records
Decorilla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decorilla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decorilla
What does Decorilla do?
Decorilla is an online interior design platform that connects customers with professional interior designers through a fully digital, self-serve process. Customers choose a flat-rate design package (Bronze, Silver, or Gold), complete a style quiz, and receive concepts from multiple designers along with a 3D model rendering, color palette, and floor plan. The service includes trade discounts of 5-45% at 350+ partner furniture vendors and covers both residential rooms and commercial interiors.
Is Decorilla a public or private company?
Decorilla is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Decorilla founded?
Decorilla was founded in 2012. It employs 51 to 100 people.
Where is Decorilla based?
Decorilla is headquartered in New York, United States, in the North America region.
How does Decorilla make money?
Four revenue lines are on record. Flat-Rate Design Packages are the primary driver. The others are hourly Design Services, platinum Interior Design Services and vendor Commission/Referral.
Who are Decorilla's main competitors?
Direct peers on record are Havenly, Modsy, Laurel & Wolf and Spacejoy. Emerging players are Hutch and Interior Define. Broad incumbents are West Elm, Pottery Barn and Wayfair. Anthropologie is listed as an others.
Does Decorilla have an API?
No public API is recorded for Decorilla.
What industry is Decorilla in?
Decorilla's product category is Online Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of CRAFACAE, Home, Furniture & Decor DTC. Its NAICS code is 54141 and its SIC code is 5700.