Hutch
Hutch Games Ltd is a UK-based mobile gaming developer specializing in automotive-themed free-to-play games, including Top Drives (6,000+ licensed cars), F1 Clash, and Matchcreek Motors. It serves global mobile gamers and operates as a subsidiary of Modern Times Group.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Hutch does
Hutch Games Ltd is a UK-headquartered mobile gaming developer and publisher specializing in automotive-themed free-to-play games. Founded in 2011 and headquartered in London with offices in Dundee, Scotland and Nova Scotia, Canada, the studio operates as a wholly-owned subsidiary of Sweden's Modern Times Group (MTG), which acquired it in December 2020. Hutch's core product portfolio consists of three live titles: Top Drives, an automotive card collection racing game with over 6,000 officially licensed cars and proprietary car-performance data sourced from Evo Magazine; F1® Clash, a Formula 1-licensed competitive racing game developed under license with Formula One Digital Media; and Matchcreek Motors, a car restoration and match-3 hybrid game launched worldwide in March 2025. The studio's underlying technology centers on a mobile gaming engine with simulation accuracy, dynamic weather systems, multi-platform analytics integration (Unity, Amplitude, AppsFlyer, Google Analytics, Braze), and a proprietary card-based racing system.
The business model is freemium mobile gaming: games are free to download and play across Apple App Store, Google Play, Amazon Store, and Microsoft Store, with revenue generated from in-app purchases (virtual currency, loot boxes, virtual goods, premium packs), in-game advertising including rewarded video, and a proprietary Top Drives webstore. Distribution is exclusively digital, with global reach across the UK, EU, USA, Canada, and Asia. Pricing is pay-as-you-go with no subscription model. Customer acquisition relies on organic social channels (Discord, Facebook, Twitter/X, Instagram), content marketing through blog posts and game updates, in-game events and seasonal content, rewarded video loops, and earned media through Formula 1 brand association. Marketing and player engagement are supported by partnerships with Braze (CRM), Mailchimp (email), and Helpshift (customer support). Hutch has grown from 12 to over 140 staff, holds registered trademarks for Hutch, Hutch Games, HutchTV, and Top Drives, and is GDPR-, CCPA-, and COPPA-compliant. Revenue is not disclosed.
Hutch firmographics
Firmographics- Name
- Hutch
- Legal name
- Hutch Games Ltd
- Website
- https://hutch.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hutch Games Ltd is a UK-based mobile gaming developer specializing in automotive-themed free-to-play games, including Top Drives (6,000+ licensed cars), F1 Clash, and Matchcreek Motors. It serves global mobile gamers and operates as a subsidiary of Modern Times Group.
- Ownership category
- akta.pro rank
Hutch industry classification
Industry- Product category
- Mobile Gaming
- akta.pro primary industry
- Input Devices & Controllers (Gamepads, Keyboards, Mice, Fight Sticks, Steering Wheels, HOTAS) (MPAFAGAF)
Keywords
Where Hutch is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Hutch business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- In-App Purchases: Players can purchase virtual currency, virtual goods (car upgrades, access to vehicles with better attributes), loot boxes (random items via weighted probability system), and Challenge IAPs (boosted virtual currency with special powers). Purchases handled through Apple App Store, Google Play, Xbox Live, PlayStation Network platforms.
- Advertising: Revenue generated from serving targeted advertisements within games, including rewarded ads where players can earn virtual items by watching ads. Third-party ad networks and mediation platforms handle ad delivery.
- Webstore Sales: Players can purchase virtual items and packs through the Top Drives webstore (store.topdrives.io) in addition to in-game purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play with optional in-app purchases |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Hutch product offering
Product offeringCore offering
Hutch develops and publishes free-to-play mobile games for iOS, Android, and gaming consoles, with a portfolio focused on automotive-themed titles: Top Drives (a card-based racing game featuring over 6,000 officially licensed cars), F1® Clash (an officially licensed Formula One racing game), and Matchcreek Motors (a car restoration and match-3 puzzle game). The company monetizes its games through in-app purchases of virtual currency, virtual goods, loot boxes, and in-game advertising.
Product overview
Hutch is a UK-based mobile gaming developer and publisher specializing in automotive-themed mobile games. The company operates a portfolio of three core games: Top Drives (an automotive card collection racing game featuring over 6,000 officially licensed cars), F1® Clash (a Formula One licensed racing game), and Matchcreek Motors (a car restoration and match-3 game). Hutch is a subsidiary of Modern Times Group (MTG) and generates revenue through in-app purchases, virtual items, and advertising within its games. The company also operates a webstore for Top Drives and has expanded into adjacent offerings such as the Roopa Hala streaming platform (a separate venture in partnership with Evoke Digital Australia for Sri Lankan cinema).
Differentiator
Problem solved
Functional benefit
Products and services
- Top Drives Automotive card collection mobile game featuring over 6,000 officially licensed cars from brands including Lamborghini, Bentley, Bugatti, Ford, Lotus, Caterham, and Morgan. Players build racing decks, compete in hundreds of challenges, and manage and upgrade their car collections. Includes a webstore for purchasing in-game items.
- F1® Clash
Quantifiable outcome
- Over 6,000 officially licensed cars available for collection and racing
- +1 more outcomes
Companies that use Hutch
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Hutch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
Hutch partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Apple Inc.coreApple provides app store distribution, social login functionality (Apple Sign-In), payment processing for in-app purchases, and App Tracking Transparency framework integration for user privacy consent.
- Google LLCcoreGoogle provides Android app distribution through Google Play, analytics services (Google Analytics, Firebase Analytics), advertising services (AdMob), and Play Game Services for multiplayer functionality.
- Microsoft AzurecoreCloud server hosting and data storage services for game data and player information.
- Amazon Web ServicescoreCloud infrastructure services for hosting and storing game data.
- Unity TechnologiescoreUnity game engine provides analytics and advertising integration across Hutch's mobile games including F1 Clash, Top Drives, MMX Racing, and others.
- AmplitudecoreAnalytics platform integrated across Top Drives, MMX Racing, MMX Hill Dash 2, F1 Clash, and Rebel Racing for player behavior insights and game analytics.
- Helpshift Inc.minorCustomer support platform enabling in-game customer service functionality for Hutch games.
- BrazecoreCustomer Relationship Management platform integrated in F1 Clash for player engagement and marketing communications.
- Formula 1 Digital MediacoreLicensing partnership for F1 Clash game featuring official Formula 1 branding, teams, drivers, and related intellectual property.
- Evo MagazinecoreCar statistics sourced from Evo Magazine for the most accurate real-world car simulations in Top Drives game.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Hutch competitors and assessment
Company assessmentDirect peers
- Miniclip: Miniclip operates a portfolio of free-to-play mobile games with similar scale and cross-platform distribution as Hutch. Comparable European-rooted mobile publisher with portfolio diversification across casual genres and reliance on IAP + advertising revenue mix.
- Supercell: Supercell (Clash of Clans, Brawl Stars) is the gold-standard reference for live-ops mobile game studios. Comparable free-to-play mobile model, deep content update cadence, and selective portfolio focus — Hutch's live-ops approach with Top Drives and F1 Clash draws on similar design principles at a smaller scale.
- Gameloft: Gameloft is a long-established mobile game publisher with multiple racing/automotive titles (Asphalt series) using licensed vehicles. Comparable free-to-play mobile model, similar reliance on OEM licensing, and global distribution via app stores. Slightly broader portfolio but directly overlapping F1 Clash competitors.
- Rovio Entertainment: Rovio (Angry Birds, now owned by SEGA) is a comparable mid-sized European mobile game studio with a focus on franchise-driven F2P titles. Similar size band to Hutch (hundreds of employees), similar product-led growth GTM, and similar ownership profile (acquired by a larger media group).
- Playdemic (Electronic Arts): Playdemic's Golf Clash is the mobile competitive-skill-game template that F1 Clash explicitly mirrors — both rely on licensed sports IP, real-time short-session gameplay, and heavy live-ops. Now an EA studio, providing a useful comparison point for valuation multiples in this genre.
- NaturalMotion (Zynga): NaturalMotion's CSR Racing franchise is the closest direct competitor to Hutch's Top Drives — both are officially-licensed automotive card/collection mobile racing games with deep car rosters and IAP-driven progression. Direct overlap in target audience (car enthusiasts) and gameplay loop (collection + racing). Now part of Zynga (Take-Two).
Broad incumbents
- King Digital Entertainment: King (Candy Crush, owned by Activision Blizzard) is the most relevant peer for Matchcreek Motors specifically — both operate in the match-3 genre with live-ops and meta-progression. King provides a useful benchmark for genre economics and long-tail title decay curves.
- Electronic Arts (EA Mobile): EA Mobile publishes racing and sports titles (Real Racing, Need for Speed, F1 Mobile Racing — a direct competitor to Hutch's F1 Clash) as part of a broader AAA + mobile portfolio. Provides incumbent comparison for licensing economics and mobile sports-game unit economics.
- Ubisoft Mobile: Ubisoft's mobile division publishes licensed-IP games (including racing titles) using a similar free-to-play + IAP model. Larger publisher with deeper marketing budgets but overlapping GTM mechanics, platform dependencies, and licensing-driven content strategy.
Emerging players
- Scopely: Scopely (Monopoly GO, Stumble Guys) is a fast-growing mobile game publisher with portfolio breadth and live-ops sophistication that mirrors Hutch's approach but at a larger scale. Useful peer for understanding growth trajectories and IP-licensing economics in mobile gaming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hutch social profiles
Digital presenceHutch compliance and trust
Trust signalCompliance3 records
Hutch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hutch leadership team
Management profileNumber of profiles
Profiles2 records
Hutch funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hutch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hutch
What does Hutch do?
Hutch develops and publishes free-to-play mobile games for iOS, Android, and gaming consoles, with a portfolio focused on automotive-themed titles: Top Drives (a card-based racing game featuring over 6,000 officially licensed cars), F1® Clash (an officially licensed Formula One racing game), and Matchcreek Motors (a car restoration and match-3 puzzle game). The company monetizes its games through in-app purchases of virtual currency, virtual goods, loot boxes, and in-game advertising.
Is Hutch a public or private company?
Hutch is a private company. It is classified as corporate owned and is currently operating.
When was Hutch founded?
Hutch was founded in 2013. It employs 101 to 250 people.
Where is Hutch based?
Hutch is headquartered in London, United Kingdom, in the Europe region.
How does Hutch make money?
Three revenue lines are on record. In-App Purchases are the primary driver. The others are advertising and webstore Sales.
Who are Hutch's main competitors?
Direct peers on record are Miniclip, Supercell, Gameloft, Rovio Entertainment, Playdemic (Electronic Arts) and NaturalMotion (Zynga). Broad incumbents are King Digital Entertainment, Electronic Arts (EA Mobile) and Ubisoft Mobile. Scopely is listed as an emerging player.
Does Hutch have an API?
No public API is recorded for Hutch.
What industry is Hutch in?
Hutch's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAGAF, Input Devices & Controllers (Gamepads, Keyboards, Mice, Fight Sticks, Steering Wheels, HOTAS).