Water To Go Company

Name

Water To Go Company

Legal name

Water-to-Go International Ltd

Website

https://watertogo.eu

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Portable Water Purification

NAICS

Plastics Bottle Manufacturing (326160)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Replacement Filter Cartridges & Consumables (CRAJAJAH)

Keywords

• Filtered water bottles
• Portable water filters
• Water purification bottles
• Travel water bottles
• Reusable hydration products

Headquarters

HQ city

Caddington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Hardware Sales (Filtered Water Bottles): One-time sale of reusable filtered water bottles across multiple sizes (50cl, 55cl, 75cl, 1 litre) and product lines (Classic, Eco Active). Bottles are sold at price points from £24.99 to £64.95. Each bottle includes a removable, recyclable 200-litre filter. Bottles can be branded for B2B orders over 500 units.
2. Replacement Filter Sales: Recurring revenue from replacement 200-litre filters sold as single units (£16.95), twin packs (£27.95), or bundle packs (£44.95 for 4 filters). Filters last 200 litres per unit; consumers using 2 litres/day need replacement approximately every 3 months. Cost per litre filtered is approximately 6.25–7p.
3. B2B Custom Branding & Partnership: B2B partnerships with travel companies and organisations for bulk branded bottles (orders over 500 units), custom landing pages, affiliate commissions, and charity donation splits. Provides additional revenue stream alongside consumer sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Water-to-Go designs, manufactures, and sells reusable filtered water bottles containing a proprietary 3-in-1 nanotechnology filter that removes up to 99.9999% of microbiological contaminants including viruses, bacteria, protozoa, heavy metals, and chemicals from any non-saltwater source. The company sells bottles in multiple sizes (50cl, 55cl, 75cl, 1 litre) across Classic and Eco ranges, plus replacement 200-litre filters, accessories, and custom-branded bottles for B2B partners. The filter technology is derived from technology originally developed for NASA's space programme.

Product overview

Water-to-Go offers a portfolio of reusable filtered water bottles in four sizes (50cl, 55cl, 75cl, and 1 litre) across three product ranges: the Classic 75cl bottle, the Eco Active bottles made from sugarcane waste and plant-based materials, and the 50cl GO! bottle for everyday use. All bottles contain a proprietary 3-in-1 nanotechnology filter (originally developed for NASA) that removes up to 99.9999% of microbiological contaminants including bacteria, viruses, parasites, heavy metals, and chemicals. The company also sells replacement 200L filters in single, twin, and bundle packs, replacement lids, and neoprene bottle carriers. Accessories include neoprene carriers and replacement leakproof lids. The bottles are BPA-free, FDA-approved, and feature a 200-litre filter capacity providing water at approximately 5-7 pence per litre.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco 55cl Active Bottle (Sugarcane) Reusable 55cl filtered water bottle made from sugarcane waste with plant-based materials and a removable 200-litre 3-in-1 nanotechnology filter. Designed for everyday use, travel, and outdoor activities. Packaged in recycled and FSC-certified cardboard.
• Eco 75cl Active Bottle Reusable 75cl filtered water bottle in the Eco Active range, made from plant-based materials with new leakproof lids and a removable 200-litre 3-in-1 nanotechnology filter. Lightweight, durable, and dishwasher safe for travel and outdoor use.
• 1 Litre Eco Active Bottle Largest filtered water bottle in the Eco Active range, made from sugarcane waste materials and containing a removable 200-litre 3-in-1 nanotechnology filter. Marketed as the most planet-friendly bottle in the range, dishwasher safe and designed for travel and outdoor use.
• 75cl Classic Bottle Original 75cl filtered water bottle in the Classic range, dishwasher safe and available in multiple colour variants. Contains a removable 200-litre 3-in-1 nanotechnology filter for travel and outdoor use.
• 50cl GO! Bottle Compact 50cl everyday-use filtered water bottle for commuters, gym users, and sportspeople. Contains a removable 200-litre 3-in-1 nanotechnology filter. Hand-wash only.
• 200L Single Filter Pack Single replacement filter providing 200 litres of clean drinking water. Compatible with all Water-to-Go bottle sizes. Uses 3-in-1 nanotechnology to remove up to 99.9999% of microbiological contaminants.
• 200L Twin Filter Pack Pack of 2 replacement filters, each providing 200 litres of filtration. Compatible with all Water-to-Go bottle sizes. Cost per litre is approximately 7 pence.
• 200L Twin Filter Pack x 2 (4 filters) Bundle pack of 4 replacement filters providing a total of 800 litres of filtration across all Water-to-Go bottle sizes.
• Replacement Lids Replacement and new leakproof lids for Water-to-Go bottles. Dishwasher safe, available in multiple colours.
• Neoprene Ultimate Bottle Carrier Neoprene bottle carrier for convenient transport of Water-to-Go filtered water bottles. Available in black and camouflage colour variants.
• Custom Branded Bottles (B2B) B2B custom-branded water bottle service for travel companies, charities, and corporate organisations ordering over 500 units. Includes Eco 1 Litre, 75cl, and 55cl bottle ranges with custom landing pages and affiliate schemes.

Quantifiable outcome

• Over 212 million single-use plastic bottles replaced since launch
• +5 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

38 partnerships are on record, tiered core and minor.

• KuonicoreGTM or Marketing PartnerKuoni includes Water-to-Go in their Worldwide Travel Report as a sustainable travel solution. The partnership promotes Water-to-Go bottles to Kuoni's clients visiting destinations where tap water may be unsafe, helping Kuoni fulfil its role as a responsible tour operator.
• Explore WorldwidecoreGTM or Marketing PartnerExplore Worldwide partnered with Water-to-Go to provide travellers with reusable filtered water bottles. The partnership also raised over £2,000 for charitable projects, demonstrating the dual sustainability and charitable impact of the collaboration.
• Wild FrontierscoreGTM or Marketing PartnerSpecialist adventure travel company offering Water-to-Go branded bottles to adventure travel clients. Water-to-Go provides a custom-branded landing page featuring Wild Frontiers' branding.
• Riviera TravelcoreGTM or Marketing PartnerRiver cruise and tour operator working with Water-to-Go to provide clients with safe hydration solutions and reduce single-use plastic on trips.
• Exodus TravelscoreGTM or Marketing PartnerAdventure travel company recommending Water-to-Go filtered bottles to trekkers and expedition participants as a safe, sustainable hydration solution.
• KE AdventurescoreGTM or Marketing PartnerAdventure travel operator providing Water-to-Go bottles to clients on worldwide trekking trips where safe drinking water may be unavailable.
• IntrepidcoreGTM or Marketing PartnerAdventure travel company partnered with Water-to-Go as part of its sustainable travel product offerings for responsible tourism.
• TUIcoreGTM or Marketing PartnerMajor global travel company working with Water-to-Go to offer sustainable hydration solutions to its customers and reduce plastic footprint.
• Journey Latin AmericacoreGTM or Marketing PartnerSpecialist Latin America travel company recommending Water-to-Go bottles to travellers visiting destinations with unreliable water quality across Central and South America.
• Just a DropcoreStrategic or Co-development PartnerWater charity partnered with Water-to-Go. At the 2019 World Travel Market, Water-to-Go and Just a Drop produced a joint-branded filter bottle with South African Airways. The partnership supports Just a Drop's water projects and raises awareness of safe water globally.
• African Wildlife FoundationminorStrategic or Co-development PartnerWater-to-Go partnered with the African Wildlife Foundation to promote and support conservation efforts, including joint work on sustainability in Africa.
• How Many ElephantsminorStrategic or Co-development PartnerPartnership with How Many Elephants, an award-winning campaign by Water-to-Go ambassador Holly Budge raising awareness of elephant poaching and funding anti-poaching projects in Africa.
• BlackscoreChannel Partner/ Reseller/ DistributorMajor UK outdoor retail chain with multiple store locations stocking Water-to-Go filtered water bottles. Customers can find products in-store and via the Blacks store locator.
• Go OutdoorscoreChannel Partner/ Reseller/ DistributorUK outdoor retailer with multiple stores stocking Water-to-Go products for outdoor enthusiasts and adventure travellers.
• MilletscoreChannel Partner/ Reseller/ DistributorUK outdoor retail chain part of the same group as Blacks, stocking Water-to-Go filtered bottles across its store network.
• Macs AdventurescoreGTM or Marketing PartnerSelf-guided walking and cycling holiday specialist partnered with Water-to-Go to provide safe hydration for clients on outdoor travel adventures.
• Pioneer ExpeditionscoreGTM or Marketing PartnerExpedition travel operator providing Water-to-Go filtered bottles to clients on remote expedition trips across challenging environments.
• EvertrekcoreGTM or Marketing PartnerAdventure trekking company supporting Water-to-Go bottles for clients on guided and self-guided treks worldwide.
• The Bucket List CompanycoreGTM or Marketing PartnerAdventure travel company providing Water-to-Go bottles to clients on bucket-list adventure trips.
• Discover AdventurecoreGTM or Marketing PartnerCharity challenge and adventure travel operator using Water-to-Go bottles to support trekkers and cyclists on fundraising expeditions.
• Travel NationcoreGTM or Marketing PartnerTravel company recommending Water-to-Go bottles to its customers as part of sustainable travel solutions.
• Audley TravelcoreGTM or Marketing PartnerLuxury tailor-made travel specialist partnering with Water-to-Go for sustainable travel recommendations.
• Mountain KingdomscoreGTM or Marketing PartnerSpecialist mountaineering and high-altitude trekking travel company recommending Water-to-Go to clients on Himalayan and global expeditions.
• Ramble WorldwidecoreGTM or Marketing PartnerWalking and trekking holiday company using Water-to-Go bottles to support safe hydration on guided walks.
• Water-to-Go AustraliacoreChannel Partner/ Reseller/ DistributorDedicated distributor for Australia, operating from watertogo.co.nz, serving the Australian market with Water-to-Go products.
• Water-to-Go USA/CanadacoreChannel Partner/ Reseller/ DistributorDedicated North American distributor operating from watertogousa.com, serving both USA and Canada markets.
• Water-to-Go IrelandcoreChannel Partner/ Reseller/ DistributorIrish distributor operating from watertogo.ie, serving the Republic of Ireland and Northern Ireland markets.
• Water-to-Go FrancecoreChannel Partner/ Reseller/ DistributorFrench distributor operating from watertogo.fr, serving the French market.
• Water-to-Go Netherlands/Belgium/LuxembourgcoreChannel Partner/ Reseller/ DistributorBenelux distributor operating from watertogo.nl, serving the Netherlands, Belgium, and Luxembourg markets.
• Water-to-Go NorwaycoreChannel Partner/ Reseller/ DistributorNorwegian distributor operating from watertogo-norway.com, serving the Norwegian market.
• Water-to-Go PolandcoreChannel Partner/ Reseller/ DistributorPolish distributor operating from watertogo.pl, serving the Polish market.
• Water-to-Go Central Europe (Austria, Czech Republic, Denmark, Estonia, Finland, Germany, Italy, Latvia, Lithuania, Portugal, Spain, Sweden, Switzerland)coreChannel Partner/ Reseller/ DistributorCentral and Southern European distributor hub (watertogo.net) serving Austria, Czech Republic, Denmark, Estonia, Finland, Germany, Italy, Latvia, Lithuania, Portugal, Spain, Sweden, and Switzerland markets.
• Ash DykesminorStrategic or Co-development PartnerExtreme athlete and adventurer sponsored by Water-to-Go since 2014. Completed world-first expeditions including becoming the first person to walk the entire length of the Yangtze River, using Water-to-Go bottles throughout.
• Holly BudgeminorStrategic or Co-development PartnerAdventurer, conservationist, and founder of How Many Elephants. Summited Mount Everest and holds two world records. Water-to-Go ambassador and partner since 2019.
• Chaz PowellminorStrategic or Co-development PartnerUK adventurer and expedition leader. Became the first person in known history to walk the length of the Gambia River from source to sea, using Water-to-Go bottles throughout.
• Jordan WylieminorStrategic or Co-development PartnerFormer soldier, extreme adventurer, and best-selling author. Completed expeditions including 'Running Dangerously' running through 3 dangerous countries, using Water-to-Go throughout.
• Paolo Ben SalmiminorStrategic or Co-development PartnerYoung adventurer ('Pint Size Adventurer') and Water-to-Go's youngest ambassador. Public figure, speaker, and author promoting adventure travel with sustainable products.
• Global ConvoyminorStrategic or Co-development PartnerBudget travel group sponsored by Water-to-Go in 2016 with bottles and filters for their 46-country, 4-continent journey in a £75 car. Created an award-winning documentary about the journey.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LifeStraw: Direct competitor in portable water filtration for travel, outdoor, and humanitarian use. LifeStraw sells personal water filters, filter bottles, and gravity-fed systems using hollow-fibre membrane technology, overlapping with Water-to-Go's traveler and outdoor positioning.
• Grayl: Direct peer in premium filtered water bottles for travel and outdoor. Grayl's UltraPress and GeoPress bottles use press-filtration mechanics to remove pathogens, targeting the same adventure travel and international traveler use cases as Water-to-Go.
• Katadyn: Direct peer in portable water filtration for outdoor and expedition use. Katadyn's Pocket Filter, BeFree, and Microfilter products compete with Water-to-Go in the hiking and adventure travel segment, particularly in specialty outdoor retail channels.
• MSR (Mountain Safety Research): Direct peer in outdoor water filtration. MSR's AutoFlow, Trail Shot, and Guardian filtration systems target the same backpackers, trekkers, and expedition users as Water-to-Go's outdoor enthusiast segment, sold through the same outdoor retail channels.

Broad incumbents

• Brita: Broad incumbent in consumer water filtration. Brita's portfolio of pitcher filters and bottled filtration products serves a wider household use case than Water-to-Go's portable/travel focus but competes for the same everyday hydration and single-use-plastic-replacement spend.
• PUR: Broad incumbent in consumer water filtration with pitcher filters and filtered bottles. PUR's broader household filtration portfolio overlaps with Water-to-Go on the bottled filtration side and competes for retail shelf space in mass-market and outdoor channels.
• CamelBak: Broad incumbent in personal hydration products. CamelBak's bottles and reservoirs serve the same outdoor and active-consumer segments as Water-to-Go, though without integrated filtration — making it both a complementary brand and a competitive alternative for hydration-only use cases.

Emerging players

• LARQ: Emerging premium player with self-cleaning UV-C water bottles. LARQ targets the same plastic-free, on-the-go hydration consumer and competes with Water-to-Go in retail and gifting channels, with a different technical approach (UV-C vs nano-membrane filtration).
• Epic Water Filters: Emerging niche player in filtered water bottles with proprietary nano-filtration technology. Epic Nanoshell bottles overlap with Water-to-Go's virus-removal claim and target similar traveler and daily-use segments, often positioned as a more affordable alternative.

Others

• Hydro Flask: Premium insulated water bottle leader without integrated filtration. Hydro Flask competes indirectly for the same consumer wallet share on reusable hydration, often stocked in the same UK outdoor retail (Blacks, Millets, Go Outdoors) and outdoor lifestyle channels as Water-to-Go.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WatertoGoUK
• Facebookfacebook.com/WatertoGoEU
• LinkedInlinkedin.com/company/water-to-go

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water To Go Company