ViewsIQ
ViewsIQ is a Vancouver-based healthcare technology company that develops Panoptiq, a patented microscope-based digital imaging and telepathology software used by hospitals, academic medical centers, and research laboratories for slide digitization, remote consultation, and medical education.
- Company typePrivate
- Founded2010
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ViewsIQ does
ViewsIQ Inc. is a Vancouver, British Columbia-based healthcare technology company founded in 2010 that develops Panoptiq, a digital pathology and telepathology software platform. The company's core product transforms traditional light microscopes into slide digitization tools using proprietary real-time image stitching and Z-stack (multi-focal-plane) capture, protected by Patent Publication WO2013016825A1. The platform supports remote consultations, frozen section intraoperative workflows, FNA/ROSE procedures, tumor board collaboration, and medical laboratory science education, with panoramic image files approximately 14 times smaller than whole slide imaging equivalents.
ViewsIQ monetizes the platform through annual subscription licensing across four packages: Panoptiq Complete (full-featured imaging and collaboration), Panoptiq Scan (entry-level for academic and clinical use), Panoptiq Live (live-stream remote consultation), and Panoptiq Snapshot (basic image capture), supplemented by recurring service contracts billed at 10% of license price. Pricing is quote-based and not publicly disclosed. Distribution is primarily through direct enterprise field sales with "Book a Demo" CTAs, alongside software downloads and a cloud-based Panoptiq Portal (panoptiq.net) for slide storage and sharing. Target customers are hospitals, academic medical centers, and research laboratories, with named deployments at UH Cleveland, UCLA, UPMC, Memorial Sloan Kettering, Geisinger, Nagasaki University, MAWD Pathology Group, and others.
In December 2020, ViewsIQ extended into AI-driven cancer detection through a commercial agreement with GenerationsE for worldwide sales representation of the DeepScene AI product for colorectal cancer detection. Marketing is anchored on peer-reviewed publications (in venues including Cancer Cytopathology and J Pathol Inform), customer testimonials, webinars, white papers, and industry events such as ASCP. The company received Frost & Sullivan's 2019 Customer Value Leadership Award for digital pathology.
ViewsIQ firmographics
Firmographics- Name
- ViewsIQ
- Legal name
- ViewsIQ Inc.
- Website
- https://viewsiq.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ViewsIQ is a Vancouver-based healthcare technology company that develops Panoptiq, a patented microscope-based digital imaging and telepathology software used by hospitals, academic medical centers, and research laboratories for slide digitization, remote consultation, and medical education.
- Ownership category
- akta.pro rank
ViewsIQ industry classification
Industry- Product category
- Digital Pathology Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Microscopy, Imaging & Flow Cytometry Instruments (HLAGAIAE)
- akta.pro secondary industries
- Medical Imaging AI (HDAAAEAH), Scientific Data Management & Data Platforms (SDMS/Data Lakehouse for R&D) (HLAGAJAC)
Keywords
Where ViewsIQ is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ViewsIQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licensing - Panoptiq Complete: Full-featured software package including panoramic image capture, annotation features, online Panoptiq Portal for slide storage and sharing, live-stream feature, and technical support with service updates and software upgrades.
- Software Licensing - Panoptiq Scan: Entry-level package ideal for learning institutions, hospitals or clinics to incorporate digital elements, with unlimited Panoptiq Portal accounts and technical support.
- Software Licensing - Panoptiq Live: Live-stream video consultation package enabling real-time digitalization and remote evaluation of specimens.
- Software Licensing - Panoptiq Snapshot: Snapshot capture capability for technicians and pathologists to capture images for case discussion, tumor board presentations, and research papers.
- Service Contracts: Annual service contracts billed at 10% of license price, providing ongoing technical support, service updates, and software upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Panoptiq Complete - Full-featured package with all imaging and collaboration capabilities |
| Subscription | Annual | Panoptiq Scan - Essential imaging package for institutions |
| Subscription | Annual | Panoptiq Live - Live-stream video consultation package |
| Subscription | Annual | Panoptiq Snapshot - Basic snapshot capture capability |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
ViewsIQ product offering
Product offeringCore offering
ViewsIQ develops and sells Panoptiq, a microscope-based digital pathology software that transforms traditional light microscopes into slide digitization tools through patented real-time image stitching, Z-stack focal plane capture, and live-stream video for telepathology. Sold via annual software subscriptions to hospitals, academic medical centers, and research laboratories globally, with a companion cloud-based Panoptiq Portal for slide storage and remote collaboration.
Product overview
ViewsIQ offers Panoptiq, a software-based digital pathology platform that transforms traditional light microscopes into slide digitization tools. The portfolio consists of four packages: Panoptiq Complete (full-featured), Panoptiq Scan (entry-level for education), Panoptiq Live (real-time streaming), and Panoptiq Snapshot (image capture feature), all powered by proprietary image stitching and Z-stack technology. The Panoptiq Portal provides cloud-based storage and sharing. The platform enables remote consultation, telepathology, and medical education through panoramic imaging, live-streaming, and annotation capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Panoptiq™: Digital pathology software that transforms traditional light microscopes into slide digitization tools, enabling real-time panoramic imaging, Z-stacks, and remote telepathology consultations.
Products and services
- Panoptiq Microscope-based digital pathology software that transforms traditional light microscopes into slide digitization tools, stitching multiple fields of view into panoramic images in real-time with Z-stack focal plane capture capability. Used by hospitals, academic institutions, and research laboratories for clinical pathology, telepathology, and remote consultation.
- Panoptiq Portal Cloud-based online platform for slide storage and sharing, enabling remote collaboration and multi-disciplinary workflows between cytotechnologists and cytopathologists across geographically distributed sites.
Quantifiable outcome
- Diagnostic concordance of 98.3% with Panoptiq vs 100% with Aperio WSI compared to glass slides in frozen section studies
- +5 more outcomes
Companies that use ViewsIQ
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles2 records
ViewsIQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
ViewsIQ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GenerationsE Inc.strategicViewsIQ and GenerationsE entered into a commercial agreement for worldwide sales representation of GenerationsE's DeepScene product for AI-driven detection of colorectal cancer. ViewsIQ employs its sales, marketing, and e-commerce expertise to represent DeepScene. This partnership expands ViewsIQ's offering beyond slide digitization to include AI-driven clinical decision support, providing healthcare professionals with a more complete set of digital pathology tools.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ViewsIQ competitors and assessment
Company assessmentEmerging players
- Indica Labs (HALO): Indica Labs' HALO platform is widely used in research pathology for image analysis; provides digital pathology software with overlapping use cases in academic research labs versus Panoptiq's research and education segments.
- Proscia: Proscia offers a cloud-native digital pathology platform with AI-ready workflows, competing with Panoptiq for pathology software budgets but differentiated by an AI-native, SaaS-first architecture aimed at large pathology networks.
Direct peers
- 3DHISTECH: 3DHISTECH provides digital microscopy slide scanners (P1000, P250) and digital pathology management software, directly competing with Panoptiq for slide digitization and telepathology workflows in hospitals and academic centers.
- OptraSCAN: OptraSCAN offers affordable WSI scanners and digital pathology software positioned as a lower-cost alternative to premium incumbents; competes in the same cost-sensitive segment as Panoptiq for budget-constrained pathology labs.
- Motic: Motic provides digital microscopy solutions including microscope-mounted slide scanners and educational digital pathology, competing for similar educational and clinical customers as Panoptiq's Scan/Education packages.
- Leica Biosystems (Aperio): Aperio is the established leader in whole-slide imaging (WSI) scanners and digital pathology software, directly competing with Panoptiq in hospitals and pathology labs; their WSI platforms are the primary benchmark mentioned in ViewsIQ's published studies (98.3% concordance vs Aperio).
- Hamamatsu Photonics (NanoZoomer): NanoZoomer is a leading WSI scanner line competing directly with Panoptiq for slide digitization budgets in hospitals and research institutions; both target the same clinical pathology workflow at different price points.
- Huron Digital Pathology: Huron manufactures WSI scanners (TissueScope) targeting academic and clinical labs, providing a similar cost-focused alternative to premium WSI vendors that overlaps with Panoptiq's value proposition.
Broad incumbents
- Philips IntelliSite Pathology: Philips IntelliSite is an FDA-cleared WSI platform sold as part of a broader enterprise imaging portfolio, competing with Panoptiq for large academic medical center pathology contracts.
- Roche (Ventana Digital Pathology): Ventana is the dominant broad-incumbent player in anatomic pathology and digital diagnostics; as a much larger diversified vendor it competes with Panoptiq at large hospital systems with bundled Vantage/DPN solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ViewsIQ social profiles
Digital presenceViewsIQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
ViewsIQ leadership team
Management profileNumber of profiles
Profiles2 records
ViewsIQ funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ViewsIQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ViewsIQ
What does ViewsIQ do?
ViewsIQ develops and sells Panoptiq, a microscope-based digital pathology software that transforms traditional light microscopes into slide digitization tools through patented real-time image stitching, Z-stack focal plane capture, and live-stream video for telepathology. Sold via annual software subscriptions to hospitals, academic medical centers, and research laboratories globally, with a companion cloud-based Panoptiq Portal for slide storage and remote collaboration.
Is ViewsIQ a public or private company?
ViewsIQ is a private company. It is classified as venture growth investor backed and is currently operating.
When was ViewsIQ founded?
ViewsIQ was founded in 2010. It employs 1 to 10 people.
Where is ViewsIQ based?
ViewsIQ is headquartered in Vancouver, Canada, in the North America region.
How does ViewsIQ make money?
Five revenue lines are on record. Software Licensing - Panoptiq Complete is the primary driver. The others are software Licensing - Panoptiq Scan, software Licensing - Panoptiq Live, software Licensing - Panoptiq Snapshot and service Contracts.
Who are ViewsIQ's main competitors?
Emerging players on record are Indica Labs (HALO) and Proscia. Direct peers are 3DHISTECH, OptraSCAN, Motic, Leica Biosystems (Aperio), Hamamatsu Photonics (NanoZoomer) and Huron Digital Pathology. Broad incumbents are Philips IntelliSite Pathology and Roche (Ventana Digital Pathology).
Does ViewsIQ have an API?
No public API is recorded for ViewsIQ.
What industry is ViewsIQ in?
ViewsIQ's product category is Digital Pathology Software. Its primary akta.pro industry code is HLAGAIAE, Microscopy, Imaging & Flow Cytometry Instruments, with a secondary code of HDAAAEAH, Medical Imaging AI. Its NAICS code is 51321 and its SIC code is 7372.