What Motic does

Motic (麦克奥迪) is a Chinese microscopy and digital pathology group founded in 1988 and headquartered in Xiamen, Fujian. Its holding company Motic (Xiamen) Electric Co., Ltd. is listed on the Shenzhen Stock Exchange (SSE: 300341) and is controlled by state-owned Beijing Yizhuang Investment Holdings. The group operates four operating divisions: Motic Microscopes (conventional and digital microscopy under the MOTIC, SWIFT, NATIONAL, CLASSICA, and Panthera brands), Motic Digital Pathology (whole-slide imaging, AI image analysis, and the chinapathology.cn telepathology platform), Motic Electric (high-voltage insulation components for power transmission and distribution), and Motic Energy (smart energy management cloud platforms). Microscopy hardware (compound, stereo, industrial, digital, and research-grade Panthera and PA Series systems) is designed and manufactured in-house at an annual production capacity of 160,000 units, with distribution spanning 130+ countries and serving education, life-science research, and industrial-quality-control end markets.

Motic's digital pathology stack combines EasyScan whole-slide scanners, AI-powered image-analysis software (EasyScan TB for tuberculosis, AI-assisted GI tumor diagnostics, AI malaria detection, and DNA ploidy analysis for cancer screening), image-management systems, and the National Digital Pathology Remote Consultation Platform connecting 1,200+ hospitals with 200+ expert pathologists. The company is the exclusive technical support unit designated by China's National Health Commission for the national pathology quality control platform and operates five independent medical laboratories across China. The DNA ploidy analysis technology underlying its cancer-screening products is exclusively licensed from Canada's BC Cancer Agency (BCCA) since 2004 and is deployed in nearly 1,000 clinical institutions.

The company generates revenue across four streams: microscope hardware sales (globally distributed), digital pathology equipment and AI software (sold via direct enterprise sales to hospitals and through government tenders), medical diagnostic services (remote pathology consultation at 350–500 RMB per case plus population-scale cancer screening programs), and industrial lines in electrical insulation and smart energy. Demand-side exposure includes both fragmented education/industrial end markets (microscopy) and concentrated government-driven healthcare demand (digital pathology and screening programs), with strategic direction set by Chairman Yang Zesheng and senior leaders including Motic Medical President Huang Rongsheng.

Name

Motic

Legal name

麦克奥迪实业集团有限公司

Website

https://motic.com

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Motic (麦克奥迪) is a Chinese manufacturer of optical and digital microscopes and a provider of AI-driven digital pathology and telepathology solutions, serving hospitals, laboratories, research institutions, and government health programs across more than 130 countries.

Ownership category

akta.pro rank

Product category

Scientific Instruments

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Laboratory Analytical Instruments (3826), Optical Instruments & Lenses (3827)

akta.pro primary industry

Microscopy, Imaging & Flow Cytometry Instruments (HLAGAIAE)

Keywords

• Optical microscopy
• Digital pathology
• Whole slide imaging
• Telepathology platforms
• Microscope manufacturing

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Microscope Hardware Sales: Sale of optical and digital microscopes including compound, stereo, industrial, and specialized microscopes under MOTIC, SWIFT, NATIONAL, and CLASSICA brands
2. Digital Pathology Systems: Sale and service of digital slide scanning equipment (EasyScan series) and associated AI analysis software
3. Medical Diagnostic Services: Operation of pathology diagnosis centers, remote consultation services, and medical testing including cervical cancer screening programs
4. AI Medical Software: Sale of AI-powered medical analysis systems including tuberculosis detection, digestive tract tumor AI diagnostics, and DNA ploidy analysis

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Motic designs, manufactures and sells optical microscopes (compound, stereo, industrial, research-grade biological) and digital pathology solutions including whole-slide imaging scanners (EasyScan series), AI-powered image analysis software, and a national telepathology remote consultation platform. The company operates four divisions: Motic Microscopes, Motic Digital Pathology, Motic Electric (high-voltage insulation components), and Motic Energy (smart energy management).

Product overview

Motic is a professional microscope manufacturer and digital microscopy solutions provider with over 35 years of history, serving education, research, industrial, and medical sectors globally. The company operates four business divisions: Motic Microscopes (conventional and digital microscopy), Motic Digital Pathology (AI-powered whole slide imaging and telepathology), Motic Electric (high voltage insulation components), and Motic Energy (smart energy management platform). The microscopy portfolio includes the Panthera biological microscope series, PA Series research-grade microscopes, Swift Line value microscopes, compound microscopes, stereo microscopes, industrial microscopes, digital microscopes, Moticam camera series, and microscope software suites (Elementary, Routine, Advanced). The digital pathology ecosystem is anchored by the EasyScan digital slide scanning platform (EasyScan One/Two, EasyScan Pro 6, EasyScan Infinity, EasyScan GO, EasyScan NFC, FlexScan), complemented by AI Analysis Software for computational pathology, image management systems, and the national Digital Pathology Remote Consultation Platform (chinapathology.cn) serving over 1,200 hospitals. Medical diagnostics include cell DNA ploidy analysis systems for cervical and multiple cancer screenings, EasyScan TB fluorescence scanning for tuberculosis, AI malaria detection, immunohistochemistry analysis, and the AI-assisted GI tumor pathological diagnosis cloud platform. The company also offers Technical Cleanliness (TC) Analysis Systems for industrial quality control.

Differentiator

Problem solved

Functional benefit

Brands

• MOTIC: Main brand for conventional and digital microscopy solutions for education, research, industrial, medical, and life science applications.
• SWIFT
• NATIONAL
• CLASSICA
• Panthera
• MoticEasyScan
• PA Series
• Moticam
• EasyScan TB
• Motic Digital Pathology (MDP)
• MoticAI (小麦AI)

Products and services

• Panthera Biological Microscope Series Research-grade compound biological microscope series with advanced optical systems and ergonomic design for life science and clinical research applications. Includes Panthera Life Science and Panthera TEC models.
• PA Series Research-Grade Microscope Premium research-level microscope series supporting brightfield, fluorescence, darkfield, phase contrast, polarization, and DIC observation modes for biological and industrial applications. Includes PA53, BA210, and LUMOS sub-models.
• Compound Microscope Conventional compound microscopes for education and life science applications, available in monocular, binocular, and trinocular configurations with digital camera compatibility.
• Stereo Microscope Stereo dissecting microscopes for three-dimensional viewing of specimens in education, industrial inspection, and research. Sub-series include Education, Life Science/Industrial, and Gemological Microscopes.
• Industrial Microscope Industrial-grade microscopes including metallurgical, inverted metallurgical, polarizing, probe station, stereo zoom, and handheld Raman spectrometer models for materials science, semiconductor, and quality control applications.
• Digital Microscope Integrated digital microscopy solutions combining microscope hardware with digital imaging capabilities, including digital upright microscopes and digital stereo microscopes with built-in cameras and display systems.
• Swift Line Microscope Value-oriented microscope line covering compound, stereo, inverted, and field microscope configurations for education and entry-level professional use.
• EasyScan Digital Slide Scanning & Application System Whole slide imaging (WSI) platform for digitizing glass pathology slides into high-resolution digital images, enabling remote consultation, AI-assisted analysis, and archival. Family includes EasyScan One/Two, EasyScan Pro 6, EasyScan Infinity, EasyScan GO, EasyScan NFC, and FlexScan models.
• Digital Pathology Remote Consultation Platform National telepathology remote consultation and quality control platform enabling digital slide sharing, remote expert diagnosis, online consultation, teaching, case discussions, and quality control across participating hospitals.
• DNA Ploidy Analysis System Computer-aided cancer early diagnosis system using quantitative nuclear DNA content analysis to detect aneuploid cells and identify cancer and precancerous lesions across cervical, oral, lung, breast, urinary, thyroid, and gastrointestinal cancer screening.
• EasyScan TB Fluorescence Scanning Image Analysis System AI-powered automated fluorescence digital slide scanning system for tuberculosis detection, integrating deep learning algorithms with unattended 40x magnification scanning of 50 fields per slide in approximately 2 minutes per specimen.
• AI-Assisted GI Tumor Pathological Diagnosis Cloud Platform (Motic AI) Cloud-based AI computational pathology platform providing automated GI tumor screening and AI-assisted diagnostic support for pathologists, integrating AI image analysis with telepathology consultation workflows.
• AI Malaria Parasite Automatic Detection Microscope AI-powered automatic detection microscope for identifying malaria parasites in blood samples, achieving approximately 20-minute automated screening with high accuracy.
• Technical Cleanliness (TC) Analysis System Automated contamination analysis system for industrial quality control, measuring and classifying particulate contamination on component surfaces in automotive, aerospace, defense, medical, and electronics manufacturing sectors.
• Independent Medical Pathology Laboratory Services Independent medical laboratory services offering clinical pathology, cytology, DNA ploidy analysis, and remote telepathology consultation across diagnostic centers in Xiamen, Shenyang, and Yinchuan.

Quantifiable outcome

• Cervical cancer incidence reduced from 120/100,000 to 20/100,000 in Xiamen screening areas
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Xyall (Netherlands)coreStrategic or Co-development Partner · 1 March 2020Strategic partnership with Dutch medical technology company Xyall for automated tumor tissue dissection solutions. Motic serves as Xyall's exclusive agent for China and Asia markets. Joint development of automated pathology tissue dissection technology combining Xyall's precision robotics with Motic's digital pathology expertise.
• BioTnaminorStrategic or Co-development Partner · 1 January 2019Collaboration announced in 2019 for medical technology development and market expansion.
• GlobalGood, WWARN, JIPDminorStrategic or Co-development Partner · 1 January 2019Multi-party collaboration for malaria detection technology in Southeast Asia, announced at Bangkok conference.
• TechcyteminorStrategic or Co-development Partner · 1 January 2018AI collaboration in digital pathology for image analysis technology development.
• Cleveland ClinicminorStrategic or Co-development Partner · 1 January 2018Strategic collaboration for advanced medical technology exchange and pathology services development.
• Hong Kong Applied Science Research Institute (ASTRI)coreStrategic or Co-development Partner · 1 January 2015Joint development of EasyScan TB automated tuberculosis detection system. ASTRI contributed AI algorithms for TB bacteria identification, combined with Motic's scanning technology.
• British Columbia Cancer Agency (BCCA)coreTechnology or Integration · 1 January 2004Licensed exclusive DNA ploidy analysis technology for early cancer diagnosis from Canadian Cancer Agency. This technology forms the foundation of Motic's cell DNA quantitative analysis system widely used in cancer screening.
• National Health Commission Pathology Quality Control CentercoreStrategic or Co-development PartnerGovernment partnership since 2011 where Motic provides technical support for the national digital pathology remote consultation and quality control platform, covering 1200+ hospitals.

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Leica Microsystems (Danaher): Owned by Danaher, Leica is a dominant global microscopy and digital pathology competitor across life science, clinical, and industrial segments—directly comparable to Motic's combined microscope + pathology business.
• 3DHISTECH: 3DHISTECH is a digital pathology pure-play whose P1000 and P250 whole-slide scanners and slide management platforms compete with Motic's EasyScan and consultation platform in hospital pathology digitization.
• Nikon Instruments: Nikon competes with Motic in research-grade biological microscopes and industrial / materials-science inspection microscopes, with comparable optical-engineering positioning.
• Sakura Finetek: Sakura Finetek provides histology instruments and digital pathology solutions, overlapping with Motic on tissue processing, slide scanning, and clinical lab workflow products.
• Hamamatsu Photonics: Hamamatsu's NanoZoomer digital slide scanners and whole-slide-imaging systems compete directly with Motic's EasyScan product line in hospital pathology workflows.
• Carl Zeiss Microscopy: Carl Zeiss operates one of the largest premium microscope and imaging-system businesses globally, competing head-to-head with Motic's Panthera and PA-series research microscopes in life science and clinical labs.
• Evident (Olympus Life Science): Evident (formerly Olympus Scientific Solutions life-science division) is a direct microscope-systems competitor, overlapping with Motic on clinical, research, and industrial microscopy product lines.
• Bruker Corporation: Bruker's microscopy and life-science tool business overlaps with Motic on advanced optical and fluorescence microscopy for biopharma research and clinical applications.

Broad incumbents

• Philips Digital Pathology: Philips offers IntelliSite digital pathology within a broad healthcare imaging portfolio; comparable to Motic's whole-slide + AI workflow but as one product line in a much larger hospital-technology business.
• Roche (VENTANA Digital Pathology): Roche's VENTANA DP600 and companion diagnostics compete with Motic in hospital pathology, but Roche's primary focus is companion-diagnostic IHC assays rather than microscopy hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moticmicroscope
• LinkedInlinkedin.com/company/motic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motic